Designed for Designed by Date Version

T H E U N I T E E X T E N D E D B U S I N E S S M O D E L C A N VA S

DRIVERS

Business Intentions & Objectives Massive Transformative Purpose

UNFAIR ADVANTAGE OPER ATING MODEL VALUE MODEL EXPERIENCE MODEL CUSTOMERS

Points of Differentiation Value Chain Value Proposition Brand Customer Segments

Key Resources Product System Customer Relationships

& -Engagement
Jobs-to-be-Done

SERVICE MODEL
Key Partners Channels
Service Model

COST MODEL REVENUE MODEL

Costs for value creation Income from customers

TEAM

People & Structure Values & Culture

T H E U N I T E I N N OVAT I O N & T R A N S F O R M AT I O N M O D E L S
Proudly made available OpenSource. This work is licensed under the Creative Commons Attribution 4.0 International (CC BY-SA 4.0) license.
Designed by: Digital Leadership AG – digitalleadership.com. Based on the original Business Model Canvas of Alexander Osterwalder / Strategyzer.com, the LEAN Canvas and the thinking of Patrick Stähler. digitalleadership.com/UNITE