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  • KLG - MS - W3 - Breakthrough Introductory Email Do's and Don'ts

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    JAVIER RIVAS
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    The document provides dos and don'ts for writing effective introductory emails to make a breakthrough connection. The dos include engaging the recipient in the first sentence, using humor or concise language, double checking spelling and grammar, including the recipient's name if known, and providing multiple calendar options. The don'ts are to avoid too much content, presumptuous or bland subject lines, giant links, excessive self-promotion, and taking silence as a no. The key is to customize the email for the recipient and persistently follow up a few times if needed.

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    KLG_MS_W3_Breakthrough Introductory Email Do’s and Don’ts

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    The document provides dos and don'ts for writing effective introductory emails to make a breakthrough connection. The dos include engaging the recipient in the first sentence, using humor or concise language, double checking spelling and grammar, including the recipient's name if known, and providing multiple calendar options. The don'ts are to avoid too much content, presumptuous or bland subject lines, giant links, excessive self-promotion, and taking silence as a no. The key is to customize the email for the recipient and persistently follow up a few times if needed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    KLG - MS - W3 - Breakthrough Introductory Email Do's and Don'ts

    Uploaded by

    JAVIER RIVAS
    The document provides dos and don'ts for writing effective introductory emails to make a breakthrough connection. The dos include engaging the recipient in the first sentence, using humor or concise language, double checking spelling and grammar, including the recipient's name if known, and providing multiple calendar options. The don'ts are to avoid too much content, presumptuous or bland subject lines, giant links, excessive self-promotion, and taking silence as a no. The key is to customize the email for the recipient and persistently follow up a few times if needed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Week 3: Breakthrough Introductory Email Do’s and Don’ts

    Do’s Don’ts
    1. Engage in the first sentence. 1. Don’t have too much content.
    2. Use humor, or clever, concise language, or 2. Don’t say, “Do you have any calendar
    metaphors to spice up the content.
    openings this week?” Assume these people
    3. Read your introductory emails out loud for
    tone, clarity, and impact. are in demand and be specific. Say instead,
    4. Double-check your spelling and grammar. “Here are three dates over the next several
    5. If you do have a connection to a person,
    weeks. Do any of these work for you?”
    make sure to use the person’s name.
    6. If you are giving calendar options, give 3. Don’t call them by their first name. Err up to
    multiple options, not specific time options. ‘Dear’, ‘Mr.’, ‘Ms.’, ‘Dr.’, ‘Professor’.
    7. Use appropriate flattery, but not over the
    4. Don’t use bland subject lines.
    top. For example, “You know a great deal
    about this subject. It would be fantastic to 5. Don’t be presumptuous.
    get your insights.” 6. Don’t embed giant links.
    8. Keep after it and don’t take silence for an
    7. Don’t have so much content that they have
    answer. Send a slightly modified version of
    this introductory email 5-7 times until you to scroll to read.
    break through, each time acknowledging 8. Don’t go overboard on your research.
    that you are reading out again. 9. Don’t talk about yourself right up front.
    Examples: Make it about them first, then you.

    “I am re-sending in the hopes of connecting


    with you…”

    “Just putting this at the top of your inbox…”

    “I’ve reached out several times, and this will


    be my last attempt…”

    9. Keep the time you are requesting very


    small; no more than 10 or 20 minutes.
    10. In your email system, use your blueprint to
    create templates so you have easy access
    to several versions of your breakthrough
    emails.

    Mastering Sales: A Toolkit for Success Page 1 of 1

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