Jattn Sandeep Nuk fage No

YOUYA
C-23099 MCA -B ote

Assignmen No.3
QAgplcah ov of Data in Buins
Tnteligence:
Ln orau for data to reay be valuable toan
|organi2ationyou- need to be able to dis eovess
patttan's relahonsips witin that data
That s ohat data niina does Those conneton
oud inigts Canenable bten bwiness eisiong
Data íwi ug can alsoreduce mst,helpng you
to deteet fravd,eorS inconsis tenab
Hhat caa leadpot loss xptaton danaae
DCfent industies use data niing in diPscnt
Condexts:
Sowice Prvidons e Te Yst example of Data
BusisS Endeg Tnteliqne comes
from SOwie pruuides in th mobile pone
UHHHes industies.Molble ohone A utliHes
Companies USE daka nining Bualnes iekea
inteliqene to prtdict icoan' tthe tens uey
for wen a custoMes leaves Hrein conMpa
to get tir plhon/aas/ brpad band Fom anotta
porouiden Tey callec billing inforrahon ,cus tomws
sewius_iateiarHonswebsitea, visits otthe
Mticsto give eah custome a probalality
SCort then tasg et oPPes A incetivea to
Customes wiom y pMCeive to be
at wahen isk
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oBotail 8- Anoton example of Data mining

in Busiwss Tntelligenee comes Pororm the
retail sector hetau lors seqnt customs
into eceney freaneg
freqncy Monetuy (REm)
anups ) tanget Madetiny pomottons
to Hose dePornt
liHe bupsA
oiPPeet qroups A Cwton
custo
who spends litte bu ofen last did
so ecenty ll be handled di Cecently
to a customen who spent big but oy
one also Some Hme ago Tae forms
May tceive a layalty , opsell crss
oCfors was he latte may be
oPfud uM -boack deal
dead for intañce
.E- Commence s Peuhaps Soe oPthe os t
well known examples Data -ninina A
Analytcs
Man E- commece
Come fnomE-com Sites
Compndes uUse data
busiS iwtelliq nce to
iking
oPeCo3S sll & up sell though theis
sebsits o most faous of
uoseis oP Cousse amazon, who wse
Sopis ti catcd miniug kchniques to dhiue
iewed Hat product
dlso ikod Hais fnctionadity
" Supeumaskets Supenmankets proude
Onoe eranole of
example
qood Data ninag
busiwwss iaea iutelligene in acttoy .t
fawmously Supenmaett Tayaty Caxt prqraM
driven nosty if notot salely
solely
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by He deslire togethe Comprehensive data

aoout CwstomoHS
On noBab le cemt example of tis wes
US gelailien tceat As pas af
Tts Data nining pmaraMme Hae eompay
devlaped nde o ortdict if Haer shoppoy
wne ey to be preanaut By
by lookius

slapplg
l u Hauaut
basket they cold spot cwstoMIHS
wbe uly promo
to bebttons
expuctng
Por n&ppies Coton woo So on

Prine Aqencies 3-The se oP Data

Business Tade Uiq ene is not solel
eSBUed for corporauke applicetion A His
IS shoun ow ia eXample
Beuond Corporae appicationd , cnne
preuenHon agencies USe
mining to spat trend acrossysterious
dala helping uoith evetns ro w
to
palice ManpaeH
who to
wich banden cossins
intelli aenee to take
Countee terrorism actvi Hes
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Q.2 Explain in Deteil KDD process

Hhe non tivial extoacon oP

iMplicit preuiowsly unkoown
Uselel knowledae Fromn daa' knoeleddda
fromdata
Discovy ofatabase (kDD) is o
multtstep pocess oP inding wsefeul
inomatt on patteens
pateAns in data oile
data ini ng Sis o ne of tthe step in
KOD of ulmg algoritims foY extractong
extr ctions
patten
Evaluaion
Knoaslzdge
Data Mi ning
Patteuy
Trans formation

epro cessig Trransfonmed

data
Seleiou prepoessed
tdota
Tasge
1 dota
Dau
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Steps of
o KDD
0 Selecton Data Extraetion - obtednineg Data

data
from hteogeno us dat SoWHCes
dhaalbases
waeOUses, cwoTd
wor ld wid
wid web 0
infonation positoes
noisy (vaane in
Datel Meased
cleanmg Tneoaplete
vasliable)
iacosis tent data to becleaned ussiueg
data ay be iqnored oY predico
emorness OAata be deleted oYY
Conmec ted

C hransfomatiou g- Data Tntegration combines

data fom nulHple Soutces into Co hortnt
StoreData Cen loe encode n ComnOn fo rMats
normalized educed,

(A) Data Ming:- Appy alaoritths to transfonmed

data On exaet patn
5) Patton Tuteupretalion/Evaluaou 3
Pattcun evaluatton - Evaluate the ies es tiugns
of csultig patteens applyot discouen ed
itoestingns
pattns
Measwe to filteu
knouwledqe -lPresent the mined
knowledae visualizaion tecnigues Can
lbe
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Major Steps of kDD proces

Selection : oObtin data from
3owtCes.
Processlne . Cleanse data
Trans fonmaion Conv eat to common Pormat
Transom to Fosmat
new
Deda nnng :Obtaçn desised beslts
Tuteupnetthon/Evaluaton g Present es
to i n meaningfu mann .
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Q.3nke Short note

4) Data Processl na - Data in its ras form
is wot Wsefu to Organizaion Date
processiug He mehabd of collecthg
aw
k translattng it iwto ws abe nfo.
is wuoly penfoed
pncess by a team af data scienis
sBep-by-step
data enaeeeas ia an Organuzai on .The
awdata is collected, ei lteed Sorted
pocessed,analyzed, stored
in a
then presented
eadabte fonmat
Data
processlnsg is
to create bee
eSsentiad for orqanization
busines shra teaies &
|ncoease Huin competatiue elge Sy Conwetno
he d ata into 7eadabe for orqanizahous
to creale bete busnesS
ncoease Compethue edac Byfomat
ConuesHna the olata into readable
ilce agaph,
a chests
Hhrouahout Hhe documnts,
Oraani2etton employees
Can Undersfand
dlata
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2)) Data leaningi- Data cleanina isis a cYua

process data
inng
important pat in the bu ldin of
Cusies
mode
an

pata cleaning Can be geaq anded os tee

process needod
needod bt
but eyeuone often Aaglect
neglect
is e mainSSUe
qya ty inormaton ManaaenMent Data
qualiba poblem
inlorniatiou sysBens Tuese probley ase
solved by data cleanin Data cleaning
is ixing ineorrec,corrupted
in corretty fornated, dup licate o
data coittn a detasetT
datais incomecty fornmatted,dup i cate ,
ae Unreolible
COrect wen
Combluing ltple dta sowres t
manypportuniHes for data to b
olupliaated or nislabeled
 Sae he
ast eductian
ata atten belore data
olbtoieo the mean Tuat
inn dat fronresutbtained
not does
reducton Data
auaticol
h inypnued pmcesS
is dataina
e of deta e
cihs dtaBy aanad Hae o
y Maitednine
e a by
Valune
amudh
eYiqinad volue he
redice
oprcess
tot Datareduction
is
a otduciney wilo de
eqny
of tecuniqus
ducthou Data Redueion
8- RData 3)
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