Professional Documents
Culture Documents
MARKET STUDY
This chapter presented the product description, the customer, the place,
the method, competitor, demand analysis, supply analysis, demand gap, capacity
Product Description
The proponents of All-in-One Hub can confidently say that the business is
a true gem in the heart of the town. The properties include state-of-the-art
study area, and a coffee and snack bar. The printing services are versatile and
cater to a wide range of uses, from printing out important documents for business
photography services are sought after by major users such as couples getting
of high-quality images for marketing purposes. The coffee and snack offerings
are the perfect complement to the other services, providing a quick and delicious
pick-me-up for the customers who need to stay fueled and energized throughout
the day. And the comfortable study area is a hit with students and remote
workers alike, offering a quiet and focused environment complete with high-
speed Wi-Fi and ample desk space. Located in Layunan, Binangonan, Rizal, All-
in-One Hub is easily accessible to customers from all over the area, making it a
go-to destination for anyone in need of printing, photography, or a comfortable
The Customer
convenience, quality, and comfort. It offers printing services for students, digital
photography services for couples, and coffee and snack bars for coffee and
snacks. The comfortable study area is a haven for students and remote workers
who need a quiet and focused environment to get their work done. Customers
come from all walks of life and all ages, from busy professionals to parents with
young children, and all have one thing in common: they trust us to provide them
The Place
area is generally good, and the business takes measures to ensure the safety
and security of customers and employees. Direct and indirect competitors are
present in the area, but the business offers a unique combination of services that
area is known for its picturesque views and natural beauty, making it an attractive
location for tourists and locals alike. Overall, the business is proud to be a part of
Figure 1
news, and messages, and most people are attracted to online advertisements
the printing shops and digital photography stores in Lunsad, Binangonan, Rizal,
Although there are some cafe shops that use online advertisements, they are
The pricing strategy is based on cost analysis, and the proponents ensure
that it is reasonable and suitable for the Filipino budget, particularly for students'
allowances. Compared to the competitors, the prices are lower because the
proponents have found a supplier that provides quality products at a lower cost.
gift card as a token of appreciation. Additionally, the business will offer check
cards with ten slots, where each coffee purchase earns a check, and upon
completing ten checks, the customer can claim a free coffee, along with a free
2x2 picture or a free print (5x). This incentive program aims to motivate
customers to visit the store and complete their check cards, similar to what other
There are a few competitors near 124 Baltazar St., Brgy. Layunan,
Binangonan, Rizal that offer similar services to All-in-One Hub. There are printing
shops in the area that primarily use word of mouth and tarpaulins to advertise
their services, and there are also a few cafe shops that offer coffee and snacks.
However, none of the competitors in the immediate vicinity offer the full range of
place for customers. While the cafe shops may also use online advertising, they
are limited in number in the area, and are unlikely to have a significant impact on
Demand Analysis
Libid, Libis, and Lunsad. The total population of each barangay was also
asked if they were willing to avail the services offered by the All-in-One Hub.
Total
Number of Percentage of
Number of Respondents
Barangay Population Those Who are
Respondents Who are Willing
(as of 2020) Willing
to Avail Services
Layunan 2,575 21 20 95%
Libid 8,068 10 9 90%
Libis 5,905 11 9 81%
Lunsad 11,748 8 5 62%
TOTAL 50 43 86%
Courtesy: https://www.philatlas.com/luzon/r04a/rizal/binangonan.html
Table 2
The survey found that most respondents were willing to avail the services
of the All-in-One Hub, with an average of 82% across all four barangays.
95% of respondents indicated that they were willing to avail the services. Libid
also had a high percentage of willingness at 90%, while Libis had 81%. The
Estimated
Number of Percentage of
Number of Projected
Barangay Selected Those Who are
Willing Availing Demand
Respondents
Service
Layunan 21 95% 50 997
Libid 10 90% 50 450
Libis 11 81% 50 445
Lunsad 8 62% 50 248
TOTAL 50 2,140
Table 3
Demand Analysis of the Business in a Year
Based on the survey, multiple percent of the population will avail our
products: Layunan having 95%, Libid having 90%, Libis having 81%, and Lunsad
having 62%. In a year, the proponents only estimated that the customers will
come back and avail the service 50 times due to everyone not needing any
Supply Analysis
Estimated
Number of Percentage
Total Number of Projected
Barangay Selected of Availing
Population Availing Supply
Respondents Service
Service
Layunan 21 25% 5 50 250
Libid 10 25% 2 50 100
Libis 11 25% 2 50 100
Lunsad 8 25% 2 50 100
TOTAL 50 550
Table 4
barangays. It shows the annual supply of each in general competitor in the area
which is 550. The percentage of availing service came from the buying of
Demand Gap
printing and photocopying services in the target area. The first column represents
the year, while the second column shows the projected demand. The third
column shows the estimated number of availing services. The fourth column
represents the demand gap, which is the difference between the projected
demand and projected supply. The last column shows the percentage of the
demand gap that is unmet by the projected supply. In this case, the demand gap
percentage is consistently high at 74.29% for all years, indicating that there is a
on how many customers will avail our services and products. The proponents are
Sales Projection
variation of services.
Target Market
Demographic:
Students: both high school and college/university students who need a place
to study and print their documents, as well as enjoy snacks and drinks during
their breaks.
Parents: who need printing services for their children's school projects, as
Psychographic:
Convenience seekers: people who prioritize convenience in their daily lives
Socializers: people who enjoy hanging out with friends or colleagues over
coffee and snacks, and may use All-in-One Hub as a meeting place.
Budget-conscious: people who are looking for affordable printing services and
Geographic:
One Hub and are looking for a nearby place to study, work, or grab a snack.
Commuters: people who commute through the area and may stop at All-in-
Market Analysis
printing, digital photography, coffee and snacks, as well as a study place for
conducted:
The demand for printing and photography services has been steady in recent
capture moments in digital formats. The coffee shop industry has also been
growing, with a particular focus on specialty coffee and unique dining
experiences.
All-in-One Hub operates in the Lunsad area of Binangonan, Rizal, which has
Competitor Analysis:
The primary competitors of All-in-One Hub in the local area include other
printing shops, digital photography services, and cafe shops. However, there
are few businesses that offer all of these services in one location, giving All-
offerings.
All-in-One Hub can also differentiate itself by offering custom printing services
Market Trends:
when accessing services, particularly in urban areas with high foot traffic.
All-in-One Hub can promote its services through online advertising and social
customers.
recommendations to others.
The market analysis indicates that All-in-One Hub has the potential to
customers, while also promoting itself through digital channels and quality
service.
Marketing Program
attract and retain customers. One such approach could be targeted advertising
customers in the local area. The advertising could highlight the convenience and
variety of services offered by the business. The business could also offer loyalty
slower times of the day, or for bulk printing orders. The business could also
promote the ability for customers to customize their printing orders, such as
media and review platforms to help build a positive reputation and attract new
while building relationships with the local community and incentivizing repeat
place for people's comfort and convenience. To attract potential customers and
raise awareness about their business, they can use various advertising and
promotion strategies. Firstly, they can print flyers and distribute them in the local
area, highlighting the unique features of their business. Additionally, they can
They can also partner with local schools, universities, and offices to promote their
services.
media platforms like Facebook, Instagram, and Twitter using paid ads that target
the local community. Creating a website with detailed information about their
services, pricing, and location can also help attract potential customers.
office workers for their first visit. They can also host an opening event and invite
the local community to come and try their services for free. Partnering with local
loyalty program for frequent customers can also help in raising awareness and
and social media pages and reward them with a discount on their next visit. By
using these advertising and promotion strategies, All-in-One Hub can effectively
reach out to potential customers and establish a strong presence in the local
community.
Figure 2
The All-in-One Hub logo features a rectangular shape in a beige color. The
beige color is often associated with simplicity, calmness, and reliability. The
rectangular shape of the logo is a classic design choice that conveys stability and
coffee cup, and a camera. These three images represent the three main services
that All-in-One Hub offers to its customers. The printer represents the printing
services, the coffee cup represents the snacking or refreshment services, and
the camera represents the photography services. The tagline "print now. Snack
now. Pic now." reinforces the idea of All-in-One Hub being a one-stop-shop for all
these services. It encourages customers to utilize All-in-One Hub's services in a
quick and efficient manner, as the services are all available under one roof.
Overall, the logo is a visual representation of the convenience and efficiency that
All-in-One Hub provides to its customers. The use of simple line art and a muted
color palette gives the logo a professional and modern feel, which is in line with
S.W.O.T Analysis
Strengths:
Convenience: Offering printing services, snacks, and drinks in one place can
Weaknesses:
Specialization: The business may not be able to specialize in any of the three
areas if it is offering all three services, which may affect the quality of each
offering.
in the local area, which could create an opportunity to capture a larger market
share.
Threats:
Competition: There may be other businesses in the local area offering similar
products and services, which could affect the market share and profitability of
the business.
spending on essential items, which could affect the demand for non-essential
TECHNICAL STUDY
process, tools, equipment, furniture and fixtures, physical location, and floor plan,
Product Specification
customers, including printing, digital photography, coffee and snacks, and study
Printing:
The printing service will be equipped with high-quality printers that can
produce documents in black and white and color. The service will also include
The digital photography service will provide customers with the opportunity
photo books, and personalized gifts. The service will use professional-grade
equipment and offer basic editing tools to enhance the quality of the photos.
The coffee and snack area will offer a variety of hot and cold beverages,
including coffee, tea, and soda. Additionally, customers can choose from a
selection of snacks, such as sandwiches, salads, pastries, and fruits. The menu
will cater to different dietary needs and preferences, including vegan and gluten-
free options.
Study Space:
The study space will provide customers with a quiet and comfortable
environment to work or study. The area will be equipped with ergonomic chairs,
tables, and power outlets. Customers can also access free Wi-Fi and printing
Technical Specifications:
documents
Ergonomic chairs, tables, and power outlets for the study space
Service
Cost Process
s
1. Customer provides digital file
or document
- Black and White
Study Area
2. Staff member provides the
Free for those who will avail our customer with a study space
drinks or foods equipped with a desk, chair, and
power outlet
3. Customer uses the study
space for only 2 hours
The potential physical layout for All-in-One Hub's location at 124 Baltazar
St. Layunan Binangonan Rizal based on the given size of 135 sq. m.
follows:
Upon entering the store, customers will be greeted by the reception area
where they can inquire about the services offered. A row of tables and chairs for
the study area can be placed on the left side of the reception area. On the right
side of the reception area, the printing station can be located, which includes two
printers and a computer. Further into the store, a separate area can be
equipment and editing station can be placed. At the back of the store, a small
kitchen area can be installed to serve coffee and snacks. The coffee and snacks
equipment and display cases can be placed in this area, along with some tables
and chairs for customers who want to enjoy their snacks while studying or waiting
for their prints. Shelves and display cases can be positioned along the walls to
showcase photography equipment, printing materials, and other products that the
Baltazar St. Layunan Binangonan Rizal. The building has a total floor area of 135
sq. m. and has been designed with the customer's comfort and convenience in
mind.
reception area. The reception area features comfortable seating and a coffee bar,
where customers can enjoy a freshly brewed cup of coffee or a snack while
waiting for their order. The facility also includes a printing and digital photography
experienced professionals who can assist customers with their printing and
photography needs.
Reception Area:
Study Area:
Tables and chairs for customers to study, work or wait for their prints
Wi-Fi connection
Printing Station:
Two printers (inkjet and laser) for printing documents and photos
Tables and chairs for customers to relax and enjoy their snacks
Restrooms:
Parking Space:
Security:
Electricity:
Water:
Required for the restroom, coffee and snack area, and cleaning
Internet Connection:
Gas:
Security System:
Waste Disposal
General Trash: All general trash such as paper cups, plastic containers,
aluminum cans will be properly separated and collected by the local waste
Printer Cartridges: All printer cartridges will be either recycled through the
proper disposal.
Note: All employees will be trained on the proper disposal methods for
MANAGEMENT STUDY
Mission:
convenient space for people to fulfill their printing and digital photography needs
atmosphere that encourages learning and productivity, offering a study place that
Our vision at the All-in-One Hub is to become the go-to destination for
foster a community of learners and creators who can come together and share
Proponent
Aiko Cruz, Ann Magno, Ryesha Nicole, Nicole Cerda, and Ian Venadas
are the visionary entrepreneurs behind the All-in-One Hub. They came together
with a shared vision of creating a space that would offer a range of services to
meet the diverse needs of their customers. As the business idea took shape, they
knowledge, and resources to build and run the business. Each partner brings
their unique strengths and expertise to the table, ensuring that the All-in-One Hub
Form of Ownership
structure where two or more individuals come together to own and manage the
business. The partners contribute capital, skills, and knowledge to the business
and share in the profits and losses based on their agreed-upon ownership
percentage. In this case, Aiko Cruz, Ann Magno, Ryesha Nicole, Nicole Cerda,
and Ian Venadas have formed a partnership to own and manage the All-in-One
Hub.
Each partner has a specific role and responsibility in the business, with
Aiko Cruz and Ann Magno overseeing the printing and digital photography
services, Ryesha Nicole and Nicole Cerda managing the coffee and snacks
offerings, and Ian Venadas managing the study place area. The partners make
partnership, Aiko Cruz and Ann Magno each hold 35% ownership while Ryesha
Nicole, Nicole Cerda, and Ian Venadas each hold 10% ownership. All profits and
partner. The partnership will continue until dissolved by mutual agreement of all
Organizational Structure
Owners
Responsible for managing day to day operations ensuring high quality of
products and customer’s satisfaction. They are responsible for addressing issues
Accountant
Responsible for keeping track the company’s finances and accounting, They’re
Delivery Rider
Responsible for delivering the orders to customers safe, in perfect condition and
on time. They’re also responsible for updating the customer’s about their orders
wether they’re on the way, near, close landmark they park on or if they faced
Staff
Responsible for following the owners instructions. They’re also responsible for
doing they’re work carefully and seriously and delivering customers services
All in one Hub management structure consist of 5 owners and 5 staff. The
researchers planned to handle the business, they will be the one who will make
the foods and drinks, do the printing and digital photography. The researchers
planned that two owners will handle the business per day, meanwhile the five
staff are a full time worker that is divided into 3, two for the front, they are the
waitresses, they are the one who will serve customers, take customers orders
and more, meanwhile the two from the back are the staff who will help the
owners make drinks and foods, clean the kitchen and more and the last staff is
for deliveries, they’re responsible for delivering foods for people who order via
good in communicating
has teamwork
professionalism
Positive
Leadership
to learn, time management, team work, behavior and more which other
employees already have naturally but it can approve by attending to this training.
Since the researchers came to notice that employees can easily go whenever
they wanted, All in one Hub implemented a business that has a 4 years contract,
if the contract ended they have the free will wether to continue working in our
business or quit. Also in our contract there are insurance that are included like
health card, also All in one Hub will implement ‘best worker of the month‘ that has
a award of bonus salary not to raise competition but to push employee to do their
We planned to expand our work force for the next 2years if we see employee’s
can manage the business without our guidance, we may able to promote
Salaries
Employee
Benefits
SSS 512
Pagibig 200
Philhealth 450
Sick leave and Vacation leave - the 15 days per year for which an employer
services.
Back pay - payment for work done in the past where payment was not made at
13th month pay - a form of monetary benefit equivalent to the monthly basic
number of months within a year that the employee has rendered service to the
employer.