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Objective
Operational Analytics
business process. By utilizing data mining tools, businesses gain transparency into their
operations and make better decisions. The key is to have access to real-time data and complete
transparency in business processes and customer behaviors. It is only with the most up-to-date
information that businesses can see specifically how their day-to-day operations function and
then make the appropriate adjustments to improve the bottom line and customer satisfaction
("Operational Analytics").
Increased profits
Operational analytics help the company to pinpoint the inefficiencies in the system and verify
those thereby reducing maintenance and operational expense. This, in turn, reduces the overall
cost and thereby increase the profit margin(Johnson, Potreck, Seifert, & Nagao, 2013), (Whitten
Replacing high-end consultancies for opinions on business strategy with information derived
from data analytics of operations. This is more cost-effective and provides better insights to take
important strategic decisions (Winig, 2016), (Johnson, Potreck, Seifert, & Nagao, 2013)
Customer satisfaction
The operational analysis helps the company to increase customer satisfaction. Operational
analytics help the company to identify the exact issues in no time, thereby reducing the time to
fix the issues. This on the top savings also makes customers happy (Winig, 2016), (Johnson,
Competitive advantage
Considering operational data on the top of consumer data give high-quality insights to the
company, thereby having a competitive advantage over competitors. This competitive advantage
comes mainly in the form of customer satisfaction and cost reduction (Winig, 2016), (Whitten &
Bentley, 2007).
Holistic operations
Operational analytics allow you to get a holistic view of your data, where you discover certain
networks that are interrelated with each other. When you realize that certain types of data are
dependent on a specific environment, you can perform a more efficient root-cause analysis and
helps to prevent the issue from reoccurring ("Top 7 Benefits of Operational Analytics", 2019).
Disadvantages
Radical change
Some companies adopting operational analytics were the ones that were solely dealing with
physical entities, for example, in the case of GE they were the manufacturer of industrial
machines and spare parts. The company does not have much experience in the Information
Restriction to data
Data belonging to the consumers and other stakeholders needed for analysis may not be available
as the company need. In the case of the GE Predix software system, they access data related to
machines and part for which they are not original equipment manufacturers to make the overall
process more efficient. Not all customers or manufacturers may allow that even though there
Data analytics requires sophisticated technological assets such as servers, scanners, data centers
and a lot of recruits who are expert level professionals in the field. Even after such huge
investments, the results may not be visible within a short period. It might sometimes take a few
in the operations. This may be due to visible changes in the processes because of the application
of the new system. Automation of certain critical processes also adds to the resistance. The
managers who are new to technology and changes may be against this system and may not
Predix software system allows General Electric Company to help it's customers to track the
machines and operational processes in their production units and access their shortcomings.
After proper analysis of the information, Predix can come to valuable conclusions that can act as
solutions to many performances and efficiency-related problems. This can help the users to save
a significant amount of money in maintenance costs and reduce large investments in buying new
machines. Predix can also provide new opportunities for users in increasing their production
efficiency. In the case of the oil industry, the application of operational analytics can help the oil
extraction companies to increase their limit of extraction from a single oil well for which the
economical limit is normally 35%. This increase in output even as low as 1% on a global scale
will be 80 billion barrels that are 3 years of global supply. Analytics also helps to predict the
chance for downtimes that can save LNG platforms and offshore facilities a lot of money (Winig,
2016).
One of the major problems faced by GE in implementing analytics in the oil industry is its
limited capacity to replace the years of experience of the ageing workforce. A large portion of
the oil and gas workforce — by some estimates as much as 50% — will be retiring by 2025,
taking years and even decades of domain knowledge with them. New engineers expect cutting
edge technology in the workplace to support them. This is where Predix comes into play.
Another problem is the oil industry's resistance to adopting new technology. A related problem is
the engineers' distrust in the data. GE had well-analysis software that could determine if a pump
was operating at its optimal range and adjust its speed to run faster or slower to optimize
production. Despite several case studies and a pilot on 30 wells showing an incremental gain of 1
million barrels of oil over two years, GE's customers will not allow the software to change pump
Collecting Data from the sensors installed in the machines both made
1 by GE and others in the production units.
Storing the data at data centers with high end security measures for
2 present and future use.
Identifying patterns that gives the technicians the solution for increased
5 performance.
Advanced metering Infrastructure or smart meters are planted on the property of every customer.
Data collected in the smart meters are analyzed to derive useful information for utilities
AMI analytics supports more accurate forecasting of system load and peak demand, which in
turn yields smarter procurement decisions. This is most important on heavy usage days such as
the Superbowl in the US. On such days more accurate forecasts can help utilities avoid spending
lots of extra money on the spot power market. Consistent access to timely, comprehensive and
reliable meter data increases certainty and thus reduces guesswork and risk in the wholesale
power market. This, in turn, gives power schedulers the confidence to enter into longer-term and
thus lower-cost wholesale power agreements (Johnson, Potreck, Seifert, & Nagao, 2013).
Analytics allows the utilities to balance the voltage served in the right amounts rather than
serving the high end of the recommended voltage to avoid voltage shortages. This results in
unwanted loss of energy. Conservation Voltage Reduction is the slight reduction of the voltage
served to customer loads, thereby saving energy without affecting performance. Those savings
can be significant: up to 3%, which exceeds the contribution of solar power to most utility's
AMI analytics not only supports forecasting of customer loads but also provides a platform for
monitoring, analyzing and forecasting distributed generation and renewables. It doesn't matter
conventional independent power producer (IPP) (Johnson, Potreck, Seifert, & Nagao, 2013).
Analytics also can monitor brief momentary outages. These can indicate problems such as areas
where tree branches need trimming. Sometimes an individual customer (rather than several
customers) will report alone power outage. Before a repair representative is dispatched, the
utility can "ping" that customer's smart meter to check whether it's still receiving power. If so,
the cause is most likely a breaker or other electrical problem within the customer's building, and
not a problem the utility could fix. By this process, utilities can avoid truck rolls and help
customers solve power problems faster (Johnson, Potreck, Seifert, & Nagao, 2013).
Whenever there's a wider power outage, utilities must deploy several trucks. Analytics based on
the data from meters on both utility assets and customer premises can quickly reveal the likely
location of failed utility equipment (blown transformers, downed power lines, etc.) (Johnson,
frequently and for extended duration approaches or exceeds the transformer's maximum capacity.
Today, AMI analytics can help identify which transformers experience overloading, to what
degree, and when. Analytics also can spot patterns and trends in downstream loads being served
by overloaded transformers. This makes it easier and more cost-effective to implement a variety
of solutions to minimize overloading and protect the utility's investment in that transformer
Smart meters and analytics make it easier to integrate a utility's own renewable energy resources
onto a power grid since wind and solar energy tend to be intermittent and thus more complex to
manage. Analytics also make it easier to reliably manage peak demand, plan storage, thus
reducing the need to build conventional power plants which are intended mainly to deliver
One of the many beneficial ways utilities can make use of AMI analytics is to keep an eye on the
performance and efficiency of AMI systems. Even during deployment, analytics can track field
Indeed Operational Analytics is a boon for companies, especially in capital intensive industries
such as the Energy industry. From the above studies on the Predix software system and
Advanced Metering Infrastructure Analytics, it is clear that it is high time that companies should
Analytics system aggregates different pieces of data and analyzes them thereby deriving useful
insights for the company. Though there are considerable initial investments and high requirement
for cooperation from the part of various stakeholders, the long term benefits of operation
Even though the application of operational analytics systems helps the industry players to gain a
competitive advantage over others, it is always advisable to research and gradually adopt such
systems. Some systems may not be suitable for all kinds of companies. For example, it may not
be financially viable for some companies to invest hugely in infrastructure for analytics. For a
different company, the constraint may be different. Systems should be carefully designed; not
only considering the needs of the company, but also the constraints that surround the process
References
Whitten, J. L., & Bentley, L. D. (2007). Systems Analysis and Design Methods (7th ed.).
McGraw-Hill.
Winig, L. (2016, February). GE’s Big Bet on Data and Analytics. MIT Sloan Management
Review.
Johnson, L., Potreck, L.-L., Seifert, D. P., & Nagao, S. (2013, January & updated on 2018,
https://www.ngdata.com/dictionary/operational-analytics/
*, N. (2019, January 3). Top 7 Benefits of Operational Analytics. Retrieved October 4, 2019,
from https://apiumhub.com/tech-blog-barcelona/7-benefits-operational-analytics/.
"Intelligent solutions for electricity utilities" [Digital Image] (n.d.). Retrieved from
https://www.kamstrup.com/en-en/electricity-solutions/