Running Head: SUSTAINABLE BUSINESS ISSUES 1

Sustainable Business issues "Don't Buy This Jacket."

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Sustainable Business issues "Don't Buy This Jacket."

Question One

I believe the slogan “Do not buy this jacket” can go past clothing as an advertising

campaign. Its aim should be to create awareness of the impacts of consumerism and champion

the significance of minimizing environmental waste. The campaign will be essential as it affects

consumers' behavior leading to business sustainability. Every individual or company aspires for

sustainability, and any effort that promotes sustainability must be embraced. Therefore,

companies must devise more creative strategies for sensitizing their consumers on sustainability.

Question Two

Patagonia's business model seeks to impact the environment and its employees positively.

It advocates for workplace sustainability: thus posing as the best firm for its workers. Further, it

dedicates either some amount of the profits or of the sales to environmental initiatives.

Contrastingly, the firm purchased conventional cotton, which has more adverse impacts than

fossil fuels. The move negatively impacted humanity and the environment, defeating the logic of

the company's business model.

Question Three

I believe competitors can borrow or adapt the Patagonia business model for their use.

Most consumers have learned the significance of sustainability and prefer to do business with

firms whose operations consider environmental sustainability. Additionally, while sustainable

businesses have positive social and environmental impacts, it also generates more profits for the

organization. Patagonia might have set its standards so high that it might take its competitors

some time to reach their level. But it is worth trying since the most significant thing is that they

adopt a business model with values found in sustainability. By doing so, the firms are able to
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improve their market share and enhance their competitiveness to ensure environmental and

business sustainability.
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