Hi there!

Congratulations!
Like our CEO has said, your "deep knowledge, diligence and the respect you command for what you make possible every day" is
much valued. Thank you for documenting your knowledge in this very brief story, so that the benefit and value to the customer
becomes apparent to all, and an inspiration to other TCSers who will follow in your footsteps.
We understand your daily commitments at work, so this template has been created to help you articulate your contribution in a
manner that will save you time and effort. There are guidelines to help you as you write each section, along with examples to help
you appreciate how best to articulate it.
Looking forward to your story!
From: All @ TCS Contextual Masters™ initiative

<Title of the Story: Replace this text>

CTRL+Click on each of the following links (section headings) to start writing. You can also go directly to the next page.

Context Setting

Client Introduction

TCS-Client Relationship

Contextual Master Background

Solution Provided

Client Benefits

TCS Benefits

Accolades

TCS Internal 1
 Context Setting: Provide a short context about the story. <BackCli <Next>

GUIDELINES

50 – 100 words
What is the context of the problem?
When did this happen, in which year?
Who was the key stakeholder being
adversely impacted?
Any noteworthy
external/internal/regulatory/market change
in the client’s environment that created a
shift.
The adverse business impact that were
being/would be faced by the client if the
problem was not solved.
Example:
Do not include scenarios which have no
In 2018, when the marketplace was riding the wave of automation and digitisation, direct relevance to the overall business
Ramesh Reddy was eager to make his company join the bandwagon. As the IT Head of challenge or business benefits derived later.
the client, a leading integrated steel plant of India, the onus was on him to automate Do not mention any adverse business impact
processes, reduce persistent maintenance issues and cut unnecessary costs to improve that is not directly associated with the
the brand’s standing. However, Ramesh was struggling to devise an approach for problem.
transforming the client’s age-old Enterprise Asset Management (EAM) systems.

Client Introduction: Provides a background about the client and details the <BackCli <Next>
business pain points.

GUIDELINES

50 - 100 words.
Provide a brief introduction to the client’s
organisation, with details like size and
stature in the market, geog spread,
operational scale, principal domain of work
and the key work areas in the context of the
story, if possible.
Describe the exact challenge/conflict,
preferably at the operational or business
level. Tie the challenges up with the
business benefits derived from the solution.
Describe the adverse business impact with
Example: specific details. Provide numbers and
metrics, where possible.
This 100-year-old steel plant of India had over 10000 assets installed across three major Mask the data so that it does not give any
sections, namely Iron Making, Steel Making and Rolling Units. Despite spending around hint as to the identity of the client.
80 percent of the revenue on planned maintenance and inspection, there was a spike in
the number of incidents for unplanned breakdowns, with a record of 1540 incidents in FY Do not provide sketchy details of the client
2018 itself. Ramesh knew that the outdated EAM system was at the root of the problem, business and its organisation.
and it urgently needed a Maintenance Transformation Roadmap (MTR) to assess the Do not provide business challenges that
cannot be related to the solution benefits.
inherent gaps and plan an effective transformation. The mammoth task of developing the
Do not provide inadequate impact details.
MTR for 24 plants across the three sections lay ahead.

TCS Internal 2
TCS-Client Relationship: Includes information on the relationship between <Back> <Next >
TCS and the client.

GUIDELINES
GUIDELINES

150-200 words.
50 words
Provide detailed analyses and groundwork
• . thatDescribe the out
you carried partnership between
to understand thethe client
Solution Provided: Provides information about the solution implemented and TCS.
problem Give the duration in years.
better. <Back> <Next >
Describe
Explain how youthe different
arrived attypes of services
the solution
provided by TCS to the client.
leveraging your contextual knowledge.
Explain
Specify the the impact faced
challenges of thewhen
client’s problem on
deriving
TCS.
the solution (optional).
Explain
Describe theinsolution
detail why TCS was
so that thereselected as the
is one-to-
solution provider for the problem
one mapping with the problem statement. being
Example: discussed.
Describe the steps taken to implement the
Do not
solution include
with inadequate
accurate descriptions.
logical flow of
The client, a specialist in Corporate Banking, has a long-standing partnership with TCS. TCS Do not make a direct jump to CM
information.
has been providing it with support services in the areas of Application Management
Example: introduction.
Include the size and skill details of the TCS
Services, Development, Testing, SAP, Infrastructure, Managed Services. As a market leader, team involved in implementing the solution
and<The
withCM> examined the
its remarkable listdocumentation
of products andprovided
services,by thewas
TCS client
an to understand
obvious choicethefor logic
the with you.
behind the unique
client to engage with. and sequential node numbers. Employing her knowledge of network
Include quantifiable details (numbers /
and asset management, and a deep understanding of the client’s node creation processes
figures), wherever applicable (optional).
and workflows, she evaluated the feasibility of integrating the node number generation Exclude solutions that are too technical and
feature with the existing applications. With her four-member skilled team, she devised an lack clarity.
approach to automate this using an algorithm. Additionally, she studied the client’s
Contextual Master Background: Provides detailed information
existing application data to verify the possibility of integrating this algorithm across all
Do not include a solution which does not
justify the problem statement in the story.
<Back> <Next >
about
datasets. She introduced a process to ensure the accuracy and Master
the client specific knowledge acquired by the Contextual success while
of theinalgorithm
the
engagement/relationship.
and guided the team to seamlessly execute the solution across the datasets of the
existing applications.

GUIDELINES

50-100 words.
Client Benefits: Provides the benefits drawn by the client from the solution. Mention your name and role played (as the
CM) in the client organisation.
Include the number of years in the client
organisation and the experience acquired
GUIDELINES
within this account.
Include
70 words the tenure with TCS if it is relevant
to
Explain how thisprovided
the solution solutionto the client
changed the way
(optional).
the client functioned.
Describe the client
businessspecific contextual
benefit in terms of
knowledge
numbers (cost thatsavings,
you have, FTEtosavings,
establish that
you understood
infrastructure the customer
benefits, gain inorganisation,
revenue,
and
etc.).hence its problem
Not required areas
if there / challenges.
are info-security
constraints.
Include overall domain knowledge, if it adds
Forthe
to digital or agileknowledge.
contextual solutions,
<Back>explain the
Ensure<Next
the >
unique nature
experience of theisbenefit.
included relevant to the client
Example: In cases
and of info-security
the solution provided. constraints, bring
out the qualitative
Describe precisely howbenefits and mention the
the contextual
VK
TCSand team presented
delegated the complete
the responsibility solution
of solution designtotoABC,
delivery the client,
a PLM who was architect
solution delightedand knowledge was usedasasapplicable
accolades received, leverage to deliver
with themanager,
release approach.who Theyhasimmediately gave awith
been associated go-ahead for for
the client solution implementation.
the last three years. His the
List solution.
a few additional benefits derived by the
More
activethan 35 per cent
involvement as aofdependable
the policy transactions
change agent were
andstreamlined
advisor fromthrough the new
the inception of client through the main solution delivered
system. Earlier, it took six hours to complete 30 transactions, each
Digital PLM and technical landscaping, enabled him to meticulously prototype requiring 17and
clicks. The
deploy Do not provide details of domain or
(optional).
new implementation reduced the time to just 6 seconds! There was more
critical system updates, while maintaining timelines and exceptional quality standards.than 99 per technical knowledge
Do not compare that are
business not directly
benefits delivered
cent improvement
Moreover, in the turnaround
XYZ’s 11-year time.inThe
prior experience thesolution was deployed
PLM domain renderedinhim
theuniquely
Cloud first related to the
by multiple client or solution provided.
vendors.
and later rolled
positioned out to Europe,
to ascertain UK, Nordics
the problem’s and Italy.
criticality and deliver a clean live software demo.

TCS Internal 3
 TCS Benefits: Includes information on the feedback/accolades provided by the <Back> <Next >
client.

GUIDELINES

70 words
Explain the benefits that TCS gained by
delivering this specific solution to the client.
Give numbers, where possible.
Explain the positive impact in terms of
additional contracts received and project
timeline extensions.
Include details of increase in CSS rating, after
the solution was delivered, if applicable.
List the names of TCS sub-functions that may
have benefitted (optional).
List TCS products that gained prominence
Example: during this solution delivery and the
advantage TCS derived by promoting such
This solution improved customer satisfaction and garnered additional business for TCS in products for this client (optional).
terms of service availability during COVID-19 Pandemic. This endeavour paved the way
for future engagements for TCS as well, not just with this client but also in the Do not explain the benefits enjoyed by the
Collaboration domain. TCS was awarded a new project of $55,000 which lead to client alone.
additional 2 FTEs. Also, this solution minimized capacity issues, thereby reducing tickets
which saved operational resource hours.

Accolades: Includes information on the feedback/accolades provided by the <Back>

client.

GUIDELINES

50 words.
Provide appreciation/award given to the you
(CM).
Specify appreciation/award given to TCS.
Include client recognitions received across
various channels like emails, awards,
townhall, forums and so on.
Example: Include TCS recognition received across
various channels like emails, GEMs, awards,
The client recognised and awarded this project as ‘The Best Transformation Project of the mention in magazines, unit level
Year’. They also published this success story in their portal as an outstanding example of appreciations and so on.
their faith in TCS to exceed expectations and deliver results. Do not include unsubstantiated client
feedback.
OR

The client was more than delighted with the solution that Pradeep provided. As a token
of their appreciation, they decided to present him with the prestigious YES Award.

TCS Internal 4
End of the Document