Magazine Proposal

Title: The Wire

Positioning statement - Keeping you entertained all year round!

Genre - Sport - Rugby League

Frequency - Monthly

Pages - 56

Price - £3

Purpose - The purpose of a Warrington Wolves magazine is to get the fans more engaged
in the club, and especially to keep them entertained during the off season. The fans want to
see the best about the club so spreading good news and doing interviews with the most
popular members at the club will engage the audience and make them want to buy the
magazine.

Target audience - The target audience that I will be targeting will be Warrington fans aged
11+. The magazine will also target all genders who have an interest in Warrington Wolves
hoping to get more detail about the club and more understanding on individual players’
welfare and the way they got into the sport to help the younger generation to pick up the ball
and play.

Style - The magazine style that I have chosen is informative for people to pick up the
magazine and to get them engaged when they see the front cover. It is also there to give the
fans a background story of some players and to keep them interested when it is the long
off-season and for the club to make some more money. There will also be a lot of
photographs to show off the players and coaches to the fans and to see how they are like at
the training ground. I also will use formal language and standard English so it is easily
readable to the younger audience. I will also use terminology that Rugby League fans will be
familiar with such as ‘High Tackle’ or ‘Penalty Try’

Content

Regular content

-Article on the Youth teams

-Community News
-Opposition watch for the upcoming games
-History of the club
-Player Spotlight
-Articles on the best shirts of the decade
Features

-Current players and coaches interviews

-Past players interviews
-The 2009 Challenge Cup Final Victory
-The Daryl Clark Try at Wembley 2019
-Injury to players and what they did to get back to their best.

Advertising

-Jobs in and around the club

-Club Sponsor sheets
-Player sponsors
-Warrington jobs

Colour scheme - Primrose and Blue

Fonts:

Masthead - Coolvetica
Coverlines: Oswald

Headlines: Arial Black

Body text: Calibri

Captions: Roman New Times