You are on page 1of 9

apo CoMTIMDoos AssESS MENIT kPuiyanka

TEST-1 lq13460I060
PART-A B-3es) B'sec
Distal Maneing pal 21to 203t
CACBttb
Digital Maakelinq s the Uge tha
tnternt Motcle d d .Jtad tf
en
avices,
KJevices, ocial
OLia Media , Baaih
Madia
gunis, and ether
ehannets to heach
each Consure
Consurma s
ome
maretingperti Considay digkal Marketirg
be an
ntnmly nw Lndeave that naquis
niw
any aabbroachirng Customeis and neuw
way pLindarsfandin
how Custonie kehave
Compaltd t kraditDnal Mauketng. dsateo
Few Qigital Maakefinq channuls
paiblis brJ
Baauch Engine Optimigatin (SEO)
Pay per elick
Ema L Maketing
Social Md ia Maukehn9
VideoAdrer tistng
Networh Maaheti
JKOUTo

ee
s Cormpanios hat 13160tobo
have eftectiva nlina Maukeh
Shrategs M
have an edge om. thos tPhat focus&
en Dint rateqies AT4AS

pnoloeoM
My mare accem millims f
to
Customes JSpa taaget
Enunt.. otth los
t Jbs money and l o eforts
Podua Malketnq usuls, ntont
Can marketa
maneras
d a194 htumbx
ftine mak ettngbns a peopla , linuhE suno}
d o
swhite Hat:
PnnkoocddBlack Hot uaut
Uxfuls well-wautfen uotaakng and Sneaky
Content
AeolinLcts.
* hatual links
gruisassu sGUbo
hidden tert
nand uldin9 2
SUt
lontant Gtratgy Mani pulatmon

On-ragt Ophirmanakien 9
Enretayant
J
JUm
sack inhs.

Keywetds
keywords th digetal Masketin9 au like
Connetto% that Connect Lhem to their audiene.
Keyuostds Teseasch helps yo taiqlt audience
t Geach anfind you hrough tha Commom
twetds nd Terms thy
Gpeak OT
Us.
91341bodbo
s PART BB.

a) Compae Conrast TadtHonal and Diftal


JMaukein9 t Doka D ale

Dlgital Marketn pilopuslJakib


Stmptr igiht Makeig is Lning digdal
Channils uch aswebsitos and cyocial tedia
asoos torMarkeingCormmunitation. j0
radittonal Ma1keingnsps 1amo)230
raditoral daakectingon tk otPe
hand tnvetres baditioal
S channu
Chahne ,, uha
uka biL an
bL
oauds and pintod
dledia e s TAmoi&
TraditionalMaketing VsDigtat Makeli ng.
Jraditonal dMaaketingmplias any
rorneton Gort
advertsing Compai on, lsed
or
s the
Companias Over heyeas
lor pLtbüzing the
hoducts and B2vice6,
yoLLsing Convenfipnal
Channels uk Yadiotetovi sion ntus paper
/ , etc
On th ether hand Digital Mashetng is the
Pxoes o4
prometng and Gellin9 the ompanys
pOduits and deruiteslyJUDiaub-
lsing Online
Onli nt a
Maaheting channils and tactics.
twhi baditiona Mauh eting is Otati,
whereas dhgilal Maskein9 is ynamic tn
natuue
191316Dt0bo 6
hTat
Lsad Conveson oma
1Q127160IDéD
oma paspect to
po
astey in distal
Mahetng an
Compaze to tadttonal Mashefing
d

secaust digutal Maukekng Shis Lsu


Mahefing
efing ii cala
dala- don
makettngand ads ae Shoun to dron

D Ydingto thà penple


this likes and inteYLss, and
hops u4hugeneating
gualifiad Leads
gualufied Leac
Customer engagumentretos
okuwun a b th intoa/t=
Ontin DY ustomer end a Ctpany Company vnava
dkftere
ifline ChannebwrS6 arudeva dttor
Customar the rat
rate
engagement
dd higher hh digital
ert9 sompared diaifa
to straditiona
bxa dhis ls secaux the Customey Mauhe
lan
derockly Viuw the oeduct dotails and har
12 ust P by a, cich th eae dital
Maketunq and th dont ned to Uiit the
CShouoADem OrtkeDmpony to get te cleta
the PPoduet J , b
whitt traditbnal Makekng
u los
tockr mora penaure, oligital Makefing a
2rpeNure acky )a
U3-716D1D60
BASIS FoR
CoMPARIs0N TRADITIONIAL DGITOL
MARKETInNG MARKETING.
Maaniung o i s refos to the T nplien the
akefng that lys may eftng taf prokuet
D adelional channtla ahd r i n c e s Mia

digital channals,
bpe Jmal medias hoY the
uch as the ntorne
oot hn PUapose Mahekng nartphone ad pthT
diqital medum.
ba Communieatto dig 292SVSs

C y n a m l c d a )

Natuae Gtatic30rYo

ConvrsiDn Sloo bulbOm paaafivey Jast


23poq

tngagement Kow R abComponaturely hugh


Smamp39
Rohuan on Cannot se Can be measurnd

in vestment measuued easiluya

weak inq Oot Po3stble Onc2 Can b perJon med


the ad ts placed anytumL. eren aftar thed
r9NOJ J0sch y ad is placcd
.bSTO olum u
ommuniCatton One wcy AOD- udmua
Jo hatommmunicaton u p Communieath

drulg bn
1a131160tObD
eLA
oaachengine
Componerts
Aleb Crauoer
also knoun s a 6eoich
O

pweb Crauoari
t
engh bet, web nabot, web Spiser play, an

eaxch engne ptmijation.


Lssential Tole tn

4 a oftoae omponent that


mainty ad
web,thanouon lbads
traversOs bn the
Over the internut
Cottect all th 2nformaion.
JYIJ DJOT

faatus CrauDtor
aspovhog rluded pagis
ctw2oveo

us sukogincduded pagisuo Jnamp.oprtt

Oouumentlypos
Tentoo
botanam 4roquen cy Qrawin
Craung NsmdaSVn

Oatabase.
dadabax is alpe f
bamnopy he easch bengine Where

on-aelational dalakau t h e plact


toTed. t has a lag
aage
all the
kh web intormailin
S O u C s . Come mostpopula

numbor wo Amazen Plalstie


areAmazon
Pla'tic
daiaba
Seasch engine
Gefvice and plunk
Saarch
1913-4boIDéD
*6ie the dafaba 4
he freshness the databay

Basch Intnface 9Jund


oeauch Tnterfacos is One t h e most
tmportant Com ponents g a c h engina t
CAn tntexfaCbetwen th lser and tho dalabau

Op2ratox suhredms pu
be Jorltu g
Phra eaiching
*
2400
an eatton
23J atne be0p lud

Kankin9 Algorithms:ddri) d aul nu


Jheranking algorithm is Ukd oy
o cga to ank iwgh pages QCcordirng o the

q boqle Learch a lgonithm


N0rOBetn rem
Location
dequcn cy and
ine
Anais
POudnu
pneu

JAOKDTIJt
elickthrough measUemont 9ADT bugrh
1131&oDbo
PART-C hb a cie
lav t
Onr page SEO factox
Contont e pag
page i what makas t
heContont o a
faSea1chresut
posafion l t
Cortnya
is thuus
lser Came to Gee and
ohat the
Seasch ngunA
2mportant to the
Lxremety
SEO
hom an
So, what is peod Content 2
au Cootent hos tuoo
Perapechve g00
demand
attributes. y00d Centent must Supply a
in kab malisopl pniA
and must bet
Tit Tag nbiuoplo pninna
TtHt taq au the econd. mast Lmporant
Can
On-paa factor jor 8Eo, ater Content you
Tead more fnomation. about+tte. tags heve
ORL
Along with Smaut nteonal linking SEDs
Should make u l that the atrgon hierachy4
tha given unbsit1 re{loctod in UeLls
his URL leauly skous tha hiema @hy
the nformaion on the page This rformafion
Used to determuna he le varnty f a given
Kua to
page by th Geach engints.
that the page
hierar chy
2eTaYChy the Qan daduct
enanes
but
likety doasn4 pertaui t histoy h genaral
Tather to that dd the histony e ideo gamu

this
This makas t an ieleak Candidat for Seanch
results to ideo am histoy.
be
Content fomafing The lontent Ghould
Can
Teada ble and Drgani4ed, you which
as
achiere tough aifterent usaysuch
Hichligh the impotant paxfs a paa
and italics epfron
ing bold, inclerline
Using
uitable font gi2a af
lecust
*Use a
A PX
Maintatn the Tequirtd 8pacLng
c
botoeen the paragraphs to make tha post
to raad.
Use Css to Craate &ections that bre
and mak
the Content nto manaqeable. parts
4 appealNg

You might also like