Advertising Strategy

Online advertising is defined as the most optimal cost/benefit resource for the Barista
brand, which is why marketing on social networks with the largest number of active users
worldwide (Statista Table January 2023) is the one that would allow it to develop the
advertising strategy through social channels to sell or promote the brand and its product
portfolio. The advertising strategy focused on networks and digital media has several
objectives:

1. Increase brand awareness: positioning is a constant activity that requires a plan and
monitoring to achieve the desired top of mind, remembrance and loyalty of current
customers and interest of potential ones.
2. Build involved communities: satisfied customers talking about the brand.
3. Sell products and services: networks and media as a transactional distribution channel
where commercial leads and connections can be generated.
4. Measure what people think about the brand: constant feedback is an invaluable
resource for continuous improvement.
5. Offer customer service: through social media platforms.
6. Advertise your products and services to target audiences: online sales.
7. Monitor your performance and adjust strategy as needed: dynamic plan.
The following shows graphically how the online advertising of the brand would be
managed and its communicational functionality, being the most used social networks
(Instagram and Facebook) as a continuous advertising tool directed to the segments of
interest for the brand, which thanks to the broad portfolio is configured as a "multi target"
target group. The Barista brand as a company manages a portfolio of food products
supported by the indulgence and high quality due to the origin and quality of the natural
Colombian ingredients with which they are made: cocoa and coffee of high perceived
value at international level.
Fan Page Facebook Barista

Perfil Empresa Instagram Barista

Company Profile Instagram Barista
Online Commercial Flyers
Some ads may be used for other social networks such as youtube, tik tok and Telegram within positioning campaigns or specific by
product or promotion. These pieces can also be used as a visual resource for communication to current and potential international
clients, hence the use of English language as it is the most universal and easy to use.