Rahail Salamat, content strategist

+92-333-4000888 | contentpro@gmail.com| https://www.linkedin.com/in/rahail-salamat-0683167/

CATALYST FOR INCREASED SALES THROUGH WRITTEN & VISUAL CONTENT

Marketing strategist, for daraz.pk, where I devised content strategy to maximize sales.
Technical exam writer, for pacific professionals who wrote major certification tests for practice and
achieved 92% pass ratio for students.

CAREER HIGHLIGHTS
• Expert at creating written content for underperforming business websites.
• Extensive experience in transforming dull web copy into a high performing one.
• A flexible and responsive attitude with a commitment to meeting deadlines
• Excellent written communication skills
• A methodical approach and an eye for detail
• Ability to communicate with professionals
• Commitment, drive and initiative
• Dedication to high standards of customer service
• 11 years of online course development and editing experience
• 8 years of technical documentation helped customers understand the nature of a software product
• Highly skilled in MS office products (MS Word, MS PowerPoint, MS Excel and MS FrontPage)
• ICT related experience

TECHNICAL SKILLS

Technical documentation applications: Adobe framemaker, Robohelp X5 and SnagIt, Adobe Acrobat,
AuthorIT, MadCap Flare, Adobe captivate, Camtasia and Wireframe Sketcher for mobile apps.

Productivity Applications: MS Office (Word, PowerPoint, Excel, Publisher), Microsoft Visio,

OpenOffice 2.0, Microsoft project management, Adobe Photoshop 7.0, Illustrator and HTML, CSS,
Adobe Photoshop, Portalfeeder 2.0.

PROFESSIONAL EXPERIENCE

Lead Content Manager -------------------------------------------------------------------------------------2019 to present

• Co-wrote web content for maximum visitor retention for daraz.pk

• Analyzed and transformed dull marketing strategy into a 8-figure income roadmap for daraz.pk
• Managed day-to-day marketing activities writing profiles, pitch decks and engaging blog posts for
Dubai clients
• Transformed email marketing copy and generated 67% increase in sales within 5 months for
• Redesigned and re-coded increase consultancy (https://increaseconsultancy.com/) website and
wrote their entire content myself for Kuwaiti market.
• Wrote content for infraspeak.com which was selected for multiple awards from software advice,
integrity and builtworld.

Pacific Professionals (education material providers) ----Minneapolis, Minnesota, U.S.A------2007-2019

Certifications Writer (Q&A/guides)

• Creating Microsoft Certification practice questions from scratch and using advanced techniques like
cognitive selection to explain the questions.
• Creating and managing Exam 70-638,640,649 etc in MCQ format (samples available)
• Creating Cisco Certification exam practice questions and study guides. ( samples available)
• VMware certifications exam practice questions and study guides (samples available)
• SAT-I, SAT-II study guides and practice questions.
• Citrix Certifications exam questions and study guides (samples available)
• VMware View study guides and practice questions
• PMP certifications and practice questions
• Creating practice labs of Microsoft, Cisco, Citrix, VMware, CompTIA, HP and IBM certifications.
• Audio guides for Microsoft, Cisco, Citrix, VMware, CompTIA, HP and IBM certifications

Electronic Government Directorate------------Islamabad, Pakistan-------------------------2006 – 2007

Content Developer (BPS-18)

• Documenting the IBM Websphere web portal for Pakistan.gov.pk

• Preparing Web portal white papers for the Director-general of the Ministry
• Assisting the head developer in creating a developer’s manual for IBM Websphere
• Preparing and editing e-learning courses, user guides, application guides, user manual for the end
user of the Pakistan Web portal
• Preparing administrative manual for System Administrators, Database specialists to help them
understand IBM Websphere
• Developing document repositories for IBM Websphere

Freelance Writer (Part time)---------------------------------------------------------------------- 2003 –2006

As a freelance writer, I worked on these major assignments:

• Developed content for http://www.pakistan.gov.pk/donor on earthquake pledges
• Co-wrote an article on world portals for www.dawn.com.
http://archives.dawn.com/weekly/science/archive/060715/science6.htm
• Wrote unique and exciting certification user guides related to Microsoft and Cisco
• Managed and authored white papers, manuals, user guides and technical specifications manuals for
Alfred Software Technology Inc. in Melbourne, Australia.
• Interpreted and transformed technical information into a marketing copy for Walestech Inc. Australia.
• Working on article writing assignments for various clients.

360Training Inc. -----Austin, Texas, U.S.A -----------------2001- 2003------------------Instructional Designer

As an Instructional designer, I wrote content for online training materials

• Writing and editing content material for online training courses.
• Designing images and short animated movies for online training course illustration.
• Giving flash effects and instructions on each scene.
• Documenting the entire course development process.
• Utilizing copy editing skills to deliver content quality.
• Writing and editing keyword listed articles.

EDUCATION

University of Exeter, U.K. | Online Graduate Diploma (Technical writing)

International Islamic University, Islamabad, Pakistan | Masters in English Literature

Punjab University, Lahore, Pakistan | Bachelors of Arts – 1st Division

SOFT SKILLS
- Time Management (goal setting, planning, prioritization, and stress management)
- Communication (verbal/written, presentation and active listening)
- Problem-solving (logical reasoning, analysis, observation and active decision making)