®

LIFESTYLE MAGAZINE summer 2010

EXCLUSIVE INTERVIEW

CAYETANO RIVERATorero del Siglo 21

Una Segunda
OPORTUNIDAD
España se prepara para
Published by La Zagaleta S.L.U. - N.8 - Price: 10 €

sobrepasar a Euro Disney

por Jürgen Bartels

The Royal Side of Breguet

A history for the ages

Summer at La Zagaleta
Unwind in a natural surrounding

globalpr.net
Meeting the challenges of marketing head-on
Cover photo © LA ZAGALETA SLU

EXCLUSIVE:

Cecilia de Ruiter
Experiencing Kenya in a different light
A World
of Difference.

LA ZAGALETA ®
Benahavís, Spain
 Club de Campo La Zagaleta
Founded in 1991, La Zagaleta is located in the
Benahavís district above the hills of San Pedro
de Alcántara at approximately 400 meters above
sea level, only 60km from the Málaga airport.

La Zagaleta offers two, 18-hole private golf courses,

a riding club, tennis courts, and the most serene
natural reserve in the midst of luxury facilities.

Garnered with the Safe Home Award by

Mercedes Benz & International Property
Awards, the CNBC European Property Award
for Best Development Spain (2008) and Best
Golf Development Spain (2008), as well as
the 2010 Overseas Living Award in Spain.

Contact
Ctra. de Ronda, Km. 38,5 - 29679 Benahavís (Málaga) Spain | T. +34 952 855 450 F. +34 952 855 313 | sales@lazagaleta.com - www.lazagaleta.com | Viewing by appointment only.
A warm welcome to Hand Picked Hotels
Hand Picked Hotels is a collection of 4 star luxury country house hotels located
throughout the United Kingdom and Channel Islands. We provide guests with
welcoming and charming service delivered in the inspirational surroundings
of magnificent country house hotels. We encourage you to feel at home, relax,
kick off your shoes and indulge.

To find out more about Hand Picked Hotels please call HOTELS
+44 (0)845 458 0901 or visit handpickedhotels.co.uk B U I L T F O R P L E A S U R E
 LIFESTYLE MAGAZINE

CONTENTS
Nº 8 - summer 2010

OPINION: Spain gets a second chance by J.Bartels 12

INVEST: Grübel Answers 14
INTERVIEW: Cayetano Rivera Ordoñez 17
DESIGN: Fifa World Cup by Louis Vuitton 29
FASHION: ‘Décontracté’ Elegance 31
ELEGANCE: A fit for the ages, Silbon Clásico 35
GOURMET: Defies the decades 39
ADVERTORIAL: The stars align at Roche Bobois 43
KEY-2-LUXURY: Meeting the challenges
of global marketing 45
HELICOPTER: Elegance in motion 48
CAR: When the heartbeat accelerates 49
CAR: Vintage Spirit 55

La Zagaleta Lifestyle Magazine

is published by La Zagaleta S.L.U.
Ctra. de Ronda, Km. 38,5
Apdo. Correos, 244, 29679 Benahavís
Málaga (España)
Tel: +34 952 855 450
Fax: +34 952 855 313
C.I.F.: B-29533932
EDITOR:
Ignacio Pérez Díaz
ignacio@lazagaleta.com
ASSISTANT EDITOR:
Alejandra García Farfán
lifestylemagazine@lazagaleta.com
EDITORIAL:
editorial.lzlm@lazagaleta.com
ADVERTISING:
marketing@lazagaleta.com
www.lazagaleta.com

Part of the articles of this magazine

are planned, designed and carried out by
DE LUXE COMMUNICATION
 LIFESTYLE MAGAZINE

CONTENTS
Nº 8 - summer 2010

YACHT: Innovation as driving force 57

WATCH: Breguet: European culture and
watchmaking know-how 61
CORPORATE HISTORY: When the customer
meets the brand – Chapter IV 65
SPECIAL COLLECTION: Special Collection LZ 75
TECHNOLOGY: The touch of Modelabs 78
ART: Lluís Rizzo I Rey 81
PHOTOGRAPHY: A world beyond limits 85
INTERVIEW: Cecilia de Ruiter 91
VINTAGE: Sunbather Style 97
CELEBRITY: Angelina Jolie 105
WATCH: Dive into Luxury 110
FASHION: Dior Lady Rouge 115
NEWS: Zagaleta News 116
BOOKS 118

ISSN 2171-5645 - LEGAL DEPOSIT: MA-517-2008

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www.lazagaleta.com
A WORLD OF DIFFERENCE

PUBLISHER’S LETTER
Estimado lector,
Hay productos y empresas que venden sin ningún problema, a
pesar de la crisis.
Apple Inc., que no solo construye desde los años 70 los
ordenadores más agradables para el usuario (acuérdense del
famoso primer Macintosh en el año 1984), sino que desde los
inicios tenía esa mentalidad de vendedor con sus campañas
publicitarias y acuerdos con distribuidores, es una compañía
modélica en todos los sentidos y un ejemplo a seguir en los
tiempos que corren.
En aquellos años, el mismo Steve Jobs ya estaba considerado un
genio por sus colaboradores y ya se dedicaba personalmente a
la presentación de sus productos: En 1984, en tan solo 92 días ya
habían vendido los primeros 50.000 Macintosh, todo un record
tras su impresionante spot publicitario de pre-lanzamiento.Y es
que todo lo que producen es un éxito: Hace dos años se lanzaron
a la conquista de millones de usuarios con el lanzamiento de sus
iPhones. La reciente campaña del iPad y la venta de más de un
millón de aparatos en EEUU a los pocos días de su lanzamiento
demuestra, una vez más, la enorme capacidad de gestión de la compañía a todos
los niveles de la cadena: Idea – I+D - Desarrollo del producto - Producción –
Venta – Distribución – Consumidor – Marca.
Estamos en el era del “iAlgo”, como iPod, iWorks, iTunes, iMac, por citar solo
algunos, pero todo apunta hacia lo mismo sin decirlo explícitamente: La compañía
APPLE y su sello “Made in California, USA”, a esto se le llama una lección de
marketing! Seguimos mirando a los EE.UU porque nos siguen impresionando y
no dejan de sorprendernos. El ejemplo de Apple es uno más.Y es que por mucho
mercado emergente, hay muchas cosas que otros no tenemos y que se llama:
Forma de pensar y mentalidad, en un mundo de consumismo donde el “lifestyle”
juega un rol importante.
Tomen unos momentos para buscar el vídeo de Steve Jobs en su presentación
debut de su producto estrella en 1983 (Youtube.com: Macintosh, Steve Jobs,
1983). Es una historia de éxito realmente fascinante iniciada por una generación
de jóvenes inspirados y superdotados. Sus esfuerzos y creatividad, hace más de
treinta años nos afecta en el día a día y a toda clase de persona. Por cierto, ya tiene
alguien de su entorno un iPad? No había crisis?
Afortunadamente, vemos esa misma motivación en otros muchos ámbitos más
cerca a casa que también nos inspira a seguir creyendo en una idea tan poderosa
como la innovación: la tradición cultural. Uno de los embajadores de la cultura
Española, Cayetano Rivera Ordoñez, nos concede una conversación sincera y
animada que nos ayuda a ver el mundo del toro de un punto de vista artístico.
Disfruten también de una entrevista exclusiva a Cecilia de Ruiter, residente
temporal de La Zagaleta desde hace 10 años que no pierde la motivación por hacer
de algunos pueblos de Kenya ambientes educativos y con futuro profesional a largo
plazo.
Que pasen un buen verano!
Apple I - 1976 Apple II - 1977 Macintosh - 1984 iMac Flavours - 1998
Ignacio Pérez Díaz - Editor, La Zagaleta Lifestyle Magazine
la zagaleta
editorial
lifestyle magazine
Dear reader,
There are certain products and companies that always sell
well, regardless of recessions.
Apple Inc. produces, since the 70s, the most user-friendly
computers (remember the famous first Macintosh in 1984),
and they had, from their beginnings, the mindset of a sales
expert through advertising campaigns and agreements
with distributors. They are, therefore, a model company, an
example to follow in this day and age.
In the 80s, Steve Jobs was already considered a genius by his
colleagues, and he presented, personally, his own products:
In 1984, in just 92 days after launch, he had already sold
the first 50,000 Macintosh, a record after his amazing pre-
launch advert. Everything they make becomes a success:
Two years ago they set out to seduce millions of users with
their iPhones. The recent iPad campaign and the selling of
more than one million units in the USA few days after its
release, is a clear evidence, once again, of the enormous
management capacity the company has at all levels: Idea –
R+D - Product development – Production – Sales – Distribution – Consumer
– Brand.
We are in the era of the “iSomething”, like iPod, iWorks, iTunes, iMac, to name
but a few, but everything points the same way without spelling it out explicitly:
The company Apple Corporation and its seal “Made in California, USA”, that’s
what we call a marketing lesson! We keep our eyes fixed on the USA, because
they don’t cease to impress and surprise us. The Apple story is just one of many
examples. No matter how much “emerging markets” there are, there are things
not everyone has: way of thinking and mindset. This, in a consumer world where
“lifestyle” plays a key role, means much more that (just) manufacturing.
Take a few minutes to search for the video of Steve Jobs in the debut presentation
of his star product, in 1983 (Youtube.com: Macintosh, Steve Jobs, 1983). It is a
really fascinating success story, initiated by a generation of inspired and highly
intelligent youths.Their efforts and their creativity, more than 30 years ago, affect
us all on a daily basis. Has anyone you know already bought an iPad? Who said
crisis?
Fortunately, this kind of motivation can also be found in many other areas,
much closer to home, which also inspire us to continue believing in a concept
as powerful as the idea of innovation: that of cultural tradition. One of the
ambassadors of the Spanish culture, Cayetano Rivera Ordoñez, shares with
us an honest and light-hearted conversation which helps us see the world of
bullfighting from an artistic perspective.
You can also enjoy an exclusive interview with Cecilia de Ruiter, part-time
resident in La Zagaleta since 10 years ago, whose motivation inspires her to
create educational areas in some villages in Kenya, offering their inhabitants long
term professional options.
Have a good summer!
iPod - 2001 iPhone - 2007 MacBook Air - 2008 iPad - 2010
 la zagaleta
opinion
lifestyle magazine
ESPAÑA CONSIGUE UNA SEGUNDA OPORTUNIDAD
por Jürgen Bartels
JÜRGEN BARTELS ES EX-CONSEJERO DELEGADO DE
STARWOOD HOTEL GROUP, QUE CUENTA CON 285.000
HABITACIONES EN MÁS DE 950 HOTELES DE 80 PAÍSES Y
170.000 EMPLEADOS. AHORA ESTÁ RETIRADO Y RESIDE
PARTE DEL AÑO EN LA ZAGALETA, ESPAÑA.
España tiene una segunda oportunidad para aumentar
su poder en cuanto a turismo, un sector que mengua en
medio de la crisis económica. Veinticinco años después de
perder la puja por ser el emplazamiento de Euro Disney,
un impresionante nuevo proyecto desembarca en la ciudad
septentrional de Zaragoza, la sexta mayor ciudad de España.
Tomando ejemplos de éxito como los de Las Vegas y Macao,
Jürgen Bartels apuesta por este proyecto llamado “Gran
Scala”, que prevé recibir a 25 millones de visitantes al año
y superaría a Disneyland París como el complejo de ocio
más grande de Europa.Y, lo que es más importante, generaría
60.000 trabajos directos.
……..
Los planes para construir una versión europea del parque
temático de Disney de Anaheim, California, se iniciaron en
1975. Los finalistas para esta importante instalación turística
europea fueron Francia y España. Francia ganó en 1985 y
Euro Disney abrió sus puertas en abril de 1992 en Marne-la-
Vallée, una población rural fuera de París.
Las dificultades de los primeros años se achacaron
principalmente al mal tiempo de los meses de invierno.
Este mal tiempo no debería haber sido una sorpresa para la
organización Disney, considerando las capas de nieve que
cubren París de diciembre a marzo. Hasta la fecha, Disney ha
recibido 180 millones de visitantes, siendo franceses 3 de cada
10 visitantes. Euro Disney es un éxito financiero muy modesto
para Disney y sus accionistas, pero es, no obstante, un éxito
fantástico para París y el turismo francés. El subcampeón de
la competición por Euro Disney era la zona de Alicante, que
12
tiene un clima similar al de Florida durante la mayor parte del
año. Estoy seguro de que Disney habría tenido muchos más
visitantes si finalmente España hubiera resultado elegida.
Hay una nueva y enorme oportunidad de desarrollo turístico
en España. El proyecto se llama Gran Scala, y su finalización
se prevé para 2015. Está concebido para Aragón, cerca de la
capital, Zaragoza. Este complejo de 17.000 millones de euros
es el mayor proyecto de juego europeo e incluye 32 casinos,
hoteles, un centro de convenciones, parques temáticos, museos
de historia, pistas para carreras de caballos y galgos, 250
tiendas de lujo, dos campos de golf, estadios deportivos y un
parque acuático, todo ello repartido en 2.700 hectáreas. Este
programa merece la ayuda y el apoyo de los gobiernos locales,
provinciales y estatales y sería único en el mundo, a pesar de
las críticas de los grupos de defensa del medioambiente y
contra el juego.
Este año, un Singapur sin chicles ni grafiti abre siete hoteles-
casino a un coste de 10.000 millones de dólares para incluir
un centro de convenciones, teatros, un museo de ciencias y
un parque temático. Singapur espera duplicar su turismo.
Si elegimos un ejemplo más popular, el desarrollo moderno
en Las Vegas comenzó a principios de los años 50 y aún
no ha parado de crecer. Ha aumentado de menos de 1.000
habitaciones de hotel a más de 150.000. La ocupación hotelera
de Las Vegas en 2009 fue del 82% (lo que se considera muy
bajo para Las Vegas), con más de 37 millones de visitantes. En
Las Vegas se han creado cientos de miles de puestos de trabajo
nuevos.
Actualmente, Las Vegas está sufriendo su primera crisis
financiera en casi 60 años después de abrir más de 15.000
habitaciones de hotel nuevas, habiendo gastado más de 20.000
millones de dólares en las nuevas instalaciones en el momento
equivocado. Las Vegas ha sido la capital del juego del mundo,
pero recientemente ha sido superada por Macao. Los chinos
son los jugadores más motivados del mundo.
Europa está predestinada a tener una versión europea de
Las Vegas que haga hincapié en el turismo familiar, las
convenciones y, sí, la cultura y el deporte. España sería el
emplazamiento ideal para un complejo así.
Las Vegas tardó 60 años en alcanzar su estado actual. Macao
tardó menos de 10 años en superar a Las Vegas. Un complejo
de juego europeo con diversidad de usos tendría que ser
diferente. Los jugadores se están formando para jugar por todo
el mundo. España y Europa necesitan un estímulo importante
para atraer a un nuevo turismo inspirado y exclusivo.
 la zagaleta
opinion
lifestyle magazine

SPAIN GETS A SECOND CHANCE

by Jürgen Bartels

Spain has a second opportunity to upgrade its strength

in tourism, a sector dwindling in the face of the economic
downturn. Twenty-five years after losing the bid to be the
home of Euro Disney, an impressive new project lands in the
northern city of Zaragoza, the sixth largest city in Spain.

Using successful examples like Las Vegas and Macao,

Jürgen Bartels makes a bid for this project called ‘Gran
Scala’ which expects to welcome 25 million visitors a year
and would surpass Disneyland Paris as the largest leisure
complex in Europe. More importantly, it would generate
60.000 direct jobs.
……..

Plans to build a European version of the Disney theme

park in Anaheim, California started in 1975. The finalists
for this important European tourist installation were France
and Spain. France won in 1985 and Euro Disney opened
in April 1992 in Marne-la-Vallée, a rural town outside of
Paris.
Difficulties in the early years were mostly blamed on the bad
weather in the winter months. This bad weather should not
have been a surprise to the Disney organisation, considering
snow blankets Paris from December to March. To date,
Disney has received 180 million visitors with 3 in 10 visitors
being French. Euro Disney is a very modest financial success
for Disney and its shareholders, but it is, however, a fantastic
success for Paris and French tourism. The runner-up in the
competition to get Euro Disney was in the Alicante area,
which has similar weather to that of Florida for most parts
of the year. I am certain Disney would have much higher
visitor numbers had Spain been finally chosen.
There is a new, mega-tourism development opportunity in
Spain. The project is called Gran Scala, set to be finished
by 2015. It is planned for Aragón near its capital city,
Zaragoza. This €17 billion start-up development is the
largest European gaming project and includes 32 casinos,
hotels, a convention centre, theme parks, history museums,
horse and greyhound race tracks, 250 luxury shops, two golf
courses, sports arenas and a water park spread among 2.700
hectares.This program deserves the aid and support of local,
provincial and state governments and would be unique in
the world, despite criticism from environmental and anti-
gaming groups.
This year, no gum and no graffiti Singapore opens seven
casino hotels at a cost of $10 billion to include a convention
centre, theatres, a science museum and a theme park.
Singapore expects to double tourism receipts.
MR. JÜRGEN BARTELS IS THE FORMER CEO OF
STARWOOD HOTEL GROUP, WHICH COUNTS ON
285,000 HOTEL ROOMS IN OVER 950 HOTELS IN
80 COUNTRIES WITH 170,000 EMPLOYEES. HE IS
NOW RETIRED AND RESIDES PART OF THE YEAR IN
LA ZAGALETA, SPAIN.
A more popular example, modern development in Las Vegas
started in the early 1950s and has not stopped since. It has
grown from less than 1.000 hotel rooms to over 150.000
hotel rooms. Las Vegas’ hotel occupancy in 2009 was 82%
(considered very low for Las Vegas) as it had over 37 million
visitors. Hundreds of thousands of new jobs have been
created in Las Vegas.
Currently Las Vegas is undergoing its first financial crisis
in almost 60 years after opening more than 15.000 new
hotel rooms with an expenditure of over $20 billion for
new facilities at the wrong time. Las Vegas has been the
gaming capital of the world but has recently been overtaken
by Macao. The Chinese are the world’s most motivated
gamblers.
Europe is pre-destined for a European version of Las Vegas
with emphasis on family tourism, conventions and yes,
culture and sports. Spain would be the ideal location for
such a development.
Las Vegas took 60 years to come to its current stage. Macao
took less than 10 years to overtake Las Vegas. A European
mixed-use gaming development would have to be different.
Gamblers are being trained to gamble around the world.
Spain and Europe need a substantial shot in the arm for new
and inspired upscale tourism.

13
 la zagaleta
invest
lifestyle magazine

INVEST

GRÜBEL ANSWERS
T he headlines said it all: L os titulares lo decían todo: “UBS se
‘UBS Bounces Back’ and recupera” y “UBS se inclina hacia un
‘UBS Swings to a Profit’, beneficio”, títulos que anunciaban el mayor
titles that announced the beneficio trimestral que el gigante de la
biggest quarterly profit the banca suiza había alcanzado en casi tres años,
Swiss banking giant had una cifra estimada en 2.200 millones de
made in almost three years, a francos suizos (2.000 millones de dólares),
figure estimated at 2.2 billion después de una pérdida de 1.980 millones
Swiss francs ($2 billion), after de francos sólo un año antes.
a loss of 1.98 billion francs
only a year before. Las noticias positivas llegaron después de
que el director general, Oswald Grübel,
The positive news came impusiera una serie de medidas de amplio
after chief executive alcance, incluida la reestructuración del
Oswald Grübel imposed personal y el recorte de gastos. Grübel
a series of wide-reaching volvió de su jubilación para ayudar a UBS;
measures, including the también se le conoce por haber ayudado
restructuring of staff and a Credit Suisse a salir de un bache de
cutting costs. Grübel came improductividad en un momento anterior
out of retirement to help de esta década. El Sr. Grübel analiza
UBS and is also noted for brevemente las principales cuestiones del
helping Credit Suisse out of mundo de la inversión actual.
an unprofitable hole earlier
in the decade. Mr. Grübel briefly breaks down the major 1. Hace poco, el gigante de la banca Santander declaró
questions in the world of investment today. públicamente, a través de su presidente, Emilio Botín, que
la actual “valoración del mercado de valores representa
1. Santander Banking Giant, through the voice of its una oportunidad histórica que no se repetirá pronto.”
chairman Emilio Botin declared publicly recently that the ¿Cuál es su opinión sobre esta afirmación? ¿Podría estar
present “valuation of the stock market represents a historic de acuerdo con ella?
opportunity that will not be repeated so quickly.” What is
your opinion on this statement and could you agree with it? Los mercados de valores deberían subir y estar más altos al
final del año.
Equity markets should go up and should be higher at end
of year. 2. La eurozona, la Unión Monetaria y el franco suizo,
¿algún comentario?
2. Euroland, the Monetary Union and the Swiss Frank,
any comments? El franco suizo es la divisa más fuerte junto al yen, pero el
euro se recuperará en la segunda mitad del año y el dólar
Swiss Frank is the strongest currency next to the Yen, but the estadounidense se debilitará; vender USD.
Euro will recover in the second half of the year and the US
Dollar will weaken; sell USD. 3. Tema UBS: Recientemente, Bilanz, la revista lider de
negocios de Suiza, publicó un artículo referente al progreso
3. About UBS: Recently Bilanz, Switzerland’s leading del gigante de la banca en el proceso de cambio que está
business magazine, published an article regarding the usted emprendiendo, haciendo hincapié en la sostenibilidad
banking giant’s progress in the turn-around process that de una parte considerable de los beneficios del grupo
you are undertaking and highlighting the sustainability en los años venideros. ¿Puede confirmar esto y explicar
of a substantial part of the profits in the group in en pocas palabras los conceptos básicos de su estrategia
years to come. Can you confirm this and in a nutshell para reconducir y volver a llevar la marca UBS y a la
explain the “basics” of your strategy to re-conduct and compañía a donde deberían estar, es decir, en lo más alto?
reposition the UBS brand and the company where it
should be, namely at the very top? Bilanz estaba en lo cierto, pero, una vez acabado todo,
los bancos del mundo tendrán que desarrollar nuevas
Recent Bilanz was correct, but all over, world banks have estrategias cuando se introduzca Basilea 3 y/o se publiquen
to develop new strategies when Basel 3 is introduced and/ normas del tipo “demasiado grande para quebrar” en
or ‘too-big-to-fail’ rules are issued in different countries. distintos países. Actualmente, la industria está esperando
Currently, the industry is waiting for the new rules. las nuevas normas.

Oswald J. Grübel worked for Credit Suisse Group during 22 years, where he became the group CEO. In 2001, German-born Grübel joined La Zagaleta Company’s board.
In Feb 2009, he became the UBS CEO. Today, he is considered one of the most influential managers in the Swiss financial industry (Date of interview: June 17, 2010).

14
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 la zagaleta
interview
lifestyle magazine

16
 la zagaleta
interview
lifestyle magazine

CAYETANO RIVERA ORDÓÑEZ

LEAP OF FAITH
EDUCATED AROUND THE WORLD, CAYETANO RIVERA ORDOÑEZ SEEMED TO HAVE
CHOSEN A MORE INDEPENDENT LIFESTYLE AWAY FROM THE OLDEST BULLFIGHTING
DYNASTY HE WAS BORN INTO. BUT AT 28 YEARS OLD – AN AGE WHEN MOST
MATADORS COUNT ON MORE THAN A DECADE OF EXPERIENCE – CAYETANO
SHOCKED HIS FAMILY CIRCLE WHEN HE DECIDED TO TAKE A MOST SERIOUS RISK
AND COME FACE TO FACE WITH THE BULL FOR THE REST OF HIS LIFE.
By Alejandra García Farfán, La Zagaleta Lifestyle Magazine

17
 la zagaleta
interview
lifestyle magazine
If you know anything about southern Spain, you know
this past winter has been atypical to say the least. The
rains incessant, quite unusual to see two consecutive
days of sunshine. On this particular 26th of March,
the fifth anniversary of bullfighter Cayetano Rivera
Ordoñez’s (Madrid, 1977) presentation as a torero in
Ronda, the skies parted over this small town, a land
intrinsically married to the fiesta nacional, just as they
did when Cayetano stepped up to his first bull of the
afternoon only five years ago.
“It was raining the entire afternoon, but the sun came
out just as I began. It was a special day for me,” Cayetano
begins.
Today he is slightly less nervous though, passing through
the family’s countryside home in Ronda to rest with
friends before moving along to the southern Spanish
town of Ubrique, his sixth appearance of the season
and where he would leave the ring through the main
door with two ears, trophies of success. And in this most
important location, a finca more famously known as
his grandfather’s birthplace and Cayetano’s retreat, the
bullfighter speaks openly about his most important
relationship: the one with the bull.
LATE BLOOMER
Despite being born into a matador dynasty, some things
about Cayetano as a bullfighter are just atypical. He
started late, at age 28 with an international education
behind him, fluency in English and French and studies
in Los Angeles in film production. He complements
his profession with modeling contracts with some of
the biggest luxury brands in the world. His ‘mozo de
espadas’ – the man in charge of meticulously dressing
Cayetano for every fight – is a childhood friend who
had never been associated with the world of bulls until
Cayetano asked him to be his confidant.
He’s religious and spiritual, yes, but not superstitious.
“I try not to be; Superstitions can limit you. They can
create mental barriers that I don’t want, although I’m
sure I have some rituals,” he says. This is coming from a
man in a profession where superstitions are common, if
18
not the norm. Certain numbers and colors are cursed; if
a bullfighter throws his hat to the center of the ring and
it lands upward a successful fight is assured and if he sees
one on a bed, quite the opposite. Some bullfighters repeat
prayers to a number of saints for protection.After all, it is a
matter of life and death, a most innocent way of survival.
But for Cayetano, making the decision to make a
profession out of risking his life was a difficult and long
one. He had intentions of becoming a torero when he
was young, but for one reason or another, he says, he
had never taken the big step.
“I took a while to make the decision because it was
difficult. Above all, I had to be sure. I took more than
a year to decide and everyone tried to get it out of my
head. It’s not a profession that you want for someone
you love,” he explains.
And understandably so, considering his bullfighting
lineage. His older brother, Francisco Rivera Ordoñez
is also a popular bullfighter and businessman; his father,
‘Paquirri’ was a famed bullfighter who lost his life in
the ring when Cayetano was only seven; his maternal
grandfather,Antonio Ordoñez, was a top matador in the
50s who came face to face with more than 1000 bulls
during his career. Cayetano’s paternal grandfather, great-
grandfather, great-uncle and cousin, also bullfighters,
complete the dynasty.
“I TRY NOT TO BE LIKE ANYONE ELSE. EACH PERSON HAS
TO BE HIMSELF AND EXPRESS WHAT HE’S FEELING. MY
GRANDFATHER USED TO SAY THAT FOR HIM, THE BULL
WAS THE TIME AND EFFORT THAT HE PUT TOWARD IT.
EACH PERSON HAS HIS OWN CONCEPT OF FIGHTING
THE BULL, HIS OWN TEMPER AND MANNER.”
Five years since his presentation in Ronda, Cayetano
has stepped into the ring more than 275 times coming
away with nearly 400 ears and six tails, not to mention a
couple of trips to the infirmary for gorings that quickly
stepped up his level of field practice.
In the ring, Cayetano only goes by his first name, another
indicator that his decision was a solitary one, produced
out of self-reflection and with a few years of life
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lifestyle magazine

“WE CAN’T LOSE OUR

ROOTS AND CULTURE.
EVERYONE DOESN’T HAVE
TO LIKE IT, BUT RATHER,
RESPECT IT. I AM PROUD TO
BE SPANISH AND PROUD OF
OUR FIESTA.”

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lifestyle magazine

“OUR DUTY IS TO TRY TO EXPLAIN BULLFIGHTING

THE BEST WAY POSSIBLE SO THAT OTHERS CAN
UNDERSTAND IT, EVEN APPRECIATE IT. I DON’T THINK
THAT THERE’S ANY OTHER SPECTACLE LIKE THIS – AS
REAL AS LIFE AND DEATH.”

20

H.R.H. JUAN DE BAGRATION, NOW WORKING IN PUBLIC RELATIONS AT LA ZAGALETA, HAS BEEN FRIENDS WITH
CAYETANO SINCE THEY WERE 12 YEARS OLD. “JUAN BELMONTE USED TO SAY ‘SE TOREA COMO SE ES (ONE FIGHTS
AS HE IS)’, AND THAT WOULD BE MY WAY OF DESCRIBING CAYETANO; NOT ONLY AS A GREAT BULLFIGHTER, BUT MORE
IMPORTANTLY, AS AN EXCEPTIONAL PERSON.”
Cayetano Rivera and Juan de Bagration, friends since childhood
experience behind him. Nevertheless, the comparisons
were inevitable from the moment Cayetano picked up
the capote.
Tauromachy critics argue that Cayetano most resembles
his grandfather’s style: elegant, traditional, decided and at
times, risky. A mirror of his personality, some would say.
“I try not to be like anyone else,” says Cayetano. “Each
person has to be himself and express what he’s feeling.
My grandfather used to say that for him, the bull was
the time and effort that he put toward it. Each person
has his own concept of fighting the bull, his own temper
and manner.”
TRADITION LIVES
Whether he bears the family resemblance or not, the
one thing that’s certain is that Cayetano has brought
back a certain element that was missing in the spectacle,
a combination of classical talent and freshness mixed
with a strong media presence that has effortlessly
allowed him to act as a modern ambassador of the
bullfighting culture.
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Popular opinion in favor of the ‘national festival’,
as bullfighting is called, is not as high among the
Spanish population as it’s been in past years. In the
first half of the 20th century it was common to
see the like of Ernest Hemingway (who profiled
Antonio Ordoñez in his novel The Dangerous
Summer and Cayetano’s great-grandfather in The
Sun Also Rises), Orson Welles (whose ashes rest
in the Ordoñez Ronda finca), Grace Kelley and
Pablo Picasso waving white handkerchiefs from the
bullring stands.
Cayetano attributes this decline of interest to the
variety of “entertainment” platforms available to the
public today. Nevertheless, there have been countless
times when Cayetano’s appearances have been sold out,
a single resale ticket going for as high as 600 euros at
some point, more than any U2 concert in Barcelona’s
stadium.
And while animal rights activists have overshadowed the
fact that bullfighters play by different rules, Cayetano
claims that his way of supporting bullfighting amid the
controversy is by doing what he does best.
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lifestyle magazine
“Our duty is to try to explain bullfighting the best way
possible so that others can understand it, even appreciate
it. I don’t think that there’s any other spectacle like this –
as real as life and death.There are other sports involving
risk, but not one where one participant tries to kill the
other; in this case the bull always wants to do away with
the torero, and the torero eventually with the bull.”
Hemingway saw it the same way. In his 1932 book,
Death in the Afternoon, he says, “Bullfighting is the
only art in which the artist is in danger of death and in
which the degree of brilliance in the performance is left
to the fighter’s honor.”
It’s this fervent sense of honor that brings out a rightful
ring of calm pride in Cayetano’s words when he speaks
about his profession.
“We can’t lose our roots and culture. Everyone doesn’t
have to like it, but rather, respect it. I am proud to be
Spanish and proud of our fiesta,” he says.
Last year, Cayetano walked down the runway during
Milan Fashion Week as the newest Armani muse (the
Italian house also designed his famous ‘traje de luces’ for
the Goyescan fair celebrated each September in Ronda)
next to Roberta Armani, niece of the designer. This
year, Cayetano has signed on as the image of Loewe,
perhaps the most important representative of Spain in
the world of luxury fashion and accessories, and one of
many brands inspired by the world of bullfighting.
A mere 20 years ago, this type of collaboration would
have been unthinkable.A bullfighter’s roots were strictly
reserved to the countryside, indifferent of passing trends
and color combinations except for when it came to
their ‘suit of lights,’ the spectacular uniform worn by
bullfighters in the ring. But for Cayetano, teaming
up with such a prestigious firm has simultaneous
connotations that exceed that of making history.
“Loewe has always been a reference for all Spaniards,
and for me, it is of great satisfaction to be able to share
this adventure. It is a great way of going to countries
without the bullfighting tradition and introducing our
culture.”
MAN BEFORE TORERO
Cayetano, quite natural and down to earth despite the
expectations of his last names, exudes passion for his
profession, infectious to those that surround him.Today,
hours before coming face to face with his adversary, his
mind seems collected and concentrated, spending time
with the friends he’s had from childhood; friends that
have seen Cayetano’s life change from one day to the
next. (Juan’s quote?)
Cayetano says that by the time the fame came, he’d
already had the chance to form himself as a man,
knowing what to value and learning from experiences
that have helped him.
“I am someone who’s very close to his people. I like
being with my friends and that hasn’t changed. What’s
changed are my obligations, but I continue to enjoy the
same moments.”
When he’s asked what bullfighting means to him,
Cayetano jokingly laughs it off as something too deep
to discuss. Pablo Picasso once said that despite the
hundreds of paintings he created dedicated to bulls, he
was never fully able to transmit what he felt for the art –
and Picasso never stood millimeters from a bull’s deadly
horns. Perhaps in the same sense, Cayetano reserves
his right to express his emotions toward the bull – as
a friend, a companion or an enemy – for when he’s
silent and inside the ring. And when bullfighter, bull
and audience align just perfectly for a triumphant and
memorable afternoon, surely all the factors that once
ran against him were worth the fight.
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lifestyle magazine

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lifestyle magazine
CAYETANO RIVERA ORDÓÑEZ
UN ACTO DE FE
Si están al corriente de lo que sucede en el sur de España,
seguramente ya sabrán que el pasado invierno ha sido
bastante atípico, por decirlo de algún modo. La lluvia que
ha caído sin cesar, ha impedido que el sol llegara a brillar
dos días seguidos. En este 26 de mayo tan especial por ser
el quinto aniversario de que el torero Cayetano Rivera
Ordóñez (Madrid, 1977) tomara la alternativa en Ronda, el
cielo se ha abierto sobre este pequeño pueblo, un reducto
estrechamente relacionado con el toreo, la fiesta nacional
española, igual que sucedió una tarde cinco años atrás
cuando Cayetano plantó cara a su primer toro.
«Llovió durante toda la tarde, pero justo cuando inicié la faena
salió el sol. Fue un día muy especial para mí», dice Cayetano.
Ahora está bastante menos nervioso mientras descansa,
rodeado de sus amigos, en la casa de campo que su familia
posee en Ronda, antes de desplazarse a Ubrique a lidiar la
que va a ser su sexta corrida de la temporada, después de
la cual abandonará el ruedo cruzando la puerta principal
tras haber ganado dos orejas, los trofeos de su éxito. En
esta notable finca, más conocida por haber sido el lugar de
nacimiento de su abuelo y el refugio donde se retira para
descansar, el torero habla con franqueza sobre su relación
más importante: la que le une al toro.
UNA VOCACIÓN TARDÍA
Aunque pertenece a una dinastía de matadores, Cayetano
tiene ciertas características como torero que resultan
bastante atípicas. Comenzó tarde, a los 28 años, después
de haber recibido una educación cosmopolita, aprender a
hablar inglés y francés con fluidez y estudiar producción
cinematográfica en Los Ángeles. Ha alternado su actividad
taurina con trabajos como modelo para una de las mayores
firmas de lujo del mundo. Su mozo de espadas, el ayudante
que se encarga de vestirle con la mayor meticulosidad antes
de cada corrida, es un amigo de la infancia que nunca
había estado relacionado con el mundo del toreo hasta que
Cayetano le pidió que fuera su leal colaborador.
«Soy religioso, espiritual también. Pero supersticioso, no».
«Procuro no serlo, llegan a limitarte.Te puede crear barreras
mentales que nos las quiero. Manías me imagino que alguna
tendré », aclara. Nos lo dice un hombre en cuyo ámbito
profesional abundan las supersticiones y en el que, a veces,
incluso son norma: ciertos números y colores traen mala
suerte, si un torero lanza su montera al centro del ruedo y
ésta cae hacia abajo, la corrida será un éxito, pero si llegara a
verla sobre una cama, sería un fracaso.Algunos toreros rezan
oraciones a diversos santos para ganarse su protección. A fin
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de cuentas, se trata de un asunto de vida o muerte, y una
forma radical de supervivencia.
Pero a Cayetano le resultó difícil tomar la decisión de
abrazar un oficio que conlleva el riesgo de muerte. De
jovencito había tenido la intención de convertirse en torero,
pero, según nos cuenta, debido a un motivo u otro, nunca se
había atrevido a dar el gran paso.
«Tardé tanto en decidirme porque era difícil. Tenía que
tenerlo yo claro antes que nada.Tardé más de un año y todos
intentaron quitármelo de la cabeza. No es una profesión
que quieres para alguien que quieres», nos explica.
Más aun si se tiene en cuenta que procede de un linaje de
grandes matadores. Su hermano mayor, Francisco Rivera
Ordóñez, también es un torero y un empresario famoso. Su
padre, Paquirri, fue un famoso matador que perdió la vida
en la plaza cuando Cayetano sólo tenía siete años. Durante
la década de los 50, su abuelo materno, Antonio Ordóñez,
fue un gran matador que lidió más de 1.000 toros a lo largo
de su carrera. Su abuelo paterno, un bisabuelo, un tío abuelo
y un primo, todos ellos toreros, completan la dinastía.
Desde que tomó la alternativa en Ronda hace cinco años,
ha salido a torear en la plaza en más de 275 ocasiones y tiene
en su poder 400 orejas y 6 rabos, además de haber pisado la
enfermería en un par de ocasiones por sufrir cornadas que,
en última instancia, le han permitido incrementar su nivel
de destreza en el ruedo.
En la plaza, a Cayetano se le conoce por el nombre de
pila, una indicación más de que su decisión fue un acto
íntimo nacido de la introspección cuando contaba pocos
años de experiencia en la vida. No obstante, desde el mismo
momento en que tomó el capote, las comparaciones han
sido inevitables.
Los críticos taurinos opinan que el estilo de Cayetano se
parece sobre todo al de su abuelo: elegante, clásico, decidido
y, a veces, arriesgado. El espejo de su propia personalidad,
podría decirse.
«Yo no intento parecerme a nadie», explica Cayetano.
«Cada uno tiene que ser él mismo. Mi abuelo decía que el
toro para él era el tiempo que se le imprimía al toro. Cada
uno tiene su temple, su concepto del toreo».
UNA TRADICIÓN VIVA
Tanto si se parece a sus ancestros como si no, una cosa es
cierta: Cayetano ha recuperado ciertos elementos que se
echaban de menos en el espectáculo taurino, a saber, una
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lifestyle magazine

«NO PODEMOS PERDER NUESTRAS

RAÍCES NI NUESTRA CULTURA. EL TOREO
NO TIENE PORQUE GUSTARLE A TODO
EL MUNDO, PERO DEBEN RESPETARLO.
ESTOY ORGULLOSO DE SER ESPAÑOL Y
DE NUESTRA FIESTA NACIONAL.»

Cayetano Rivera Ordoñez se prepara para

entrar al ruedo durante una corrida en Castellón.
(Octubre 3, 2009.Valencia, Spain)

POR SU EDUCACIÓN COSMOPOLITA, SE PODRÍA ESPERAR QUE CAYETANO

RIVERA ORDÓÑEZ HUBIERA ESCOGIDO UN ESTILO DE VIDA MÁS INDEPENDIENTE
Y QUE SE APARTARA DEL DE LA AÑEJA DINASTÍA DE TOREROS EN QUE HABÍA
NACIDO. PERO A LOS 28 AÑOS, A UNA EDAD EN LA QUE LA MAYORÍA DE
MATADORES YA SUELEN CONTAR CON MÁS DE UNA DÉCADA DE EXPERIENCIA,
CAYETANO SORPRENDIÓ A SU ENTORNO FAMILIAR AL DECIDIR ASUMIR
GRANDES RIESGOS Y ENFRENTARSE DEFINITIVAMENTE AL TORO.

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lifestyle magazine

«YO NO INTENTO PARECERME A NADIE. CADA UNO

TIENE QUE SER ÉL MISMO. MI ABUELO DECÍA QUE EL
TORO PARA ÉL ERA EL TIEMPO QUE SE LE IMPRIMÍA AL
TORO. CADA UNO TIENE SU TEMPLE, SU CONCEPTO
DEL TOREO.»

«NUESTRO DEBER ES INTENTAR EXPLICARLO

LO MEJOR POSIBLE PARA QUE LOS
DEMÁS PUEDAN ENTENDERLO, INCLUSO
APRECIARLO. YO CREO QUE NO HAY UN
ESPECTÁCULO IGUAL, TAN REAL CON LA
VIDA Y CON LA MUERTE.»

26

mezcla de talento clásico y frescura que, combinados con
una intensa presencia en los medios de comunicación, le
ha permitido ejercer con desenvoltura como moderno
embajador de la cultura del toreo.
La opinión popular a favor de la fiesta nacional española,
como se denomina a la tauromaquia, ya no disfruta de
la misma aceptación entre los españoles que años atrás.
Durante la primera mitad del siglo XX, era habitual poder
ver a gente como Ernest Hemingway (que retrató a Antonio
Ordóñez en su novela El verano peligroso y al bisabuelo de
Cayetano en Fiesta), Orson Welles (cuyas cenizas descansan
en la finca que los Ordóñez poseen en Ronda), Grace Kelly
y Pablo Picasso, agitando un pañuelo blanco en los graderíos
de una plaza de toros.
Cayetano atribuye este declive de interés a la gran variedad
de «ámbitos de entretenimiento» que hoy en día tiene el
público a su disposición. Sin embargo, la presencia de
Cayetano ha contribuido en incontables ocasiones a que se
agotaran las localidades, por las que incluso se han llegado
a pagar hasta 600 euros, una cantidad superior a la de un
concierto de los U2 en el estadio de Barcelona.
Aunque los activistas de los derechos de los animales han
ensombrecido el panorama al declarar que los toreros actúan
estimulados por otras motivaciones, Cayetano sostiene que
su manera de apoyar el mundo de la tauromaquia frente a las
controversias radica en dedicarse a lo que sabe hacer mejor.
«Nuestro deber es intentar explicarlo lo mejor posible para
que los demás puedan entenderlo, incluso apreciarlo. Yo
creo que no hay un espectáculo igual, tan real con la vida
y con la muerte. Hay otros deportes de riesgo, pero nunca
ningunas de las partes trata de matar a la otra persona. En
este caso el toro siempre quiere acabar con el torero y el
torero finalmente también con el toro».
Hemingway lo veía del mismo modo. En su libro de 1932,
Muerte en la tarde, escribe: «El toreo es el único arte en
el que el artista está en peligro de muerte y en el que el
grado de brillantez de la actuación se basa en la nobleza
del torero».
Este ferviente sentido de la nobleza confiere un halo
legítimo de orgullosa serenidad a las palabras que Cayetano
pronuncia cuando habla sobre su oficio.
«No podemos perder nuestras raíces ni nuestra cultura. El
toreo no tiene porque gustarle a todo el mundo, pero deben
respetarlo. Estoy orgulloso de ser español y de nuestra fiesta
nacional», dice.
El año pasado, Cayetano desfiló por la pasarela durante
la semana de la moda de Milán como la nueva musa de
Armani (la firma italiana también ha diseñado su famoso
traje de luces para las Fiestas Goyescas que se celebran en
septiembre en Ronda) junto a Roberta Armani, la sobrina
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del diseñador. Este año, Cayetano ha sido contratado como
imagen de Loewe, una de las firmas más importante en
España en el ámbito de la moda y los accesorios de lujo, y
también una de las numerosas marcas que se inspiran en el
mundo de la tauromaquia.
Hace tan sólo 20 años, una colaboración de este tipo hubiera
resultado impensable. Las raíces de un matador se restringían
estrictamente al mundo rural, inmutables ante el paso de las
tendencias y las combinaciones de colores, excepto en lo
concerniente al traje de luces, la espectacular vestimenta que
exhiben los toreros en el ruedo. Pero para Cayetano, formar
parte del equipo de una firma tan prestigiosa supone otras
connotaciones que van más allá de hacer historia.
«Loewe ha sido siempre un referente para todos los
españoles y que siempre ha trasmitido una calidad alta. Para
mi es una gran satisfacción poder compartir esta aventura.
También es un gran escaparate para ir a países no taurinos y
llevar nuestra cultura».
HOMBRE ANTES QUE TORERO
Cayetano, muy natural y con los pies en la tierra a pesar de las
expectación que suscitan sus apellidos, transmite una pasión
por su oficio que resulta contagiosa a los que le rodean. En
estos momentos, unas pocas horas antes de enfrentarse a su
adversario, produce la impresión de que está mentalmente
concentrado y sereno mientras deja transcurrir el tiempo
junto a sus amigos de la infancia que, día a día, han sido
testigos de los cambios en la vida del torero.
Cayetano nos cuenta que antes de alcanzar la fama, tuvo
la oportunidad de poder formarse a sí mismo como
persona, aprender a conocer el valor de las cosas y asimilar
experiencias, factores que le han ayudado mucho en su
trayectoria.
«Soy una persona que se siente muy cerca de su gente y me
gusta estar con mis amigos. Es algo que no ha cambiado,
aunque lo que sí que ha cambiado son mis obligaciones,
pero sigo disfrutando de los mismos buenos momentos».
Cuando le hemos preguntado qué significa el toreo para él,
Cayetano se ha reído con ironía como si se tratara de una
definición demasiado profunda para prestarse a discusión.
Pablo Picasso dijo una vez que a pesar de los centenares de
cuadros que había pintado dedicados al mundo del toreo,
nunca había sido capaz de transmitir del todo sus sentimientos
por el arte de la tauromaquia. Picasso nunca estuvo cerca de
los cuernos mortales de un toro y, quizá por el mismo motivo,
Cayetano se reserva el derecho a expresar sus emociones
con respecto al toro, sea éste amigo, compañero o enemigo,
excepto cuando se halla toreando en silencio en el ruedo.
Seguramente cuando el torero, el toro y el público llegan
a conjugarse a la perfección durante una tarde memorable
de triunfo, todos los factores que Cayetano tuvo en contra
alguna vez en el pasado, bien valen una corrida.
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design
lifestyle magazine

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Bags, suitcases, trunks... any means of transport we can
imagine for our belongings can be decked out with
distinction and elevated almost to the category of art.
So there could be nobody better to create the travel
trunk to hold the FIFA World Cup Trophy, on its way
to South Africa.
This special order was commissioned by the FIFA to
Louis Vuitton last May and has been designed by the
artisans at the legendary Louis Vuitton, to hold and
transport the FIFA World Cup, all 36.8 cm and 6.157
kg of this 18-karat gold trophy, which stands on a
semi-precious malachite stone base. The case, made
Louis Vuitton presents
F I FA W o r l d C u p
in the emblematic Louis Vuitton Monogram canvas, is
finished off with metallic closings and corner guards
characteristic of Maison Vuitton and fitted with a dark
brown lining.The FIFA Special Order thus perpetuates
Louis Vuitton’s long-standing tradition in the creation
of ingenious and elegant trunks for travellers to carry
their most valued possessions. Louis Vuitton was born
into a family of carpenters in the remote mountains
of Jura and came to Paris in 1837, where he presented
himself to Monsieur Maréchal, a highly reputed
“layetier-emballeur”, term used at the time to describe
trunk makers. He swiftly became the favourite artisan
of Empress Eugenie. In 1854, Louis Vuitton founded
his own Maison, having demonstrated his savoir-faire
and his special skills for designing large scale special
made-to-order items.
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lifestyle magazine
Nowadays, at the Louis Vuitton workshops in Asnières,
outside Paris, the French firm creates an average of 450
special orders per year, in keeping with the original
vocation of its “layetier-emballeur” founder, since
every single special order is designed to protect and
carry the most valued belongings of the clients. FIFA
President, Joseph S. Blatter, stated that: “The FIFA
World Cup Trophy is our most prized possession. It is
the most sought-after trophy in the world of football,
and beyond. Its greatest merit is that it brings together
all the fans from around the world in a competition of
great sportsmanship. A trophy as valuable as the FIFA
World Cup deserves a travel case of equal elegance and
prestige. From now on, the trophy will not just travel
safely, it will travel in style”.
And according to Antoine Arnault, Head of Commu-
nication at Louis Vuitton: “We are proud to have been
chosen by the FIFA to design, in our characteristic
style, a case for the most marvellous trophy there is:
the FIFA World Cup. From the legendary travel trunks
created for explorers by Louis and Georges Vuitton in
1868, to the case for the most long-standing trophy
in the sporting world -the America’s Cup- Maison
Louis Vuitton has always known how to intelligently
and elegantly combine forms in order to satisfy the
client’s specific needs, allowing them to express their
individuality through their creations or make their
most precious dream come true”.
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fashion
lifestyle magazine

The mood for evening wear is

both formal and relaxed, with the
bronze coloured jacket with lurex
threads coupled with the pink
shirt with jabot worn with elegant
woven open leather sandals.

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 la zagaleta
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fashion
lifestyle magazine

BRIONI 2010

‘décontracté’ ELEGancE
A homage to a new lifestyle with elegance and sartorial exclusivity expressed in casual and
décontracté garments that are not only for leisurewear but also more formal occasions
and business meetings. Much of the leisurewear reflects a relaxed lifestyle – today’s real
luxury – as seen in the innovative use of colour, cut and fabric, without disregard for the
founding rules of Abruzzo-based tailoring, epitomised by Brioni for more than 60 years.
Brioni presents its new spring-summer 2010 collection. Jackets The formal suits are both two and three-pieced, in grey and dove,
and bush jackets are the must-haves for the next summer season: worn with matching shirts in old rose and white and matching
in sand-coloured silk, midnight blue and military green or in the ties with dégradé micro-designs. The blazer, the must-have in a
lightest leather worn both with Bermudas and cotton T-shirts gentlemen’s wardrobe, is strictly in navy blue, but embellished with
with iconic Brioni prints and with more formal trousers and silver and worn either with a formal shirt or ultra-soft cashmere
woollen cardigans with exotic leather appliqués. A relaxed and silk polo in various colours, from white to yellow ochre
style is also adopted for the dark blue towelling jackets with and from powder to midnight blue. The beautiful sophisticated
contrasting trim to be worn on the boat with nautical shorts or suit in optical white is coupled with a shirt and saffron pocket
for summer weekends with casual trousers and ultra-soft short- handkerchief and crocodile leather shoes, as is the jacket in old rose
sleeved cotton polos. and paisley print shirt in pink, white, and hints of sky blue.

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lifestyle magazine
The ever more exclusive accessories are worThy
of special menTion. The monTecrisTi panama is
hand woven in ecuador and bears The name and
signaTure of The crafTsman on The inside, whilsT
The cloTh cap is in The same fabric as The jackeT or
in denim, buT can be happily worn separaTely The
shoes and Travel bags are The jewels in The crown.
The accessory range is furTher sTrengThened wiTh
The goodyear limiTed ediTion of 300 numbered pairs
of shoes ThaT are exclusive To brioni bouTiques.
These join The moccasins and lace-ups in denim,
snakeskin and nabuk crocodile, The lasT one also
used in large weekend bags ThaT compleTe The
Trolley range in suede and calfskin.
32
The paleTTe focuses on beige, ochre, saffron and
sky-blues, from The lighTesT shades To midnighT
blues wiTh hinTs of old rose, musk and silver-grey.
The fabrics are naTural and exclusive, chosen
specifically for Their lighTness: wool, ulTra-
sofT cashmere, coTTon and silk combine wiTh
Technical finishes and The exclusive Tailoring
skills of brioni.
The Brioni woman´s catwalk takes us on a magical
journey to far-off, unexplored lands, but also to
the places we go to every day, with all the people
and chaos that inhabit metropolises. This endless
movement and this dream made of memories
celebrate feminine elegance. Natural fabrics, as
well as high-performance ones such as jersey, haute
couture cuts and unusual and innovative volumes are
the highlights of the summer collection.The colours
are presented in groups, mixing daywear, cocktail
wear and eveningwear: they start from milk white
and the lightest neutral shades, right up to asphalt
black as well as dust grey, rosemary green, nutmeg
and midnight blue.
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lifestyle magazine

Silbon at reach
To visit the Córdoba Showroom, please schedule
an appointment by contacting Rafael Díaz
through www.silbon.es, where a selection of the
s/s collection is also available.
 la zagaleta
elegance
lifestyle magazine

A FIT FOR THE AGES

SILBON CLÁSICO
If you think the Windsor knot and
the rebelliousness of the American
1970s are seriously underrated then
silbon clásico is for you. In a matter
twelve months, two young men from
the southern andalusian province of
Córdoba have managed to capture and
redefine what they believe has been
lost in the bustle of every day life: the
art of dressing well.
In the southern capitals of Spain, a distinct sense of fashion has
always been present among young, urban men and their older
counterparts. In past decades, this classic combination of well-
tailored suits and hats, capes and canes, melded with the influence
of the English flair, was simply the norm for the upper echelons
of society, a reflection of confidence, an unspoken attitude that
seemed effortless.

In the search for comfort and convenience, suits have been

traded in for jeans, dress shirts for T-shirts, particularly among
the younger generations. Nonetheless, the curiosity for these
past years of sophistication have brought together Rafael Díaz
and Pablo López, two young men with respective professional
music and business backgrounds, in an effort to create a style that
is timeless, but simultaneously distinct, fresh and personalized.

The brand, Silbon Clásico, is surprisingly named after the

widgeon, an animal the two men discovered on a trip to the zoo.

“The widgeon is a type of duck that is naturally migratory, with

animated colors and a svelte shape – the perfect image of the
Silbon man that we want to convey to our clients: dynamic,
traveling, curious, and of course, always elegant,” says Díaz.

Working from their couture Córdoba showroom by

appointment only, Silbon Clásico presents their spring/summer
collection with 200 blazers along with bowties, ties, shirts and
loafers to match. Only one article per size is produced for every
model, lending that extra touch of exclusivity demanded by
their growing list of clients.

Original to say the least, the Silbon style counts on Scottish

plaids, collegiate sweaters, made-to-measure fits, and their
signature look: the bowtie. Keeping things purely Spanish, the
creators of Silbon have looked internally for the production of
each article: blazers in Granada, patterns from Salamanca and
ties in Lleida.

“All of the production is 100% national.We look for excellence

in every product and to do so we count on support from the
best professionals in Spain, a team with great experience capable
 la zagaleta
elegance
lifestyle magazine

THE SILBON WAY OF LIFE

La Zagaleta Lifestyle Magazine: Three essential pieces in a man’s wardrobe.
Silbon Clásico: Blazer, dress shirt and bowtie.
La Zagaleta Lifestyle Magazine: Describe the tastes and preferences of the Silbon man.
Silbon Clásico: The Silbon man is current and modern but retains the elegance of past decades. One of our principal sources of inspiration are the films of the 1960s
and 1970s: ‘The Great Gatsby,’ ‘Torn Curtain,’ and ‘North by Northwest,’ where we can see the great icons and ambassadors of elegance like Paul Newman,
Cary Grant and Robert Redford.

Pablo López and Rafael Díaz, owners and designers of Silbon

Clásico, in their Córdoba showroom. Above:The Collegiate
American blazer in hunter green and navy, made famous by
Spanish television personality, Jaime Cantizano.

36

of treating our designs with the same delicacy that we have when
delivering the product to the customer,” says López.
This strategy clearly shows in the quality of the fabrics, but more
importantly in their quest to make of their hometown a place
synonymous with the great fashion capitals and brands of the world.
In September, Silbon Clásico will open its first commercial
boutique in Córdoba, followed by several other undisclosed
Silbon’s Córdoba Showroom, available for viewing by appointment only.
Above:The Collegiate American blazer in “marce,” a contemporary twist
to the British way of dress, one of the styles worn by Silbon’s official
spokesman, world champion Spanish swimmer, David Meca.
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ALTHOUGH SILBON CLÁSICO YIELDS FROM A CITY
WITH LITTLE FASHION BACKGROUND, THE BRAND
IS ALREADY MAKING STRIDES BY PARTICIPATING
IN NATIONAL SHOWS LIKE THE BRANDERY,
BARCELONA’S INTERNATIONAL TRADE SHOW OF
URBAN AND CONTEMPORARY WEAR.
locations in the next year. For the fall/winter collection, Silbon
will also expand to womenswear with blazers and jackets.
Silbon is that brand that invites young and older men to have no
fear.Where a blue and green plaid blazer meets the curious eye, so
does glove-like fit. While a Prince of Wales hunting bowtie is not
for every occasion, the point is that Silbon assumes the risk for the
consumer; all it takes is a gentleman of sharp wit and confidence
that should no longer be a dying art.
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gourmet
lifestyle magazine

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gourmet
lifestyle magazine

DOM PÉRIGNON ROSÉ ENOTHEQUE

DEFIES THE
DECADES
Richard Geoffrey, custodian of the
legendary Dom Pérignon cellar, has
reached into the coveted vault to retrieve
a bottle of champagne that has created
a buzz in the wine community. His choice:
Dom Pérignon Rosé Oenothèque 1990, a
dazzling wine like no other, with a complex
and assured sensuality that combines
the unprecedented aging potential and
complexity of the Rosé and the long life
of Œnotheque. The champagne is the first
Rosé to be retrieved from the Oenotheque
and after 20 years, the result was well
worth the wait.

In Dom Pérignon Rosé Oenotheque there is a magnified Dom

Pérignon style – complex, intense, vibrant, tactile, sensual – and
a evolution of the Rosé, an even sharper and edgier paradox. It
is time travel to where “everything is beauty, luxury, calm and
voluptuousness.”

As the keeper of Dom Pérignon’s history and style, Richard Geoffroy

watches over a few samples of each vintage in his Oenotheque, the
Chef de Cave’s wine cellar. In the Oenothèque, the wine continues
to mature for years and even decades and is reborn with each
metamorphosis of time.This wine displays Dom Pérignon impressive
aging potential, a trait the brand is unanmiously recognized for.
As Geoffroy puts it, “Dom Pérignon Oenothèque is the ultimate
expression of a wine whose style defies time”.

IN 2006, DOM PÉRIGNON GENEOLOGIST, RICHARD GEOFFROY SET

HIMSELF A NEW CHALLENGE: TO REVEAL EACH VINTAGE´S VARIOUS
FACETS IN A DIFFERENT WAY. GOING BEYOND THE USUAL FOOD AND
WINE PAIRINGS, GEOFFREY OFFERS A UNIQUE WAY TO EXPERIENCE
THE WINE BASED ON SEVEN NEW COMBINATIONS. THESE GUSTATORY
AND SENSORIAL CORRESPONDENCES REVEAL THE WINE AS NEVER
BEFORE: “I WANTED TO SET THE STAGE FOR THE FLAVORS,” HE SAYS,
AND HELP CREATE, “A CEREMONY OF THE SENSES.”.
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The Dom Pérignon brand is a paradox to the point of contradiction,

and the Dom Pérignon Rosé Oenotheque seems to be the epitome
of this personality: rosé yet amber in color; a glorious and intriguing
expression of Pinot Noir that goes beyond the commitment of the
perfect blend. This warm and complex wine comes from a unique
harvest, a year that was plagued by early spring frost followed by a
scorching summer that was quelled by rain that arrived just days
before the harvest on September 11, 1990. The result delivered the
trademark precision and power of Dom Pérignon wines with a
warm opulence that showcases a metamorphosis of a classic Rosé.
On the nose, the bouquet is complex and warm, with an exotic
combination of papaya, crystallized orange, curry leaves and sweet
spices, rounded off with marine and roasted notes. On the palate,
the wine is revealed to be both weighty and crisp, offering first
impressions of a wine that is full, warm, solid and rounded all at
once. Each sip offers a carnal emotion, the wine expresses itself
with languor and holds the note magnificently. In 2007, the Rosé
was disgorged, leaving time for the color to evolve into a beautiful
coppery-pink, with glints of coral.The complex layering of flavours
accompanied by the gentle prick of bubbles makes the wine seem
more like a gently evolving Pinot Noir than a Champagne. Dom
Pérignon Rosé Oenothèque remains true to its founding ambition
by pushing back Dom Pérignon’s creative frontiers even further.

Geoffroy’s commitment tot he Oenotheque program, which

began with the 1990 Vintage, involves ongoing personal research
on each vintage. The effect of time on the bottled wine retains its
share of mystery and surprise even for him. The wines pulled from
the OEthoneque must truly stand up to the merciless test of time,
a quality that Dom Pérignon has been become known for. Dom
Pérignon Rosé Oethnoque has harnessed the opus of the wine’s
original vision and allowed for time to reveal its true essence.
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advertorial
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42

THE STARS ALIGN AT ROCHE BOBOIS
this year, roche bobois celebrates its 50th anniversary and presents a new collection
upholstered by jean paul gaultier.
Jean Paul Gaultier composed a new look for the famous Mah Jong,
designed in 1971 by Hans Hopfer. First - to give honour where
honour is due - comes the Sailor version, reminiscent of long-
haul voyages and sailing under a hallmark-striped canvas topped
with pom-pom style tell-tales.
And in its wake, a second Couture version where each of the six
graphics is an allusion to our shared imagination. With the magic
of line and colour, Lace, Calligraphy, Dollar Bill, Scarf, Kiss and
Tatoo make up the six chapters of a haute couture adventure
novel, to be read while cradled in comfort.
Trace the etymology of the furniture and give it mobility: all Jean
Paul Gaultier’s creations for Roche Bobois take on the nomad
spirit of their castors. The folding screen cupboard a totem trunk
with hazy mirrors, display its many facets like a hall of mirrors.
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The four headboard components also unfold and fold back up like
a light fabric, offering privacy or extravagance. In culmination:
the useful and the quirky. Here, trunks transformed into ziggurats,
accumulations of suitcases, towers of leather and metallic fittings
all these pay homage to travel. Motion and mobility are the “in”
concepts, and these pieces reflect these concepts while retaining
their usefulness. Peplum seats in the style of Ben Hur-chariots
offer curving protective layers of velvet. Finally the Diable hand-
trolley, transformed into a dressing mirror, demonstrates that even
the most rudimentary tools can be transformed into an object of
art when its creator is seized by a surrealist impulse.
ROCHE BOBOIS MARBELLA
C.C. TORRE REAL, CTRA. CÁDIZ - MÁLAGA KM 185.
952 777 858 marbella@roche-bobois.com
 globalpr.net key-2 luxury

GLOBALPR.NET
MEETING THE CHALLENGES OF GLOBAL MARKETING
IN THE 21ST CENTURY
He who can, does: when confronted with the challenge of how to market a suite of luxury
brands globally, one entrepreneur thought a little bigger than his own portfolio. Recognizing
the need for effective online representation balanced with the need to carefully control
and measure the result, globalpr.net was born – a dynamic and sophisticated web-based PR
platform which provides an elegant and cost-effective solution to the promotional needs of
businesses & individuals of all types around the world.

Email and the internet have certainly made life easier, but the
relatively newfound ability to instantly share information has led to
an expectation of and demand for immediacy, both of response &
data. Most business people will have had the experience of feeling
rushed into replying to an email and being unhappy with the quality
of an ill-considered, half-digested result. In the words of Henry David
Thoreau, “Men have become tools of their tools”.
The fact that we exist in a global society, with its attendant 24/7
demands from around the world, means that information now has to
be ‘ready’ at all times. There is no business area on which this pressure
falls more than that of communications. With widespread budget
constrictions as a result of the economic downturn, the demand for
ever-greater evidence of value for PR and the functional responsibilities
of PR, Communications and Marketing Departments expanding, the
requirements of excelling in the profession must sometimes seem
overwhelming. Branding must be maintained, everything produced
has to look effortlessly professional, the material and data available
must be accurate, standardized, up-to-date (and in multiple places),
and multiple demands for information must be satisfied at the same
time.
Magnified though these demands are for those working exclusively
in the communications field, the same is also true for those running
small businesses, freelancers - indeed anyone with a need for public
profile or portfolio.

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key-2 luxury globalpr.net

We are continuously told that the ‘old ways’ of doing PR are over, and certainly no company will achieve REFLECTING YOUR IMAG
much by sending press releases to an unchanging list of journalists. Nevertheless, there are truths on both
sides of the relationship which hold good. Journalists and researchers still need to find information and
context with which to colour their story, often in a limited space of time. Brands and individuals still need
to manage their reputation, and to present and explain their brand and its key differentiators to journalists
and the public.

The internet clearly seems to be the most efficient method for a brand or individual to
disseminate information, gain profile and interact with the media and the public at a
reasonable cost & with measurable results. However, achieving all this effectively whilst
preserving brand equity can be a great deal more complicated than it sounds. Many
businesses have begun to use Facebook and other social media sites, but for those
intent on communicating credibility, companies with aspirations, and luxury
or blue chip brands in particular, this can feel inappropriately casual in style.
These types of brands gain enduring success by virtue of longevity, quality
and status. Nobody wants their brand to be belittled by an unworthy
association or placement, and the spectre of any loss of control of the
brand message is too worrying for many companies to contemplate.

“GETTING INFORMATION OFF THE INTERNET IS

LIKE TAKING A DRINK FROM A FIRE HYDRANT”
MITCHELL KAPOR

There is an overload of information on the web. The human mind

loves distraction and the internet facilitates that. Brands compete
globally. So how best does one focus (& keep) the glow of the
world’s attention on one’s brand?

David Johnstone, the founder of globalpr.net, holds several luxury

brands under his Free Holdings umbrella, one of which is The Global
Party. This event, scheduled for September 2011, involves 80 parties
around the world within 24 hours. “The problem of how to promote
such an ambitious event globally, how to link the venues with each other,
how to present the sponsors, the charity and the key players in the right
way and ensure that the world’s press could rapidly and easily find the correct
and latest information from all these groups was quite a major one. We knew it
also had to be done in such a way so as to ensure that everyone involved had their
information security needs satisfied, their status preserved and augmented and that
the PR benefit of their involvement was clear.

“The idea behind globalpr.net is that it takes into account all the needs which companies
& individuals have. Although The Global Party is an exceptionally complex event, the needs are
much the same for a brand with a much smaller scope. The need to maintain brand lustre for example
– globalpr.net is an elegant backdrop for any brand, where you connect only with those other brands &
individuals you choose. We were adamant that there should be no banner advertising to taint or cheapen
the experience. The need to present a unified brand image - there are little details which are really important;
for example the ability to change the backdrop and colour of a page, so that it fits with the look and feel of your
brand. The need to manage information simply & easily - existing websites often have limited (if any) ability

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GE AROUND THE WORLD for the owner to manage their own content, and in cases where the facility does exist, quality of visual
presentation can suffer. We wanted something more dynamic, more responsive to the needs of journalists,
researchers and the public. And we wanted something with minimal cost – to make it an easy choice as an
obvious place to spend some of your marketing budget.

“In short, we wanted somewhere where we could place information, press releases, past press, high-resolution
multi-media collateral and contacts in a dynamic, structured, professional and elegant way and on a
highly visible public platform; a 360° profile which we could link to our website, where we
could retain control and where we could show clearly the associations that our brands have.
Showing your network is such a great way to get a brand to a wider audience, and really
interesting for journalists to be able to cross-reference so simply and in such depth. I’m
pleased to say that the platform really does satisfy all these needs and I believe that,
with globalpr.net, we’ve achieved that balance of agility and control.

“It’s specifically designed to be sensitive to Google’s search mechanisms –

no matter how fantastic a company’s website may be, it doesn’t guarantee
focus. You need to be found. And unlike social networking sites, which
admittedly have huge constituencies, with globalpr.net there isn’t the
same lack of control. Social media tends to mean that you have to take
the rough with the smooth in terms of public feedback!” But could
Twitter or other social media be future additions? “Yes, globalpr.net
is intended to be a broad church, and we will shortly have Twitter
available as an option for those who want.

“We also value it for internal communications purposes, although in

truth, we hadn’t considered that area during the planning stage. Even
with a small team, in a fast-paced environment it can be difficult to
keep everyone abreast of all the latest developments, especially when
you have an expanded network of consultants and partners dotted
around the world as we do.”

Interesting too is the mix of types of clients the site has. They span
industries, countries and include events, like The Global Party, and
individuals, like David Johnstone’s co-director in globalpr.net, Stanley
Fink. “It’s ideal for individuals who have a public profile”, says Johnstone.
“At its simplest, it reduces the likelihood of being misquoted (the bête noire
of most people), but it also enables an individual to link to areas of involvement
outside of those for which perhaps they are best known – charitable and new
business interests for example. It’s a simple and immediately understandable way of
providing the context, the colour that makes a story interesting.”

It is rare to come across a tech launch which seems to instantly offer so much to so many
groups, and globalpr.net’s strength lies in its comprehensive presentation. There are already
top-end brands using the site, courtesy of Johnstone’s existing relationships through his company
Key-2 Luxury. In an increasingly globalized world, the ability the web offers to deliver responsive global
PR is the future. But companies, charities, events and individuals alike need to be able to retain control
of their brands. As budgets are restricted, it’s even more important for brands to maintain and increase
their visibility, but in a controlled environment, at a reasonable price and where the focus is measurable.
globalpr.net appears to have jumped well ahead of the curve.

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helicopter
lifestyle magazine

THE HERMÈS HELICOPTER

ELEGANCE IN MOTION
eurocopter and hermès helicopter is an experiment in collaborative engineering and
design, demonstrating that a helicopter can transcend its traditional design to
incorporate a new form. the partnership started with the idea that there should be a
reappraisal of the helicopter’s potential as a form of personal transportation. by utilizing
eurocraft’s successful ec 135 helicopter and the classic hermès color and design,
the collaboration has given birth to a gorgeous and efficient way to travel the skies.
Two companies, each leaders in vividly contrasting disciplines, have Hermès proposed to Eurocopter. Sliding doors open to reveal an
set out to demonstrate that the helicopter can transcend its traditional interior configuration that is sober, light-filled and unexpectedly
role. Drawing on a unique blend of talents and skills, ‘l’Hélicoptère spacious. The cabin, reflects the quality and finesse of Hermès’
par Hermès’ is rooted in a straightforward concept: rise above narrow craftsmen, offering passengers a pleasing blend of functionality,
issues of style versus engineering, and restore the passenger to a refinement and comfort. Surfaces from floor to ceiling have been
position of pre-eminence. The baseline for Hermès and Eurocopter covered in ‘Toile H’, a signature Hermès canvas used to manufacture
was a reappraisal of the helicopter’s potential as a form of personal the firm’s travelware since the nineteen-twenties.
transportation, from an uncompromisingly user-centric point of
view. With a determination to address even the most challenging SeatS and banquette are handcrafted for
design issues, ‘l’Hélicoptère par Hermès’ represents a new approach exceptional comfort, and upholStered in calf
to the business aviation marketplace, and a unique opportunity for leatherS, naturally grained and highly reSiStant.
the partners to expand their activities into new territories.
Hermès’ distinctive signature is apparent across the aircraft’s
design treatment. A minimalist, yet striking exterior paint scheme
immediately sets the tone. Cognoscenti will notice a complete re-
design of the helicopter’s landing gear, efficiently and elegantly easing
access to the aircraft—just one of many important modifications

THE EC 135, EUROCOPTER’S BEST-SELLING LIGHT MULTIMISSION, TWIN-

ENGINED HELICOPTER, WAS SELECTED BY THE NEW COMBINED TEAM
FOR ITS MAIDEN EFFORT. COMBINING A SPACIOUS CABIN, AMPLE
STORAGE COMPARTMENT, UNOBSTRUCTED FLAT FLOORS, ROOM FOR
FOUR PASSENGERS AND PILOT, AND LATERAL SLIDING DOORS, THE
EC135 PROVIDED AN IDEAL TEMPLATE FOR THE HERMÈS DESIGNER AND
CRAFTSMEN. EQUALLY IMPORTANT WAS THE AIRCRAFT’S UNUSUALLY
LOW NOISE SIGNATURE, ALLOWING IT TO OPERATE BOTH DAY AND
NIGHT IN URBAN ENVIRONMENTS. TO DATE, OVER 700 EXAMPLES OF
THE EC135 HAVE BEEN SOLD, GARNERING PRAISE FROM CUSTOMERS
AROUND THE WORLD WHO WORK IN BUSINESS AVIATION AND
OTHER APPLICATIONS AS VARIED AS MEDEVAC, OFFSHORE, AND
PUBLIC SERVICE MISSIONS.

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car
lifestyle magazine

The Superleggera provides 10 bhp more than the

Gallardo LP 560-4, thanks to the new electronic engine
management system and it also weighs 70 kg less. Of
this 70 kg weight reduction, 40 kg was as a direct result
of a weight-loss plan based mainly on the use of carbon
fibre, and 13 kg was due to the use of the 19" forged
aluminium wheels with titanium wheel bolts.

LAMBORGHINI GALLARDO SUPERLEGGERA

WHEN THE HEARTBEAT ACCELERATES
Even perfection can be improved. Proof of this is the latest edition of the Lamborghini
Gallardo Superleggera, known as the LP 570-4 due to its 570 bhp and 4-wheel
drive system. Powered by a 5.2 litre V10 direct injection engine that delivers a
staggering 570 bhp with 540 Nm torque, it is capable of 0-100km in 3.4 seconds.
The most radical model in the Gallardo range is truly captivating. With a weight-
to-power ratio of just 2.35 kg, this model improves on all of the qualities of its
predecessor and takes its rightful place as king of track and road.
The stunning Verde Ithaca colour serves to emphasise even more the details of the wing mirrors, rear spoiler, the diffuser and the carbon fibre air intakes at the front, together with its incredible
19" black wheels. The new super sports model weighs 10kg more but compensates for that with the increased power of its spectacular 5.2 litre V10 direct injection engine. This takes the
weight-to-power ratio down from 2.5 to 2.35 kg/CV.

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lifestyle magazine

MONACO GRAND PRIX 2010

VINTAGE SPIRIT
Vintage racing car fans celebrate in the
Principality of Monaco an event not to be
missed. Alongside the Goodwill Revival Festival
and the Le Mans Classique, the Historic Grand
Prix of Monaco brings together all the passion,
prestige and glamour of Formula 1 races, and
is proudly known for its enviable reputation in
international event management.
The event, held once every two years, brings together over 200 vehicles,
including vehicles by Bugatti, Delage, Alfa Romeo, Aston Martin, Jaguar,
Maserati and Ferrari, as well as Formula 1 cars built pre-1979 by makers such
as Brabham, Lotis and Williams. The Historic Grand Prix of Monaco, the
vintage version of the Formula 1 race commemorates the 700th anniversary
of the Grimaldi family’s reign.

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yacht
lifestyle magazine

TECHNICAL SPECIFICATIONS:
LENGTH: 7.15 m
WIDTH: 2.25 m
FLOATING HEIGHT: 125 cm
DISPLACEMENT: 1,500 kg
DRAFT: 50/100 cm
ENGINE:Volvo Penta V8 – 8,11 GXi –
1 x 425 PS (1 x 313 kW)
POWER: 425 hp
THRUST: Z-thrust
UNITS PRODUCED: 9

THE GREAT FRIENDSHIP BETWEEN THE

FELTRINELLI AND FRAUSCHER FAMILIES
HAS INSPIRED THIS BOAT, A TRIBUTE
TO YACHTSMAN AND MECHANIC
DINO FELTRINELLI. A POWERFUL LIMITED
EDITION OF 9 UNITS, BRINGING
TOGETHER A HIGH TECH DESIGN
AND A POWERFUL ENGINE POWER
CAPABLE OF REACHING SPEEDS OF 50
KNOTS. THE BOAT WAS LAUNCHED
ON THE OCCASION OF THE 40TH
INTERNATIONAL BOAT SHOW IN
DÜSSELDORF. THE DESIGNER ANNETTE
HINTWIRTH, WHO HAS WORKED
WITH THE LIKES OF SWAROVSKI AND
MINOTTI, WAS APPOINTED TO GIVE A
NEW SHAPE TO THE BOAT.

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yacht
lifestyle magazine

FRAUSCHER 717 AND FRAUSCHER 686 LIDO

INNOVATION AS DRIVING FORCE

the frauscher 717 gt was developed carefully along the lines of the gentlemen´s
racers by incorporating classic power boat elements into this award-winning boat.
the centralized motor within the boat has created gentle manueverability and a sleek
exterior, making 717 gt stand apart from the other speed boats. the 309 kw of muscle
in the engine has created an incredibly smooth ride. the frauscher 686 lido differs
from her sisters: her lines were drawn by georg nissen and demonstrate the preference
of this designer for clear silhouettes and shapes. the frauscher 686 lido has become
a new milestone for the austrian showpiece shipyard.in addition to the electrically
powered version (as 680 lido), she is now offered with various volvo-penta petrol or
diesel engines. the program was expanded with the vw tdi 225-6 version: a “sure thing”
on all counts. two pieces of heaven.

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yacht
lifestyle magazine

Following the successful series of sailing yachts of

elegant design that have been built over the years as
well as the proven interest that Frauscher’s electrically
powered craft have been enjoying, the Austrian
company now in the lime light as European leader
has decided to add to its sales catalogue a series of
models geared to be tenders. The tenders,designed
in collaboration with George Nissen, feature
inboard or outboard petrol or diesel engines and
are particularly reliable and manoeuvrable even in
the worse meteorological conditions thanks to their
innovative keels.

The typical somewhat “retro” look that has

imprinted the series right from the outset is to be
found again in this newer model which is regarded
as being the fleet’s king pin. The “686 Lido” has a
perfect runabout waterline with an original round
steering console at mid ship which, aside from its
pleasant esthetical look, allows for greater space on
board. In fact seat wise, besides the two armchairs
next to the driver there is a comfortable sofa astern
and two smaller ones at the bows that face each other
forming a small saloon. The Frauscher 686 Lido
looks wonderful in the harbour, but she is truly in
her element outside the shoreline. The acceleration

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DEDICATE TO BOATERS WHO LOOK FOR

ORIGINALITY AND PRECIOUSNESS, FRAUSCHER 686
LIDO SURPRISES FOR ITS GREAT SPACIOUSNESS:
HUGE SUN CUSHION, WIDE BENCH, ExTRA
SEATS IN THE FRONT OF THE BOAT, PEAKS AND
GLOVE COMPARTMENTS. THE SPORTYNESS OF
ITS PREFORMANCES REFLECTS IN THE DESIGN OF
ELEMENTS LIKE THE DRIVING SEATS, THE CARBON
DASHBOARD AND THE WINDSHIELD. IN THE FRONT,
THE FOLDAWAY TABLE MAKES THE BENCHES EVEN
MORE USEFUL; THE ENTIRE COCKPIT, THE DECK AND
THE BATHING PLATFORM ARE MADE OF TEAK, TO
PROVIDE THE BEST COMFORT AND ELEGANCE.

is incredible and the power development of the VW

Diesel engine is outstanding as mentioned above.
The boat starts gliding at only 2300 RPM with
an approx. speed of 30 km/h - and you still have
nearly 2000 revolutions before reaching top speed.
A princely reserve. You will really feel the applied
forces in tight curves. The engine cover is used as
a sundeck separating the cockpit from the bathing
area which has an integrated diving platform. The
standard qualitative version foresees a teak deck
and numerous accessories. A specific price list of
the optional fittings allows, however, for an ample
personalized choice of solutions.

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BREGUET: EUROPEAN
CULTURE AND WATCHMAKING
KNOW-HOW
Since its founding in 1775, the Breguet brand has faithfully preserved
the essential values instilled in it by its founder, A.-L. Breguet,
namely, beauty, elegance, pure lines and a mastery of “Grandes
Complications,” and in particular, the Tourbillon.
Whereas many brands lay claim to a history or attempt
to find themselves a past, Breguet more than ever
embodies European art and culture and is beyond
doubt endowed with the most important historical
treasures – and above all the finest history – any watch
brand could possibly dream of.
A.-L. Breguet: decisive inventions
The ultimate benchmark in the field of Haute
Horlogerie, the Breguet brand is also an integral part
of the European cultural heritage, a unique status it
owes to the inventive spirit of its founder, Abraham-
Louis Breguet (1747-1823) as well as to Breguet’s
contemporary master-watchmakers and engineers.
Born in Neuchâtel, Switzerland, Breguet spent most
of his extremely productive life filled with important
and varied inventions in Paris. His work was to
encompass all fields of watchmaking, and he began
his career with a series of major breakthroughs: the
development of the so-called perpétuelle self-winding
watch; the invention of the gong spring for striking
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watches; followed by that of the pare-chute, the first
shock-protection device for watches. The Tourbillon
powerfully symbolises Breguet’s genius. On June 26
1801, the French Minister of the Interior granted
Breguet a patent for this new type of regulator.
Breguet and European culture
The Breguet brand has consistently exercised a
genuine fascination and has established itself through
the centuries as synonymous with beauty, culture,
prestige, refinement and creativity.The world’s greatest
men and women have worn a Breguet, and literature
has consecrated these watches as legendary objects.
Through the famous company archives kept in the
Breguet Museum in Paris, which provide a record of
sales of all Breguet watches from 1787 to the present
day, Breguet confirms the importance it attaches to its
patrons, (including famous names such as Napoleon,
Marie-Antoinette, Churchill, Rubinstein and many
others) all of whom made their own unique imprint
on their respective eras and their fields.
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The number of Russian names appearing in the
Breguet registers provides eloquent testimony to the
brand’s enduring relationship with this nation: from the
early 19th century onwards, the lists show a number of
families, some of which remained patrons for over a
century, such as the Demidoffs, Count Pushkin, Count
Stroganoff, the Davidovs, Prince Gagarine and above
all, Tsar Alexander I.
The Breguet Museum and archives in Paris
Located at N° 6 on the Place Vendôme, the Breguet
Boutique in Paris is the emblem of the time-honoured
ties the brand has cultivated with this city since 1775.The
upper floor of the premises houses a museum displaying
a collection of historical pieces acquired by Nicolas G.
Hayek over the past 10 years in order to perpetuate
the brand’s exclusive identity. The museum also shows
the company’s famed archives, comprising the name
of every customer who has ever bought a watch from
Breguet since the firm was founded. Keen to perpetuate
the tradition of Breguet Archives, the company today
offers its customers a chance to see their names added to
those appearing in the historical registers, such as Marie-
Antoinette and Winston Churchill.
62
Breguet within the Swatch Group
Since its acquisition by the Swatch Group in
September 1999, and under the dynamic guidance of
Nicolas G. Hayek, President and CEO of Breguet and
Chairman of the Swatch Group Board of Directors,
the brand has benefited from the substantial support
of a group dedicated to preserving Swiss hand-
crafted watchmaking expertise. The Swatch Group
has confirmed its determination to give Breguet
an emotional and cultural dimension, while also
enabling it to harness the full range of material and
technical resources it needed to develop. Substantial
investments have been made in Switzerland’s Vallée
de Joux, not only in order to maintain this tradition
of beauty and technology, but also to enhance it. The
new Manufacture Breguet opened in 2003, and has
constantly produced new movements ever since,
demonstrating ever more intense ingenuity and
technical mastery. It is well worth noting that in the
10 years following its integration within the Swatch
Group, Breguet filed over 45 new patents and built
a brand-new watch movement each year, including
several revolutionary ones such as the double
tourbillon.
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BREGUET IN LITERATURE

A NUMBER OF LITERARY FIGURES HAvE

pAID TRIBUTE TO THE ART OF BREGUET
IN THEIR WRITINGS, INCLUDING BALzAC,
vICTOR HUGO, STENDHAL, pUSHkIN,
pROSpER MéRIMéE, ALExANDRE DUMAS,
AND, MORE RECENTLY, pATRICk O’BRIAN,
JOHN FOWLES AS WELL AS JApANESE
AUTHOR JIRO ASADA.

“A DANDY ON THE BOULEvARDS (…),

STROLLING AT LEISURE UNTIL HIS
BREGUET, EvER vIGILANT, REMINDS
HIM IT IS MIDDAY.”
Pushkin (1799-1837)

BREGUET CREATED THE FIRST WRISTWATCH FOR A QUEEN

To consider the history of breguet from a purely masculine standpoint would miss a major aspect
of things, namely that prominent women have for two centuries now regularly chosen to own
and wear Breguet timepieces. Among them Marie-antoinette, queen of france, the marquise de
condorcet, empress Josephine and caroline murat, queen of naples – all found the charm of a
breguet irresistible. To cater to its feminine clientele, the company has long masterfully combined
the watchmaker’s art with that of the gem jeweller’s.

Breguet’s new collection, reine of naples, is inspired by an early bracelet watch a.-louis breguet
created for bonaparte’s sister caroline, queen of naples.

MARINE ROYAL COLLECTION

The Marine collection from Breguet is inspired by the watches created by Breguet for the
French Royal Marine Corps (Breguet became their official watchmaker in 1815). These
watches that display a famous, robust design are synonymous with confidence during
many decades. In 2004, Breguet introduced a new interpretation of the collection with a
delicately more modern and sporty Aesthetic, but always retaining that special elegance.

BOUTIQUE TOURBILLON
Muelle Ribera, Casa O, Local 5
E-29660 Puerto Banús, Marbella, Málaga
Tel: +34 952 81 38 37
www.tourbillon.com

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WHEN T HE C USTOM ER ME E T
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WHEN THE CUSTOMER MEETS THE BRAND – CHAPTER IV

LA ZAGALETA
HISTORY OF A BRAND
THE YEARS 2002 - 2005

The conjunction of a series of events and their effects, such as the arrival of the new
millennium, the public awareness about the future of the Internet, the consolidation
of the common market, low interest rates and the generalized sense of optimism all
around the European Union, gave way to one of the most notorious growth periods,
which had already started prior to 2001 and which continued during the subsequent
\HDUV7KLVJURZWKKDGRIFRXUVHDJUHDWLQÇXHQFHRQWKHUHDOHVWDWHPDUNHWDQG
therefore, also on La Zagaleta...

THE TECHNOLOGICAL The constant fall in the stock markets makes record losses, and the recently created indexes
COMPANIES IN WALL STREET: matters worse, and it accelerates the collapse. for the technological values loose considerable
A QUESTION OF TIMING... During 2002 and 2003, important banks suffer value or are about to disappear (SEE TABLE 1).

YEAR 2002 Nasdaq

Points
Table 1
After the “entrance effect” of the new 5000
millennium wore out, and noticing that 4500
the reality was making it evident that the
4000
technological bubble would burst, the
markets and the spirits of the consumers are 3500
filled up with real concern and a generalized 3000
sense of pessimism.
2500

The most active investment banks in 2000

Wall Street are attacked by associations
1500
of investors and by the legislators, who
claim responsibility and compensation 1000
worth millions for the placement of the 500
technological companies and the “dot- 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10
coms” (new companies operating, mainly, Source: Bloomberg
through their web page).

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The first market to specialize in these types
of companies was the Nasdaq in 1971.
During the 90s, new indexes are created all
over Europe: NEUER MARKT, EASDAQ,
NOUVEAU MARCHÉ, TECHMARK,
and, in Spain, the NUEVO MERCADO,
hardly remembered by anyone, and whose
index ceased to exist in 2007.
The high valuation of the technological
companies created, in effect, thousands
of new millionaires in their rising phase.
While “real” companies such as EBAY
or AMAZON set an example to reveal
the potential for the E-commerce
business, 98% of these companies ended
up bankrupt, were bought by another
company or simply disappeared. One
of the most noticeable phenomena was
the evolution of the Spanish “dotcom”
company TERRA, which made its debut
in the stock market in 1999 at 11.81€,
with an exorbitant raise in 2000 at 157€
and its subsequent fall (when the bubble
burst), reaching a stock market value of
2.75€ in 2004 (Source: Nasdaq).
At that point, for most companies whose
line of business was not, strictly speaking, a
“dotcom”, the line of thought turned into
considering distribution possibilities or new
selling channels.
Finally, the “invention” faded and, except
for some airline companies (being EASY-
JET one of the pioneers), the “discounters”
and others who opted for this sales channel,
most of them decided to use the “World
Wide Web” as a mere virtual window for
their products, something much simpler to
organize and cheaper to manage.
CONTRAST WITH THE REAL
ESTATE MARKET IN EUROPE
AND SPAIN
Surprisingly enough, the financial crisis of
that period did not have a direct impact on
the real estate sector, which continued its
advance, though at a slower rate.

Largest M&As in the 2000s

M&A deals worldwide by value (in billions of USD) from 2000 to 2004:

Year Deal Acquisition Transaction

value
2000 America Online Inc. Time Warner (Merger) 164,7

2000 Glaxo Wellcome Plc. SmithKline Beecham Plc. 75,9

2004 Royal Dutch Petroleum Co. Shell Transport Trading Co. 74,5

2001 Comcast Corporation AT&T Broadband Internet Svcs 72,0

2000 Spin-off: Nortel Networks Corporation 59,9

2002 Pfizer Inc. Pharmacia Corporation 59,5

2004 JP Morgan Chase & Co. Bank One Corp 58,7

2000 Terra Networks (Telefónica SA) Lycos 12,5

Technology-related Acquisition Source: Wikipedia

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In Spain and in the Costa del Sol, the growth
seemed to continue, although not without
consequences. The investors were more
cautious when selecting their properties,
and the traditional way, translated as a
moderation in risk, reappeared.
AN INDUSTRY WORKING AT
FULL CAPACITY
During these years, Spain underwent a
period of considerable real estate deals.

It seems as if the lesson already learnt

Major Real Estate
Being listed on the stock market on April
with the “dot.com” valuation, with a PER
Companies and
30th 2004, FADESA makes a spectacular
values ranging from 100 to 200, had been
Market Makers
debut, although not all the experts approve
positively applied to real estate assets, of the IPO pricing level, and some negative
which, from that point onwards, started to reactions are shown in some banks, who
be valued for their real substance, ideal in think that FADESA wants to start up at a Kristina Szekely / Sothebys
inflationary contexts. very expensive price within a sector which
is already expensive in relation to the real Hamptons
In contrast, some “winners” from the value of its assets.
“dot.com” bubble managed to get out at DM Properties / Christies
the right time, selling all their shares and Later on, other Estate Agents follow this
investing in other assets. path, such as ASTROC in May 2006, whose Engel & Völkers
aim was to export to the whole of Spain
This “shock wave” reached La Zagaleta the successful model implemented in the Panorama
when some fortunate ones managed to Valencian Community.
buy houses at high prices which, with
Interealty
time, continued increasing in value. In the area of Costa del Sol, names such
as AIFOS, ARENAL, EVEMARINA,
FDP Savills – James Stewart
The economic prosperity, which affected, PRASA, etc., go up in a spectacular manner
especially, the financial centre of Europe with new projects in numerous locations all
located in the London “city” area, made along the coast, from the East of Málaga up Livingstone Estates

some of the most successful businessmen to Sotogrande.

decide to buy a property in La Zagaleta. MacAnthony Realty Int’l
Relevant figures from some of the most This is also a period of great temptations.
important companies invested and placed But it was important to tread carefully and to Ocean Estates
their trust on the La Zagaleta project. apply the old saying “a fool and his money are
easily parted” or “all that glitters is not gold”. Viva Estates
For reasons obvious to everyone, the
urbanization and the project itself reached, Little by little and without even noticing, we CB Richard Ellis
from that point onwards, a broader start a process in which anyone can develop,
dimension. Local Governments find excellent sources Inmobiliaria Luz
of funding through Building Agreements,
The Board of Directors and managers of and they allow anyone to build, or to
REMAX
La Zagaleta started to plan what today is develop, practically anywhere. These are the
the Company’s long term strategy and first signs that it’s time to get out or, simply,
organized growth, taking advantage of the not to come in.
resources and the synergies found in such
a privileged location of Urbanización La For the time being, everything gets sold,
Zagaleta. almost with an arrogant attitude, and we

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witness a huge parade of “amateurs” asking
for hundreds of millions for their projects,
without having any clue about how the
business works.
The race for the richest man position has
started.
YEARS 2002 TO 2005
La Zagaleta invested 20 million Euros in
the construction of its new second golf
course: “Los Barrancos de La Zagaleta”. The
company Gaunt & Marnoch was in charge
of the design, and it took them three years to
complete the project (SEE PHOTOS).
As with the first La Zagaleta course, designed
by Bradford Benz, Los Barrancos would enjoy
a privileged location and an unbeatable view
of the Costa del Sol and mountains.
“Los Barrancos de La Zagaleta” then becomes
the second 18-hole golf course in the
residential complex,and the property developer
managing the area since its foundation in
1991 invests more than 21 million euros in its
construction including a brand new clubhouse.
The construction was carried out with
sustainable criteria and with respect for the
environment, achieving the preservation of
the scenic and natural value of “Coto de la
Zagaleta”, where the second course is. To
accomplish this, the company in charge of the
design of the new course, Gaunt & Marnoch,
tried to follow the example of Bradford Benz
when he designed the first golf course in the

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urbanization, making sure that the design
adapted naturally to the orography of the
land and using autochthonous vegetation. Table 2
Major Spanish Real Estate Fairs /
From a marketing point of view, this
Mayores Ferias Inmobiliarias Españolas
amazing golf project became one of the
main successes in the development of the
complex, providing La Zagaleta with added Evento Lugar
value and increasing the price per square
metre (SEE TABLE 2). Feria Internacional de Turismo (FITUR) Madrid

BIG TRADE SHOWS AND Salón Inmobiliario Internacional de Madrid (SIMA) Madrid
HUGE BUDGETS
Salón Inmobiliario del Mediterráneo (SIMed) Málaga

Money is plentiful and everything gets sold Barcelona

Barcelona Meeting Point (BMP)
in Spain and in the Costa del Sol. Perhaps,
Marbella Meeting Point Marbella
among the factors that best reflect the period
of unstoppable “boom” during the first years
of the new millennium, were the enormous Feria del Suelo, la Urbanización y la Vivienda (Surban) Sevilla

budgets and the countless projects in the

fields of tourism and residential property. UrbeDesarrollo Valencia

The belief in prosperity and eternal growth Outlet Residencial Madrid

is the creed: BRICK IS THE SAFEST AND
MOST PROFITABLE INVESTMENT, Salón Inmobiliario de Málaga Málaga
AND IT IS ALSO ETERNAL.

This is a very characteristic phenomenon

in Spain during the last decade. In the same
way as, nowadays, we live in a total crisis
atmosphere, where almost everyday we
listen to some dreadful news related to the
recession or the economy, during those years
we witnessed the opposite phenomenon:
every day there was a new actor, a new estate
agent, a new investment. Every day, new real
estate projects were born, new luxurious
hotels, new golf courses, new real estate
trade shows.
It does not matter “where” as long as it
appears viable, well-presented and with
fantastic and “guaranteed” profitability. They
offer houses even in airports, as if they were
“transient” sales.
This period of prolonged growth in the real
estate sector in Spain, during which there
appeared thousands of investors, savers and
speculators motivated by the motto “brick is
the best investment”, is probably the biggest
phenomenon of widespread investment
insanity in the history of Spain.
Magazines about “international luxury”
appeared all over the coast, meeting the
demand of the hundreds of estate agents
that wanted to market their properties and
developments (SEE TABLE 3). In 2004,
from Fuengirola to Estepona, the publishing
industry had already more than 50 titles with
considerable circulation; in 2010, we can
count on the fingers of one hand the ones that
survived the crisis.
The consequences are clearly visible in
today’s society in Spain, with hundreds of
thousands of homes in debt, with relatively
low savings and with a private expense level
weighed down by this very same effect.
THE BRITISH BUYER: THE FIRST
INVESTOR IN THE COSTA DEL SOL
Victims of the investing fever transmitted by
the EXPATS residing all along the Spanish
coast, hundreds of thousands of British small
investors, acting “in good faith”, are advised
and encouraged to buy “their dream property”.

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Table 3

Major Local Magazines with Wide Distribution

Publication Location Publication Location

2000-2005

2010
ABSOLUTE MARBELLA Puerto Banú ESSENTIAL Marbella
ACENTO ANDALUZ Marbella TOUT Marbella
AEHCOS Magazine Torremolinos SOCIETY LIVING Marbella
AKTUELLE Costa del Sol Torre del Mar PRESTIGE Marbella
Al Alba Marbella FINEST ADDRESSES Marbella
ANDALUCÍA ÚNICA Málaga D’ELITE Fuengirola
BLICKPUNKT Estepona LIFETIMES Marbella
CONOCER ANDALUCÍA Torremolinos THE BEAUTY MAGAZINE Estepona
COSTA DEL SOL GUIDE Mälaga HOT MAGAZINE Marbella
COSTA DEL SOL & LEISURE Málaga AHHA! Marbella
COSTA DEL SOL NEWS Benalmádena
DAS AKTUELLE Torre del Mar
DESTINO SUR Málaga
ESSENTIAL MAGAZINE Marbella An apartment with “apparent quality” and
ESTEPONA MAGAZINE Estepona a more than high price, in a place that,
HIGH FLY MAGAZINE Málaga quite frankly, would not have many future
GUIA DEL OCIO Marbella
prospects, even with the excellent Google
INFHOS Málaga
search engine.
INSIGHT Málaga
MARBELLA INTERNATIONAL MAGAZINE Málaga
Many national developers-speculators have
MARBELLA LIFE Marbella
been accomplices to such swindles to their
MARBELLA PASO A PASO Marbella
fellow citizens, not having any scruples and
MARBELLA, SOTOGRANDE Y MIRAFLOR Marbella
promising whatever is necessary with the
SOLKYSTEN Marbella
SUN Elviria
only purpose of selling and getting rich.
SVENSKA MAGASINET Málaga
THE EUROPEAN MAGAZINE Marbella
THE REPORTER Fuengirola
TURISMO EN ANDALUCÍA Marbella
TURISMO EUROPEO Torremolinos
TURY REST Málaga
VIVIR EN ANDALUCÍA Marbella

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CUANDO EL CONSUMIDOR SE ENCUENTRA CON LA MARCA – CAPÍTULO IV

LA ZAGALETA
HISTORIA DE UNA MARCA
LOS AÑOS 2002 AL 2005
La conjunción de una serie de acontecimientos y sus consiguientes efectos tales como
la entrada del milenio, la concienciación sobre el futuro de Internet, la consolidación
del mercado común, unos tipos de interés bajos y el optimismo generalizado en toda la
Unión Europea, llevarían a una de la mayores fases de crecimiento que había comenzado
con anterioridad a 2001 y que se prolongaría durante los siguientes años. Dicho
crecimiento tuvo lógicamente una gran incidencia en el mercado inmobiliario y por tanto
también en La Zagaleta.

LAS EMPRESAS TECNOLÓGICAS
DE WALL STREET: CUESTIÓN
DE TIMING
EL AÑO 2002
Con el “efecto entrada” en el nuevo
milenio definitivamente agotado y la vuelta
a la realidad que dibujaba el espectacular
pinchazo de la burbuja tecnológica, los
mercados y el ánimo de los consumidores
se llenan de serias dudas y pesimismo
generalizado.
Los bancos de inversiones más activos de
Wall Street son atacados por agrupaciones
de capitales de inversión y también
por los legisladores que les exigen
responsabilidades e indemnizaciones
multimillonarias por la colocación de las
empresas tecnológicas y las “dotcoms”
(nuevas empresas cuya actividad principal
se realizaba a través de sus páginas web).
Las caídas continuas en las bolsas no hacen
más que agravar la crisis y acelerar el
derrumbe. Durante aquellos años 2002 y
2003 importantes bancos se ven afectados
por pérdidas record y los índices de reciente
creación para los valores tecnológicos
esfuman gran parte de su valor o están en
camino de desaparecer.
El primer mercado en especializarse en este
tipo de compañías fue el Nasdaq en 1971
y durante los años 90 se crearon nuevos
mercados en toda Europa: NEUER MARKT,
EASDAQ, NOUVEAU MARCHÉ,
TECHMARK, y como no, en España el
NUEVO MERCADO, cuyo índice dejo de
existir en 2007, y que casi nadie recuerda.
Las altas valoraciones de las empresas
tecnológicas crearon efectivamente miles de
nuevos millonarios en su camino ascendiente.
Mientras empresas “reales” tipo EBAY o
AMAZON, servirían de ejemplos para poner
de manifiesto el potencial del negocio de
compra por E-commerce, el 98% de todas las
empresas de este tipo acabarían suspendiendo
pagos, verse adquirida por otra empresa (VER
TABLA 2) o simplemente desapareciendo.
Uno de los fenómenos más notados fue la
evolución de la empresa “puntocom” española
TERRA, que debutó en bolsa en 1999 a
11,81€, para luego subir desorbitadamente
en 2000 a 157€, y luego caer con el estallido
de la burbuja, para alcanzar un valor en bolsa
en 2004 de 2,75€ (Fuente: Nasdaq).
Entonces,para la mayoría de las empresas cuyo
negocio no era una “dotcom” propiamente
dicho, la reflexión tuvo lugar en cuanto a

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las posibilidades de la distribución o como
nuevo canal de venta.
Finalmente el “invento” pasó y, salvo unas
cuantas compañías como las aerolíneas
(EASYJET fue una de las pioneras), los
“discounters” y otros que optaron por ese
canal de venta, la mayoría optó por usar el
canal de las “World Wide Web” como simple
escaparate virtual de sus productos, lo cual
sería mucho más sencillo de organizar además
de económico de articular.
CONTRASTE CON EL MERCADO
INMOBILIARIO EN EUROPA
Y ESPAÑA
Sorprendentemente, la crisis financiera de
aquel entonces no tiene un impacto directo
inmediato en el sector inmobiliario, que
sigue adelante, aunque con menor fuerza.
En España y en la Costa del Sol el
crecimiento parece prolongarse, aunque
éste deja sus secuelas. Se impone más cautela
en la selección de los bienes por parte de
los inversores y la manera de pensar a la
vieja usanza que podría traducirse como
moderación del riesgo.
Parece como si la lección aprendida de las
valoraciones de las “dot.com” con unos
valores PER de 100 a 200 se hubiera
trasladado positivamente hacia los valores
inmobiliarios, que desde ese momento
comienzan a ser apreciados por su sustancia
real, ideal en contextos inflacionistas.
En contraste, algunos “victoriosos” de la
burbuja “dot.com” que consiguieron salirse en
el buen momento vendieron todas sus acciones
WHEN T HE C USTOM ER ME E T
y terminaron invirtiendo en otros activos.
Esta “onda expansiva” alcanzó hasta La Za-
galeta, donde algunos afortunados pudieron
comprar casas a precios elevados que además
seguirían ganando valor con los años.
La bonanza económica que afectó
especialmente al corazón financiero de
Europa situado en la “city” londinense hizo
que algunos de los más exitosos “Business
Men” decidieran adquirir una propiedad en
La Zagaleta. En ese sentido personalidades
muy relevantes de las más importantes
compañías invirtieron y dieron su confianza
a un proyecto como La Zagaleta.
La Urbanización y el Proyecto en sí alcanzaron
desde ese momento una dimensión superior
por razones obvias que a nadie escapan.
El Consejo de Administración y los directivos
de La Zagaleta comienzan entonces a plantear
lo que es hoy la estrategia a largo plazo y
el crecimiento ordenado de la Compañía
aprovechando los recursos y sinergias
existentes en un lugar tan privilegiado desde
todos los puntos de vista como hoy es la
Urbanización La Zagaleta.
UNA INDUSTRIA A PLENO
RENDIMIENTO
En estos años a los que nos estamos
refiriendo, España vive una época de grandes
operaciones inmobiliarias.
Con su salida a bolsa el 30 de abril de 2004,
FADESA protagoniza un espectacular
debut, aunque no todos los expertos ven
con buenos ojos el precio de salida y se
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generaron reacciones contrarias en algunos
bancos sondeados, que consideraron que
FADESA quería salir a un precio muy caro
en relación a un sector que ya estaba bastante
caro respecto a su precio en consonancia con
la valoración real de sus activos.
Con posterioridad, otras Inmobiliarias le
siguen como por ejemplo ASTROC en
mayo de 2006, cuyo objetivo era exportar
el exitoso modelo implementado en la
Comunidad Valenciana a toda España.
En la Costa del Sol, nombres como AIFOS,
ARENAL, EVEMARINA, PRASA, etc.,
suben de forma espectacular con nuevos
proyectos en numerosas ubicaciones a lo
largo de la costa desde el Este de Málaga
hasta Sotogrande.
Es también una época de grandes tentaciones.
Pero hay que mantener la cabeza fría, y
aplicar el viejo dicho “con el dinero no se
juega”, o “no todo lo que brilla es oro”.
Efectivamente, poco a poco y sin darnos cuenta,
estamos entrando en una era en la que cualquiera
promueve, los Ayuntamientos encuentran
unas extraordinarias fuentes de financiación
a través de los Convenios Urbanísticos y se
permite construir o mejor dicho promover
por todos y en casi cualquier sitio. Esto provoca
inmediatamente la primeras señales de que hay
que salirse, o simplemente, no entrar.
De momento todo se vende, casi con
arrogancia, asistimos en este momento a un
gran desfile de “amateurs” pidiendo cientos
de millones por proyectos sin tener ni idea.
Ha comenzado la carrera de quien quiere ser
el más rico.

T S THE BRAN D – C HA P TER IV
AÑOS 2002 A 2005
La Zagaleta invirtió 20 millones de euros en la
construcción de su segundo y nuevo campo de
golf: “Los Barrancos de La Zagaleta”. El diseño
del campo correspondió a la firma Gaunt &
Marnoch que empleó tres años en finalizar el
proyecto (VER FOTOS).
Al igual que el primer campo de La Zagaleta
diseñado por Bradford Benz, Los Barrancos
gozaría de una situación privilegiada y de unas
vistas inigualables sobre la Costa del Sol y las
montañas.
“Los Barrancos de La Zagaleta” se convierte
entonces en el segundo campo de golf de
dieciocho hoyos del complejo residencial y su
construcción supone un desembolso de más
de 21 millones de euros en su construcción
incluyendo un nuevo Clubhouse.
En su construcción se siguieron criterios de
sostenibilidad y respeto por el medio ambiente
con el objetivo de preservar el valor paisajístico
y natural de la finca “Coto de La Zagaleta” en
la que está ubicado el segundo campo. Para ello,
la firma encargada del diseño del nuevo campo,
Gaunt & Marnoch, trató de seguir el ejemplo
iniciado por Bradford Benz cuando diseñó
el primer campo de golf de la urbanización,
procurando que el recorrido se adaptara con
naturalidad a la orografía del terreno y que la
vegetación utilizada sea autóctona.
Desde un punto de vista de marketing este
espectacular proyecto de golf constituiría
uno de los mayores éxitos en el desarrollo del
complejo, también aportando un valor añadido
a La Zagaleta e incrementando el valor del
metro cuadrado (VER TABLA 2).
T S THE BRAN D – C HA P TER IV
GRANDES FERIAS Y
ENORMES PRESUPUESTOS
El dinero abunda y todo se vende en España
y en la Costa del Sol. Quizás entre los
factores que más reflejan los años de “boom”
infrenable que representaron los primeros
años del nuevo mileno fueron los grandes
presupuestos y las innumerables iniciativas
alrededor del turismo y el residencial.
Se impone el credo de la prosperidad y el
crecimiento eterno: LA INVERSIÓN EN
LADRILLO ES LA MÁS SEGURA Y LA
MÁS RENTABLE, ES ETERNA.
Es este un fenómeno muy característico de
España durante la pasada década. Al igual
que vivimos actualmente un entorno de
crisis total, donde casi todos los días sale una
pésima noticia relacionada con la crisis o la
economía, en aquellos años el fenómeno
era el inverso: Cada día un nuevo actor, una
nueva inmobiliaria, una nueva inversión. A
diario nacían nuevos proyectos inmobiliarios,
nuevos hoteles de gran lujo, nuevos campos
de golf, nuevas ferias inmobiliarias.
Casi no importa el ¿dónde? siempre que
parezca viable, que esté bien presentado y
que cuente con magníficas rentabilidades
“garantizadas”. Se ofrecen viviendas hasta
en los aeropuertos, como si de una venta “de
paso” se tratara.
Este periodo de crecimiento prolongado
del sector inmobiliario en España, durante
el cual surgieron miles de inversores,
ahorradores y especuladores motivados por
el lema “el ladrillo es la mejor inversión”
posiblemente represente el mayor fenómeno
73
corporate la zagaleta
history lifestyle magazine
de generalizada locura de comportamiento
inversor en la historia de nuestro país.
Las revistas de género “lujo internacional”
abrieron por toda la Costa, acogiendo la
demanda de las centenares de inmobiliarias
que querían comercializar sus propiedades
y promociones (VER TABLA 3). Desde
Fuengirola hasta Estepona en 2004, la
industria editorial ya contaba con más de
50 medios con amplia difusión; en 2010
se pueden contar en una mano las que ha
sobrevivido la dichosa crisis.
Las consecuencias son claramente visibles
hoy en día en la sociedad española, con
cientos de miles de hogares endeudados, con
relativamente poco ahorro y con un consumo
privado lastrado por este mismo efecto.
EL COMPRADOR BRITÁNICO:
EL PRIMER MERCADO INVERSOR
EN LA COSTA DEL SOL
Víctima de la fiebre inversora contagiada a través
de los conocidos como EXPATS afincados
casi a lo largo de todo el litoral español, cientos
de miles de ahorradores Británicos de “buena
fe” son asesorados y animados a comprar la
“vivienda de sus sueños”.
Algún apartamento con “calidad aparente”
por un precio más que elevado, en un lugar
que, francamente, poca salida futura tendría,
aun con el fantástico buscador de Google.
Cómplices de tales estafas a sus propios
conciudadanos han sido muchos promotores-
especuladores nacionales que no han
tenido escrúpulos en prometer lo que fuera
necesario con tal de vender y enriquecerse.
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lifestyle magazine collection

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collection lifestyle magazine

POSSIBLY AMONGST THE BEST RESORTS IN THE WORLD

SPECIAL COLLECTION
LA ZAGALETA
THERE IS NO DOUBT THAT, WHILE LA ZAGALETA IS TRANQUIL AND
ENJOYABLE IN THE WINTER, THE SUMMER MONTHS ARE WHEN LA
ZAGALETA IS AT ITS FINEST. HERE, A GALLERY OF VARIED SCENES:
FROM THE HORSE STABLES TO THE LOS BARRANCOS GOLF COURSE, TO
POOL VIEWS FROM SOME OF THE MOST SPECTACULAR PROPERTIES.

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‘I BELIEVE THAT THERE IS A SUBTLE

MAGNETISM IN NATURE, WHICH, IF WE
UNCONSCIOUSLY YIELD TO IT, WILL DIRECT
US ARIGHT.’ – HENRY DAVID THOREAU

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 la zagaleta
technology The Versace Unique can be
lifestyle magazine
customized with specific colors
and materials. It is also supplied
with software upgrades to keep
the programs up-to-date.

THE VERSACE UNIQUE - A MULTIMEDIA TOUCH PHONE

THE TOUCH OF MODELABS

versace has joined runway cohorts prada and dolce & gabbana by producing their own
high-end mobile device. the phone was created in collaboration with modelabs group,
the french company responsible for the cell phones of christian dior and tag heuer.
unlike some of its competitors, the versace unique is not just for looks. the phone is
designed to unite all essential functions for professional and personal use, it´s like
an i-pod with a face-lift, wrapped in an expensive fur. the phone´s advanced gadgetry
includes the 3g network, client e-mail, a media player, and a full-powered 5-megapixel
flash camera. it also is equipped with unprecedented dolby mobile surround sound
technology and netbook.
The phone itself is crafted from the finest materials, ensuring that Versace brand of elegance exudes from the phone.The face of the device is
a pure high-tech ceramic handmade lacquer, framed with an 18k yellow gold finish or 316l grade stainless steel inlay.The back is wrapped in
the finest handcrafted leather, embossed with the signature medusa head.The Versace Unique is the first luxury touchscreen and full-featured
multimedia mobile phone on the market providing its customers with a way to stay connected in style.
The sapphire crystal screen is the largest single piece of this high-tech material ever produced, proving that Versace goes to great lengths to give their customers the best.

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 ®

LIFESTYLE MAGAZINE

LA ZAGALETA
®

SUMMER 2008
LIFESTYLE MAGAZINE s um m er 2008

LIFESTYLE MAGAZINE

Published by La Zagaleta S.L.U. - N.3 - Price: 10 €

LA ZAGALETA
EL EFECTO REAL MADRID

Nº3

®
SPRING 2010

LIFESTYLE MAGAZINE spring 2010

CLINT EASTWOOD
Versatile & steadfast,
the cowboy does it his way

The
500-million
Job Idea
Why China´s Plan is working
by Jürgen Bartels
Published by La Zagaleta S.L.U. - N.7 - Price: 10 €
LIFESTYLE MAGAZINE

Modern Outlook
La Zagaleta presents its newest Signature Villa

The Gardner Heist

The search continues for the art world´s Holy Grail

Key-2 Luxury
Pure luxury around the world

EXCLUSIVE:
Nº7
Santiago FONCILLAS
Executive Board, Santander Investment

SUBSCRIBE TO A PRESTIGIOUS BRAND MAGAZINE

3 yearly issues - all costs included
SUSCRIPCIÓN A UNA REVISTA CORPORATIVA DE PRESTIGIO
3 ediciones anuales - todos los gastos incluidos

YEARLY PRICES / PRECIOS ANUALES:

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PAYMENT FORM:

Credit Card / Tarjeta de Crédito or / o Bank Transfer / Transferencia Bancaria

Through our web / A Través de Nuestra Página Web: www.lazagaleta.com/subscription

Or drop us an email to / o envíe un mail a: natascha@lazagaleta.com
 la zagaleta
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lifestyle magazine

Rosa Blanca 84x177

(Barcelona 1959)

LLUÍS RIZZO
I REY
Lluís Rizzo was born in the neighbourhood of Sants in Barcelona, on August
1, 1959, 15 minutes after his brother José. They shared a 50 metre flat
with their five sisters, (two of which were also twins), their parents and their
paternal grandparents. When he was seven, his obsession for drawing the
human figure began.

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By the sea, 65x145

He worked whenever his studies allowed, at first he used lead pencils
and charcoal, and later on he experimented with pens, pastels, felt-
tips, oils, watercolours etc. He shared with his twin brother not
only his love of art, but also his love for chess, mathematics and the
sciences. But oddly enough they did not like competing against one
another and so they each decided to follow different paths in life.
Luis achieved his first success as an artist when he was 14, when he
painted a 1.5x3m Last Supper using only ball point pens. At that age
he also held his own exhibition in Begues, near Barcelona.When he
was 17 he began a relationship with a girl who was to become the
love of his life, Roser. She was also to be his inspiration, his energy
and later, his wife and the mother of his 2 children.
In those years Luis combined his work for an insurance company
with his painting and held many exhibitions. In 1986, he painted a
hyperrealist painting of the actor Klaus Kinsky that opened many
doors for him and enabled him to become a full-time artist. The
publishers, Orbis, ordered 100 covers for books by Jules Verne and
from there, for 15 years, he worked for more than 60 publishing and
advertising firms. His illustrations have been published in more than
40 countries around the world.

Mirada, 72x172

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Luis achieved his first success as an artist when he was 14, when he painted
a 1.5x3m Last supper using onLy baLL point pens. at that age he aLso heLd his
first soLo exhibition in begues, near barceLona.

During this time he held exhibitions in Bergues and Barcelona, although his
first international exhibition was not until 1999 when he showed in Dallas. Luis
exhibited once again in Barcelona, in Manresa, and for three years in Brussels.
However, his happiness was cut short by the premature death of his wife.

Faced by emotional turmoil, Luis had no choice but to channel all his
energy to paint more than ever, and with all the passion that he had inside
him, he experimented tirelessly: He tried new textures, he searched for three
dimensionality and, after two years of experimenting, he found the ideal
technique with which to combine everything that he had learned: inks, oils,
pastels, charcoal, watercolours and acrylic textures. He worked with paintbrushes,
airbrushes, palette knives, coloured pencils, different types of paint rollers or
rubbers, a cutter, a toothbrush – anything would do. At present he is working
with Sammer Gallery in Puerto Banús, Marbella. His dream, at the moment, is
to depict his other great love, music. His big project is to capture the feelings
that the great classical music works evoke in him, from Bach (his first work in
the series – Prelude – which was inspired by Suite number 1 for cello and which
is exhibited in the gallery) to Stravinsky, and of course Beethoven. The latter is
the person who has influenced Luis most since his childhood; no one has ever
surpassed themselves like Beethoven: you only have to listen to his last piano
concerto, the Emperor, his last sonata, the 32nd – his last symphony – the Ninth
– or the greatest creative piece ever written, The String Quartet Opus 135 that
he composed just before his death.

Peonía, 85x177

Bodegón, 49x100

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In 2000, hIs artwork took a turn for InnovatIve

and radIcal: he Invented the concept of hYperphoto
whIch allows hIm to combIne technologY and
poetrY.
Jean-françoIs rauzIer creates vIrtual monumental
Images composed of thousands of shots, manuallY
assembled bY computer. In these photographs, the
InfInItelY large and InfInItelY small are combIned In
an abundance of excItIng and unusual detaIls on
whIch the vIewer can focus. though hIs pIctures
are anYthIng but true. each Image Is reconstructed,
‘paInted’, adapted to the dream world created bY
the artIst. theY reflect an InvItatIon to travel In
enclosed spaces and tImeless dreams. these worlds
are populated wIth fIgures and references from the
artIst’s cultural pantheon.
Vedute 2010 © Jean-François Rauzier

Dédale 2009
© Jean-François Rauzier 84 84
Citadelle 1 - 2009
©Jean-François Rauzier
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Jean-Francois rauzier

A world beyond limits

Enigmatic, monumental, universal are the key words that describe the work of Jean-
François Rauzier. For years he has pursued a personal quest arising from his fecund
imagination: to present the universe in such a way that combines the infinitely grand
with the infinitely miniscule, allowing the viewer to discover unexpected details, often
mysterious enigmas waiting to be revealed.

When looking closely at his “Hyperphotos” one starts to abandon
the real world and becomes caught up in a first unseen extended,
multilayered universe.
Rauzier’s hyperphoto images are acquired by assembling up to
thousands of high-definition close- ups, creating gigantic works
with an extreme precision. Some can reach amazing monumental
sizes, still showing precise detail. Each element is recomposed and
repainted, designing a dream-like world straight from the artist’s
fantasies, making us realize that the medium of photography is not
only a mirror of reality but can also be a window to the artist’s soul.
Thanks to his Hyperphotos, he creates dream from reality. His
photographs are oneiric. Fascinated since childhood by photography,
Jean-François Rauzier integrates the Ecole Louis Lumiere in 1976.
For 30 years, he explored different fields of visual arts: painting,
sculpture, bitumen ... Enriched by the grammar of advertising
photography, which he practiced for years, the precursor of the
digital assembly, he invented the concept ‘Hyperphoto’ which will
enable him to succeed in its approach. He received the Award-
2008,APPPF in 2009, he exhibited in the world: New York, London,
Los Angeles, Paris or Seoul ...
If bigger is better, then Jean-francois Rauzier’s photos must surely be
the best.With file sizes that exceed 40 gigabytes, as many as 3.5 billion
pixels and print dimensions up to 150 feet, it is hard to imagine many
images exceeding these in sheer size. But some would contend that
size doesn’t matter - it is how you use it. And Rauzier uses his pixels
very well indeed, creating fascinating, yet realistic, alternative realities.
Jean-francoIs rauzIer’s large format photographs
transfIgure realItY. theY Impose theIr obsessIng frontalItY
and InvIte the spectator on an unprecedented JourneY Into
the vIsIble. dIstortIng the euclIdIan dImensIon, JuxtaposIng
the whole and the detaIls, theY propose a plastIc approach
that breaks awaY from the unIque poInt of vIew of the
renaIssance. but above all, these evocatIve panoramIc Images
place contemporarY man at the core of a dIzzYIng network
of knowledge that renders hIm master of a new tIme-space
where the macrocosm and the mIcrocosm, the vIrtual and
the concrete, the ratIonal and the ImagInarY cohabItate.

Screenings Berlin 2006, the Arcimboldo price for digital creation in

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Babylone Blanche 2009

87 ©Jean-François Rauzier
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Citadelle 2 – 2009
©Jean-François Rauzier 88
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CECILIA
Interview with DE RUITER
When Cecilia de Ruiter’s (Rotterdam, holland) husband passed away 10 years ago,
she found a renewing sense of peace at Villa Feliz, her home at La Zagaleta. Almost
simultaneously she looked thousands of miles away to Kenya, a country struggling
through civil violence and extreme poverty. There, Mrs. De Ruiter has been aiding in the
development of sel-sufficient communities, where education plays the most important role.

In the Kenyan villages where Cecilia de Ruiter works, survival is
the short-term goal. In other words, while Mrs. de Ruiter may
envision a better future for the 1600 children attending the schools
she has established, the biggest challenge is convincing them that a
future is even realistic. “Change is possible, but according to their
standards,” says Mrs. de Ruiter from her La Zagaleta home. By
taking into account their tribal beliefs and customs and keeping her
promises, she says she has been able to gain the villagers’ trust, and
in the process has learned much about herself. Cecilia de Ruiter
reflects on her work in the surrounding villages of Mombasa, Kenya
and makes an argument for getting involved in humanitarian work,
no matter one’s economic power.
situation is like, after your project’s participation?
In the year 2000 I learned about an organisation that was working
in Kenya; a volunteer organisation that was looking for sponsors. I
was interested and chose to help a school named Mteza Primary
School. It is in a village near Mombasa and it is really in the middle
of nowhere. We started with the school building. We built a new
one in three stages, and each stage took one year. We built only
with the help of local people and taught them skills like building a
gutter on the building.We connected the school building with two,
200,000-liter watertanks to take advantage of the water when the
rainy season arrived.

1. Can you tell us about your current work in Africa I also took a guy from our company (Mrs. de Ruiter’s family once
-- how the programs originated and how you became owned De Ruiter Seeds, since sold to Monsanto in 2008) to teach
involved, also how they function and what the current the people how to plant tomatoes, cucumbers, cabbage, etc.We also

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made the place a little friendlier with trees so the kids could sit in
the shade. We also taught them about hygienic situations, malaria,
and family planning.We gave them a first aid kit and a course in first
aid to one of the teachers.
Nowadays, we start with giving the children anti-worm pills. We
have been bringing toys for the kindergarten class and started a food
programme with the government so that the children get a free
meal during the day.
After high school, we also help the girls study to become teachers,
so that their education does not stop at a primary level. I also
formed a women’s group. I gave them a micro credit and we opened
a group bank account. They started to buy and sell sugar and now
they really have an important amount in the account. Now, the next
project is to buy a poshmill, a machine that transforms maize into
flour. This saves the women a lot of work. We made a deal with the
women that they have to pay me back in five years. They are now
building a house for the machine and after that, the poshmill can
be delivered.
2.What is the average day like of the families that you help?
On an average day, the people are working on the land, getting water
for the land and normal daily use. In the huts they only cook maize
and have not so much else to eat. The parents also are involved in
cleaning the school compound.
3. How can others be involved with this project?
I am in Kenya every half year. Once there, I always have a meeting
with the parents and the school committee. They tell me their
wishes and we talk about a solution. I always try to help them with
their own ideas. It is more worthwhile to give them a net and teach
them how to fish than to just give them the fish. A wonderful thing
would be to install electricity there. I am open to ideas to help the
economic situation in the three villages now involved. I can be
contacted via La Zagaleta.
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THE REAL STORY ABOUT MY LIFE IS SHARING. SHARING YOUR
LUCK WITH PEOPLE WHEREVER IN THE WORLD.
4. Were you involved with any other charity works
before Kenya?
At the same time that I started in Kenya, I also started a foundation
to help cancer patients. Now, with help of many people, next to my
house in Rotterdam, we have a clinic (a transformed farmhouse)
and we have also made there a beautiful garden where patients can
relax by the waterside. There, psychologists are working to help
cancer patients deal with their illness. We started officially in June
2003 and is now very busy. Hospitals send patients to our clinic with
subsidies from patients’ insurance companies. One of my daughters
now has a fund from an organisation so she can build more of these
centres in Holland.
5. Do you have any other projects in sight?
I have two more schools in the Kenya neighbourhood where I
started working. One of them desperately needs a new school
building. In my opinion, the oldest building is dangerous for the
kids. So now I am dealing with a contractor to get a good price
for the construction of the new building. I am also trying to get a
doctor from the neighbouring village to come there once a week to
provide the community some medical care and start a vaccination
program. The problem now is that the villagers have to walk four
hours for any medical help.
6. How and when did you come to La Zagaleta and
what has been your experience like in Villa Feliz?
After my husband died I was looking for a new start. I thought
of having a summer house to invite friends, my children and their
friends, to make everybody feel at home and to be happy again. I
was looking in the neighbourhood but when I came to La Zagaleta,
I was taken by the peace and wonderful surroundings. I felt safe,
and that was a good thing in my new life. So after nine years I can
say it was a wonderful decision to buy the house here. I am happy
with it.
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entrevista con
Hace diez años, cuando falleció su marido, Cecilia de Ruiter (Rotterdam, Holanda) halló
una renovada sensación de paz en Villa Feliz, su casa de La Zagaleta. Casi simultáneamente,
dirigió su atención a Kenia, un país lejano que se debatía contra la violencia de la guerra
civil y una pobreza extrema. Allí, la Sra. de Ruiter se ha dedicado a colaborar en el
desarrollo de comunidades autosuficientes en las que la educación representa un papel
preponderante.
En las aldeas keniatas donde trabaja Cecilia de Ruiter, la supervivencia
es un objetivo a corto plazo. En otras palabras, mientras la Sra. de Ruiter
intenta preparar un futuro mejor para los 1.600 niños que asisten a las
escuelas que ha creado, su reto principal consiste en convencerles de que
existen posibilidades reales de futuro. «El cambio es posible, aunque de
acuerdo con su nivel», nos comenta la Sra. de Ruiter desde su casa de
La Zagaleta. Afirma que, teniendo en cuenta sus creencias y costumbres
tribales, ha sabido ganarse la confianza de los aldeanos manteniendo
sus promesas y que durante el proceso ha aprendido mucho sobre ella
misma. Cecilia de Ruiter reflexiona sobre su labor en las aldeas situadas
en los alrededores de Mombasa, Kenia, y expone las razones que existen
para colaborar en labores humanitarias, sin distinción de la capacidad
económica personal.
1. Háblenos, por favor, sobre su labor actual en África,
cómo se iniciaron los programas de ayuda y su compromiso
con ellos. Explíquenos también el funcionamiento de estos
programas y el estado de la situación actual a partir de que
inició su colaboración.
El año 2000 me enteré de que existía una organización que estaba
trabajando en Kenia. Se trataba de una organización de voluntariado
que buscaba patrocinadores. Me interesó y decidí prestar ayuda a una
escuela llamada Escuela Primaria Mteza. Está en una aldea próxima a
Mombasa situada realmente «en el medio de la nada». Comenzamos
trabajando en la edificación de la escuela, que construimos en tres fases,
cada una de las cuales nos ocupó un año. Fue una tarea que llevamos a
cabo contando con la única ayuda de los aldeanos, a los que instruimos
sobre varias cuestiones, como la construcción de una alcantarilla en el
edificio. Para poder aprovechar el agua cuando llegara la época de las
lluvias, en el edificio de la escuela instalamos dos depósitos de 200.000
litros de capacidad.
También me llevé a un empleado de nuestra empresa (la familia de la Sra.
de Ruiter poseía y dirigía De Ruiter Seeds, hasta su venta a Monsanto en
2008) para que enseñara a la gente a plantar tomates, pepinos, repollos,
etc. También hicimos el lugar más agradable plantando árboles para
que los niños se puedan sentar a la sombra. Les enseñamos higiene y les
informamos sobre la malaria y la planificación familiar. Les entregamos un
equipo de primeros auxilios y le dimos a uno de los profesores un curso
sobre el tema.
Actualmente, hemos comenzado a administrar pastillas antiparasitarias
a los niños. Hemos proveído de juguetes al jardín de infancia y hemos
iniciado un programa de alimentación en colaboración con el gobierno
a fin de que los niños puedan tener una comida gratuita cada día.
También he organizado un grupo de mujeres. Se les ha concedido un
microcrédito y se les ha abierto una cuenta bancaria. Han comenzado a
comprar y vender azúcar y ahora ya disponen de una cantidad considerable
en su cuenta. De momento, el proyecto siguiente consiste en que compren
un poshmill, una trituradora de maíz para que hagan harina. Con ella, las
mujeres se ahorran mucho trabajo. Hemos acordado que me devolverán el
dinero en el plazo de cinco años. Ahora están construyendo una casa para
alojar la máquina y cuando esté lista, se les entregará el poshmill.
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CECILIA
DE RUITER
2. ¿Cómo es un día normal en la vida de las familias a las
que presta su ayuda?
Durante un día normal, la gente trabaja en el campo y va a buscar agua
para regar y para uso doméstico. En las chozas sólo cocinan maíz y no
tienen mucho más para comer. Los padres también se encargan de la
limpieza del complejo de la escuela.
3. ¿Cómo pueden colaborar otras personas en este proyecto?
Vivo en Kenia la mitad del año. Cuando llego, lo primero que hago es
reunirme con los padres y con la junta escolar. Me informan sobre lo que
necesitan y discutimos una solución factible. Siempre procuro ayudarles
respetando sus propias ideas. Creo que lo realmente importante es
darles una red y enseñarles a pescar con ella en vez de darles un pescado.
Sería maravilloso si pudiéramos montar una instalación eléctrica. Estoy
abierta a nuevas ideas que puedan mejorar la situación económica de las
tres aldeas que están participando en el proyecto. Quien lo desee, puede
ponerse en contacto conmigo en mi dirección de La Zagaleta.
4. ¿Había colaborado en otros proyectos de ayuda
humanitaria antes de Kenia?
Cuando inicié el proyecto de Kenia, también creé una fundación que
atiende a enfermos de cáncer. En la actualidad, gracias a la colaboración
de muchas personas, disponemos de una clínica en Rótterdam que había
sido una granja, en la que hay un hermoso jardín para que los pacientes
puedan descansar junto a la orilla. En la clínica trabajan numerosos
psicólogos que ayudan a los pacientes a sobrellevar su enfermedad.
Se inauguró oficialmente en junio de 2003 y actualmente está muy
concurrida. Los hospitales nos envían a sus pacientes a través de subsidios
que corren a cargo de las compañías aseguradoras. Una de mis hijas
dispone de un fondo procedente de una organización que le permitirá
construir otras clínicas similares en Holanda.
5. ¿Tiene previsto ocuparse de otros proyectos?
Tengo otras dos escuelas en la misma zona de Kenia donde inicié mi
labor. Una de ellas necesita desesperadamente que se construya un nuevo
edificio para albergar la escuela. En mi opinión, el edificio antiguo puede
resultar peligroso para los niños. De modo que ahora estoy negociando
con un contratista para que me haga un buen precio y podamos construir
el nuevo edificio. También estoy intentando encontrar un médico para
que acuda una vez a la semana a la aldea vecina, preste atención sanitaria
a la comunidad e inicie un programa de vacunación. El problema ahora
es que la gente tiene que caminar durante cuatro horas para cualquier
ayuda médica.
6. ¿Cómo y cuándo llegó a La Zagaleta y cuál ha sido su
experiencia en Villa Feliz?
Después de la muerte de mi marido decidí volver a empezar. Pensé que
debía disponer de una casa veraniega a la que invitar a mis amigos, a
mis hijos y a sus amigos, donde todos se sintieran como en su propia
casa y recuperásemos la felicidad. Estaba buscando por las inmediaciones,
pero cuando llegué a La Zagaleta, me encantó su paz y sus maravillosos
alrededores. Me aportó seguridad y me hizo sentir que se trataba de un
elemento positivo para mi nueva vida. Por lo tanto, al cabo de nueve
años puedo decir que comprar una casa aquí fue una decisión estupenda.
Estoy encantada de haberlo hecho.
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LA VERDADERA HISTORIA DE MI VIDA CONSISTE EN

COMPARTIR. COMPARTIR MI BUENA SUERTE CON
OTRAS PERSONAS DE TODO EL MUNDO.

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Over the course of the last century, the garments used to dress
beachside men and women changed radically; evolving by the
decade. With the arrival of the 1930s, the hold of the previous
decade’s vanguard style began to weaken.We had the fashionable
style of the modern woman, liberated, outspoken, skinny, pale and
heavily made-up, wearing short skirts and short hair, smoking
cigarettes and embodying the term “smart”... but alongside
her was another different female image, one that embodied
the “charm” of a more traditional woman, whose finery was
associated with femininity, sobriety and good manners, and
she was gaining ground. Long hair and elaborate up-dos began
to reappear in the fashion magazines. The skinny silhouette of
the 20s was abandoned in favour of a homage to health and
body, promoting a healthy appearance and an outdoor, sun-
kissed lifestyle. Sportswear became incredibly popular: fabric
bathing suits, beach wraps, shorts, tops and sandals. That was
when the true revolution arrived, with the famous “two-piece
THE ONE-PIECE BATHING SUIT FIRST APPEARED IN 1920, A FITTED GARMENT WITH SLEEVES AND A KNEE-LENGTH SKIRT, WHICH EMERGED FROM
TEXTILE EXPERIMENTS CARRIED OUT BY THE DANISH DESIGNER, CARL JANTZEN, WHOSE SURNAME WOULD BECOME SYNONYMOUS WITH THE
ELASTICATED BATHING SUITS HE WOULD LATER GO ON TO DESIGN AND CREATE.
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bathing costume”, a swimsuit with the back cut out and very
thin straps.
From its conception to its mass production, the “swimsuit” is barely
a century old. It has been documented that in the 19th century,
Europeans began to travel to the coastal areas under doctor’s orders,
bathing and sunbathing to combat illnesses such as meningitis,
depression and even “lovesickness”. However, all contact with the
sea was done fully clothed. This created a pressing need to invent
a garment to make this new bathing experience more comfortable.
And so the first designs emerged. The first women’s costumes
were made with the same fabrics used for everyday clothes, such
as flannel, with designs consisting of a fitted top, with high neck
and elbow-length sleeves; knee-length skirts and, underneath long
pantaloons, black tights and even canvas shoes. The men wore
short trousers made from thick, heavy upholstery fabric.
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ON SUMMER DAYS

SUNBATHER STYLE
the enjoyable feel of the sea breeze, the salt and sand on our skin, it has always been
a reality. but the concept of enjoying free time on the beaches is not the only thing that
has changed with the passing of time. the bathing suit has evolved through history,
diminishing by the centimetre and revealing parts of the body hidden for centuries.
an aesthetic evolution that has become just another reflection of the changes of a
dynamic society. artistic creativity and women’s liberation were major new milestones
in the first decades of the 20th century, just when the first one-piece bathing suits
emerged, made from heavy canvas material... but these later gave way, a decade or so
later, to the highly evolved ground-breaking ‘two piece’, really opening the doors to
future women’s liberation.
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With the passing of the years, the

centimetres of fabric gradually diminished.
Along half the world’s coastlines, legs and
cleavages began to be revealed and bodies
were becoming increasingly visible.The first
stage of the “evolution” saw its conclusion
with the emergence of the “two piece
bathing suit” in the 1930s, a bathing suit
revealing the wearers back with tiny straps.
But the true revolution would have to wait
until after World War II when, Louis Réard
finally created the bikini.

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At the beginning of the 20th century, before

the swimwear revolution of the 30s, women
wore extremely cumbersome garments on the
beaches, hardly allowing them any freedom
of movement, inside or outside the water.
Someone had to take a leap forward and
liberate women from those uncomfortable
bathing suits.That someone was Australian-
born Annette Kellerman, who introduced silk
in the manufacture of swimwear, allowing
garments to cling to the body and giving
greater freedom of movement.

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ALTHOUGH THE TWO-PIECE SWIMSUIT DID NOT APPEAR ON THE

BEACHES UNTIL WELL INTO THE 1930S, ARCHAEOLOGICAL FINDINGS
HAVE REVEALED THAT THE TWO-PIECE WAS ALREADY USED IN ANCIENT
TIMES. THIS CAN BE SEEN IN MOSAICS FOUND IN AN ANCIENT SICILIAN
VILLAGE, DATING BACK TO 1600 B.C., WHERE THE WOMEN CAN BE
SEEN WEARING TWO-PIECE BATHING COSTUMES.

The need to find a garment suitable for these moments of

seaside leisure date back to the end of the 18th century,
around the time when the custom of bathing became
popular. It was King George III (1738 - 1820) who greatly
encouraged this activity, frequently visiting Weymouth
beach in the south of England. The first recorded seaside
bathing of a woman was in 1822. The French Duchess
of Berry, daughter-in-law of Charles X, took a dip, fully-
clothed, on Diepp beach in France. It was not until 1815
that socks were removed from traditional beach attire. All
in all, the aesthetic evolution of swimwear fashions has
been beautiful to behold, and in a constant state of flux
since the beginning of the 20th century.

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ANGELINA
JOLIE
One-of-a-kind
When writing about Angelina Jolie, there are many routes one can take. The sultry
actress whose sexuality explodes onto the screen, the once single mother of a
multi-cultural family, the ‘home-wrecker’ who managed to snag one the world´s
most sought after men, or the U.N. Goodwill Ambassador who works to become
the voice for those that don´t have one. But in reality she is a combination of
all these, the good and the bad. And it is this indefinability that has given her
success. Jolie redefines the conventional boundaries of what a female celebrity
is supposed to do. Her highly individualistic nature allows her to form a true
image of a 21st century woman. There is something more than simply a physical
response. Her persona has struck a chord all over the world. Her archetypal
personality brings together almost every aspect of female empowerment and
liberation and it has attracted a global audience.

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Ten years after her Oscar win, Jolie has created a every available photo and news item relating to the
unique persona; unlike most actresses of her age she children of Angelina. Of course her marriage with
is interchangeable with no one. Her sexy, daring, Brad Pitt heightened the frenzy, perhaps because the
independent and often confrontational personality world´s most two watched people attempting to live
has been transported through the screen and into a sane life together is tabloid gold. But if Angelina
the hearts and minds of millions of movie-goers finds the attention aggravating, she is too smart to
around the world. The fans and the media can’t complain about it. She admits that the wealth of
seem to get enough of Angelina. Her every action information about her could create a self-defeating
appears to have been photographed and criticized by conundrum. Her ever-growing fame could endanger
the press and devoted fans keep track of her family her ability to do the very job that made her famous
life with websites like Momgelina.com, which posts in the first place – to make audiences believe she
AS HALF OF THE MEGA-COUPLE “BRANGELINA” THEY SHARE AN ALMOST 250 MILLION EURO FORTUNE AS WELL AS SIX KIDS: 3
ADOPTED CHILDREN FROM AROUND THE GLOBE AND 3 OF THEIR OWN BIOLOGICAL OFFSPRING, INCLUDING TWINS.

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is somebody else. In short, to vanish. Critics have
made this comment stating that the roles she played
in movies such as ‘The Good Shepard’ suffered do
to the hysteria surrounding her personal life. “Can I
do that?” she asked. “I certainly hope so. I wouldn´t
put myself forward to do a film like ‘Changeling’ if I
thought I couldn’t pull people into a story because
of all the other ways people see me.” This statement
begs the question: Who is Angelina Jolie?
Growing up, she said, she found her on-screen role
models weren´t actresses, but rather Al Pacino in
‘Dog Day Afternoon,’ Marlon Brando in ‘A Streetcar
Named Desire,’ Jack Nicholson – “I just always like
the men,” she said.This may be part of the reason she
is one of the few A-list actress to achieve her status
while completely bypassing romantic comedies.
Her over-the-top antics of her youth left many
to dismiss the young Jolie as an attention-seeker.
She has graced the red-carpet with viles of blood
around her neck and has spoken openly about her
bisexuality and sex life. Jolie seemed to be a trend
with a shelf-life. Nobody was ever likely to call her
“America´s Sweetheart”. But over the next 10 years,
Jolie cemented herself alongside such tabloid prima
donna’s as Jennifer Anniston and Julia Roberts.
ANGELINA TOLD W MAGAZINE: “I DO THINK I´M IN A
GOOD PARTNERSHIP NOW...I THINK IT JUST NEEDED
TO BE THE RIGHT MAN...WE BOTH ROLL UP OUR
SLEEVES AND TAKE ON WHAT WE CARE ABOUT IN
THE SAME WAY. I HAVE A LOT OF RESPECT FOR HIM,
AND HE HELPS ME TO BE BETTER...”
America´s sweetheart would never be able to get
away with what Angelina has. Her much-talked
about relationship with Brad Pitt began while Pitt
was still married to Jennifer Aniston. When this
mega-scandal took place Jolie was labeled a home-
wrecker and it seemed as if the tides of public opinion
were about against her. Yet, Jolie accomplished the
unfathomable, she recreated the scandalous narrative
into a wholesome, family-friendly triumph. After 5
years of a devoted relationship and a bunch of rug-
rats running around, Jolie and Pitt seem to be the
epitome of a contemporary relationship.
Jolie was once a single mother, revealing a new, and
fairly radical vision of single motherhood that made
her parental relationship seem tender, glamorous
and complete, father figure or no father figure in
the picture. No longer a single mother, the Jolie-Pitt
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duo have created a new image of the 21st century
family with the rapid adoption of additional children
that conveys an devotion and global idealism, which
stood out amongst the host of stars who simply shop,
tan and go to rehab.
Jolie is constantly blurring the line of the female
celebrity lifestyle - look pretty, wear designer clothes,
and smiling for the camera. Jolie instead choose
to follow a different path, more along the lines of
Princess Diana, with acts such as donning a shalwar
kameez to listen to harrowing stories of suffering
from Afghan refugees in Pakistan and visiting the
Haiti and Dominican Republic to discuss the future
of relief efforts. She was inspired to take on her
work after shooting the first Tomb Raider film in
Cambodia, a country that has been destroyed through
the use of landmines. Seeing the damage firsthand
pushed her into the field and she hasn´t looked back
since. In 2003, she published ‘Notes from My Travels’,
a collection of journal excerpts kept by the actress
in 2001-2002 detailing her experiences travelling
around troubled Third World regions, including
Sierra Leone, Tanzania, Pakistan, Cambodia, and
Ecuador, in her role as Goodwill Ambassador for the
United Nations High Commissioner for Refugees.
Jolie has received wide recognition for her
humanitarian work, she was the first recipient of the
newly created Citizen of the World Award from the
United Nations Correspondents Association and she
received Cambodian citizenship for her conservation
work in the country. Jolie could have settled for an
A-list life in Hollywood complete with the royal
treatment. Instead she´s become a passionate activist
for causes all over the world and a role model for a
better and peaceful global community.
Jolie´s ability to transcends world’s has made her
an international superstar. As the world continues
to change rapidly, it becomes harder and harder to
define life and oneself in a compact role. Jolie shows
us that one does not need to fit into a mold, that
one can embrace the good and the bad of life and
make it your own. Whether it is single motherhood,
scandalous affairs or refugee camps, Jolie takes on
what was once thought of as the unspeakable and gets
people talking. Her seeming inability to conform is
what we love about her. The indefinability of Jolie is
what is defining about her, and as long as her cloak
of mystery remains, Jolie will continue to inspire and
transfix as long as the world is watching.
 la zagaleta
watch
lifestyle magazine

CHANEL J12 MARINE WATCH

DIVE INTO LUXURY

FOR OVER TEN YEARS, THE J12 WATCH COLLECTION BY CHANEL HAS CAPTURED
THE AVANT-GARDE SPIRIT OF THE BRAND IN HIGH-TECH TIMEPIECES. IN ORDER TO
CELEBRATE A DECADE OF PROMINENCE, CHANEL HAS INTRODUCED THE J12 MARINE,
AN AUTHENTIC DIVING WATCH THAT ENCOMPASSES THE SUCCESSFUL DESIGN WITH A
WHOLE NEW RANGE OF UNDERWATER FUNCTIONS. THE J12 SERIES HAS SET OUT TO
CONQUER NEW TERRITORY - THE DEPTHS.

The natural habitat of the J12 Marine Watch is the seconds, date and the immersion time can be read Chanel has
sea. It thrives in the immensity of the rich, blue on the Bizel. The self-winding, mechanical Swiss launChed an
surroundings and the forces of the currents. Encased movement produces an impressive 28,800 vibrations interaCtive
in a sand-blasted, high-tech ceramic and steel case, the per hour and will last for up to 42 hours without website to
J12 is water-resistant for up to 300 meters, a perfect being charged. introduCe the
companion for scubadiving excursions. The sapphire With three versions (black, blue and white)and two
j12 marine by
crystal faceplate is equipped with a blue anti-reflective sizes, the J12 has asserted its thoroughbred nature
produCing an
coating on the internal and external faces to provide without conceding anything to aesthetics. The matte
interaCtive
a clear screen at all depths while the black lacquered rubber is made from a highly water resistant, shock
dial, luminescent hands, indicators and 12 numerals resistant, light resistant, and UV resistant material.The page that
allow for perfect readability in darkness. rubber bracelet was created with openings to allow simulates an
The internal mechanisms of the piece invites a water to be released from the bracelet, promising a underwater
closer look. A steel notched unidirectional rotating smooth swim. The clasp is polished and coated with a experienCe.
bezel is equipped with a blue high-tech ceramic disc satin-finish ardillon buckle, engraved with the iconic
(graduated at 60 minutes) is used to give accurate Chanel logo. This beautifully designed watch pushes
reading of immersion times. The hours, minutes, its user to go deeper. www.j12-marine.chanel.com

THE J12 WATCH COLLECTION WAS CHANEL’S FIRST RANGE OF SPORT WATCHES. THE J12 INHERITETED A LEGACY OF SWISS WATCHMAKING
TRADITION; EACH PIECE IS METICULOUSLY CRAFTED AT THE CHANEL WATCH-MAKING FACTORY LOCATED IN CHAUX-DE-FONDS, SWITZERLAND.
THE HEART OF THE WATCH-MAKING WORLD. PRODUCED IN CERAMIC, A STAIN AND SCRATCH RESISTANT MATERIAL GENERATED FROM HIGH
TECHNOLOGY, THE J12 QUICKLY ROSE TO BECOME A CONTEMPORARY WATCH-MAKING ICON IN LESS THAN A DECADE.
TODAY, THE WATCHES ARE STILL CONSIDERED TOP-OF-THE-LINE, WITH WORKS LIKE THE SPECIAL EDITION J12 CONSIDERED A SERIOUS
COLLECTOR´S PIECE. CHANEL CONTINUES THE TRADITION, WITH THE J12 MARINE.

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Its characteristic cushioned finish, the

two short handles with ring hooks and,
especially the hanging emblem with the
brand initials, are its distinguishing features.

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Marion cotillard is

DIOR LADY ROUGE

The new collection of Dior Handbags has chosen Marion Cotillard as the face of its
range. And she instils everything she touches with her quintessential French style.
a while back, Paris provided the backdrop, this time Marion poses dressed in fiery
red in New York city. With a magnificent performance of the Franz Ferdinand song,
The Eyes of Mars; she puts another of her artistic talents on display: her amazing
voice. Photographed here by the wonderful Annie Leibovitz, under the watchful eye of
Galliano, Dior has finally found his muse, Dior Lady rouge.
After having been the face of Lady Noire, the French firm once former actresses such as Diane Kruger or Carla Bruni, taking over as
again selects the Oscar-winning French actress, this time for the Dior the face of the brand worldwide.
Handbags collection for Lady Rouge. Dressed in a semi-transparent
fiery red chiffon gown, to match the stunning Lady Rouge bag, Everything sounds brilliant -masterly, thanks to the outstanding
Marion oozes ‘Frenchness’ as she clutches her medium-sized classic soundtrack composed on this occasion by Franz Ferdinand.A fabulous
Dior bag. A brilliant actress, who won an Oscar for her portrayal pairing for a collection that will prove unforgettable, just like its stars.
of Edith Piaf in the biopic La Vie en Rose, Marion Cotillard once
again works under the orders of director Olivier Dahan, but on this
LAUNCHED IN SEPTEMBER 1955, THE LADY DIOR BAG WAS GIFTED TO
occasion to embody the new collection of this prestigious French LADY DIANA IN THE GRAN PALAIS IN PARIS. IT WAS THE SECOND DIOR
label, a second instalment after the first which had a clear film noir HANDBAG TO BE MADE FAMOUS BY A ROYAL CELEBRITY. WALLIS SIMPSON,
THE DUCHESS OF WINDSOR, WAS PRESENTED WITH AN ELEGANT DIOR
influence. The beautiful actress represents the values of the “Dior BAG SPORTING A CARVED AMBER HANDLE, BACK IN 1950.
lady” to perfection. With this collaboration, Cotillard dethrones

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lifestyle magazine

LLOYDS TSB TOURNAMENT

Lloyds TSB International Private Banking
sponsored their first golf tournament at the
exclusive, world renowned Club de Campo
La Zagaleta on April, Wednesday 21st.
On the day of the event, named the Lloyds
TSB Challenge Cup, staff members of
Lloyds TSB International Private Banking in
Gibraltar were delighted to join residents of
this exceptional resort for what proved to be a
very enjoyable and memorable experience.
Over fifty guests were treated to what turned Mr Manuel Ostheider - Senior Relationship Manager Lloyds TSB
International Private Banking with his golf team
out to be a wonderful golfing event. The
weather, which had threatened rain, held out
and it turned into a lovely sunny afternoon.
The tournament was followed by afternoon
cocktails and tapas at the clubhouse and
concluded with a superb Gala dinner with
dancing to live music.
Lloyds TSB International Private Banking has
a network of offices providing a full range of
facilities dedicated to assisting clients with
their banking and wealth management needs.
You can find out more about where we are
and the extensive range of services we offer at General overview
www.lloydstsb-ipb.com. of the event

Founding members of Moddos Madrid Cari Goyanes and Antonio Matos Founding members of Moddos Valencia, Madrid and Zurich

MODDOS INAUGURATION PARTY AT PACHA

Ignacio García-Guzman
Pons-Trenor gives the
welcome speech
In late June, the private online network, Moddos, held their Madrid-
exclusive inauguration at the famed nightclub, Pacha. Some 200 guests
walked the pink carpet in a tuxedo-and-gown dress code and were treated
to pink Champagne fromVin du Diable, and exquisite tapas from Six Sens
Catering. Moddos director Ignacio García-Guzman Pons-Trenor gave a
General view at Pachá Madrid
welcome speech, followed by a night of networking and dancing.

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ZAGALETA NEWS
LE GRAND MAG
& ROLEX PARTY
Images of the LE GRAND
MAG & ROLEX PARTY
which was held in Madrid at
the showrooms of Rolex Spain,
where the company’s Managing
Director Roland Schuler played
host at a magnificent event for
the presentation of the latest
collection of Rolex haute
Roland Schuler (Rolex Spain Director),
Anabel Hernandez, Iñaki Bermejo (Nuuga horlogerie together with the
Restaurant owner) and Javier Lopez (Decorator) new edition of LE GRAND
MAG; an international maga-
zine with historic links to La
Zagaleta, represented at the
event by its Chief Executive
Ignacio Perez, accompanied by
many personalities of Madrid’s
Showroom of Rolex Spain General overview of the event high society.

THE GLOBAL PARTY CHARITY A stunning pearl creation Stanley Fink with Paul Marshall Emmanuel and Barrie Roman with ARK MD Paul Bernstein
by Mikimoto
PACKAGE PRESENTATION
On June 2nd, Stanley & Barbara Fink
hosted a dinner at the Lanesborough
Hotel in London to announce the
launch of corporate charity packages
for The Global Party, a worldwide event
scheduled for September 2011. The
dinner was held in association with
Mikimoto, who flew in some stunning
pieces from their premier range, and the
guest list was comprised of leading lights
of the finance and property worlds.

Andree Shore and La Zagaleta’s Ignacio Pérez Díaz with Nicholas Candy & the Tania Bryer and Howard Shore
Claudia Walker Mikimoto’s UK MD,Takayuki Tsuchimuro

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new York,
PorTraiT oF a CiTY
Editorial: taschen
This book presents the epic story of New York
on nearly 600 pages of emotional, atmospheric
photographs, from the mid-19th century to the
present day. Supplementing this treasure trove
of images are over a hundred quotations and
references from relevant books, movies, shows
and songs. The city’s fluctuating fortunes are
all represented, from the wild nights of the Jazz
Age and the hedonistic disco era, to the grim
days of the Depression and the devastation of
9/11 and its aftermath, as its broken-hearted but
unbowed citizens picked up the pieces.. More
than just a remarkable tribute to the metropolis
and its civic, social, and photographic heritage,
New York: Portrait of a City pays homage to the
indomnitable spirit of those who call themselves
New Yorkers: full of hope and strength, resolute
in their determination to succeed among its
glass and granite towers.
PreFab
Editorial: TASCHEN
A Prefab is a mass produced house, constructed in a factory and assembled on site in a few
days or weeks. Once regarded as a cheap, easy solution for urgent housing problems, the
prefab has evolved to become a synonym for ambitious design and sophisticated detailing
solutions. The amazing history of prefabricated houses started in England in the 1830’s
with a building kit for emigrants moving to Australia. Even today, prefabricated houses
provide a high percentage of living spaces in many countries of the world. This book
covers prefabs from the USA via Europe to Asia and Africa, giving insight into the various
industrially prefabricated components,the difficulties of delivery to the building site,and the
intricacies of assembly and completion. As well as tracing the liaison between modernism
and industrialization that evolved to produce the latest prefabricated solutions, it also
features a unique compilation of one-off prefabricated houses by well known international
architects, as well as successful dwellings manufactured off-site for everyday modern living.
Two Million Miles
Editorial: teNeues
In an increasingly mobile society, it’s common to cross
the globe many times in a single month. Journeys that
might once have taken weeks, now take hours. All of this
travel is a suitable metaphor for Andrew MacPherson’s
rise to the pinnacle of celebrity photography. He has
literally traveled the world to profile the best-known
people of our age; Charlize Theron, Reese Witherspoon,
and George Clooney to name a few. As he’s done so, he’s
also embarked on an artistic journey to bring something
fresh and inviting to each of his Images. In this quest, he
employs a multitude of varied techniques, playing with
form, context and color.The result: vitality and power.
iCe CreaM, 10 CuraTors,
100 ConTeMPorarY arTisTs,
10 sourCe arTisTs
Editorial: Phaidon Press
“Ice Cream” is a global survey of recent developments in
contemporary art with an emphasis on emerging artists. Each
of the ten selected curators is known for his or her integrity and
expertise in staging presentations of new art on an international
level. Each curator selects 10 important new artists who have
either emerged internationally over roughly the past five years, or
are still relatively unknown. No limitations as to age, geography, or
media to be imposed. To have emerged means to have had a few
solo shows, but nothing major, to have perhaps been reviewed in
the major international art press, but no major monographic book,
to have been given sufficient exposure without yet becoming fully
established. Each curator also selects a Source Artist, namely any
artist from any previous generation whom they feel remains of key
significance either to contemporary art at large or to his or her
own thinking.The idea is to contextualize today’s practice.
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auDreY HePburn
PHoToGraPHs 1953–1966
Editorial: taschen
In his distinguished career as a Hollywood studio
photographer, Bob Willoughby took iconic photos
of Marilyn Monroe, Elizabeth Taylor and Jane Fonda,
but remains unequivocal about his favorite subject:
Audrey Kathleen Ruston, later Edda van Heemstra
Hepburn-Ruston, best known as Audrey Hepburn.
An unrivaled document of one of the 20th century’s
touchstone beauties, by one of Hollywood’s greatest
studio photographers. This Collector’s Edition is
limited to 1,000 copies, numbered and signed by Bob
Willoughby.

warren buFFeT on
business
Editorial: willey
autor: richard j.connors
Warren Buffett on Business is a timeless guide to
strategies that can help you run a successful business.
This book is a one-of-a-kind collection of Buffett’s
letters to the shareholders of Berkshire Hathaway
written over the past few decades, and in a clear,
simple style distills the basic principles of sound
business practices.
Through Buffett’s own remarkable words, this
practical management handbook shares valuable
insights on communicating with, and treating
employees and shareholders fairly; responsible
corporate governance; ethical behavior; patience
and perseverance; admitting mistakes; and having a
passion for work.

ClauDia
& karl bMw welT
Autor: Karl Lagerfeld Editorial: teneues
Editorial: TENEUES
In October 2007, BMW Welt opened next to the
In this, Karl Lagerfeld’s second Stern BMW Group HQ. This architectural landmark
Fotografie portfolio, he focuses is a gateway to all aspects of the brand: tradition
exclusively on his muse, supermodel and innovation; emotion and precision; dynamics
Claudia Schiffer. The fashion master and aesthetics. It is here that new cars are handed
has been photographing the legendary over. The stunning space also serves as a display
beauty for twenty years now. For the area for BMW products and a venue for BMW-
first time he shares his favorite images themed events. In the Technology and Design
to date in this fascinating collection. By Atelier, visitors gain insights into the company’s
turns provocative, elegant, and intimate, innovations and forward-looking technologies.
Lagerfeld captures Schiffer’s many Children can discover the world of mobility in
moods. Join us as we discover intriguing the Junior Campus. This copiously illustrated
aspects to two of fashion’s most powerful volume celebrates this distinctive building, an
personalities. icon of our times.

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A WORLD OF DIFFERENCE

LA ZAGALETA ®