Technical Codes
Media and Information Languages
“Language may be a source of misunderstandings” – Marshall McLuhan 1964
Language
 It pertains to the technical and symbolic ingredients or codes and
conventions that media and information professionals may select and use in
an effort to communicate ideas, information and knowledge.
Media Languages
 These are codes, conventions, formats, symbols and narrative structures that
indicate the meaning of media messages to an audience.
Conventions
 It refers to a standard or norm that acts as a governing rule or behaviour.
Symbolic Codes
 These are the language, dress or actions of characters, or iconic symbols
that are easily understood.
 It shows what is beneath the surface of what we see.
 Examples are emojis, emoticons, logos, icons, signages, symbols. pictures
or actions with symbolism.
 Semiotics is the study of signs and symbols and their interpretation.
 These are sound, camera angles, types of shots and lighting. They may
include, ominous music to communicate danger in a feature film, or high-
angle camera shots to create a feeling of power in a photograph.
 These are the ways in which equipment is used to tell the story.
 Examples are camera movements, angles, shots and point of view.
Resources:
Technical Codes picture from Mediaknite convention booklet
No Parking Sign -
https://i.etsystatic.com/13221305/r/il/f2e89b/1552377459/il_79
4xN.1552377459_hi2f.jpg
Shushing Emoji -
https://www.dictionary.com/e/wp-content/uploads/2018/10/sh
ushing-face-emoji.png
Facebook Logo -
https://cdn3.iconfinder.com/data/icons/facebook-ui-flat/48/Fac
ebook_UI-03-512.png
Inquirer news - http://aseanews.net/2018/01/12/asean-
headlines-friday-january-12-2018-the-philippine-daily-inquirer/
Written Codes different letters that are similar in appearance. It became popular that even
 These refer to the use of language or textual layout such as bubbles, clouds, social media users used it too.
captions, headlines, acronyms, speeches or even font style and size.
skills ski11s h3ll0 hello
n00b noob b4b3 babe

Messages
 The information sent from a source to a receiver.

Audience
 The group of consumers for whom a media message was constructed as
well as anyone else who is exposed to the message.

Producers
 The people engaged in the process of creating and putting together media
 Netspeak are abbreviated phrase or shortened word commonly used to content to make a finished media product.
converse in text online.
Stakeholders
LOL Laughing Out Loud  Libraries, archives, museums, internet and other relevant information
ROFL Rolling On the Floor Laughing providers.
BRB Be Right Back
IDK I Don’t Know Reminders:
GR8 Great  The audience’s experience can affect his impression about a particular piece
JK Just Kidding of information.
L8R Later  The audience’s interpretation of messages differs because of their own
OT Off Topic knowledge.
IMO In My Opinion  An audience can derive a different meaning from a message depending on
IMHO In My Honest Opinion his point of view.
TIA Thanks In Advance
 The medium is also the message.
TY Thank You
 A stakeholder shares the information different from the others.
DL Download
OMG Oh My Gosh
NVM Nevermind

PRIMARY

Letters

Scripts
 Leetspeak is language developed by hackers which allowed them to slip
past security filters. It works by substituting letters with numbers or Scrap books
Resume Schools

Biodata Historical Monument

Elegy Museum

Eulogy TV

Poems Radio

Blue Print Educational Tours

Personal Data Sheet Survey

Documentary

SECONDARY Police Station

Good Moral University

Pocket Books

Atlas

TERTIARY

Fliers

Pamphlets

Comics

Song Books

Visual Aids

ID

Lecture notes

Electric Bills

Birth Certificate

WHERE TO FIND INFORMATION

ZOO

Market