Nike Air Jordan Marketing Mix

7p's of marketing mix of Nike Air jordans

Nike Air Jordans is a popular line of athletic footwear and
apparel under the Nike brand. The 7 Ps of marketing mix for
Nike Air Jordans are:

Product: The product is the Nike Air Jordan brand of athletic

shoes and apparel. The product has a distinctive design and
technology that sets it apart from other athletic footwear in the
market.

Price: The price of Nike Air Jordan shoes is premium compared

to other athletic shoes in the market. The premium pricing is
due to the brand's strong reputation, product quality, and
unique design.
Promotion: Nike uses various promotional activities such as
advertising, sponsorship, and social media marketing to
promote its Air Jordan brand. Celebrities, athletes, and other
influencers are often used to endorse the brand, which helps to
create a strong brand image and boost sales

Place: Nike Air Jordan shoes are distributed through a variety of

channels, including Nike stores, online stores, and authorized
retailers. The shoes are widely available globally, with an
emphasis on strategic placement in high-traffic retail locations.

Physical Evidence: The physical evidence of the Nike Air Jordan

brand includes the design and quality of the shoes, as well as
the packaging and branding. The company also provides
customers with a warranty and return policy, which provides
peace of mind and reinforces the quality of the product.

People: Nike employs a team of professionals with expertise in

design, production, marketing, and sales to create, distribute,
and promote the Air Jordan brand. The company also invests in
training and development programs to ensure that its
employees have the skills and knowledge necessary to deliver
excellent customer service.

Process: Nike has streamlined its production process to ensure

that the Air Jordan brand is manufactured efficiently and at a
high quality. The company also provides a seamless online
shopping experience for customers, with easy navigation and a
straightforward checkout process.
SWOT ANALYSIS OF NIKE AIR JORDANS
Strengths:
Brand reputation: Nike Air Jordans are one of the most iconic and
recognized footwear brands in the world, known for their quality and
performance.
Innovative design: Nike Air Jordans have consistently been at the
forefront of design innovation, introducing new materials and
technologies to enhance their performance and appeal.
Celebrity endorsement: The brand is endorsed by some of the biggest
names in sports and entertainment, including Michael Jordan himself,
which has contributed to its popularity and success.
Strong distribution network: Nike has a vast distribution network that
allows it to reach a large customer base worldwide.
Diversified product line: Nike Air Jordans come in a wide range of
designs and styles, catering to various tastes and preferences.
Weaknesses:
High price point: Nike Air Jordans are relatively expensive, which can
limit their appeal to budget-conscious customers.
Limited availability: Some Nike Air Jordan designs are released in
limited quantities, making it difficult for customers to get their hands
on them.
Dependence on celebrity endorsement: The brand's success is heavily
dependent on celebrity endorsement, which can be a risk if these
endorsements were to end.
Opportunities:
Expansion into new markets: Nike can expand its reach by targeting
new markets, such as emerging economies or untapped demographics.
Collaboration with other brands: Nike could collaborate with other
brands to create unique designs and expand its product line.
Increased focus on sustainability: With growing concern for the
environment, Nike can improve its sustainability practices, which can
appeal to environmentally conscious consumers.
Threats:
Competition: Nike faces stiff competition from other sportswear brands
such as Adidas, Puma, and Under Armour.
Counterfeiting: The popularity of Nike Air Jordans makes it a target for
counterfeiters, which can affect the brand's reputation and revenue.
Economic downturns: Economic downturns can affect consumer
spending, which can impact Nike's sales and revenue.
Changing consumer preferences: Consumer preferences can shift, and if
Nike is unable to adapt, it risks losing its market share.