Professional Documents
Culture Documents
COMPUTER REPAIR
CENTER
Business Proposal
IT-116 SYSTEM INTEGRATION AND ARCHITECTURE 1
ABOCADO, BEA M.
BS INFOTECH-3B/Student
SERVICES SPECIALIZED;
✓ Virus and Spyware Removal
✓ Operating System Installation
✓ Broken Laptop Recovery
✓ Hard Disk Drive Recovery
✓ Home and Office Networking Installation
✓ Printer Reset
✓ Update and Maintenance Laptop & PC
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Table of Content
I. Executive Summary…………………………………………………………..….. [5]
a. Business objective
b. Mission statement
c. Guiding principles
d. Key to success
II. Company Description …………………………………………………….…….. [6]
a. Ownership
b. Legal form
c. System architecture and data flow diagram
d. Location and facilities
III. Product ………………………………………………………………................. [10]
a. Products/services description
b. Competitive comparison
c. Product/service sourcing
d. Inventory management
e. Warehousing and fulfillment
f. Future products/service
IV. Market Analysis……………………………………………………….................[11]
a. Industry analysis
1. Market size
2. Industry participants
3. Main competitions
4. Market segment
b. Market test
c. Target market segment strategy
1. Market needs
2. Market trends
3. Market growth
4. Return investment
V. Marketing Strategy and Implementation………………………………..……. [12]
a. SWOT analysis
1. Strength
2. Weakness
3. Opportunities
4. Threats
b. Strategy pyramid
c. Unique selling proposition (usp)
d. Competitive edge
e. Marketing strategy and positioning
1. Positioning statement
2. Pricing strategy
3. Promotion and advertising strategy
4. Website
5. Marketing program
f. Sales strategy
1. Sales forecast
2. Sales program
g. Legal
h. Milestone
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i. Exit strategy
VI. Organization and Management ……………………….………………... [18]
a. Organization structure
b. Management team
c. Management team gaps
d. Personnel plan
e. Board of directors
VII. Financial Plan ………………………………………………….………….[21]
a. Important assumptions
b. Start-up cost
c. Source and use of funds
d. Break even analysis
e. Projection
1. Projected profit and loss
2. Projected cash flow
3. Projected balance sheet
f. Business ratios
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1.0 Executive Summary
AB iProTech a new start up business locate to North Centro Sipocot. It offers a
comprehensive computer repair service for residential, personal and small business
to address their computer needs. AB iProTech services include software installation,
virus and malware removal, software and hardware upgrades, system maintenance,
printer repair and reset and online/remote support to computer. We allow customer
to get a highly recommended computer repair services in town.
AB iProTech signify the small business PC users and other personal pc users
like teacher and students who encountering computer difficulties. The goal of AB
iProTech a computer repair business are the following;
AB iProTech a computer repair shop has a mission to set a high standard for
onsite computer aid through employees fully equip in term of computer repair
knowledge and experience and also give a quick response to customer needs. Our
costumer will always receive a fair and full attention and best recommendation at
very affordable price.
Our customer will receive high standard and trusted quality of customer
services in community. We make sure that the employees we hire the one who has a
pleasant personality, equip to solve any computer related problems and also hard
working in doing his/her job. Our employees will receive extensive training and
seminar in computer related, they get a fair pay, benefits and incentives to use their
own good judgment to solve customer problems. We are also aiming to the top 1
repair shop in municipality of Sipocot.
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1.3 Guiding Principle
1. Establish a unique brand identity (business name and logo) and also
embrace the digital advancement to have a strong asset in business
market.
2. Develop customer and business relationship to repeat customers to get
services offers.
3. Getting the job done to solve customer problem in sure, safe and fast way
in offering 100% guarantee.
4. Employees and owners give the best services that customers need with
pleasant manner.
5. Offers discount to customer.
6. Consider the market trends.
7. Hire a fully equip employees that has specialization and undergo training
in solving software and hardware repair and maintenance.
2.0 Company Description
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2.1 Ownership
All assets of business are owned by proprietor and all debts of the business are
his\her debts and they must pay them from personal resources, it means that the
owner has unlimited liability. The main advantage of single proprietorship is easy to
start up, relatively less regulation, full control over the business, easy to continue or
discontinue the business operation. All the profits of the business will take by the
owner.
A single proprietorship is not corporation; it does not pay corporate taxes, but
rather the person who organized the business pay self-employment taxes on the
profits made, making accounting is much simple for the owner.
a. Barangay Permits
AB iProTech is need to comply with this permit since it’s is new business.
It’s essential to secure barangay clearance for recognition in the community
especially that the business is planned to set up around the area.
This is the branch of government that deals with the registration of the
BTR or Business Trade Name this will be the protection for business name.
Once it’s done, AB iProTech get the Certificate of Business Name Registration.
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c. Mayor’s Business Permit
This is the office where the Tax Identification Number (TIN) available
both individual and corporation business.
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through laptop to respond the queries of the user. The internet will link to the laptop
and mobile phone.
This diagram shows on the user and owner interact within the application and
web interface of the system. The database is cloud-based, this will allow every
transaction or data automatically save or stored in database over the web. The
customer placed an order, owner managed the products, rider accepts the order and
deliver to customer and manager overview and manage it in the system.
User can login to the system as their user details, and can place an order to
purchase while the system gives the order information, product information and the
customer information. The owner will put his/her service details and owner’s details
to the system while the system gives the owner information, order information of the
user, the services information and the sale information. The manager can input the
service details, user details and owner details to the system, while system output
gives the sale information, user information, service information.
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3.0 Products
3.1 Product/Service Description
AB iProTech computer repair will offer computer repairing, software
installation, virus and malware removal, software and hardware upgrades, system
maintenance, printer repair and reset; and online/remote support to computer. As pc
repair and client demands grow, the shop will offer software developments the
business. At the first day of repair shop will offer onsite and consulting service so
that customers will not need to take time for visiting the shop out of their busy days
to bring their computer into the shop. Much of the diagnose equipment will be
portable and will remove a pc to shop only when the problem requires more detail
diagnose or repair.
AB iProTech will have its own warehouse for storing old and new machines,
equipment and for storing of customer defective computer and laptops.
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3.6 Future Product/Services
AB iProTech future services aside from onsite consulting we plan for the
future to have an online consultation as far engaging to digital trend in the market
and also rich out those people who can’t go to our shop. We also hire more
professional technician to software and hardware to make an easily to solve
costumer problem. We can accommodate increase number of customer visiting our
shop.
The Philippines was one of the innovate country in some aspect the
technology was emerging and contributed a lot like school, government offices,
hospitals and more. However, in the industry if technology important make sure the
usability of both software and hardware, if it is on the state of serious issues like
malfunction, infected of viruses and malware may be the devices like computer and
laptop all files store their it can crash it all. So, the market provides a computer
related solution, they have computer training, computer maintenance and repair. In
Sipocot the number of computer users, computer training center, school offer ICT,
computer repair and other related activities are present and continuously increase
from time to time.
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far, the growing technological industry repair shop/center provide computer repair
services to earn profit, customer satisfaction and also make it available to
community in affordable price.
a. PC Hub Sipocot
They offer custom build computer sets and also repair all kinds of PC,
laptops and printers. There main shop located at Daet Camarines Norte but
they have branch located at #32 San Juan Avenue South Centro Sipocot also
they contact thru their Facebook page PC Hub Sipocot and message to
pchuhsipocot2023@gmail.com
The existing computer service market will be extensive that categorizing its
rather difficult. The positional market will be broken down in two or more group
based on their need home pc user/laptop and business computer users and
government offices.
a. HOME PC USERS
The home pc and laptop user include generally between the ages of 30
and 70. Who are more comfortable with technology and willing to attempt
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repairs and upgrades on their own, they generally use computers to do email,
play games, write letters and other purpose.
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4.3.1 Market Needs
The market for services of AB iProTech computer repair center will growing
rapidly. Large municipality cater large population where user exist in different
devices. Sipocot support population that has many same needs and interest. The
student and teachers continue to grow as the public and private educational
institution and also for computer base business are one of the primaries gives high
profit to a business. The more customer the more customer satisfaction and profit
will increase as we expect.
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professional and experience on their profession as their business
needs. Although the cost of replacing a computer and laptop of our
customer can be equivalent to the repair income of our business.
5.1.2 Weaknesses
AB iProTech are constant competitors with other computer repair
services. Competitors can offer similar services, limited startup cost
and limited flexibility in pricing. The lack of marketing strategies,
undifferentiated, services in relation to competitors, location of AB
iProTech and damage reputation.
5.1.3 Opportunity
AB iProTech expand by hiring additional professional computer
technician that will technically operate in behalf of the business. Ability
to expand to computer repair shop with a lot of branches.
5.1.4 Threats
AB iProTech also facing threats like new competitors in the markets,
price wars with competitors, a competitor has new innovative services
and legal acquisition like taxation to business.
5.2 Strategy Pyramid
AB iProTech will do research for the business plan that will gather suggested
marketing strategies. These are especially suited to computer consulting/repair
center.
a. Budget Friendly
AB iProTech offers discount
and make the price customer
budget friendly since the
target of this business is
student and teachers.
b. Equip Personnel
AB iProTech will hires
professional and experience technician for software and hardware to
provide quick and trusted service for their computer.
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c. Advertising
AB iProTech also use social media platform services like Tiktok,
YouTube and Facebook. We make a videos and capture images of
containing how our technician resolve computer problem.
d. Web Promotion
AB iProTech will use website to easily connect with another potential
customer.
e. Networking and Reference
AB iProTech will use existing contacts and customers to build a large
network of potential customer.
5.3 Unique Selling Proposition (USP)
AB iProTech deliver a premium computer repair services with costumer prices
affordability. AB iProTech service provide a quick, authentic and budget friendly. A
computer repair center is more advance and competitive than other computer repair
shop.
5.4 Competitive Edge
AB iProTech competitive edge is our positioning as a strategic computer
repair service present in Sipocot to our clients, who are clients more than
customers. We are building business based on long standing relationship with
satisfaction of customer feedbacks, we will simultaneously build friendly competition
to our competitors. The longer the relationship stand, the more we help our
customer to really understand what we offer to them and why they need it. The
delivery of customer services as end-to-end solution to their device problem that
makes significant impact on gaining commitment from the market. AB iProTech
believes in partnering and having mutual relation to our customers provide us an
increase revenue and positive feedback.
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5.5.1 Positioning Statement
AB iProTech will position itself as reliable computer software and hardware
solution provider and trusted services of our employees who makes sure business
work very well, customer is comfortable and conversant with the business. Unlike the
other business, we intend to know the customer when they visit our shop when they
needed, offering authentic technical support, services like resetting, repair and
installing.
5.5.4 Website
AB iProTech will use website of schedule a consultation with one or more
computer/laptop user to get their assistance. Website help our business increase our
flexibility, control, branding awareness and credibility.
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a. Advertising Materials
The fact the AB iProTech are new in the market we tend to undertake
extensive advertising of our name and services we offer. We use flyers,
brochure and other printed advertisement materials that will adequately expose
our business into the market.
b. Personal Selling
c. Events
Some IT companies on the market dictates that the small business need
to promotes itself through participation in a trade show and exposition not only
increase brand awareness but also gain recognition to aa a no.1 innovative
and services quality in the market. Those events as a good opportunity for AB
iProTech network with various business and individuality.
d. Internet Marketing
AB iProTech services sell and promote over the internet its very cost
effective to reach large number of potential clients. We intend to make website
and Facebook page to easily for our customer to reach out us anywhere and
everywhere.
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5.6.1 Sales Forecast
The sales forecast of AB iProTech monthly summary sale the annual sales
projection it should be noted that as we become established and known on the
market, we project sales to increase at faster rate than initial year.
Our sales will go through invest other materials use in repairing and also for
pay salary and benefits of our employees. We also pay to bills like electric and
water bill and also to rent to the space where our business resides.
5.7 Legal
AB iProTech will comply to those paper that will protect our rights, brands
and to legitimate repair services those legal requirements we assure that before we
fully start our business that those legal requirements like Mayors permit, barangay
permit, BIR and DTI registration, and also for the safety and insurance of our
employees we also comply for the agency like PhilHealth, SSS and PAG-IBIG.
5.8 Milestone
All goods business strategies add section that lays to the benchmark used in
deciding to call it quit.
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6.0 Organization and Management
Our management team comprised with many years of experience in the long-
term care provider and software/hardware development. We have one manager and
two computer technicians (head and assistance).
OWNER/MANAGER
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6.4 Personnel Plan
AB iProTech decide to hire qualified and competent hand to occupy the
following positions. Our employee’s salary depends on their capacity and relevance
with the work that time the minimum salary per repaired unit range between 300-
500 pesos. The position is render to the flow information from managers to
assistance technician in respected average salary.
To get on the top computer repair shop in town AB iProTech the owner
provides cash and loan that will serve as an asset. Our conservative sales forecast
based on industry research to the local area, increasing through two to three years.
To achieve these goals, we will use aggressive advertising campaign and even after
moving to a leased space and hiring additional technician. The financial plan
depends on important assumptions.
From the beginning, we recognize that collection days are critical, but not a
factor we can influence easily. Interest rates, tax rates, and personnel burden are
based on conservative assumptions. Others include 30-day average collection days,
sales entirely on invoice basis, including a favorable deposit policy, expenses mainly
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on a net 30-day basis, 30 days on average for payment of invoices, and present-day
interest rates.
AB iProTech computer repair center will use of 150,000 pesos for startup
capital, 50,000 pesos for advertising and other materials needed, the 30,000 pesos
will go through working capital and another 30,000 pesos for pay for salary and
40,000 pesos for other bills.
a. Legal requirements
b. Websites
c. Insurances
d. Advertisements (Print/online)
e. Repair tools and materials
f. Employees salary
g. Bills and rent
7.4 Break-Even Analysis
We don’t really expect to reach break-even until several months into the
business operation, as illustrated in the financials.
Assumption:
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7.5 Projection
Our predicted Profit and Loss, with sales rising steadily from the first year
through the second and into the third. We believe operating at a profit in the first
year. Our gross margin should be higher than this prediction, and our cost of sales
should be significantly reduced.
On our first month out of 100% we are targeting 40% customer that will
maybe categories to our customer either students or teachers. And to our second
month estimated target will be 60% out of 100%. Lastly will on third month we are
highly targeting 80% customers.
Our projected balance that displays the business total assets and how the asset
is financed either debt or equity. Our projected asset to three years was increase
and our liabilities total 300,000 and the equity 30% of the business operated very
well.
AB iProTech total sales for the years was 150,000 pesos. After subtracting all
expenses, the net profit for the year turn to 300,000 pesos. To calculate profit
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margins, divided to net profit by total sales and multiply to percentage so the profit
margin would be 30% this result would give efficiency rate and ability manage cost
effectively the business in future.
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