Strategic

Planning
Lemar Anthony A. Cola BSCE – 3C
Introduction
You are the strategic manager of an Engineering Firm that
specializes in providing quality materials for infrastructures such
as high-end hotels, buildings, and other related businesses.

You were assigned to help the company provide its plans

and programs for the next 3 years of operation. A brief
background is that the company currently has a market share of
3% from the whole Visayas region. They currently have 3
branches within the Metro Cebu area, each branches operates
for 8 hours a day and 12 days a month. Due to the lack of
personnel and sourcing of materials, they would tend to work
only 12 days a month. Meanwhile, the owner wants the business
to thrive and probably increase its market share soon.

2
 What are your goals for the
company in the next 3 years?

3 Strategic Planning
As the Strategic Manager of the Engineering Firm, my goals
for the company in the next 3 years are as follows:

• Enhance the company's reputation as a reliable and

high-quality provider of construction materials.
• Improve the company's operational efficiency by
implementing new sourcing and personnel management
strategies.
• Develop new product lines that cater to the needs of the
market and offer competitive pricing.
 Specify plans to ensure you will
be able to meet your goals.

5 Strategic Planning
 Develop a comprehensive marketing plan that highlights
the company's strengths and unique selling points.

Invest in equipment and technology to improve the

production capacity and efficiency.

Plans
Invest in training programs for personnel to improve
their skills and productivity.

Develop a marketing strategy to increase the company's

brand awareness and reputation.

Establish a reliable supply chain management system to

ensure the timely delivery of materials.
 What are the stated goals and
real goals of the company?

7 Strategic Planning
 Stated and real goals
The company's stated goals are to grow its
Stated Goals market share and commercial operations

Real goals are to boost profitability and take a

Real Goals commanding position in the building materials
sector.

8 Presentation title 20XX

 What could be your strategic
plans for the company to meet
its organizational goals?

9 Strategic Planning
Increasing production capacity, boosting
business process efficiency, and
strengthening the company's reputation are
all part of the company’s strategic plan for
achieving its organizational goals. These
strategies will assist the business in satisfying
the rising need for high-quality building
supplies and building a loyal client.
 Provide a Gannt Chart of
activities basing on your
Strategic Plans.

11 Strategic Planning
 Gannt Chart
2023 2024 2025 2026

Market Analysis

Establish Partnerships

Hire additional Personnel

Invest in Equipments

Develop Marketing Strategy

Open Additional Branches

Increase Production Capacity

12 Strategic Planning