Introduction

Cap. I Online sales environment of

Cap. II Presentation of e-commerce sites that sell….

Cap. III Analysis of sites according to user experience

(https://baymard.com/research/methodology#homepage-category-test-notes)

• Firs page & Category (Homepage, Category taxonomy, Main navigation,

Intermediary category pages, Site-wide Layout)

• On-site Search (Search query types, Search form and logic, Search
autocomplete, Results logic & guidance, Results layout & filtering)

• Product list and filtering (List layout, Loading products, List items: Product
info & Thumbnails, List items: Interface & Hit area, Filtering: Scope & logic,
Filtering: Interface & layout, Comparation tool)

• Product page (Product page layout, Product Images, Image gallery UI, The
“Buy” section, Shipping, return and gifting, Product variation, Product
descritions, specification sheet, User review, Cross-sell & cross navigation)

• Cart and Checkout (Shopping cart ans “Added to cart” behavior, Account
selection and creation, Customer and address information, Gifting flow and
features, Shipping and store pickup, Payment flow and Methods, Credit card
form, Order review, Order confirmation and e-mail, Form and page design, User
interaction and distraction, Cross-sell, Validation error and data persistence,
Field labels and microcopy, Field design and features, Default values and
 Autocompletion)

• Customer account (you can change the password / delivery address / subscribe
to the newsletter,)

• Order tracking and return (you can track the status of the order, you can cancel
the order, you can receive the order confirmation email, order tracking, order
receipt, return initiation, return tracking, return confirmation, etc.)

• Mobile E-commerce (Homepage, Navigation and Categories, On-site search,

Product page, Product list, Mobile checkout, Mobile form, Mobile Site-wide
features and elements)

Cap. IV Analysis of sites in terms of e-commerce activity according to

TRUSTED.RO standards (https://trusted.ro/despre-noi/standardele-trusted-ro/?
section=magazine)

Present in the project each element, from the ones below, from the ones that can be
found on the website of the chosen stores.

• The site has been operational for at least 6 months

• The name of the company that owns the store and other identification data of
the company that operates the store (CIF, share capital, etc.) are displayed.

• The share capital is displayed

• There is a postal address of the registered office and / or of the work points

• Is there a contact phone / email (or contact form)

• The working hours are displayed (the time interval in which you can call the
store)

• It is a link to consumer protection in the country of origin (for B2C stores)

• There is a single information page with all company identification data

• The main characteristics of the products appear

• The final price of the displayed product

• Is the contractual information displayed?

• Existence of a contract between the store and the buyer (“Terms and
conditions” to be ticked before ordering, without ex officio ticking)

• Functional control flow; e-mail or order confirmation screen

• The payment methods accepted by the store are displayed

• Mention the online payment processor, with a link to its website

• Delivery methods - mail, own or external couriers, etc. - and delivery times

• Indicate if the store sells abroad

• Statement that the store owns copyright or use of the content - text and
images

• E-mail address to which anyone can report any copyright infringement

reported on the site

• The store is not reported to do spamming

• Legal (and commercial, if applicable) warranty and after-sales service

• Product return policy (right of withdrawal from the contract)

 • Additional conditions (minimum age, minimum quantity, etc.)

• The name and e-mail address of a conciliation person or a grievance

procedure

• The products sold are not counterfeit

• Authorizations depending on the type of products sold - special fields (eg:

jewelry, food, pharmaceuticals, ANAT tourism license + annual insurance,
etc.)

• The privacy policy is present on the site

• Newsletter with the sender's identification data

• Valid unsubscribe (unsubscribe) procedure from the newsletter

Cap. V Identifying and SWAT analysis

Conclusions

Bibliography