19 CS

1 Term Final Year

st
Data Sciences
and Analytics
(DSA)
Prof. Dr. M. S. Memon
Course In charge
sulleman@quest.edu.pk
Unit#3.Data Science VS Other
Fields
1.1.Data Science vs Business Intelligence
 DATA SCIENCE:
1. It analyze the previous and current
experiences for predicting the future outcome.
2. It has informed decision.
3. “What” and “How” types question can be
answered through data science.
 BUSINESS INTELLIGENCE:
1. Itanalyze the historical data to find the trends.
2. It provide the dashboard to answer the queries.
3. It integrates the multiple sources to run the
queries based on business question.
Prof. Dr. M. S. Memon 5
1.2. Data Science vs Data Analytics
 DATA SCIENCE HAVE THREE
PRIMARY OBJECTIVES:
1. Exploratory data analysis
2. Machine Learning
3. Data Product Engineering
 DATA ANALYTICS HAS TWO OBJECTIVES:
1. Business administration
2. Exploratory data analysis

Prof. Dr. M. S. Memon 6

1.3. Data Science vs Business Intelligence
 DATA SCIENCE:
1. It analyze the previous and current
experiences for predicting the future outcome.
2. It has informed decision.
3. “What” and “How” types question can be
answered through data science.
 BUSINESS INTELLIGENCE:
1. Itanalyze the historical data to find the trends.
2. It provide the dashboard to answer the queries.
3. It integrates the multiple sources to run the
queries based on business question.
Prof. Dr. M. S. Memon 7
2. Life Cycle of Data Science

 THERE ARE FIVE LIFE CYCLE STAGES:

1. Business understanding
2.Data acquisition
3.Modeling of machine learning algorithm
4.Deployment in the environment
5. Customer acceptance

Prof. Dr. M. S. Memon 8

Life Cycle of Data Science

Prof. Dr. M. S. Memon 9

Reference: https://docs.microsoft.com/en-us/azure/machine-learning/team-data-science-process/lifecycle
3. DATA SCIENCE AS A UNIFIER

Humanities
Data Machine/
Management Statistical
Learning

Law
Data Application
Domain
Science Expertise

Social
Visualization
Science
Mathematical
Optimization

Prof. Dr. M. S. Memon 10

3.1. DATA SCIENCE AND ARTIFICIAL INTELLIGENCE

Data ML/DM/
Analytics
Artificial
Science Intelligence

Prof. Dr. M. S. Memon 11

3.2.DATA SCIENCE AND ARTIFICIAL INTELLIGENCE

Data ML/DM/
Analytics
Artificial
Science Intelligence

“Data science produces insights.

Machine learning produces predictions”

Prof. Dr. M. S. Memon 12

4. APPROACH TO DATA SCIENCE

Core

Data Security & Privacy

Data Making Data

Data
Management of Modeling & Dissemination &
Trustable & Big Data Analysis Visualization
Acquisition Usable Preservation

Ethics, Policy & Social Impact

Application Application Application Application

Prof. Dr. M. S. Memon 13

5. CORE ISSUES & INTERACTIONS

Making Data
Trustable &
Usable

Big Data Modelling &

Management Analysis

Data
Visualization &
Dissemination

Prof. Dr. M. S. Memon 14

6. CORE RESEARCH ISSUES & INTERACTIONS

• Data cleaning
Making Data • Sampling
Trustable & • Data provenance
Usable

Big Data Modelling &

Management Analysis

Data
Visualization &
Dissemination

Prof. Dr. M. S. Memon 15

CORE RESEARCH ISSUES & INTERACTIONS

• Data cleaning
Making Data • Sampling
• Data lakes Trustable & • Data provenance
• Batch & online access Usable
• Platforms

Big Data Modelling &

Management Analysis

Data
Visualization &
Dissemination

Prof. Dr. M. S. Memon 16

CORE RESEARCH ISSUES & INTERACTIONS

• Data cleaning
Making Data • Sampling
• Data lakes Trustable & • Data provenance
• Batch & online access Usable
• Platforms

Big Data Modelling &

Management Analysis

• Models & methods for data

lakes
• Unsupervised
Data
Visualization & classification & AI
Dissemination

Prof. Dr. M. S. Memon 17

CORE RESEARCH ISSUES & INTERACTIONS

• Data cleaning
Making Data • Sampling
• Data lakes Trustable & • Data provenance
• Batch & online access Usable
• Platforms

Big Data Modelling &

Management Analysis

• Visualization for wider • Models & methods for data

audience
lakes
• Visualization for data
exploration • Unsupervised
Data
• Open data technologies Visualization & classification & AI
Dissemination

Prof. Dr. M. S. Memon 18

CORE RESEARCH ISSUES & INTERACTIONS

• Data cleaning
Making Data • Sampling
• Data lakes Trustable & • Data provenance
• Batch & online access Usable
• Platforms • DM support for
provenance
• Data preparation for big
data management
Big Data• Cleaning for data Modelling &
Managementanalysis Analysis
• DM for ML
• Visualization for wider • ML for DM
• Visual analytics • Models & methods for data
audience
lakes
• Visualization for data …
exploration • Unsupervised
Data
• Open data technologies Visualization & classification & AI
Dissemination

Prof. Dr. M. S. Memon 19