THE ROLE OF SOCIAL MEDIA IN DEVELOPING STUDENTS

MARKETING SKILLS

BORRES, NELMAR JOHN L.

BUHAWE, CATHERINE I.
DABUCOL, JORASEL L.
DELOSA JR., ERNESTO A.
ELISEO, JEARIC T.
FERRER, LOUWIGIE G.
INUMERABLES, LEANNE GABRIEL L.
JURIDICO, GENELL T.
MEMBREVE, MARK JOSEPH D.

SUBMITTED IN FULFILLMENT OF THE REQUIREMENTS FOR THE

SUBJECT RESEARCH PROJECT

BANGCUD NATIONAL HIGH SCHOOL

MALAYBALAY CITY
MARCH 2020

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 Department of Education
Region-X Northern Mindanao
Division of Malaybalay City
BANGCUD NATIONAL HIGH SCHOOL
Bangcud, Malaybalay City

Certification

This is to certify that this thesis contains no material which has

been accepted for the award of any other basic education institution

and that, to the best candidate’s knowledge and belief, this thesis

contains no material previously published or written by another

person, except when due reference is made in the text of this thesis.

Researchers

BORRES, NELMAR JOHN P. BUHAWE, CATHERINE I.

DABUCOL, JORASEL L. DELOSA JR., ERNESTO A.

ELISEO, JEARIC T. FERRER, LOUWIGIE G.

INUMERABLES, LEANNE GABRIEL L. JURIDICO, GENELL T.

MEMBREVE, MARK JOSEPH D.

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 Department of Education
Region-X Northern Mindanao
Division of Malaybalay City
BANGCUD NATIONAL HIGH SCHOOL
Bangcud, Malaybalay City

Approval Sheet

The thesis of Nelmar John L. Borres, Catherine I. Buhawe,

Jorasel L. Dabucol, Ernesto A. Delosa Jr., Jearic T. Eliseo, Louwigie

G. Ferrer, Leanne Gabriel L. Inumerables, Genell T. Juridico, Mark

Joseph D. Membreve, entitled “The Role of Social Media in developing

Student’s Marketing Skills” submitted in fulfillment of the

requirements for the subject Research Project in the Senior High

School Department, Bangcud National High School, Malaybalay City,

has been approved by the thesis committee:

Kharla Khris Cacharo

Chairman

Alminda A. Buna
Member

Melched M. Violon
Member
JOHN J. SELIM
Adviser

GLENDA B. CACHARO
SHS- Coordinator

ROMEO T. VALDEZ
School Principal II

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 Acknowledgement

We would like to express our special thanks of gratitude to the

following people whose assistance was a milestone in the completion

of this project. They offer their hands and render their undying

support to make this research paper possible.

Above all, to our almighty God, as the provider of everything,

source of knowledge, life, strength, and wisdom during the hard

times we’ve encountered in writing this paper.

Mr. Romeo T. Valdez, the school principal of Bangcud National

High School, who gave us the golden opportunity to this wonderful

project on the topic “The Role of Social Media in Developing Student’s

Marketing Skills” and we came to know about so many things, we are

really thankful for you.

Our teachers, specially to sir Jhon J. Selim, our thesis adviser,

for his patient guidance, enthusiastic encouragement and useful

critiques of this research work, and Ms. Lovely Rose V. Dusbang, our

class adviser, for her advices and assistance in keeping our progress

on schedule.

Our parents, we would like to acknowledge the support and

great love of our family, our mother; our fathers; our sisters; our

brothers; and all our relatives, this project will not be possible

without their motivation and full support financially, morally and

spiritually. They keep us going on and this paper would not have

been possible without their input.

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 To our friends, we would like to thanks all your effort during the

sleepless night and hardest moment in writing this thesis. We

appreciate for letting us work together with the group in your

respective houses for free.

To the panel members, Ms. Kharla Kris A. Cacharo, chairman,

with Mrs. Alminda A. Buna, member and Ms. Melched M. Violon,

member, we would like to appreciate your constructive comments

and suggestions to improve this thesis paper. Your willingness to give

your time generously has been very much appreciated.

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 Dedication

To God Almighty

the source of life and wisdom

to

Siblings

And

Parents:

Mama and Papa

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 Contents

Title i
Certification
ii
Approval Sheet iii
Acknowledgement iv
Dedication vi
List of Figures xi
List of Table x
List of Charts xi
Abstract xii

Chapter

1 The Problem

Introduction 1-3

Conceptual Framework 3-4

Statement of the Problem 4-5

Significance of the Study 5-6

Delimitation of the Study 6-7

Definition of Terms 7

2 Review of Related Literature

Social Media 8-9

Marketing Skills 9-10

Social Media Marketing 10-11

Online Marketing 11-12

3 Methodology

Research Design 13

Research Locale 13-14

The Respondents 14

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 Sampling Procedure 15

Data Gathering Procedure 16

Research Instrument 17

Administration of Research Instruments 17

Treatment of Data 17

4 Results and Discussions 19-25

Profile of the Participants 19

5 Summary, Conclusion and Recommendation

Summary of Findings 26-27

Conclusions 27

Recommendations 28

Appendix A 31-33

Appendix B 34

Appendix C 35

Appendix D 36-37

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 List of Figures

Figure Page

1 Schematic Diagram of the Study 4

2 Map of Barangay Bangcud 15

ix
 List of Table

Table Page

1 Consolidated Result 21

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 List of Charts

Chart Page

1 Effective Marketing Strategy 23

2 Social Media Sites 24

3&4 Social Media Marketing Usage 25

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THE ROLE OF SOCIAL MEDIA IN DEVELOPING STUDENTS
MARKETING SKILLS

Researchers:

BORRES, NELMAR JOHN L.

BUHAWE, CATHERINE I.

DABUCOL, JORASEL L.

DELOSA JR., ERNESTO A.

ELISEO, JEARIC T.

FERRER, LOUWIGIE G.

INUMERABLES, LEANNE GABRIEL L.

JURIDICO, GENELL T.

MEMBREVE, MARK JOSEPH D.

March 2020

xii
 The Role of Social Media in Developing Student’s Marketing

Skills

Nelmar John L. Borres, Catherine I. Buhawe, Jorasel L. Dabucol,

Ernesto A. Delosa, Jearic T. Eliseo, Louwigie G. Ferrer, Leanne
Gabriel L. Inumerables, Genell T. Juridico, Mark Joseph D.
Membreve

Abstract

This study was conducted to evaluate on how effective is social

media in the field of business to develop student marketing skills. By

conducting this study, the researcher will determine how effective is

social media marketing to develop students marketing skills and the

common used social media sites in marketing through online. The

type of research that is used is quantitative research. The

researchers used random stratified sampling procedure to gather the

data needed and 78 respondents are chosen, 37 are male and 41 are

female ranging 17 to 21 years old. The researcher float questionnaire

to the selected respondents of senior high school students of Bancud

National High School. The study was conducted in Bangcud

Malaybalay City. From the data gathered, it was find-out in this

study that social media marketing is an effective tool to develop

student’s marketing skills and Facebook is the common used social

media sites on marketing products online. It is therefore that social

media is effective tool that develop student marketing skills.

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