Feasibility Study Ge Elec Final 1

Republic of the Philippines
UNIVERSITY OF RIZAL SYSTEM

Province of Rizal
www.urs.edu.ph
www.urs.edu.ph/ursmain@gmail.com
URS Rodriguez Campus Tel: (02) 8997 9765
FEASIBILITY STUDY IN ESTABLISHING
LADYFINGER’S COMPANY IN
SAN JOSE MONTALBAN, RIZAL
“BALBISIANA”
A Feasibility Study
Presented to
The Faculty of College of Business
University of Rizal System
Rodriguez, Rizal
In Partial Fulfilment
Of the Requirement for the GE ELEC 3 Course (E.M)
Bachelor of Science in Business Administration
Major in Office Administration
AMPARADO, NICA
ATAZAR, JESSA
SAQUIN, ELDRYNE AMOR D.
MAY 2023
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TABLE OF CONTENT
TITLE PAGES
Adressing Feasibility Study ………………………………………………......………1
Table of content………………………………………………………...................... 2
Company Logo & Executive Summary ……………………………………….….3
About Company ……………………………………………………………………….…. 4
• Mission
• Vision
• Business Value
• Target Market
Value Proposition ………………………………………………………..………….…… 5
• Marketing Method
• Key Activities
• Cost Structure
SWOT Analysis …………………………………………………..…………………………..6
BALBISIANA ………………………………………………………………………………….. 7
• Product Description
• Ingredients
Cost of Raw Ingredients ……………………………………………………………..8-9
• Procedure of Making a Product
• Product Price
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BALBISIANA
EXECUTIVE SUMMARY
Executive Summary Balbisiana is a labor intensive

business that will provide a satisfaction to the taste of the
costumer and health benefits as well as they enjoying
eating Balbisiana. It will be sold in the Brgy. SanJose As an
alternative to the people's sweet delicacy and snack, our
main goal is to serve the people in the Brgy. SanJose
community by offering a healthy snack at affordable
price.
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ABOUT COMPANY
-The Balbisiana started in April 2023 in a small kitchen of friends house. Certainly, Balbisiana still
able to enhance, improve, and develop more profit and the small business is being crowded by
the customer because of its products and services that are being offered. Balbisiana has its own
unique and simple ingredients which still safe. All the ingredients are being checked carefully to
enhance the safety and to meet the good quality of the product.
MISSION
-To offer our customers good quality, healthy, delicious snacks at an affordable and reasonable
cost .
VISION
-To become the unique and delicious popular delicacy in the market .
BUSINESS VALUES
• Affordable
• Delicious
• Unique
• Great customer service
TARGET MARKET
-Male/Female, any age, student who love to eat
-Food lovers who prioritize quality and taste in their meals
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VALUE PROPOSITION
-Good and correct production methods, no preservatives
MARKETING METHOD
-Social Media (Instagram,Facebook)
-Develop a strong online presence through social media marketing, email marketing, and search
engine optimization.
-Offer promotions, discounts, and loyalty programs to attract new customers and retain existing
ones.
-Conduct customer surveys and gather feedback to improve the products and service quality.
-Participate in food festivals, trade shows, and other community events to showcase the quality
and variety of Balbisiana products.
KEY ACTIVITIES
-Producing, Promote and selling Balbisiana
COST STRUCTURE
-Ingredients
-Rent and utilities (for the production facility)
-Marketing and advertising expenses (online and offline)
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SWOT ANALYSIS
• Strength:
-Affordable price, good product quality, friendly services.
-High-quality Balbisiana products that satisfy customers' taste buds
- Commitment to excellence and exceptional customer service
- Strong reputation for delivering delicious and high-quality Balbisiana products
• Weaknesses:
-Not having other outlets
• Opportunities
-People love to eat something soft, crunchy, sweet and cheesy
-Collaborating with other food suppliers to expand product offerings
- Gathering feedback from customers to improve products and services
• Threats:
-Newly entrants competitors
-Intense competition from other food companies
- Fluctuations in raw material prices
- Changes in government regulations and policies.
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BALBISIANA
PRODUCT DESCRIPTION:
Balbisiana was born the love of the super potassium rich fruit-banana. These are small balls and
have cheese inside. Moreover the soft and cheesy flavor and sweet fruity banana is the
combination you never thought you’d like.
INGREDIENTS:
• BANANA
• CHEESE
• FLOUR
• SUGAR
• BREADCRUMS
• OIL
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COST OF RAW INGREDIENTS
INGREDIENTS COST
SAGING 90
CHEESE 20
FLOUR 5
BREAD CRUMS 20
OIL 20
SUGAR 20
TOTAL 155
PROCEDURES:
1. Place your bananas in a pot and fill with water. Cook the bananas for 15 to 20 minutes using
medium heat.
2. Drain the water and let the banana cool enough to handle.
3. Peel the bananas and transfer them to a bowl.
4. Mash them until smooth.
5. Add the flour, sugar and flatten it and place a cheese cube inside, close the banana mash and
roll it into a ball again.
6. Prepare a plate with a bread crumbs on the other. Dip each banana then coat in bread
crumbs.
7. Heat a lot of oil in a pan and deep-fry the balls until golden brown.
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8. Transfer them to a strainer or paper towel to drain excess oil. Transfer the balbisiana in a
serving plate and enjoy!
PRODUCT PRICE
SALES PER DAY 200 / 3PCS 66 Pesos
PRICE PER PIECES 3 PCS 15 Pesos
PROFIT PER DAY 990 Pesos
PROFIT PER WEEK 6,930 Pesos
RPOFIT PER MONTH 29,700 Pesos
PROFIT PER YEAR(12 MONTHS/ 361,350 Pesos

365 DAYS)
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Republic of the Philippines

UNIVERSITY OF RIZAL SYSTEM

FEASIBILITY STUDY IN ESTABLISHING

SAN JOSE MONTALBAN, RIZAL

The Faculty of College of Business

University of Rizal System

Of the Requirement for the GE ELEC 3 Course (E.M)

Bachelor of Science in Business Administration

Major in Office Administration

SAQUIN, ELDRYNE AMOR D.

Executive Summary Balbisiana is a labor intensive

COST OF RAW INGREDIENTS

PRICE PER PIECES 3 PCS 15 Pesos

PROFIT PER DAY 990 Pesos

PROFIT PER WEEK 6,930 Pesos

RPOFIT PER MONTH 29,700 Pesos

PROFIT PER YEAR(12 MONTHS/ 361,350 Pesos

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