CLC / CAPSTONE RESEARCH LITERATURE REVIEW
Literature Research Review
APA citation of article:
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Greenberg, M. T., Weissberg, R. P., O’Brien, M.
U., Zins, J. E., Fredericks, L., Resnik, H., & Elias, pdfviewer/pdfviewer?
M. J. (2003). Enhancing school-based prevention vid=3&sid=bf7dbe23-d95c-412e-90f9-
and youth development through coordinated
social, emotional, and academic learning. The
American Psychologist, 58(6–7).
Bass, S. (1999). Setting Up Shop Online. PCWorld,
17(5), 181.
Arenofsky, J. (2000). How to Run a Successful
Business. Career World, 29(3), 6.
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Notes from article (summarized in YOUR OWN
WORDS):

 Having a well presented and intriguing website is
key to getting people interested in your product.
 Uploading professional pictures with a good
quality camera instead of a phone will help give
your store that professional look
 Determining the price of tax when shipping a
product will help come up with a price to sell your
product for
 Shipping prices decided by weight of product
 Marketing strategies; register with every possible
search engine, set up your domain name,
promote your store on another web page they
operate (social media too).
 “It’s not just luck that turns a good idea into a
great success.”
 “Businesses motivate students to learn skills that
connect them with the real world.”
 A way to succeed as an entrepreneur is choosing
an area you are skilled and have a passion for.
 CLC / CAPSTONE RESEARCH LITERATURE REVIEW

%3d#AN=3764841&db=f5h  Turn a hobby into a business.

 Be prepared to work hard to create a successful
business.
 An important skill to have is being able to
recognize a good idea and act quickly to
implement it.
 There are steps you can take to create a
business; Write a plan, spend money to make
money, advertise to consumers, and hire staff to
help you.
 There are always advantages with being an
entrepreneur, but there are also disadvantages.
You could put all your time and effort into making
your business come to life, but it could fail. It
takes up a lot of your time and can bring on
stress. However, an advantage is it helps improve
certain skills you may or may not have such as
leadership, communication, and management
skills.
 Self-development is another advantage within
becoming an entrepreneur. It can help grow self-
confidence and teach you to take initiative.
 Things to consider and look at before taking the
dive; make sure it’s something you have a drive
for, view other businesses with the same idea as
you and see what they do to be successful, create
a plan that focuses on money, strategies and
people, start small then once you start to pick up
more, grow bigger, take advantage of classes you
can take around you to help better your
entrepreneur skills.

Lal, R., & Matutes, C. (1994). Retail Pricing http://www.jstor.com/stable/  Tools used to help gain short-term advantages
and Advertising Strategies. The Journal of 2353132 include; offering better services, creating a
Business, 67(3), 345–370. shopping ambience, advertising on TV or

Finkle, T. A. (2018). Technology entrepreneurship:
Creating your own online business. Journal of
Technology Research, 8, 1-13.
CLC / CAPSTONE RESEARCH LITERATURE REVIEW
https://www.researchgate.net/profile/
Todd-Finkle/publication/
326506804_Entrepreneurship_in_the_
Digital_Era_Creating_Your_Own_Onli
ne_Business/links/
5c79d2e692851c69504c2785/
Entrepreneurship-in-the-Digital-Era-
Creating-Your-Own-Online-
Business.pdf
newspaper ads, and offering deals that reduce
the price on select merchandise.
 Lowering reduced prices on merchandise has
shown that it’s increasingly important to attract
consumers according to a survey that was taken
by managers, executives and owners.

 Technology has developed more in sophistication
and it has been increasingly easier to create an
online business.
 For mobile devices, iPhone users are always
connected.
 As numbers increase of the amount of people
using the internet and their phones it also
increases the possibility of them online shopping.
 The top social sites most people tend to use are
Facebook, Messenger, Instagram and WhatsApp.
 With social sites becoming more popular mixes
with mobile use, it has led to an increase in time
that people spend on the web.
 Businesses use the popular sites as a way to
market and advertise their product.
 In the US, more than 70 million small businesses
used Facebook to help increase their sales.
 With the increase in use of social media,
businesses are putting more money towards
creating social ads for the apps.
 Online advertising industry had sales of over $192
billion in 2018.
 Companies who wanted to advertise online would
pay content providers and technology companies
to put up ads in front of the consumers.
 The money small businesses would make from
selling projects was partly used to fund the

Bick, R., Halsey, E. & Ekenga, C.C. The
global environmental injustice of fast
fashion. Environ Health 17, 92 (2018).
Niinimäki, K., Peters, G., Dahlbo, H. et al.
The environmental price of fast fashion. Nat
Rev Earth Environ 1, 189–200 (2020).
https://doi.org/10.1038/s43017-020-0039-9
CLC / CAPSTONE RESEARCH LITERATURE REVIEW
https://doi.org/10.1186/s12940-
018-0433-7
https://doi.org/10.1038/s43017-
020-0039-9
advertising.
 Because of the inexpensive and wide variety, it
has influenced the way people purchase and
dispose of their clothes.
 80 billion pieces of new clothing is purchased
globally every year.
 These products are often produced in China and
Bangladesh and the United States sells the
product more than any other nation in the world.
 Approximately, 3.8 billion pounds of clothing in
the USA is sent to landfills as solid waste which
results to about 80 pounds of waste in landfills per
per American every year.
 About 90% of clothing that is sold within the USA
is made with materials such as cotton or polyester
which are both associated with causing health
impacts on people because of the manufactoring
process.
 Fast fashion is getting recognized by the public
causing backlash due to polluting the
environment.
 Chemicals used within the fast fashion
manufacturing are harmful to the factory workers,
consumers and the environment.
 It affects the environment from the amount of
water used, materials, chemical and energy use
needed to create the clothing.
 “These changes stress the need for an urgent
transition back to ‘slow’ fashion.”
 Fast fashion creates over 92 million tonnes of
waste produced per year and 79 trillion litres of
water used