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BUSINESS
PLAN

John Bert Gimarino

MEMBERS
Marc Bacus
Jayford Sumilhig
Christalyn Tabora
Arjel Cubar
Luwi Carpentero
Dave John Pañares
John Lester Manulat
Benedict Villarta
 Introduction

A corn dog (also spelled corndog and also known by several other names)

is a sausage (usually a wiener) on a stick that has been coated in a thick layer of

cornmeal batter and deep fried. It originated in the United States and is commonly found

in American cuisine.

Corn dogs, the perfect mix of sweet and savory, are a fun snack or a meal

that features a hot dog, coated in a layer of cornmeal batter that has been deep fried

and is served on a wooden stick.

The corn dog was first made as just a sausage rolled in cornbread battered

and fried. Many years later, sticks were added to corn dogs as a unique food-holding

tool that would later create the modern corn dog.

 Executive Summary

A. Type of Business. The business is a sole proprietorship. The location of the

enterprise will be at Sanciangko St., Cebu City.

1. Nature. The business will be selling fresh Corn Dogs (coated hotdogs).

Name. The proposed name will be Corn Dog Corner. The Corn Dog will be the highlight,

for it brings uniquely interesting flavor and taste to the usual hotdog.

B. Product. The product of the business is “CORN DOG”. Corn Dog is a hotdog

covered with batter. Corn is the main ingredients of the batter. It also comes in two

flavors: barbeque and cheese.

C. Management, Marketing, and Financial Highlights

Management. The proposed business would be in the form of a sole proprietorship with

(2) store personnel only. Since the total assets of the proposed project cost is Three

Hundred Fifty-Three Thousand Three Hundred Forty-Three Pesos (P353,343), the

business will be registered as a Barangay Micro Business Enterprise (BMBE) to avail

the exemptions from national income tax and the coverage of the minimum wage law.

Marketing. Corndog Corner features a new option to Filipinos snacks with its reasonable

and affordable price that people can surely afford. The allocation is along a crowded

street, and it is also situated near a University for people to gain easy accessibility. The

businesss will use flyers and tarpaulins as advertising collateral. As an opening promo,
the first two month of the grand opening gifts like ID Slings, umbrellas, tumbler, ad key

chains and many more will be given away.

Financial. The proposed capital in the business will be Two Hundred Ten Thousand

Pesos (P210,00.00). The estimated annual sales in peso in Corn Dog is Seven Hundred

Thirty-Nine Thousand Hundred Ninty-Six pesos (P739,196), Corn Pups is Seven

Hundred Eleven Thousand Two Hundred Eighty-Two Pesos (P711,282.00), and in Iced

is One Hundred Sixty-Eight Thousand Two Hundred Seventy-Six Pesos (P168,276).

Socio-Economic Contribution. Corn Dog will be able to provide jobs for some people

within the community. And the business will also help the economy to grow by paying

some taxes in ended for the business

 Management Section

Thus, with this comes the risk of losing loyal customers, which leads to

fewer profits and ultimately lowers the market share and value. This does not stop

here, especially if unforeseen, because if the planning goes wrong, it leads to a greater

loss than expected. This was the case for small/micro businesses until they came up

with some great ideas to get back their customers and retain the market position. The

large scale businesses have a lot many other things to take care of as well. With the

ones discussed above, they need to take care of the human resources in their

business, i.e., the people working inside the organization. It’s not the people outside

(customers) but also the ones inside (employees) that the business needs to keep

happy, as they are the ones who can either prove to be an asset or a liability for the

business.

Proper management of time, human resources, finance/money, updated technology,

new and creative ideas, and cooperation is essential for running any business, be it

small-scale, micro-business, large-scale, or online business. Remember, “Customer is

the King” for any business. An efficient businessman not only lures new customers but

also maintains his/her old customers so that he can make maximum profits by

providing the best of goods and services according to the current demands and needs

of his customers. Losing a customer can be a setback because one unhappy customer

can turn down a lot more customers.