Assignment 2 https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=73011...

Dashboard / My courses / Management in Action - Social Economic and Ethical Issues (MGMT705)-Semester IV / Assignment 2

/ Assignment 2

Question 1
Not yet answered

Marked out of 3.00

CASE STUDY
Read the following text and answer the questions based on the reading:

The name and taste of Coca-Cola is known to almost each and every individual in India and across the globe. The
company started in 1886 and grew with a purpose to refresh the world. This became refreshment not just in a physical
sense but also in spirit, and not just to refresh people but also communities. This carbonated soft drink holds the most
market share in the soft drink market and got itself a special seat in each and every gathering. The Coca-Cola Company
has on occasion introduced other cola drinks under the Coke name. The most common of these are Diet Coke, along
with others including Caffeine free Coca-Cola, Diet Coke Caffeine free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-
Cola Vanilla and the list goes on. It has capitalised on each and every opportunity to market itself effectively and place
itself in the middle of every gathering.
The Coca-Cola company aims to be globally known, they do this by targeting different areas across the globe with
different products, gaining their brand name and popularity. All the bottling partners work closely with their customers
such as convenience stores, grocery stores, movie theatres and street vendors to create and use localised strategies
developed in partnership with the company. Their competition with other beverage companies are also narrowed down
as they own various brands that could be possible competition. For example, the company sells Coke without the
competition of other popular soft drink brands like Sprite and Fanta because the company owns those brands as well.
The company often reviews and evaluates their business plans and performance to improve their earnings and analyse
their competitive position in the market. They make decisions in realigning their business models to match the
objectives of the company by using strategies and tactics in the analysis of their performance. The main reason for such
an outstanding placement of product goes to the way they have established the connection between every occasion
and the need for Coke to be present there, product design and creative advertising

In the context of the above given case, identify one valid importance of Business Environment.

a. Enables a firm to identify opportunities and getting first mover advantage

b. Uncertainty
c. Delay in action
d. Pervasive function
Clear my choice

1 of 3 5/2/2023, 16:59
Assignment 2 https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=73011...

Question 2
Not yet answered

Marked out of 3.00

Which business environment did Coca-Cola majorly tap into?

a. Technological Environment
b. Social Environment
c. Political Environment
d. Economic Environment
Clear my choice

Question 3
Not yet answered

Marked out of 3.00

In the above case, "the company’s objective is to be globally known as a business that conducts business responsibility
and ethically and to accelerate sustainable growth.”

The above line focuses on which feature of the management?

a. Management is an intangible force.

b. Management is a goal-oriented process.
c. Management is pervasive in nature.
d. Management is a continuous process.
Clear my choice

Question 4
Not yet answered

Marked out of 3.00

The components of Coco-Cola's corporate culture include ____________.

a. Vision and values

b. Practices and people
c. Narrative and place
d. All of these
Clear my choice

2 of 3 5/2/2023, 16:59
Assignment 2 https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=73011...

Question 5
Not yet answered

Marked out of 3.00

Corporate governance is a form of ____________.

a. External regulation
b. Understanding
◄ Test Your Government control
: (copy)
c. Self-regulation
Jump to...
d. Charitable action
Student Feedback for Course : Management in Action - Social Economic and Ethical Issues ►
Clear my choice

3 of 3 5/2/2023, 16:59