Tesla was founded in 2003 by Martin Eberhard and Marc Tarpenning to create faster and better

electric cars. In 2004, Elon Musk became the company's majority shareholder, and in 2008 became TOWS
its Matrix
CEO. The company has since operated for approximately 20 years, churning out proper electric cars
Internal Internal
and unveiling new products in the sustainable energy market. Due to the company's expansion to the
Strengths Weaknesses
Conclusion
STEEPLE ANALYSIS
commercial energy field, it changed its name from Tesla Motors to Tesla Inc. in 2017. Tesla has its Tesla through its business
headquarters in Texas in theTesla's
Socio-cultural USA; however,
marketitlargely
has managed to spread out its manufacturing operations Products are
comprises
 Relatively
differentiated high pricing strategies and commendability
across different continents: Europe, North America, and Asia (Tesla, 2023) .
people who accept new through strong for the I adapting to change is among
technology and changes in branding. products.
the world’s leading electric
 High-quality  Manufacturing
Mission: Accelerating the world’s transition to sustainable energy existing products in energy and products with complications vehicle manufacturer.
Vision: Tesla aims to build a world powered by solar energy, running on batteries transported by
transport. Therefore the high standards  Employee However, it is in Tesla’s vision
electric vehicles giving rise to great environmental benefits.
Objectives: To create the most compelling car company of the 21st Century, spearheading the demographics of the target  Innovative safety to become an industry leader in
transition to electric vehicles. market tend to lean towards a designs concerns. sustainable energy and
younger population (Liang, External Maxi-Maxi Mini-Maxi
Opportunities  Utilize the  Developing
therefore must put in more
Tesla’s Strategies Change 2022).  Growth of the research and affordable efforts in its international reach
Business level strategy Change in Tesla has mainly been instigated by various Technological Innovative technology is the market through development products for for its products (Tesla, 2023a).
In evaluating Tesla’s strategies, it is evident factors. For instance in 2009 the company faced a financial
crisis and in a strategic financial move the company went
foundation of Tesla. Technology the increasing in launching targeted markets For instance, Africa, South
that the company employs a combination of popularity of innovative to offer an
different business level strategy which public in 2010 with an IPO of 100 million dollars at 17 improvements, such as battery America and parts of Asia
low-carbon designs that alternative to the
includes technological innovation dollars per share (Yerra, 2015). The capital got from this capacity, impact the company. lifestyles would enable relatively present some of the largest
(Varadarajan, 2018). Through technology enabled the company to develop its Model S vehicle which Tesla also prides itself on (Matthews et the company to highly-priced markets for alternative sources
innovation, the company is able to develop was to generate profit. Tesla experienced a considerable
percentage growth in sales between 2012 and 2013
spearheading technological al., 2020). reach wider Tesla products of power. Therefore, it would
high quality products that differentiate it from  Increased markets, such (Tesla, 2023b).
other products. For instance, Tesla Model S however there was a significant drop in 2014 and in 2015 advancements in the energy field be in the company’s bests
demand for as low-income
Plaid is among the fastest accelerating cars the company announced its plan to venture into solar and (Varadarajan, 2018). more consumers and interests to develop effective
competing not only with electric cars but electric power storage products (Yerra, 2015). The Economic Prevailing market economic affordable, markets not strategies to penetrate these
vehicles in the supercar category that use company ventured into the green energy sector for fully exploited
fossil fuels. Additionally, through technology, sustainability and expansion, offering solutions to factors such as income level environmentall fronts.
y friendly (Varadarajan,
Tesla has evolved its production activities alternative clean energy production and storage. affect the market's purchasing 2018).
products.
significantly lowering the prices of its electric The shift towards an energy company started in 2017 when power and ability to afford Tesla  Expansion into References
cars. For example the first generation Tesla the company changed its name from Tesla Motors to Tesla products (Li, 2023). Bilbeisi, K. M., & Kesse, M. (2017).
untapped
roadster was about 98,000 dollars between Inc. For five years, it has continued innovating its solar Tesla: A successful
200-2012 when it came out, currently a model products and batteries. The growth is indicated in the Environmenta Tesla products aim at preserving markets such as
entrepreneurship strategy.
Africa and Asia
3 Tesla costs about 41,990 dollars (Tesla, financials of the company, with an annual gross profit of l the environment and therefore Morrow, GA: Clayton State
External Threats Maxi-Mini Mini-Mini
2023b). This gives an affordable alternative of 20 billion dollars in 2022 from 2.2 billion dollars in 2017 tend to be in line with  Entry of new  Utilizing  Applying a
University, 1(1), 1-18.
an electric vehicle. (MacroTrends, 2023). For the fourth Quarter of the 2022 conservation practices (Matthews Gayathri, S., & Kumari, D. A. Electric
players in quality thorough vetting
Corporate level strategy financial year, the solar generation and storage division Vehicles-An Introduction of
The most notable corporate level strategy accounted for 5.4% of the total revenue which is et al., 2020). However, there is an certain areas of assurance process for
the Tesla for Strategy and
issue with waste management in Tesla's market, practices for suppliers
employed by Tesla is Growth. Growth in Tesla approximately 1.31 billion dollars (Kane, 2023). This is Leadership. International
such as Electric high-quality ensures they are
is evident through the increased number of promising considering that the products currently are the company’s factories. Vehicles, standards in reliable to
Journal of Recent Technology
products they offer from only electric cars to largely available only in the North American market. and Engineering, 8.
Changes in products offered is a key strategy in Telsa and
Political The political environment increases the products minimize
Kane, M. (2023, January 26). Tesla
solar generation and electric power storage
products (Saxena & Vibhandik, 2021). the vehicle division also has not been left behind. The impacts Tesla's activities, company's manufactured manufacturing
Energy Generation And
competition. to minimize complications.
Growing into a new market increases the company noticed a gap in the heavy duty vehicle sector especially in international Storage Business: Q4 2022
 Product liability product  Lowering
company’s revenue which then translates into and began its development of a Tesla semi-track which operations where taxation laws Results. InsideEVs.
claims. liability claims product pricing
increased capital to fund the research and costs 150,000 dollars which still lies in average pricing https://insideevs.com/news/63
development department for better products range of semi trucks. This means that the company is
may create an unfavourable  Supply chain by consumers. to entice new 3443/tesla-energy-generation-
giving the company a competitive advantage. targeting an entirely new market and with few deleiveries market. Additionally, government issues,  Utilize product consumers for a storage-business-2022q4/
Tesla’s growth is also notable in the amount of already made in the U.S , Tesla is still checking the subsidies and tax reductions especially from differentiation better market #:~:text=According%20to
assets it has, for example as of 2022 Tesla's performance of its new product line. unreliable to gain a reception. %20the%20company%2C
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gives Tesla the advantage of lowering their Strategic leadership Frontiers in Business,
costs of production based on relatively Tesla’s leadership strategy is goal-oriented; therefore, the management style is tailored for the company to Economics and Management,
cheaper factors of productions such as labour achieve its set objectives. In analysis, this comes out as a transactional leadership approach in which the 7(3), 152–160.
(Tesla, 2021). company awards performance. https://doi.org/10.54097/fbem
This strategy is effective in enabling the company to meet its objectives. However, it also raises the .v7i3.5455
question of Tesla's work culture as it encourages more focus on performance than employee well-being.
Still, a transformational leadership approach fits the Tesla’s profile (Gayathri & Kumari, 2019). The Liang, J. (2022). A Case Study of
company believes in producing better commodities which is a fundamental principle in transformational Marketing at Tesla Based on
leadership. Elon Musk, the CEO, leads the company on this front as head of product design, engineering the 4V Theory. In 2022 7th
International Conference on