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  • Jaydeep Chauhan IMC Assignment

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    JD Chauhan
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    The document discusses the differences between publicity and public relations, publicity and promotion, interactive marketing and internet marketing, and promotion and sales promotion. Some key differences include: publicity is non-paid communication while PR is paid, publicity is short-term while PR is long-term strategy, interactive marketing encompasses digital mediums while internet marketing only refers to online, and promotion builds brand image long-term while sales promotion focuses on immediate sales.

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    The document discusses the differences between publicity and public relations, publicity and promotion, interactive marketing and internet marketing, and promotion and sales promotion. Some key differences include: publicity is non-paid communication while PR is paid, publicity is short-term while PR is long-term strategy, interactive marketing encompasses digital mediums while internet marketing only refers to online, and promotion builds brand image long-term while sales promotion focuses on immediate sales.

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    © All Rights Reserved
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    8 views4 pages

    Jaydeep Chauhan IMC Assignment

    Uploaded by

    JD Chauhan
    The document discusses the differences between publicity and public relations, publicity and promotion, interactive marketing and internet marketing, and promotion and sales promotion. Some key differences include: publicity is non-paid communication while PR is paid, publicity is short-term while PR is long-term strategy, interactive marketing encompasses digital mediums while internet marketing only refers to online, and promotion builds brand image long-term while sales promotion focuses on immediate sales.

    Copyright:

    © All Rights Reserved
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    of 4

    Page No.

    MC,
    JAYD2P CHAUHAN Date:
    Enrollment 28

    ASSIGNMENT.1
    Publeidy 8
    1 Perene between
    Pubbe 1elahons
    Pubhicity Publie 1elakions

    foa Pubbie Mekshons a


    Publicity reress tUnchosmagketng to6l, hus
    pubbz gelaton
    use ccny comnvniau 14 usea io_Meuntoun
    That
    m e s o o d . c u r l / a n d aepulauton
    Chunnel _to_Conuey he CompcIny a n d
    1mIOr manon obaut
    SomEOTne o Sgnethirg, 1tspobuct among
    haogh mediaa Deople

    T i s not under he GntasT is_Conlzolled hy


    Compony- Xhe Lompany

    7ubliciy mauy he posihiue2R is alocys p iHve.


    O negative

    Publicit im iozm oi PR in a tom of


    Non-paid Communicuhon.paud Cormmuniato,

    Ts Intends do TE Tntends t2
    Public awarmess. gain pubiic_attenhbn.

    T s hory ler shog-erm TE is long term Staabg-


    Staaheai
    Page No.

    Date

    Publicity Can be descbedblic relkkoms, as the


    as public visibhy, uwherein mame suggest,is a s
    meus oT imro0ma Hon is StoalegicmaTayernen Los
    CoTmunicated lo he general hat aims to caestea
    public So as lo buld crebbilih Compon DI5ihue
    O auareness_in hem, mage in The Cyes o
    cidh he help of a the public-
    chame Le massimebia.

    uhlhieyis npt UnderP2 )s fuly urder the


    |he control_or he Conpery Coapcmys Conlocl
    ubbciy is inee ofCostPikAhe compay incus
    as it s macde by hhigd moe toF-009cmize
    fourty. eUCnts SponSOT Qaqrams
    hgdJedhy endoosmend
    Page No.
    Date

    321DeDference belween (nlevach've


    maskeYay a&nieonel mTkehng

    Lnterachive Markehry Inlerne arke hing

    |1nberockve mdkehny is 1ntevre moikeng ,on


    an celEncorpass/mq The ofher hund l a
    erm,awhich aeie to. subsel or dgidalmohes
    markehrgerous het hat concerms i s c
    Lesedigilea mediums. aith morkehny tralegia.
    hat uge The ntemes
    Those pe 01 Mlaskehim
    smiqht o7 mihi mgt Interme Moskehour's
    b e onlüne. 0ny 0nline.

    ntesachve_cLskehoy Interme! Makehny


    Doesn'E_ veguige ernel gegcuge US ny He
    Stoategies o fall under legnel lo askes
    his Categony Ho yur Qúdience

    - ter.achie masketny Internel muskehhy is


    is an umbrella term more pTecise togm
    CLnder _which Tnterne of degikel_Maskeh'ng
    cAkeAing alls
    - istibuho ctonres Tnlenal makek'rg-
    ane Onl'sne 0T eiline Socialmakekimy
    oeire bolh i ke, Emailmufkehing,isplay
    TV,
    Gome adyeshsiav7, Advedhs'n9
    adio maskehnq,YarmeTetlL
    PageNo.
    Date

    L3 Zirerence beween Promo HOn &


    Sales Yoomohon

    Promoh.o2 Scdes Paomohon-

    romohons aTe done to Scales paomoion caTe


    build baomd image, and much gmose iarediate
    he esu!ts become - and toCus on 9ethrg
    appaent haught dhe 3eteue nto Yhe
    poss ae o1 me business bank accunE.

    is shos
    Yamotions age Salea pIomoho
    YermS1alegy Herm p Stroy
    romohbns s he pIgcesso sles pTomotto n_ dminy
    Cepressi9 Uhe qtalihes Speih'c pentlschen
    and aduonlcues 0T Consummdeanddemond.
    DTgucds n d Senuices is ikely to be hiofher lhan
    nIT
    mal.
    Jha yur_Conpe ttos

    2 moton ls a perrement Scles Pao40o Hon s hue


    Straleqy Jha imuglves q imiled time_iene
    mkeh'ny e Sales

    aomohon Gin_laublued a Scles Tomoon a r e


    oi dindigecd melhhd no subtle or mean?
    umbeg
    Ahe desiaad to be hdden Jn_any
    to Czecte
    eftect ma lærget audena oy

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