MINOR PROJECT REPORT SUBMITTED TOWARD THE PARTIAL FULFILLMENT

TOWARDS

BACHELOR OF BUSINESS ADMINISTRATION

ON

PRODUCT ANALYSIS OF NESTLE

Batch: 2021-2024

Submitted By: PROJECT GUIDE

Name of student: Kanika Name: Ms. Varsha Choudhary
Enrollment No: 07924001721 Designation: Assistant professor
 CERTIFICATE

TO WHOM SO EVER IT MAY CONCERN

This is to certify that the project work ‘Product analysis of nestle’ made by kanika, bba, 07924001721
is an authentic work carried out by his/her under the guidance and supervision of Ms. Varsha
Choudhary

The project report submitted has been found satisfactory for the partial fulfillment of the degree of
Bachelor of Business Administration.

Project Supervisor

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 ACKNOWLEDGEMENT

It is in particular that I am acknowledging my sincere feeling towards my mentors who graciously gave
me their time and expertise.

They have provided me with valuable guidance, sustained efforts, and a friendly approach. It would
have been difficult to achieve the results in such a short span of time without their help.

I deem it my duty to record my gratitude towards the Project supervisor Ms. Varsha Choudhary who
devoted his/her precious time to interact, guide, and gave me the right approach to accomplish the task
and also helped me to enhance my knowledge and understanding of the project.

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 DECLARATION

I hereby declare that the following documented Project report titled “Product analysis of nestle” is an
original and authentic work done by me for the partial fulfillment of the Bachelor of Business
Administration degree program.

I hereby certify that all the Endeavour put in the fulfillment of the task are genuine and original to the
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 Table of Content

S. NO Particulars Page No.

1. Chapter-1 (Introduction & Literature Review) 6-15 approx

 Introduction (Topic)
 History (Topic)
(Theoretical concepts about the topic such as
Importance, Functions, Types Roles) etc.
2. Chapter-2 (Research Objectives & Methodology) 15-30 approx.
 Research Objective of the study
 Research Methodology
 Research Design
Types of research design
 Data Collection
Sources of data collection (Secondary Data)
3. Chapter-3 (Data Processing, Analysis & Interpretation) 30-45 approx.
 Data processing
 Analysis of the problem under study
 Interpretation of the result
4. Findings 46
5. Limitations 47
6. Suggestions & Recommendations 48
7. Conclusion 49
8. Bibliography 50
9. Annexure 51
 INTRODUCTION

Nestlé is a Swiss multinational food and drink processing conglomerate corporation headquartered in
Vevey, Vaud, Switzerland. It has been the largest publicly held food company in the world, measured
by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No.
33 in the 2016 edition of the Forbes Global 2000 list of the largest public companies.
Nestlé's products include baby food (some including human milk oligosaccharides), medical food,
bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food,
pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of over 1 billion CHF (about
US$1.1 billion), including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and
Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people. It is
one of the main shareholders of L'Oreal, the world's largest cosmetics company.
Nestlé was formed in 1905 by the merger of the "Anglo-Swiss Milk Company", which was established
in 1866 by brothers George and Charles Page, and "Farine Lactée Henri Nestlé" founded in 1867 by
Henri Nestlé. The company grew significantly during the World War I and again following World War
II, expanding its offerings beyond its early condensed milk and infant formula products. The company
has made a number of corporate acquisitions including Crosse & Blackwell in 1950, Findus in 1963,
Libby's in 1971, Rowntree Mackintosh in 1988, Klim in 1998, and Gerber in 2007.
The company has been associated with various controversies, facing criticism and boycotts over its
marketing of baby formula as an alternative to breastfeeding in developing countries (where clean
water may be scarce), its reliance on child labour in cocoa production, and its production and
promotion of bottled water.

HISTORY

Nestlé history timeline

1866 – 1905: The pioneer years

The Nestlé company history begins in 1866, with the foundation of the Anglo Swiss Condensed Milk
Company. Henri Nestlé develops a breakthrough baby food in 1867 and in 1905 his company merges
with Anglo-Swiss to form what we know as the Nestlé Group.

1866
US brothers Charles and George Page establish the Anglo-Swiss Condensed Milk Company. Using
the abundant supplies of fresh milk in Switzerland, they start Europe’s first production facility for
condensed milk. They sell the milk under the Milkmaid brand. It’s marketed as a safe, long-life
alternative to fresh milk.

1867
Nestlé’s founder, German-born pharmacist Henri Nestlé, launches his ‘farine lactée’ (‘flour with milk’)
in Vevey, Switzerland. Combining cow’s milk, wheat flour and sugar, the product is designed for
infants who can’t be breastfed, to tackle high mortality rates. Around this time he starts using the
iconic ‘nest’ logo.

1875
Henri Nestlé, now in his 60s, sells his company and factory in Vevey to three local businessmen. They
employ chemists and skilled workers to help expand production and sales.
1878
Fierce competition develops between Nestlé and Anglo-Swiss. They are now selling rival versions of
the other’s original products: condensed milk and infant cereal. Both firms expand sales and
production abroad.

1882 - 1902
In 1882 Anglo-Swiss moves into the US, but the death of founder George Page slows down plans. In
1902 Anglo-Swiss sells its US-based operations, paving the way for an eventual merger with Nestlé.

1904
Nestlé starts selling chocolate for the first time after taking over export sales for Peter & Kohler. In
1875, the Nestlé company also plays a role in developing milk chocolate by supplying Vevey
neighbor, Daniel Peter, with condensed milk. Peter uses this in his trials to create the first milk
chocolate to eat.

1905 – 1913: The Belle Époque

By 1905, Nestlé & Anglo Swiss has more than 20 factories, and is selling in Africa, Asia, Latin
America and Australia. As World War One approaches, the company enjoys the period of prosperity
known as the Belle Époque or ‘Beautiful Age’. It’s now a global dairy company.

1905
Anglo-Swiss and Nestlé merge to form the Nestlé & Anglo-Swiss Milk Company. The company has
two head offices in Vevey and Cham (Switzerland) and opens a third office in London to help drive
export sales. Over several years the company expands its range to include unsweetened condensed
milk and sterilized milk.

1914 – 1918: Adapting during wartime

The outbreak of war in 1914, creates new challenges and opportunities. The demand for condensed
milk and chocolate increases, while a shortage of raw materials and cross-border trade slow down
production. To solve these problems, the company acquires processing facilities in the US and
Australia. By the end of the war, Nestlé & Anglo-Swiss has 40 factories.

1914
War breaks out across Europe and disrupts production for the company. The hostilities also drive
demand for Nestlé dairy products, in the form of large government contracts.

1915
Condensed milk is long-lasting and easy to transport, which makes it popular with armed forces. In
1915 the British Army starts giving Nestlé canned milk to soldiers in their emergency rations. Strong
demand for this product means that the company’s milk refineries are working flat out.

1916
Nestlé & Anglo-Swiss acquires Norwegian dairy company Egron. The business has patented a spray-
drying process for producing milk powder, which Nestlé & Anglo-Swiss starts selling.

1917 – 1918
Milk shortages in Switzerland mean that Nestlé & Anglo-Swiss has to give its fresh milk supplies to
help people in towns and cities. To meet the demand for condensed milk from the warring nations, the
company buys US refineries and signs supply agreements with Australian companies, which it later
acquires.

1921 – 1939: Crisis and opportunity

 After the war, military demand for milk declines, causing a major crisis for Nestlé & Anglo-Swiss in
1921. The company recovers, but is rocked by the Wall Street Crash, which reduces consumer
purchasing power. Despite the downs, the era delivers many positives. The company’s management
corps is professionalized, research is centralized and pioneering products like Nescafé coffee are
launched.

1921 – 1922
In 1921, falling prices and high stock levels lead to the first, and only, financial loss for Nestlé &
Anglo-Swiss. Banker Louis Dapples joins as crisis manager and encourages the company to appoint
professional managers for the first time. Administration is centralized and all research is brought
together at a laboratory in Vevey, Switzerland.

1929
The company buys Switzerland’s largest chocolate company Peter-Cailler-Kohler, the origins of which
date back to 1819 when François Louis Cailler created one of the country’s first chocolate brands,
Cailler. Chocolate now becomes a large part of the Nestlé & Anglo-Swiss business.

1934
Malted chocolate drink Milo launches in Australia, and is later exported to other markets. The
company continues to develop baby and infant foods and introduces Pelargon in 1934. This is a full-
milk powder for babies, enriched with lactic acid bacteria to improve digestibility.

1936
1936 sees Nestlé & Anglo-Swiss transformed into a holding company with a dual geographical
structure (Nesthold in Vevey and Unilac in Panama). Nestlé launches the vitamin supplement Nestrovit
and, the following year, the innovative products Galak white chocolate and Rayon, a chocolate with
honey and air bubbles.

1938
Nescafé is launched as a ‘powdered extract of pure coffee’ that delivers coffee’s natural flavor just by
adding hot water. It’s the brainchild of Max Morgenthaler, who created the product when the Brazilian
government asked Nestlé & Anglo-Swiss to find an outlet for its huge coffee surplus.

1942 – 1945: Riding out the storm

The outbreak of World War Two in 1939 affects virtually every market. Nestlé & Anglo-Swiss
continues to operate in difficult circumstances, supplying both civilians and armed forces. In 1947, the
company adds Maggi soups and seasonings to its product range and adopts the name Nestlé
Alimentana.

1939
Fearing that the Axis powers could occupy Switzerland, Nestlé & Anglo-Swiss relocates some
managers to a new office in the US. This becomes the company’s second headquarters during the war.
The fighting makes it impossible for Nestlé to export milk from Europe, so the company supplies
Africa and Asia from the US and Australia. It also expands into Latin America.

1942-1945
WWII initially slows sales of Nescafé, but they pick up as hostilities continue. When the US enters the
war, Nestlé brands gain popularity among American service personnel. At the end of the war, Nescafé
is included in CARE aid supplies in Japan and Europe. Following on from the success of instant
coffee, Nestea is launched in the late 1940s.

1947
 Nestlé & Anglo Swiss merges with Swiss company Alimentana, which produces Maggi soups,
bouillons and seasonings. It’s renamed Nestlé Alimentana. Alimentana’s history dates back to 1884,
when Julius Maggi developed a protein-rich dried soup to tackle malnutrition.

1948 – 1959: Creating convenience for consumers

The post-war period is marked by growing prosperity. People in the US and Europe start spending
money on machines that make life easier, like refrigerators and freezers. Convenience foods also
become popular, with Nestlé Alimentana launching new products including Nesquik and Maggi ready
meals.

1948
In the US, Nestlé Alimentana launches a soluble tea, Nestea. This is manufactured in the same way as
Nescafé and can be served hot or cold. Nesquik, which dissolves easily in cold milk, is also launched
in the US and becomes a top seller.

1954
Nestlé infant cereal has been around since 1948 as a powdered product, but it’s now rebranded as
Cerelac. In addition, Maggi’s seasoning brand, Fondor, launches a powder alongside its original
bouillon cube. Packaged in a convenient shaker, it can be used as a condiment in the dining room, as
well as in the kitchen.

1957
Canned ravioli is launched under the Maggi brand. Its huge success prompts Nestlé to launch more
canned, prepared foods. This becomes a new growth segment for the business

1960 – 1980: Frozen foods to pharmaceuticals

Acquisitions enable Nestlé to enter new areas like frozen foods, while expanding its traditional
businesses. In the 1970s the company diversifies into pharmaceuticals and cosmetics. Growing
criticism from activist groups allege Nestlé’s marketing of infant food is unethical. Nestlé later
becomes one the first companies to apply the WHO code on breast-milk substitutes.

1960
With more households buying freezers, demand for ice cream is rising. Nestlé buys German producer
Jopa and French manufacturer Heudebert-Gervais to capitalize on this growth. It also adds Swiss brand
Frisco to the mix in 1962. Nestlé brand acquisitions continue with the purchase of UK canned foods
company Crosse & Blackwell.

1962
Nestlé buys the Findus frozen food brand from Swedish manufacturer Marabou, and takes the brand to
international markets. In 1945, Findus becomes one of the first companies to sell frozen foods in
Europe.

1968
As chilled dairy products are increasingly popular, Nestlé buys French yogurt producer Chambourcy.
In the early 1970s Chambourcy launches the Sveltesse range of yogurts, aimed at health and weight-
conscious consumers.

1969
To add to the acquisitions, Nestlé enters mineral waters by buying a stake in French water brand Vittel.

1973
Keen to bolster its canned foods and frozen portfolio in Anglo-Saxon markets, Nestlé takes over the
US frozen foods company Stouffer Corporation. Three years later, it buys canned foods producer
Libby, McNeill & Libby.

1974
For the first time in its history, Nestlé diversifies beyond food and drink. It becomes a minority
shareholder in global cosmetics company L’Oréal.

1977
Renamed Nestlé S.A, the company continues its diversification strategy, buying US pharmaceutical
and ophthalmic products manufacturer Alcon Laboratories. Declining breastfeeding rates lead some
activists to question the baby food marketing strategies of companies like Nestlé. In 1977 they call on
people to boycott Nestlé products.

1981 – 1999: Towards health, nutrition and wellness

After years of growth, Nestlé lets go of unprofitable brands. It starts promoting brands that meet the
demands of more health- conscious consumers, in line with its new ‘Nutrition, Health and Wellness’
strategy. The company expands in the US, Eastern Europe and Asia, and targets for global leadership
in water, ice cream and animal food.

1981
Stouffer’s Lean Cuisine frozen meals are launched on a low-fat, low-calorie platform, which creates
impressive sales. Nestlé and L’Oreal establish Galderma as a joint venture in dermatology. Plus, the
World Health Assembly adopts the WHO code on breast-milk substitutes, which Nestlé applies across
the business.

1985
By acquiring US-based Carnation Company for USD 3 billion, Nestlé adds brands such as Carnation
and Coffee-Mate to its portfolio. It also enters the pet food business when it buys the Friskies brand.

1986
The Nespresso story begins with a simple idea: enable anyone to create a perfect cup of coffee, just
like a skilled barista. People across Japan, Italy and Switzerland are given this opportunity in 1986
when Nespresso officially launches.

1988
Nestlé buys UK confectionery company Rowntree Mackintosh, adding brands like KitKat, After Eight
and Smarties to its portfolio. It also acquires Italian pasta, sauce and confectionery group Buitoni-
Perugina.

1991
Nestlé creates a joint venture with General Mills, Cereal Partners Worldwide, to produce and market
breakfast cereals globally. The company also joins forces with The Coca-Cola Company to form
Beverage Partners Worldwide. This paves the way for the manufacture and marketing of brands
including Nestea.

1992
In 1992, Nestlé develops its position in mineral waters by acquiring France’s Perrier Group. It goes on
to create Nestlé Sources Internationales in 1993. This business is renamed Nestlé Waters in 2002. Read
more: How a Victorian exercise craze whipped Perrier into shape 1997 As the millennium approaches,
Nestlé appoints a new CEO, Peter Brabeck-Letmathe. He sees growth potential in personalized
nutrition and starts building Nestlé’s position as the leader in ‘Nutrition, Health and Wellness’.
 1998
Following its acquisition of French water company Perrier, Nestlé now buys the Italian mineral waters
business Sanpellegrino Group. It also launches Nestlé Pure Life in developing countries, to guarantee
clean and healthy drinking water. Two years later Aquarel is introduced in Europe.

2000 – 2016: Creating shared value

Nestlé articulates its Creating Shared Value approach to business. Followed by the launch of the Nestlé
Cocoa Plan and Nescafé Plan to further develop sustainable supply chains. While the business
continues strengthening its position in traditional segments like infant formula and frozen foods, it also
starts focusing on medical nutrition.

2000
The Sustainable Agricultural Initiative Nestlé (SAIN) promotes collaboration with local farmers. It
aims to improve living standards and ensure a more sustainable supply of commodities. In addition,
Nestlé moves away from being primarily a processor of agricultural commodities to being a food
producer and a key player in the areas of nutrition, health and wellness.

2001
Following the earlier acquisitions of Alpo Petfoods (1994) and Spillers Petfood (1998), Nestlé buys
US pet food business Ralston Purina. The business merges this with Nestlé Friskies Petcare to become
the new market leader, Nestlé Purina Petcare.

2002
After expanding its ice-cream business in the 1990s, Nestlé acquires the licensing rights to premium
ice cream Häagen-Dazs in the US and Canada. The business also buys Mövenpick and Dreyer’s Grand
Ice Cream in 2003. Aside from the world of ice-cream, Nestlé acquires frozen foods business Chef
America for USD 2.6 billion.

2006
Nestlé shares its Creating Shared Value approach to doing business. This states that any action for
shareholders must also create value for local communities and wider society. Alongside this, Nestlé
acquires weight management business Jenny Craig and Australian breakfast cereals company Uncle
Toby’s.

2007
A growing focus on medical nutrition leads Nestlé to acquire Novartis Medical Nutrition. It also buys
baby food company Gerber, as well as Sources Minérales Henniez, a mineral water business in
Switzerland. Nestlé's Board of Directors appoints Paul Bulcke, the current Head of Zone Americas, as
CEO of Nestlé and Mr. Peter Brabeck-Letmathe as active, non-executive Chairman of the Board of
Directors, effective April 2008.

2009
The first Creating Shared Value Forum in New York brings together experts to discuss global
challenges in the areas of nutrition, water and rural development. As well as the role of businesses in
helping to solve them. In this year Nestlé also creates its foodservice business division, Nestlé
Professional.

2010
Nestlé acquires Kraft Foods’ frozen pizza business. In addition, the Nestlé Cocoa Plan and Nescafé
Plan are launched to develop the company’s sustainable supply chains in cocoa and coffee. The plans
aim to improve social conditions in farming communities, while ensuring their profitability.
2011
The business establishes Nestlé Health Science and the Nestlé Institute of Health Sciences. The aim?
To research sciencebased nutritional products aimed at preventing and treating chronic medical
conditions. What’s more, Nestlé becomes the first food company to work with the Fair Labor
Association (FLA), to help tackle child labor in the cocoa supply chain.

2012
In a bid to strengthen its position in infant nutrition, Nestlé acquires Wyeth Nutrition, formerly Pfizer
Nutrition, for USD 11.9 billion.

2013
Nestlé Health Science buys US-based medical foods company Pamlab, which specializes in medical
nutrition for patients with conditions including mild cognitive impairment and depression. Weight
management business, Jenny Craig, is sold in America and Oceania. While "Nestlé needs YOUth" is
launched with the aim of combating widespread youth unemployment.

2014
With the creation of Nestlé Skin Health, Nestlé takes full control of the Galderma dermatology joint
venture which it developed with L’Oréal in 1981. The companies also end their joint venture Innéov, a
cosmetic nutritional supplements business launched in 2002. Galderma subsequently acquires some of
its assets.

2016
Nestlé celebrates its 150th year as a company. It also incorporates a portion of its ice cream, frozen
food and chilled dairy business into a joint venture – Froneri – with UK ice cream manufacturer R+R.

2017 – present:
Creating a better tomorrow, today Alongside traditional market segments, Nestlé continues to find
new growth opportunities in healthcare. It acquires businesses including Zenpep, Vital Proteins and
Aimmune, plus a majority stake in Orgain, a leader in plant-based nutrition. The company also steps
up its sustainability aims, committing to recyclable packaging and net zero emissions.

2017
Under the new CEO Mark Schneider and Chairman Paul Bulcke, Nestlé acquires Atrium Innovations.
A move which supports Nestlé’s development in consumer healthcare, while complementing the focus
on high-growth categories like coffee, petcare, infant nutrition and plant-based products. US
investments are made in Blue Bottle Coffee, Sweet Earth and Freshly.

2018
Nestlé acquires dog nutrition business Tails.com. It’s also granted the rights to market Starbucks
products globally, outside of the company’s coffee shops. This gives Nestlé a platform for growth in
North America and worldwide. In addition, the business sets out the ambition to make 100% of its
packaging recyclable or reusable.

2019
Nestlé inaugurates the Nestlé Institute of Packaging Sciences, closes the sale of Nestlé Skin Health,
and sells 60% of its stake in Herta to create a joint venture with Casa Tarradellas. It also sells its U.S.
ice cream business to its Joint Venture Froneri. Internally, the business supports families with a new
and enhanced parental leave policy.
2020
Nestlé Health Science expands its portfolio through the acquisition of Zenpep, Vital Proteins and
Aimmune. While the Yinlu peanut milk and canned rice porridge businesses are sold. Nestlé also
launches its Net Zero Roadmap, which outlines the company’s commitment to achieve net zero
emissions by 2050 at the latest.

2021
The business sells Nestlé Waters North America brands and acquires functional hydration brands
Essentia and Nuun. In the same year, Nestlé reduces its stake in L’Oréal, while Nestlé Health Science
boosts its portfolio through the part acquisition of The Bountiful Company. ‘Generation Regeneration'
is launched and Nestlé publishes its climate roadmap.

2022
Nestlé kicks off the year by announcing further plans to tackle child labor risk. Shortly followed by
the creation of the Nestlé Institute of Agricultural Sciences, which aims to strengthen the business’s
agricultural science expertise. The company also achieves its carbon peak. Meanwhile, Nestlé Health
Science acquires a majority stake in Orgain, a leader in plant-based nutrition.

RESEARCH OBJECTIVE

The objective of this report is to study Nestlé Company's profile and get an overview of its food
products and business strategy by retrieving data from reliable sources.
This study also aims to gather information on how some consumers perceive the company's brand and
its products via the information received from interviews. This research also provides
recommendations on what could be improved in Nestlé products and how the Nestlé Company could
satisfy its customers' needs better
And it also include:

 It involves examining product features, costs, availability, quality, appearance and other
aspects
 To build mutual trust with consumers, governmental authorities and business partners.
 To ensure continuous improvement of nestles environmental performance.
 Conservation of natural resources and minimization of waste.
 To establish the benchmark for good business practice.
 Employing new technologies and processing.
 Measuring the cost and benefits to business of its CFV activities.
 Monitor progress.
 It involves examining product features, costs, availability, quality, appearance and other
aspects.
 To achieve compatibility with international voluntary standards on environmental management
systems.
 Evaluating company performance relating to distribution channel.
 RESEARCH METHODOLOGY

Research methodology is a way of explaining how a researcher intends to carry out their research. It's a
logical, systematic plan to resolve a research problem. A methodology details a researcher's approach
to the research to ensure reliable, valid results that address their aims and objectives. It encompasses
what data they're going to collect and where from, as well as how it's being collected and analyzed

The methodology used here is Quantitative

Researchers usually use a quantitative methodology when the objective of the research is to confirm
something. It focuses on collecting, testing and measuring numerical data, usually from a large sample
of participants. They then analyze the data using statistical analysis and comparisons

RESEARCH DESIGN

Research design is the method and process of analyzing information needed. It is frame work of the
project that analyze what information is to be collected from what source and what procedure.
Research design is the plan structure and strategy of investigating conceived so as to obtain answer to
research question and to control variance. The research design constitutes the blueprint for the
collection, measurement and analysis of data. I have chosen the descriptive research design

The research design used here is Descriptive Research Design

Descriptive research design is a type of research design that aims to systematically obtain information
to describe a phenomenon, situation, or population. More specifically, it helps answer the what, when,
where, and how questions regarding the research problem rather than the why.
A researcher can conduct this research using various methodologies. It predominantly employs
quantitative data, although qualitative data is sometimes used for descriptive purposes.

DATA COLLECTION

Data collection is the process of gathering and measuring information on variables of interest, in an
established systematic fashion that enables one to answer stated research questions, test hypotheses,
and evaluate outcomes. The data collection component of research is common to all fields of study
including physical and social sciences, humanities, business, etc. While methods vary by discipline, the
emphasis on ensuring accurate and honest collection remains the same.

The source of data collection is Primary Data

It is the information which has never been discovered or found out or available in written format. This
data or information is totally new and help very efficiently to solve the unanswered question. such data
are original in character and are generated in large number of surveys conducted mostly by government
or by individuals, institution and research bodies

Brands of nestle
Nestle owns more than 2000 brands globally and renovated over 8000 products. It is one of the worlds’
biggest companies with the broadest and diverse product portfolio.

Nestle divides its products into 7 different categories:

Powdered and Liquid Beverages—this is the largest segment of Nestle and represents about 28% of
total revenue. This segment sells soluble coffee and other beverages such as tea and chocolate powder.
Signature brands include Nescafe, Nespresso, Starbucks coffee (license deal), Blue Bottle Coffee,
Milo, and Nestea.

Petcare – second largest segment of Nestle and represents about 18% of total revenue. This segment
sells pet food & toy brands Purina, Lily’s Kitchen, Tails, and Merrick.

Nutrition and Health Science – represents about 15% of total revenue. This segment sells products
such as vitamins, minerals and supplements that help to promote health and wellness. Signature brands
include Illuma, Gerber, Nestum, Cerelac, Beba, Lactogen, Garden of Life, Pure, and Vital Proteins.

Prepared dishes and cooking aids – represents 14% of total revenue. This segment sells frozen food,
chilled prepared food, culinary and cooking aids. Signature brands include Maggi, Original Waggner,
Lean Cuisine, Chef, Sweet Earth and Freshly.

Milk products and ice cream – represents 12% of total revenue. This segment sells milk products and
ice cream products under the brand names of Nido, Nesvita, Carnation, Lattiere, Coffee Mate, Hagen
Dazs, and Movenpick.

Confectionery – represents 9% of total revenue. This segment sells chocolate, sugar, candies, snacks
and biscuits. Signature brands include KitKat, Cailler, and Garoto.

Water products -represents 5% of total revenue. Signature brands include Pure Life, S.Pellegrino,
Vittel and Perrier.