Professional Documents
Culture Documents
Index 559
Since publication of the first edition in 2012 there have been significant
developments in services design and delivery. The second edition captures
many of the more significant changes and identifies both contemporary serv-
ices and those currently being developed for the near future. Undoubtedly,
the ubiquitous advancement of digital e-services are prominent. These
include web-based platforms, online retailing, automated systems, and of
course, social media with its massive influence on our lives and expectations.
Increased computing power has permitted Big Data analytics, giving us new
insights and predictability in all manner of services, for example, healthcare,
social welfare, tourism, hospitality and leisure, finance, and legal services.
Public services, not-for-profits, charities, and utilities, likewise, have devel-
oped to reflect new challenges and increased expectations of stakeholders
and we the citizens. Of equal significance, has been the consequences of
globalization and the need for services to be well equipped for cross-border
operations and international consumers. Consequently, the second edition
has a greater international perspective of service operations.
The six years since publication of the first edition has allowed considerable
reflection to be possible – resulting from feedback of students, managers,
and academic colleagues. Some topics needed fine-tuning, most sections
needed up-dating, for example, process re-engineering and service-flows,
as did business process assessments, and developing countries and their
growing economies needed greater recognition.
Shortfalls of many service textbooks are assumptions that tools and tech-
niques adopted in manufacturing can be transferred to the services environ-
ment. Extensive research has identified the failings of this assumption, as
the quality attributes for tangible products are very different to those that
customers perceive as integral to excellent services. The author’s recent expe-
rience of researching the grocery retailing sector provides good examples of
what several organizations are adopting to remove steps in the supply chain
and enhance the customer experience.
The first edition was written to close a gap in the Pacific region for service
operations management. Frustrations were voiced that the only service text-
books available to the region were European and US. However, globalization
has diminished the need for a regional focus; and there is now an oppor-
tunity to internationalize the book and replace content that would be suit-
able to a wider audience. The transitioning from manufacturing to services
(servitization) is now prominent resulting in a greater emphasis on interna-
tional supply chains and outsourcing. Many countries are developing their
services provision from labour-intensive activities, for example, outsourced
Call Centres, to original services provision (OSP) for design and supply of
software and phone apps.
As with the first edition, the revised edition relates to both private and public
services. A recognizable strength of this textbook is its unique treatment of
public services, utilities, not-for-profits, charities, and non-government agen-
cies. In fact, endorsements of the book by reviewers identified their unique
attention as the book’s strength. Governments at all levels, agencies and utili-
ties continue to embrace improvement methodologies and quality measures
that have been previously adopted in the private sectors. However, it is their
unique features, not least cultures, that are significant barriers to adoption
of improvements. For example, if you are not satisfied with the services pro-
vided by the local council, say in dustbin collection, what alternative sup-
pliers do you have? So, what are the incentives for public service providers
to improve? Such challenges create the need for public and commercial
service providers to be given separate consideration in any study of service
operations management. The police service and other examples are used to
exemplify the issues associated with lack of consumer choice. Nonetheless,
there are examples of private security firms taking on prison services and law
enforcement. All this makes for an interesting discussion – that is possible
when kept separate and viewed under different lenses.
The first and second editions provide access to a website that allows down-
loading of Lecturer Handouts, PowerPoints, Instructor Guide, Sample
Examination Questions, In-class Quizzes and Answers to End-of-Chapter
Questions. See the companion website – http://goo.gl/15MwF or https://
sites.google.com/a/e-elgar.co.uk/parker-som/home. Also see http://www.
e-elgar.com/shop/service-operations-management.
Many people have helped me in the writing of this book. Academic col-
leagues from around the world have provided support, ideas, advice and
encouragement – and importantly, they have provided constructive criticism
and suggestions for improvements.
It is also important to acknowledge and thank my students (my ‘custom-
ers’!) both past and present. Over the many years of teaching and research-
ing service operations management they have been a source of inspiration
and vocal recipients of the early material during the book’s development.
Thanks also to the many company managers that gave up their valuable
time during the case study interviews. I am indebted to their openness and
insightful comments.
Thanks also to the reviewers of earlier drafts of this book. Their astute and
expert comments were encouraging and very informative.
Finally, thanks to the staff of Edward Elgar Publishing and in particular
Fiona Briden and John Hewish. I benefited enormously from their guidance,
support and encouragement.
LEARNING OBJECTIVES
1.0 Introduction
Globalizing forces are changing the nature of business exchange and delivery
in international markets. The internationalization of productive capabilities
is presenting firms with new possibilities for configuring organizations and
achieved competitiveness. Outsourcing and offshoring of economic activi-
ties is seeing the disintegration of value chains that is altering the scale and
scope of firms and providing unprecedented opportunities for new and exist-
ing firms. The question of which transactions go where and why has been a
long-standing puzzle asked by the transaction cost economists. The opera-
tional choices decision and the corporate boundary decision are at the core
of the international services scholarly field.