Customer

Development
Ozana Giusca
Founder BeYou.BeFree
 Ideal No-go
customer customer

How do you choose your ideal customer?

Pain killer Vitamin
Target customers
Determine your market - $ vs Proximity
Customers interviews - why, how?
Understand their feedback (truth vs polite)
Incorporate their feedback
Adjust your value proposition / ditch it

 Develop Persona
or
Client Avatar

 My Clients
[ list all categories ] Step #4
 One Solution
[ 1 Product & 1 Category ] Step #5
 My Ideal Client
[ real people within chosen category ] Step #6
 My Ideal Client’s
Step #7

Needs
• They know they have, as Problems Wants
they perceive them
• Not the real ones that you
(-) Desires
know they have (+)

[ list all ]

My Client’s Underling Problems

Step #8
[ list all reasons why
they have the problems they have ]

 My Client’s Situations
[ and specific events that make the client
realise they have a problem / need ]
Step #9
 My Client’s Feelings
[ list all ]
Steps
#10 & #11

When Problem
Problem Solved
(-) (+)

Person’s Interests
[ list all ] Step #12
 How will THEY attempt
to solve their problems?
Step #13
[ list all ]

 How is YOUR product

solving their problems?

 • Speaking
• Training
• Digital Products
• MentorshipConnect with me
• Consulting
OzanaGiusca.com
• Marketing Services

OzanaGiusca.com

 You can have it all:

• Wealth
• Love
• Health Connect with me
ENERGY
• Happiness
• FREEDOM
OzanaGiusca.com
BeYouBeFree.Club