EDITION 1 |JUNE 2022

Koleidoscope
IIFT Kolkata

From the Editors

&
As we start the
2022-23, weweek:
Featured this the government, SYSTEMIX
academic year
are proud to demystifies the ONDC for us.
launch Koleidoscope, a monthly The government has also
er for you! Shifting gears now. Futures and
Options are very nifty financial tools.
Capital tells us how they are priced, and
Russia-Ukraine
magazine that is a& reflection
Supply Chain
of decided to recognise Genomics gives us a fresher on Option Greeks!
ASCI guidelines on Crypto
the exceptional pieces of work and Pharma as a sunrise sector. Speaking of pricing, what are some
ONDC, what?
brought out by the students of Apotheco writes about the effective strategies companies can use to
What puts winds on boAt's sail?
IIFT Kolkata. implications. Next, as the start- drive sustainable returns and optimise
up frenzy in India reaches new their operating margins? Socrates has got
For this inaugural edition, we heights, Brandwagon gives us a it covered. The hottest new job profile,
start with BLASH's take on the brief of the marketing strategy Product Management, can seem rather
enormous impact of the of boAt, a much-loved consumer elusive. The Product Cell is here to change
Russia-Ukraine war on global electronics brand today. that with an introduction to metrics.
supply chains. Back home, we Speaking of 'desi' brands, ever Speaking of elusive things - Investing. Did
have the Public Policy Club wondered why so many of you know that Bears and Bulls aren't the
simplifying ASCI guidelines for them adopt 'videshi' names? only animals in the stock market? Our
Crypto. Sticking with new Markinos has an answ- Equity Research Cell dives deeper.
initiatives by
We end this edition with a personal story by Aditya R (Co '23), and then Amritanshu Swaroop and Venkatesh
Kariappa (Co '23) have sent in their creative pieces for you to enjoy. Happy reading!
-The Editorial Board, IIFT Kolkata

Russia-Ukraine & Supply Chain Crypto under control

With the war still raging, what major areas Crypto ads are everywhere. What
are impacted? are the risks associated?
- Commodity prices The volatility of crypto assets poses a big
- Firm-level export controls and sanctions risk to all participants, and the
- Cybersecurity and Collateral damage government is aware of it. PPC's LinkedIn
- Geopolitical Instability post tells you about the latest guidelines
Read more from BLASH's concise LinkedIn post. for crypto advertising.
 KOLEIDOSCOPE | EDITION 1 |JUNE 2022
Demystifying ONDC
Is this going to be UPI 2.0?
As it takes on the heavy task of democratising digital
commerce in India, it is worth understanding what is
this beast-in-the-making. SYSTEMIX illustrates it using
a beautiful example in this LinkedIn post. The interplay
of this platform with industry incumbents Amazon and
Flipkart will be one to watch closely. Where will you put
your money?
Putting wind on boAt's sails
How did marketing propel its success?
In 6 years, boAt has grown to a ₹2200 Crore company.
Brandwagon delves deep into the role of influencer
marketing and celebrity endorsements in its journey to
the top in this Instagram video.
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Bears. Bulls. And more?
Move over your spirit animal!
And yes, if you thought the title sounds
like a reference to this, you're not wrong!
Optimistic, pessimistic, impatient,
greedy, scared, unethical, etc. ERC
reveals that there is, after all, an animal
in the stock market for all of our types.
Desi brand, Videshi name
Louis Philippe, Allen Solly.. Indian!
Brands play a seminal role in
organisations' relationships with their
customers. Markinos explores the
rationale behind Indian companies
adopting 'videshi' names in this post.
 KOLEIDOSCOPE | EDITION 1 |JUNE 2022
Genomics and Pharma ☀️
A shot in the arm for the two industries
The global pandemic brought the pharmaceutical
industry under the spotlight. India's own pharma and
genomics industries received critical acclaim when they
were successful in producing and developing
vaccinations for COVID-19 in record time. Apotheco
sheds light on what their classification as 'sunrise'
industries implies through this LinkedIn post.
Futures, Options & Greeks
Simplifying finance for you!
How do we value Forwards and Futures? Under what
assumptions? And what is the Black-Scholes-Merton
model, how does it apply here? Our in-house finance
wizards at Capital demystify all this and more in this
detailed LinkedIn post.
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Measuring Metrics 📈
Are your customers happy?
The one measure of any company's
success is happy customers. The other
measure is the number of customers.
How do you ensure the former as the
latter continues to increase? The Product
Cell explains the usefulness of metrics in
this LinkedIn post.
The Price is Right!
or is it? 👀
Under-pricing comes in the way of profit
maximisation. Over-pricing runs you out
of the market. Luckily, we have Socrates
to tell us the best pricing strategies to
optimise performance in this post.
 KOLEIDOSCOPE | EDITION 1 |JUNE 2022

Aditya R (Co '23) unplugged MBA-inspired poetry

Asraar - Get to know your IIFTians!
"Interstellar explored the possibility of Time as a fifth
dimensional construct....I could swear that I lived an
entire year within the quarter between August and
November of 2021"
Read more about what he has to say (and see more
pictures!) in our latest Asraar post!
Let the floodgates loose ❤️
Poetry to get through summer
placements, for friendships built during
MBA, for transitioning to offline
education, and more... the bard of
Chowbaga, Venkatesh Kariappa (Co '23,
first from R) pens his thoughts in this
series of poems for you to enjoy!

The Classics, sketched! That's it for the June edition of

Amritanshu's magic + Kolkata icons = ❤️
Miniature art works showcasing some of the most
iconic places of Calcutta - the Victoria Memorial, a view
of the Howrah Bridge and a view of a bustling Calcutta
street captured beautifully by charcoal and micron pens
of Amritanshu Swaroop (Co '23.) Check them out here!
Koleidoscope!
We hope you enjoyed reading this as
much as we did putting it together for
you :)
Have any comments, suggestions, or just
general feedback? You can reach us at
edboard_kol@iift.edu

Until next time!

Aashay Verma
Meghna Choudhary
Nidhi Ranjan
Sampurna Chakraborty

Senior Editors,
The Editorial Board at IIFT Kolkata

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