Skylog

Content strategy &

Production by
Production: Redefined
Supported by a global community of professional storytellers, Blink creates authentic content that inspires,
empowers, and engages audiences.

Through layered storytelling, local perspectives, and journalistic principles, Blink will produce content that dives
beneath the surface - offering a unique glimpse into people & place that will inform and encourage travelers.

Our curiosity driven approach to travel & culture will allow for a deeper, more meaningful viewer experience — and
extended engagement with the content.

Intimate, thought-provoking, visceral, poetic imagery & storytelling will be the basis of our content ethos. Together,
we will provide the viewer with a sensory and exploratory experience of place & culture.
Skylog x Blink Launch Goals:
01
Leverage Blink to establish
Skylog as a media brand and
leading travel publisher that
tells compelling, authentic, and
sometimes challenging stories
02
Identify core Skylog audiences in
awareness phase through content
analytics. Create audience
segments, and content themes
for the consideration phase
03
Collaborate to refine, and
reinforce the Skyhour brand
ethos through content. Make
people say “this feels like a Skylog
video, photo, article” — etc.
Content Flow & Team: Launch Phase
Skylog Sample Timeline:
May - June - July
Production Phase:
• 30 articles & stories
• 10 Social first videos (1-3 min)
• 5 Mini-Docs (5-10 minute,
spread across channels)
June - July - Aug - Sept Aug - Sept - Oct - EOY
Distribution & Monitoring Phase: Production + Distribution, Round 2:
• Start to distribute the first stories in • Produce Content based on initial
late May, Early June (graduation learnings.
gifting season)
• Distribute, monitor, optimize, repeat
• Monitor performance and adjust &
optimize formats accordingly, plan
next production round
• Concept long-form & episodic
Blink x Skylog Team:
Video
Chelsea Moynehan
Executive Producer, Director
Chelsea is an Emmy-nominated
Executive Producer, Director,
Editor and Cinematographer.
Chelsea joined Blink after
holding various full-time
director and producer roles at
JetBlue, The Huffington Post,
and Great Big Story
Photo
Julia Sabot
Executive Producer, Photo Editorial
Julia is an experienced Executive
Producer at Blink managing all
aspects of large-scale international
photo and video campaigns. Before
joining Blink, Julia managed
Photography Operations at Airbnb
and was a photo editor at Wired
Magazine, Dwell, & Getty Images
Additional Content Strategy & Team:
01 02
Content // Creative Strategist Travel + Culture Columnist // Editorial Manager

• Blink will bring in a travel focused Content Strategist that has • Manage editorial schedule and contributing writers, proposals and WIP’s
managed and grown an extremely successful travel publisher, • Curate/write daily/weekly email newsletter about travel culture and the

with many industry connections social movements that drive it and adapt short-form content to social.
• Coordinate writers and photographers for optimal coverage and
• They have grown and Instagram account over the past 4 years leveraging assets
from 100K followers on IG to 1.1 Million followers using • Organizing content pillars and content recommendations/curation

impactful storytelling • Support all copy needs across Skylog

Content Categories: Photo/Video/Editorial
Skylog Editorial Approach:
01 02
Photography & Written Content Work we love:

• Develop Skylog ethos to written content that has throughline • Roads & Kingdoms | The Only Train from Baghdad
in each content vertical. Blink EPs and Editors will work with
Skyhour stakeholders to hone the narrative voice that will be • Airbnb Magazine | More than Mardi Gras: An Insider’s Guide to New
recognizable in each written article Orleans


• All written content and posts will use proper SEO and • Here | Exploring the Timeless Beauty of Handcrafted Moroccan Rugs
backlink techniques to reinforce skyhour.com/skylog as a
trustworthy URL • Afar | Explore the Vibrant Patterns of West Africa 

Social Content Video Production:
01 02
Social First (Destination) Video Distribution and Versioning:

• These videos tell a story about a destination through beautiful • When distributed on social media channels and other platforms, these
imagery, local perspectives, and off-the-beaten-path travel — a videos will link back to the Skylog Destination article where the text
sensory exploration of place, driven by moments and culture supplements the imagery and serves as an informative destination guide

• Crafted to accompany & live inside Destination articles • The Destination videos will be cut-down in various formats, and populated
across multiple channels for additional content engagement and
awareness back to Skylog

Click images for links to video samples

Vincent Urban - “In Panama” Leonardo Dalessandri - “Watchtower of Turkey”

Branded Mini-Documentaries:
01 02
“Gifted” Series Destination+ Series
Engaging, heartfelt, and effective storytelling to drive Skylog readers to Thought-provoking stories & local perspectives — documentary content that explores
purchase Skyhours destinations through elements of culture — inspiring viewers to travel with intent
• Identify compelling stories where Skyhours are gifted to • Exploring through themes of creativity, compassion, education, nostalgia
enable someone's dream — facing fears & transformation

• Enabling a traveler with the means to see estranged family
• Learning a skill to enable their career, etc
• Topics such as conservational awareness, LGBTQ travel, and other issue-
driven narratives
• Positions Skylog content for Netflix, or any series driven platforms Skylog
content could live on in the future
Click images for links to video samples

Spotify - “First Song” Square - “Yassin Falafel”

Content Scope: Pricing Model
Skylog content menu:
01
Social First Videos
Hyper engaging, poetic retelling
of a place through almost
sensory understanding.
Versatile on the backend for
social optimization
$10k—$50k each
02
Destination+ Mini-Doc
Short form, extremely thoughtful
pieces with a narrative
beginning, middle, and end.
3-5 day shoot
$30k—$100k each
03
Photography
Highly composed, thoughtful
photography that embraces and
enhances the words of the
article, also for multi-channel
promotional use
$500—$2500 per shoot
Skylog content menu:
04
Written Articles
Vivid articles capturing the
feeling of a place or experience —
added value to the reader
through tactical advice &
insights — edited to insure SEO
optimization and backlinks
$1k—$5k each
05
Additional Services
Iterative content strategy and
implementation based in
analytics and industry expertise
(Content Strategy, Creative
Direction, Management)
$10k—$20k per month
06
Custom Deployments
Long or short form Written
Content, Photography or Video
Services — on-demand to meet
any emerging content needs for
the Skyhour brand
Customized
Future Goals & Next Steps:
01 02
Setting our sights on future goals beyond Phase 1: Skyhour and Blink will:

• Branded partnerships • Validate the fit

• Paid distribution, product marketing content • Define Scope, Budget
• User stories/case studies for the product • Execute Contract
• Netflix/Amazon Travel series • Refine Creative
• Tourism board partnerships, (conversations already in • Kickoff Production

progress with content strategist)

• Experiential/Event Marketing
 Thank You! Contact Information
Matt Craig Matt Egbert Scott Lahn Chelsea Moynehan Julia Sabot
CEO, Co-Founder Sr. Account Manager VP Content Strategy EP, Director EP, Photography
matt@blink.la matt.egbert@blink.la scott.lahn@blink.la chelsea@blink.la julia@blink.la