The Tate Bible for Young Men

I think that a lot of people don't understand that it's all of the challenges
and struggles that’s going to make them, it’s either going to make or
break them. I don't read studies very often, but I was sent a study about
stress from somebody. It's probably the best study I ever read, and it's
talked about the placebo effect of stress. And it said that they took some
of the most stressed people in the world, CEOs, et cetera. And the ones
who believed that stress was really bad for them were dying earlier,
because of the cortisol inside of their blood.

And they said stress is really bad for them, they were having heart
attacks. But the ones who believed that stress was good for them and it
made them perform. I perform under pressure. Stress is good for me.
They were living longer.

So the same drug inside of their blood, how they framed it inside of their
mind, had different effects on their body. So from that point onwards,
even though I already thought this way, I knew I was the right way. I
knew it was the right way to think innately, because I've done pretty good
in life that way. But this confirmed it. Every time I feel stressed or under
pressure, I get excited.

I hate to not be stressed. I wake up and I'm like, “Everything's fucked

good. Yes, that's just how I am, right?” But [...]it's how you look at the
problems and how you use them to fuel you. So the question was: what's
the problem for the average man today?

What's the biggest problem? I think there's a whole host of problems, but
what you have to do is frame it inside of your mind and understand that
all of those problems are going to allow you, give you the fuel, the
unlimited motivation that you need to become a successful and beautiful
individual if you frame it in the right way. If you take a man and give him
a life shielded from problems and he never has any to face, I guarantee
you he's terrible at being a man. The best men in the world have gone
through shit. That's why women love scars, because they didn't kill you.

That's the whole point of it. Right? So the best thing you can do as a man
is look and go, “okay, this is hard, this is hard, this is hard, this is hard. I
feel negative because these are all so difficult. I'm struggling with XYZ.”
“Let me internalize all of that and turn it into a superpower. Let me
become genuinely uncomfortable with my situation in life and go and fix
things”, because, like I said, the universe is absolutely not very giving,
and if you truly hate it, being in the position you were in, you wouldn't be
there.

No, I do not believe in clinical depression, and I'd love for you to try and
convince me it's real. It'll be quite interesting.

Do you think it's an invention of the US pharmaceutical industry to sell

your pills?

Well, I think that that's certainly part of it. I think that's part of it. But
[...] I've had this conversation with a bunch of people, and my basic
premise is that I refuse to believe in things that take power away from
me. [...] If you are in a haunted house and you believe in ghosts, you're
scared of the haunted house. If you're in a haunted house and you don't
believe in ghosts, you're just in a house and you don't care.

So I don't like the idea when someone explains to me the idea of one day
waking up and being miserable and not wanting to live anymore. And it's
nothing to do with my circumstances, and I have no power over it. And no
matter how good my life is, I'm still going to feel terrible and I'm going to
want to die. That's not an idea I subscribe to. That's not a reality I'm ever
going to.

But that's a reactive depression, isn't it? You can be reactive depressed
for the day, for example. Even chronically…

Feeling depressed is real. Depression as a disease. I do not subscribe to

the idea. I believe that if you feel depressed, something is depressing you
and you should try your best to fix it. You should take control of your life
and do your best to fix it. The idea. But they don't say that.

They don't talk that. They say depression like it's this magic thing that
comes out of the sky, and it gets in your brain. You're sad no matter
what, and there's nothing you can do about it. And you need to only take
pills. And I think that's a very bad way to look at the world, and that's a
bad idea to subscribe to.
And if you start to feel depressed, let's say your girl leaves you, you start
to feel depressed, but you believe in the idea of depression, you're now
going to start diagnosing yourself as clinically depressed, self hypnosing
yourself and hypnotizing yourself into being clinically depressed. And it's
amazing how you can speak things into existence. I cannot become
depressed because, I don't believe in it.

So how about chemical imbalances in the brain?

Bullshit. That's all been disproved anyway.

Really?

It's all been disproved. Firstly, that's all been disproved. And secondly,
even if that was true, even if I had a chemical imbalance in my brain, I do
not believe in depression. That's just who I am as a person. I don't
believe in it. I do not believe in things that take power away from me.
And people sit there and they try very hard to convince me it's real, which
is actually quite interesting because it's always usually depressed people
who sit there and try very hard to defend this idea. If depression is so
terrible, why are you sticking up for it? Why are you fighting so hard to
convince me it's such a powerful force, why shouldn't you be doing the
opposite? Shouldn't you be listening to me? Whose team are you on?
Like, do you want to be depressed? Like, this insanity, these people who
are so desperate to push this idea. Then you add in the pharmaceutical
element and the fact that everyone's taking these fucking drugs with their
brain chemistry, it's garbage. I think that you feel depressed sometimes
because you're human.

So you felt depressed at times?

We're all human.

Yeah, because I felt depressed. I mean, I had some major might not
sound big, but some major dental surgery done and it really got me down
for a while. But my businesses and running those, to be honest, picked
me up because it was like, “I can't be like this, get in there, do some
business.”

Well, completely. And also, let's look at it. Let's pretend I'm completely
wrong, right? We can look at situational depression like you just
described. We can talk about brain imbalance and chemical imbalance. We
can talk about clinical depression that you get, and it's chronic and it's
nothing you can do about it. Whatever. Let's pretend all these things are
completely true. The best option, the best thing to do, is still to get up, be
an adult, control your emotions, be stoic and do the things you're
supposed to do day after day.

Laying in bed and doing nothing is never going to be the best option. The
best option is still to go to the gym, to work hard, to run your business, to
be successful. So it doesn't matter. We're talking about the different
positions on the chessboard. But if the rules of the game remain the
same, regardless of the position, you're still trying to win.

You still have to do the same things. So does it even matter at this point?
If you come along and say, he's depressed because of X and he's
depressed because of Y, and he's depressed because of Z and the answer
to all of them, it's still the same thing that I don't give a fuck why you're
depressed. All I know, what I will say, as a matter of fact, is this world is
hyper competitive, especially as a man. Most men are walking through life
and they don't realize that it's constant competition.

I was driving here even as I was driving here, I was looking out the
window and I was looking all these people just walking around. One of
them had a fucking croissant. One of them was dressed like a dick. Eggs.
It's London. He thinks he's fucking looks cool. [...]

We've all seen them

Get more on. Some of the dude just talking shit on the phone. Some
other guy with headphones in waiting to be fucking murdered wouldn't
even hear it coming. And all these NPCs, I'm just looking at them going,
do they realize they are an endless, constant competition?

Every single pound they want someone else wants, every single girl they
want, someone else wants. There are people like me out here I will
destroy. You could get all 30 of them in a room and I will sit by myself
and absolutely annihilate them in any single metric. And they're just
sitting there, just fucking floundering and wandering through life,
unaware of how competitive the world is.
Well, I'm winging how unfair winging how unfair it is.

And this is my point. If the world is truly that competitive, you do not
have time to be depressed because it's a non competitive mind state. You
could be depressed for X-Y-Z. Whatever. I'm not depressed and I want the
money you want and I want the girl you want, and I want the status you
want and the car you want and the house you want, and I'm going to get
it, and you're fucking not.

And that's the bottom line of life. If you gave that guy that stuff, he
probably wouldn't be depressed. Rest.

Well, he's get up on his ass and work then, doesn't he? And this is the
point.

He probably would, because he wouldn't have a direction in life. I think

it's a very empowering message that you share, and I think if you can fix
it with pills, you can probably fix it by going to the gym and doing all of
these other apps. [...]

Pills just numb it's masks. But it's not a holistic way to treat it, is it?
Whereas what you're saying is more so.

Yeah, what I'm saying is you're playing a game and it's a competitive
game, and you need to build a mindset that allows you to be ultra
competitive. If you want to sit there and say, no, I want a non competitive
mindset, then fine. You know what you call people who do not win
competitions? Losers. Correct.

I do not like to hang around with men who suffer from a lack of women,
because in my experience, any man who can't get women will eventually
sell you out for women. It's too powerful a force. Too powerful force. If
you're completely sex deprived, I'll all the time, sooner or later, you're
going to sell your boys out to sex, whether it's Dex or some girl talking
bad about her boy. But you really want pussy, so you let her slide.

You're not good with girls. I don't want to talk to you. Second thing is
money. [...] You have not be rich rich, but if you're starving, [...] you're
going to try and sneak some money out of somebody, right? If you can't
eat, you'll do anything for food.
You can't pay the bills to do anything for money. That means whether it's
a plea bargain, whether it's trying to rob me, whether it's money sitting
around my house, want to talk to extremely broke people, I don't want to
talk to extremely sexy fried people for the same reason I wouldn't have a
whole bunch of food around a hundred percent same reason. It's the first
two things. [...] Next thing is loyalty. And I know that's super hard to
judge, but I really like to believe that the few people I hang around with,
if we were all in separate police interviews and they were to come and
say, hey, your boy turned, I could literally burst out loud.

You better come with a new story. [...] Go away and think about it and
come back. We can talk, but don't try that one. Try again. So loyalty is
very, very important.

Next is bravery. Because camp fight is fine, but won't fight isn't. [...]
Won't fight is unacceptable in everything. If I'm with my five friends and
I'm going toilet in the club and I come back and I see someone punch one
of my friends, I am annihilating anybody in that guy's crew. We'll find out
why later.

My guy could have been wrong. [...] It could have been my guy's fault.
I'm just hitting him, him, him, him, him. I'm just knocking everyone when
everyone's asleep and the threat is neutralized. I'm like, Bro, fuck it out of
it.

Oh, I started him. But they're not punkin.

People have to pay, right? We're worried about the why afterwards. So
they have to have that loyalty and that devotion to the bravery, the ability
to fight. I find it very crazy. I find it crazy, and I say this often, to die.

So you're rolling around with these men [...] who won't even fight and
protect you because they're coward. So they'll watch you get your head
stopped to death [...] and cower out and not even try and help you. And
they're like, yeah, but he's funny. But he's funny. [...] We're talking about
life and death.

You're talking about fucking funny. So if I if I can smell on someone that

they wouldn't even attempt, I don't want to be anywhere near them for
the same reason. And general professionalism, [...] I've developed a habit
where I punish myself for the smallest in professional actions. If I
misplace my keys or misplace my phone and it takes me more than ten
minutes to find it, I'll punish myself for that regard. Whether it's I don't
spend money this week or I don't go here or I'm canceling that, or I'm
going to defer buying something than I want.

I punish myself religiously so that next time I put my phone down, I know
where I put my phone. Next time I put it down, I know where I put it. All
the time. When I put it down, I know where my phone is. So when I'm
around, people like, hey, I lost my keys.

All right, bro? I forgot. When I'm around sloppy people, I don't like it. I
like people who have their lives in order. When I detect sloppiness, I don't
really want them too close, because gaps are where things sneak in.

Other things are basic offset, really basic upset. I like that [...] if I'm
around my friends, if I'm ever sitting with my back to a room, this is an
enclosed environment at a normal restaurant. I never sit with my back to
the room, but if I have to do it, [...] I never do it. But if I have to do it,
the people I roll with, they'll literally give me a nob. We'll sit down at
dinner and I have to sit here.

They'll go [...] and they'll pay extra attention for me because I can't see
behind me. I like that level of professionalism. I like that. I like people.
Like I said, don't get weak.

No hangovers, no crying their eyes out. No cowardice, infectious. Don't

like that round. No negativity. Don't like that round.

So there are certain things that I create a very, very particular reality.
And it's actually interesting because to me, these things are all normal,
but when you have these kind of standards, pretty hard to find friends.
You're like, oh, you're a dumbass. You're a pussy. [...] You don't talk to
that many people.

But if you get a crew together to act that way, it's amazing how not to get
all airy fairy. But it's almost intangible when you have six men in one
place who are persecution, who are paying attention, who do have their
things, right, who don't lose things, who do do the whole room can suck.
[...] When me and my crew walk in a room, even if it's it's almost like an
energy. Some guy can be eating his dinner or not even see us walk in and
go, [...] Six predators. It's like the rabbit when the thought comes, like
you can smell when the guy like the guys turn on.

You know what I mean? And everyone's experienced, everyone's seen it.
So anyone I associate with, I have these very stringent metrics, and
they're basically just to make sure that nobody gets inspired by
something they can't resist to snake us. And also, nobody's overly
Swappy and allows a way for us to be infiltrated and destroyed. [...] I say
that life as a man is exceptionally difficult.

I say the most beautiful and the most terrifying thing about being a man
is you're born without value. Society doesn't care about you. You're only
going to be cared about based on how useful you are. You have the
chance to build yourself up and become a superhero if you're prepared to
do the hard work and be indefatigable enough to never quit. But if you're
going to stand around and wait for a handout, nobody's going to ever
respect you.

And I think that a lot of people have forgotten about how difficult and how
competitive it is as a man. We're always in common in competition with
each other, and it's your duty as a man to stand up and say, I want to be
as important and strong and good hearted and God fearing as possible,
and I need to work hard to achieve those things. Dame Sheila Hancock
says we've become too overemotional as a society, crying too much about
everything. Has she got a point? She's completely right.

And the dangerous thing about overly emotional men is that they're
dangerous. They're genuinely dangerous. This is what's crazy, all these
people who talk about toxic masculinity and how bad it is for men to be
traditionally masculine. A traditionally masculine man does things he
doesn't feel like doing because it is his duty to do them. He charges into
the building because it is his duty, not because he feels like it, because it
is his duty.

We're now teaching the new generation of men that they don't have duty
and they can just act on their feelings and act how they feel, and they
don't have to act as a man should. Do you know what happens when you
get men who just act how they feel? You get school shooters, you get
violence, you get rapists. Men who do not control their emotions are
dangerous. If you find a man who is stoic, he's not going to hurt people.
He's going to sit and think about his actions very carefully, and he's going
to be a good man who protects for it and provides for his family. You find
a man who just acts out on impulse and does whatever he feels like.
You're going to find a dangerous man sitting here telling men to cry more
and act with their feelings, and it's okay to feel this way, that way, et
cetera, and have no self control. That is why we have the problems we
have in the world. Absolutely not really.

Wrong. So when they talk about toxic masculinity, they have it completely
inverse on its head, completely nutty wrong. We need to be teaching
stoicism. You need to be teaching young men to understand that the
world is very, very difficult. It's hard to be a man.

You're going to feel bad sometimes. You just suck it up and perform
anyway, not just sit there and cry your eyes out or blame other people.
[...] A lot of the problem with people, especially in the world today, is
they misunderstand the difference between a dream and a plan, and
nothing good in your life is ever going to happen by accident. If you see a
guy in fantastic shape, you don't say, how did you get in great shape?
And he goes, [...] I just fell.

No, he ate a specific way. He trained a specific time. He did specific things
for a specific outcome. And it's the same with finances. And most people
who are broke, if you say, do you want to be rich?

You want to be rich? How are you going to get rich one day? I'll win the
lottery. Yeah, dumb shit. [...] You have no plan.

You have no plan whatsoever. No actionable steps. No, you're not doing
things daily. You're just hoping some point in the future god's going to
just dump it on your doorstep. Guess what?

It ain't going to fucking happen. And unless you have a plan, a specific
plan, I'm sure you guys had a very you had a plan and you worked hard
to get to your point. I had a plan. Everything was like, okay, today we
have to do day after day after day until you get there. And this is what
most people don't have because they're too arrogant or too lazy.

I don't think it's stupid. I think most most people, if you laid out a plan
and they tried their very best and they were willing to learn, could do it. I
don't think people are too stupid to make money. They're just too lazy or
too arrogant to make money. That's the problem with people.

Okay, so the days of easy money are gone. I want to like even in the last
two or three years, it was easy money mode. Every idiot you knew was
making money. Every clown had made money on a pump. You know, I'm
number of people who thought they were expert crypto traders in the last
three years.

It's so funny. I'm a great crypto trader. Everything went up. It all went up.
[...] What do you mean?

You're a great trader. You could have bought anything. You bought poo
dick coin to make money. Of course you're a trader. All that shit is over,
right?

So all the easy money is gone. It's all cyclical. So all the amateurs are
going to start suffering because now we're entering the realm of the
professional, and making money is going to be harder than it's ever been.
All the free money is disappearing. You have to become very competent
and competent.

And that's one of the things about the last few years. Anyone who made
money in those years, a lot of them didn't learn any lessons. A lot of them
didn't learn how to make money. They just got lucky and just picked up a
pump or caught and I caught some garbage, but they didn't actually learn
anything specifically. The best way to make money in the world today
certainly has to be something online.

I think that making money online gives you absolute freedom of your own
geography. It gives you access to the largest possible customer base. But
it's interesting. It's an attention economy. And truthfully, without saying
too much.

You either need to be prepared to get a whole bunch of attention on you,

like we're all doing here, or you need to be close to somebody who's
doing that. And that's where a lot of the money is flowing nowadays. [...]
I don't believe there's a person on the planet who pays attention, tries
their best, is never lazy, is on time, works hard, has a mentor, and has
given it his all. Who isn't rich? I don't believe that.
I think that if you do all those things, you're rich. And if you don't have
any money, you're missing one of those key elements that you can fool
yourself and you can fool everyone else and you can pretend you're doing
them. But if you're truly honest with yourself, am I finding people who are
trying to teach me what I want to know? And am I trying my best? Invest
in yourself.

Get knowledge, pay attention to mentors. Start another business. Open

something. You need to do something, because you're not going to save
your way to the top. If you need to save 100% of your wage, you're still
going to be broken.

You have to get to a level of earning, and it's that spirit you need to have
when it comes to money. And when you get up to the top, you realize
there's money everywhere. Abundance, mindset. There are so many rich
people. So if you're not where you want to be financially, I hope this
pisses you off, because I'm telling you, to annoy you, that you're sitting
there struggling to pay your bills.

There are people out there making so much money you couldn't possibly
fathom you have anything they want all of the time. And you may sit
there and go, oh, but they're miserable. A lot of them are. Trust me,
they're having a great time. So you need to make a bunch more money
because there's money everywhere.