ACTIVITY NO.

5 PORTERS FIVE FORCES COMPETITIVE ANALYSIS

Group of 3:

Since the pandemic, e-books used by colleges have been in demand in the Philippines,
particularly for private academic institutions. A manufacturer of e-book readers, was
able to analyse the following areas both the internal and external factors that affect its
operations. The following analysis were listed below.
Instruction:

1. Place the following eight points onto the five forces model: Where do this points
are located in the 5 forces of Porters competitive analysis?

2. Develop marketing strategies for the e-book reader manufacturer to improve its
competitive position in the e-reader market.

- Consider making your e-book come to life with video.

As you are probably aware, more people watch videos than read. Video marketing
campaigns actually have some of the highest return on investment when compared to
other types of advertising according to a number of well-known marketing websites,
returns on investment. To stimulate readers' attention even more, you can think about
including anecdotes, interviews, and how-to videos inside your e-book.

- Create a blog
Ensure that the website you have includes a blog. Through blogging, you can market
your writing, engage with potential readers, and point website visitors to your eBook
landing page. Don't forget to encourage comments and include social sharing buttons in
each of your blog posts to inspire reader engagement.

- Automated email marketing campaigns need to be sent out.

When you get lead information from readers who are interested in your upcoming
book, you have the perfect chance to stay in touch. Send out emails to your audience on
a regular basis notifying them of the progress of your book, any additional pre-launch
promotions, and fresh blog posts while also inviting them to interact with you on your
social media pages. You can even send pre-written emails that will be triggered and
delivered at predetermined intervals using email marketing automation programs. It is
more likely that people will want to support your efforts by purchasing your book as
more people become aware of you and your work.

- Collaboration between influencers

Influencers are people in a profession who are very knowledgeable, skilled, and socially
influential. Examine your options for collaborating with an influencer who has a sizable
fan base and produces content that is similar to your own in order to promote your
book in exchange for money, goods, or other forms of compensation. If you use this
technique to help you gain the trust of your target audience, they may be more likely to
engage with your work after an influencer suggests it.