First screen

Template source:(textbook and online)

Product:…………………………………….
Founders:……………………………………

point strength explanation

Strength Takes advantage of an
of the environmental trend
Business Solves a problem
Idea
Addresses an unfilled gap in
the marketplace
Timeliness of entry to
market
Does the idea “adds value”
for its
buyer or end user

Is the customer is satisfied

by
Competing products that
are already available

Degree to which the idea

requires customers to
change their basic practices
or behaviors

Industry- Number of competitors

Related
Issues Age of industry

Growth rate of industry

Industry operating profit

margins

Visibility of target market

for the proposed
new venture

Ability to create “barriers

to entry” for potential
 competitors

Target Growth potential of target

Market market
and Ease of making customers
Customer- aware of the new
Related product or service
Issues
Purchasing power of
customers
Founder’s Founder’s or founders’
- (or experience in the industry
Founders’ Founder’s or founders’
-) Related skills as they relate to the
Issues proposed new venture’s
product or service

Extent of the founder’s or

founders’ professional
and social networks in the
relevant industry

Extent to which the

proposed new venture
meets
the founder’s or founders’
personal goals and
aspirations

Likelihood that a team can

be put together to
launch and grow the new
venture

Financial Level of the Initial capital

Issues investment

Number of revenue source

Time to break even

Financial performance of
similar businesses
Ability to fund initial
product (or service)
Development and/or initial
 start-up expenses
from personal funds
Overall Strength of Business Idea
Potential

Industry-Related Issues

Target Market and

Customer Related
Issues

Founder’s (or Founders’)

Related Issues

Overall Assessment

Summary

Briefly summarize your justification for your overall assessment

Sources: