01

Lipstick Evaluation

EDUCATOR I'm an educator,

not an influencer 437K+ Followers on TikTok &
Instagram in 4 months 17+ Years of industry
experience
 STEP 1

What is the product

name/category?
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STEP 2

Love at first swipe & thoughts:

Nah Yas
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STEP 3 →
You Need to Make sure
that the formula
doesn't collide with
anything else

→
You need to have a
variety of finishes and

Color Pay Off

textures, every brand
can't have the same feel
and finish

Sheer Opaque
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KINGS
SHEER STOC
→

→
OPAQUE STO
CKINGS
 STEP 4

Sheer Finish
Satin Finish
TYPE OF FINISH
Matte Finish
Dewy Finish
 STEP 5

Smooth
Grainy
TYPE OF TEXTURE
Silky
Other
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STEP 6

Thoughts on Application

Uneven Even
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STEP 7

Viscocity Level

Thin/ Cushiony/
Light/Fluffy 1 2 3 4 5 6 7 8 9 10 Thick/Dense
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STEP 8

Slip Level

Draggy Slippery
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STEP 9

Playtime Level

Minimal Prolonged
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STEP 10

Sensational Feelings

Dry/Warm Fresh/Wet/Cool
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STEP 11

Thoughts on Overall Performance

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