The essential equipment for a spa’s manager includes:

 A laptop or PC

 A tablet

 A printer

 A dedicated phone

 Sound system

 Towel heater

Massage table
Manicure table
Pedicure chair
Skin care equipment and supplies
Towels
Hydraulic chairs
Shelves for products your spa will sell
Shelves for documents
Reception desk
Furniture for your receptionist area
Movable trolleys and carts
UV lights
Lamps
Masks
Sanitary items (gloves, etc. )
Facial steamers

Step 4: Planning for financing

ESTIMATE YOUR BUDGET

Step 5: Set up the space (renovation and decoration)

Step 6: Establish your team

Don’t forget the people aspect of your spa business: without the right talent running
your business, you are simply doomed to fail. Consider hiring for at least the following
positions:

Massage therapists (certified/licensed)

Aesthetician
Manicurist/pedicurist
Dermatologist (skin specialist)
Receptionist
Cleaning staff
Spa manager
Step 7: Build a strong digital presence

In this digital age, having a strong online presence is crucial for success. If you are not
visible online, your spa essentially doesn’t exist in the eyes of your clients. Focus on
building a strong online presence in four key areas:

PROFESSIONAL WEBSITE

With platforms like Wix and Squarespace, among others, it’s now very easy and
affordable to build your own professional website, so there’s simply no reason not to
have one. Make sure your site is well-designed, mobile-friendly, loads fast, and contains
all the important information about your spa, including available services and prices if
applicable.

SOCIAL MEDIA

In this social media age, it’s only obvious to promote your spa business on social media.
Create and optimize profiles on relevant social media networks
Create a social media marketing plan to invest in relevant paid social media advertising
Reach out to relevant influencers so they can help promote your brand
Run contests and giveaways

ONLINE BOOKING

Today’s consumers simply expect reliable, easy-to-use online bookings, and many would
prefer to book your spa services outside business hours. Integrating 24/7 online
appointment scheduling software to your website, app, and Google Maps listing is
crucial if you want to maximize bookings and grow your business.

Step 8: Prepare a marketing plan

Congratulations! Now that you’ve reached this step your spa business is basically ready
to rock!
Yet, no matter how perfect you’ve set up your spa, it won’t be a successful one if you
can’t attract enough clients. Develop a comprehensive marketing plan for your spa
business while considering the following areas:
Establish a comprehensive pricing strategy for your different services (and different tiers
for each service)
Email marketing plan
Social media marketing
Advertising plan (online/offline)
Influencer marketing
Cross-promotion with other businesses in the area
Discounts and giveaways
Customer loyalty and referral program

Spa Opening
Reception Task Checklist
Lights on
Computer
Appointment Schedule
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