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Computers in Human Behavior 46 (2015) 139–148

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Computers in Human Behavior


journal homepage: www.elsevier.com/locate/comphumbeh

Satisfaction and continuous use intention of e-learning service


in Brazilian public organizations
Fernando Antonio de Melo Pereira a,⇑, Anatália Saraiva Martins Ramos b, Maria Aparecida Gouvêa a,
Marconi Freitas da Costa a
a
Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo FEA/USP, Av. Prof. Luciano Gualberto, 908, Bl. C, FEA1, Cidade Universitária, São Paulo,
SP 05508-900, Brazil
b
Universidade Federal do Rio Grande do Norte - UFRN, Av. Sen. Salgado Filho, 3000, Lagoa Nova, Centro de Ciências Sociais Aplicadas, Anexo dos Professores, piso 3, sala 9, Natal, RN
59078-970, Brazil

a r t i c l e i n f o a b s t r a c t

Article history: The aim of this paper is to investigate the constructs of Technology Readiness Index (TRI) and the Decom-
Available online 28 January 2015 posed Expectancy Disconfirmation Theory (DEDT) as determinants of satisfaction and continuous use
intention in e-learning services applied in public organizations. The research was conducted by online
Keywords: survey in a sample of 343 employees of two public organizations in Brazil who have had e-learning
E-learning experience. The results showed that quality, quality disconfirmation, value and value disconfirmation
Technology Readiness Index positively impact on satisfaction, as well as disconfirmation usability, innovativeness and optimism. Like-
Expectancy Disconfirmation Theory
wise, satisfaction proved to be decisive for the purpose of continuous use intention. In addition, techno-
Satisfaction
Continuance intention
logical readiness and performance are strongly related. The main contribution of this study is the delivery
of an assessment tool for performance oriented to training courses at distance and applied in public
organizations.
Ó 2015 Elsevier Ltd. All rights reserved.

1. Introduction Harfoushi & Obiedat, 2011; Lankton & McKnight, 2006; Liao,
Chuang, Yu, Lai, & Hong, 2011).
The expansion of the Internet has contributed in popularizing However, few studies focus on the evaluation of online training
various virtual platforms implemented in electronic services. One for employees of public organizations (Erdogmus & Esen, 2011;
such these services, is e-learning. Kaplan and Leiserson (2012) Gelderman, Ghijsen, & Diemen, 2011; Hess, 2012; Langford &
introduce the concept of e-learning used by American Society for Seaborne, 2008; Lin & Hsieh, 2007; Rhee, Verma, Plaschka, &
Training and Development’s as a broad set of applications and pro- Kickul, 2007). Under Brazilian studies, the pattern is repeated,
cesses, such as web based learning, using virtual learning environ- and there are few studies using this approach (Klering &
ments (VLE). This definition is shared by others authors who Schroeder, 2011; Riss & Grohmann, 2011).
research the topic (Derouin, Fritzsche, & Salas, 2004; Klering & In Brazil, the increasing of distance courses has shown to be sig-
Schroeder, 2011; Nicholson, 2007). nificant since the year 2000. From 2000 to 2009, the number of dis-
The e-learning finds applications in several areas, including dis- tance courses rose from 13 to 844. It is estimated that there is
tance education for primary and higher education, corporate train- involvement of more than three million users (Abraead, 2008).
ing and training for government employees. Several models have One of the causes for this increase was the institutionalization of
been shown to be able to measure the satisfaction and continuous the National Policy on Staff Development, established by Decree
use intention of e-learning services. These aspects are essentials to 5707 to February 23, 2006 (Brasília, 2006), which emphasizes dis-
determine the success of e-learning (Bolliger & Martindale, 2004; tance learning with the use of VLEs for government employees.
Chiu, Hsu, Sun, Lin, & Sun, 2005; Duque & Weeks, 2010; Among the theoretical models that assess the users’ perspective
on distance learning courses, two of them have the potential to be
applied in public organizations. One is the Technology Readiness
⇑ Corresponding author. Tel.: +55 11948435185/8499545953.
Index (TRI), developed by Parasuraman (2000) and, the Decom-
E-mail addresses: fernandopcmm@gmail.com, fernandopcmm@usp.br
(F.A.M. Pereira), anataliaramos@gmail.com (A.S.M. Ramos), magouvea@usp.br
posed Expectancy Disconfirmation Theory (DEDT), developed by
(M.A. Gouvêa), marconi_costa@hotmail.com (M.F. da Costa). Chiu et al. (2005). TRI consists of a tool that checks pre-disposition

http://dx.doi.org/10.1016/j.chb.2015.01.016
0747-5632/Ó 2015 Elsevier Ltd. All rights reserved.
140 F.A.M. Pereira et al. / Computers in Human Behavior 46 (2015) 139–148

to use certain technology (Parasuraman, 2000; Ling & Moi, 2007; expectation disconfirmation (Liao et al., 2011; Roca, Chiu, &
Erdogmus & Esen, 2011; Lai, 2008; Summak, Baglibel, & Martínez, 2006). In the model adapted to e-learning services, titled
Samancioglu, 2010). The DEDT assesses the expectations and per- DEDT (Chiu et al., 2005), disconfirmation can influence the imme-
formance, in context of e-learning, being created specifically for diate satisfaction of the user. The disconfirmation is the degree to
this technology (Chiu, Wang, Shih, & Fan, 2011; Chiu et al., 2005; which performance meets or not the individual expectations (Liao,
Kim, Trimi, Park, & Rhee, 2012; Liao et al., 2011). Such models Chen, & Yen, 2007; Oliver & Swan, 1989).
allow the user to assess their own performance in the use of VLE, A series of previous studies confirms the predictive ability of
and encourage public employees to use technological tools of stra- EDT in the context of continuance intention in technology-based
tegic potential, contributing to increased productivity and modern- services (Chou, Min, Chang, & Lin, 2010; Liao et al., 2011; Chou,
ization of public organizations (Langford & Seaborne, 2008; Pereira, Lin, Chung, & Tsai, 2012). Noteworthy is the use of EDT in the con-
Ramos, Andrade, & Oliveira, 2011; Pereira, Ramos, & Chagas, 2011; text of user loyalty, in relation to online tourism services (Serenko
Saha, Nath, & Sangari, 2010). & Stach, 2009), evaluation of benefits brought by an integrated
The objective of the research is to identify factors that influence management model (Estevez, 2005), user satisfaction in online
satisfaction and continuous use intention of e-learning services. bank services (Bhattacherjee, 2001a), consumer satisfaction in e-
Additionally, a theoretical model through structural equation mod- commerce channel (Devaraj, Fan, & Kohli, 2002), among others.
eling that measures satisfaction and continuous use intention of e- The individual’s satisfaction with the product or service is the con-
learning services in Brazil will be validated. The theoretical model dition for repurchase. This in turn, is related to the degree of the
that will support this research uses TRI and DEDT together, being expectations that the individual has, at the beginning of the
unprecedented in the literature. The main hypothesis of the study consumption process. Thus, the expectation is configured as an
is that there are significant relationships between performance in additional determinant of satisfaction (Bhattacherjee, 2001a;
e-learning course and satisfaction with it and between satisfaction Paechter, Maier, & Macher, 2010). Table 2 presents studies on this
and continuous use intention of this kind of service. topic with applications in e-learning.
The presence of e-learning in public organizations is important
to show the need for continued development of employees, dis-
semination and management of training activities, rationalization 2.3. E-learning in public organizations
and effectiveness of spending on training, adequacy of skills of
employees to goals of institutions and improvement in services Access to web-based learning has become a key factor in retain-
for citizens (Brasília, 2006; Saha et al., 2010). Through the use of ing quality to public sector employees (Langford & Seaborne,
theoretical model such as TRI and DEDT it is possible to verify if 2008). The e-learning when inserted in public organizations con-
the users take advantage of the potential technological and the tributes to be a vehicle to meet organizational objectives, to
actual performance in the courses offered, increasing productivity encourage the use of new technologies and to improve the service
and reducing public spending. provided to citizens (Langford & Seaborne, 2008; Saha et al., 2010).
The TRI has been used as a measure of scale of technological
readiness, including studies about e-learning (Lai, 2008; Ling &
2. Literature review
Moi, 2007; Rhee et al., 2007; Summak et al., 2010). Studies in Bra-
zilian public organizations such has contributed to enlarge the TRI
This topic addresses the theories that underpin research model
applications in the context of e-learning. Likewise, the model EDT
and hypothesis: the TRI and DEDT. Considerations about the pres-
has demonstrated efficacy in evaluating systems on the internet
ence of e-learning in Brazilian public organizations are also made.
and consequently in VLEs (Chiu et al., 2005, 2011). The EDT model
also demonstrates utility when applied to public organizations
2.1. Technology Readiness Index (TRI) under the perception of citizens about government performance
(Gregg, 2006; Oliver, 2009).
Developed by Parasuraman (2000), TRI serves as an instrument Several researches and proposals adapted for new models pre-
to measure consumer technology readiness, therefore, is the provi- sented an approach that related the constructs or combined tested
sion that the consumer has to use certain technology (Hu, Kuo, & models, as in the study to Erdogmus and Esen (2011), joining Tech-
Lin, 2010; Richey & Autry, 2009). This theory was developed in nology Acceptance Model (TAM) and TRI, Roca et al. (2006) and Lin
order to verify the behavior of consumers facing technology-based (2011), using EDT and TAM, Liao et al. (2007), using EDT and The-
services (Summak et al., 2010). However, the TRI was being applied ory of Planned Behavior (TPB), among others. However, EDT and
in different organizational contexts, such as in public organizations TRI have no applications together in the context of e-learning in
and technology services in education (Rhee et al., 2007). public organizations.
The original scale developed by Parasuraman (2000) consists of As causes of the lack of studies using the fusion of TRI and DEDT,
36 items, divided into four constructs. In the context of e-learning, the main one is the focus on the adoption and acceptance of e-
TRI has been gaining ground, especially by its scope, have con- learning, being more appropriate when applied to education
structs that seek to understand possible resistance to the use of (Akbar, 2013; Alwahaishi & Snášel, 2013; Kocaleva, Stojanovic, &
technologies by different classes of users (Ismail, Azizan, & Zdravev, 2014; Marques, Villate, & Carvalho, 2011). Theoretical
Azman, 2011; Rhee et al., 2007). In Table 1 some studies that apply models such as TAM, UTAUT and IDT focuses on acceptance/rejec-
the TRI in the context of e-learning are summarized. tion of new technologies (Hsu, 2012; Oye, Iahad, & Nor, 2012; Tan,
2013). The focus of this study is the satisfaction and continuous use
2.2. Decomposed Expectancy Disconfirmation Theory (DEDT) intention, from antecedents linked to the use of VLE. The scarcity of
e-learning services evaluation that is focused on satisfaction and
The DEDT was conceived from the Expectancy Disconfirmation continuous use intention is also due to lack of applications in pub-
Theory (EDT), (Oliver, 1980). The EDT was originally developed lic organizations. Other difficulties in adapting TRI and DEDT
from models of cognitive perceptions of consumers before pur- together consists of the increased complexity of the model to be
chase and consequences of initial perceptions influencing the reuse tested, requiring the use of statistical methods for validating scale,
or disuse of the product or service. It is a model of consumer specification research and the use of 2nd order factors (Kline, 2005;
behavior where customer satisfaction is co-determined by the Maroco, 2010).
F.A.M. Pereira et al. / Computers in Human Behavior 46 (2015) 139–148 141

Table 1
Synthesis of e-learning studies that approach the TRI.

Author (s) Type Techniques Constructs


Summak et al. (2010) Replication Test t and ANOVA Optimism, innovativeness, discomfort and insecurity
Erdogmus and Esen (2011) Adaptation Exploratory factor analysis Optimism, innovativeness, discomfort, insecurity, usability and usefulness
Rhee et al. (2007) Replication Exploratory factor analysis Optimism, innovativeness, discomfort and insecurity
Hu et al. (2010) Adaptation Confirmatory factor analysis and Optimism, innovativeness, discomfort, insecurity, quality and competence
structural equation modeling
Lai (2008) Replication Test t and ANOVA Optimism, innovativeness, discomfort and insecurity
Ling and Moi (2007) Replication Kruskal–Wallis Optimism, innovativeness, discomfort and insecurity

Table 2
Synthesis of e-learning studies that approach the DEDT.

Author (s) Type Techniques Constructs


Chiu et al. (2011) Adaptation Confirmatory factor analysis and structural equation modeling Social interaction, quality, value, self-efficacy
Lin (2011) Adaptation Confirmatory factor analysis and structural equation modeling Usability, usability disconfirmation and attitude
Hung and Cho (2008) Adaptation Exploratory factor analysis and multiple linear regression Usability, quality, self-efficacy, compatibility and
perceived performance
Chou et al. (2012) Adaptation Structural equation modeling Identidade Percebida e Performance Esperada
Liao et al. (2007) Adaptation Confirmatory factor analysis and structural equation modeling Usability, usability disconfirmation, attitude and
subjective norms
Chou et al. (2010) Replication Multiple linear regression Quality, usability and value
Cheung and Lee (2011) Replication Structural equation modeling Quality, VLE technical attributes
Lee (2010) Adaptation Exploratory factor analysis, ANOVA and Structural equation modeling Quality, usability, usefulness and subjective norms
Paechter et al. (2010) Adaptation Multiple linear regression Behavioral intentions and quality
Roca et al. (2006) Adaptation Confirmatory factor analysis Quality, usability, usefulness and attitude
Chiu et al. (2005) New model Confirmatory factor analysis and Structural equation modeling Quality, quality disconfirmation, Usability, usability
disconfirmation, value, value disconfirmation

E-learning services in public organizations demonstrate unique H1: Optimism is positively associated with user’s technology
features compared to other organizations, the focus is not in the readiness.
adoption or acceptance of a particular technology, but on user sat- H2: Innovativeness is positively associated with user’s technol-
isfaction as a result of high performance and the employee’s will- ogy readiness.
ingness to use technology. The DEDT being a model designed H3: Discomfort is negatively associated with user’s technology
specifically for e-learning, enables higher level of understanding readiness.
of the performance, by investigating their symptoms. The perfor- H4: Insecurity is negatively associated with user’s technology
mance justifies the use of public expenditures for completion of readiness.
the course. The TRI has great applicability in evaluating new tech-
nologies in public, to include in its scope constructs reverse order. Optimism refers to a positive view of technology, with focus on
Resistance to changes in the public sector tends to be higher due to benefits of it, which brings a sense of control, flexibility and effi-
greater stability of staff in the office, creating barriers in the use of ciency (Lai, 2008; Parasuraman, 2000; Richey & Autry, 2009). The
new technologies. Another reason is that the courses offered are innovativeness dimension gives an idea of an individual who
free participation, therefore, readiness is the key for the user to believes to be a thought leader and to be in the vanguard of trying
have desire to take the courses. new products and have new experiences based on technology. This
vision exacerbates the trend of pioneering the use of technology, as
2.4. Hypotheses and research model a motivational behavior (Lin, 2007; Hu et al., 2010; Lai, 2008;
Summak et al., 2010). Discomfort refers to the perception of loss
The hypotheses selected for the composition of the components of technology control and sense of loss of autonomy in the face
of the survey were based on Oliver (1980), Parasuraman (2000), of technologies to be used in the organizational environment. It
Bhattacherjee (2001b), Chiu et al. (2005), Erdogmus and Esen can also be characterized as a lack of confidence in using new tech-
(2011), among others. The constructs that are part of the model nologies (Parasuraman, 2000; Lin & Hsieh, 2007; Rhee et al., 2007).
DEDT are evaluated from two post-usage factors called perceived The insecurity relates to skepticism and other cultural and psycho-
performance and expectancy disconfirmation. According to EDT, logical barriers that prevent the user to enable the use of certain
disconfirmation is determined by the combination of the expecta- technology. It differs from discomfort because it focuses on specific
tion and perceived performance (Chiu et al., 2005; Oliver, 1980). aspects of technology transactions (Lin, 2007; Lai, 2008; Ling &
The expectations could be positively disconfirmed, when perceived Moi, 2007).
performance exceeds expectations. As from the disconfirmatory
level, the users form a feeling of satisfaction or dissatisfaction. Sev- H5A: Quality is positively associated with perceived
eral studies have indicated that the disconfirmatory constructs performance.
have significant effects attributed to satisfaction (Bhattacherjee, H5B: Quality disconfirmation is positively associated with per-
2001b; Terzis, Moridis, & Economides, 2013). ceived performance.
The constructs that make up the TRI, act as drivers of technolog- H6A: Usability is positively associated with perceived
ical readiness in relation to use of e-learning services. Two of them performance.
have positive relationship with satisfaction: optimism and innova- H6B: Usability disconfirmation is positively associated with per-
tiveness, and two others are inversely related to the satisfaction: ceived performance.
discomfort and insecurity. H7A: Value is positively associated with perceived performance.
142 F.A.M. Pereira et al. / Computers in Human Behavior 46 (2015) 139–148

H7B: Value disconfirmation is positively associated with performances, tend to trust more in technology use (Erdogmus &
perceived performance. Esen, 2011; Ismail et al., 2011; Rhee et al., 2007). As there are no
studies that consider performance and predisposition together,
Because it is a large, multi-faceted and widely discussed con- the relationship between these two constructs (H8) is formed by
cept, the quality in this study is composed of items that measures a double arrow, indicating a possible correlation. In surveys con-
only aspects of user’s performance in e-learning services, as ducted, it was found that the level of willingness of individuals
described in DEDT model. This specific approach allows identify to adopt new technologies contributes to the analysis of factors
more deepening the user experience in VLE. The quality involves that determine the satisfaction of e-learning service users (Lin &
variables related to response time, relevance, accuracy and com- Hsieh, 2007; Marks, Sibley, & Arbaugh, 2005; Ismail et al., 2011).
pleteness of the information generated by VLE. The quality applied In relation to performance, to develop constructs which could mea-
in studies of e-learning denotes the importance of having a VLE sure it in terms of usability, value or system quality, several studies
that meets the quality requirements that the user expects to get have reshaped the perceived performance to define it as a contrib-
(Cheung & Lee, 2011; Paechter et al., 2010). Usability involves fac- uting factor to the satisfaction (Chiu et al., 2005; Davis, 1989;
tors such as ease of use, familiarity with technology and attitude Siritongthaworn & Krairit, 2006; Spreng, Mackenzie, & Olshavsky,
toward the use of computer systems. The usability also is used in 1996).
model TAM and SERVQUAL to determine if performance is satisfac- Satisfaction is an individual feeling of pleasure resulting from
tory through the ease of use (Devaraj et al., 2002). Usability can be the comparison of perceived performance relative to expectations
seen, for example, as the degree a person believes that using a VLE (Chiu et al., 2005). Oliver (1980) theorizes that satisfaction is pos-
will be free of effort (Lin, 2011; Premkumar & Bhattacherjee, 2008). itively associated with a future intention. Liao et al. (2011) state
The value is an abstract concept that refers to the mode of conduct, that satisfaction with a product or service is the main motivation
personal preference or position forward the technology offered. for its continued use. There are numerous studies in the literature
Birou (1976) seeks to define value as the ability a person has to sat- that establish the link between satisfaction and continuous use
isfy a desire, a need, or a human aspiration. Researchers suggest intention of an e-learning service (Cheung & Lee, 2011; Liaw,
that high levels of value lead to high user satisfaction (Bojanic, 2008; Lin & Hsieh, 2007; Riss & Grohmann, 2011). For this study,
1996; Chou et al., 2010). the effects between constructs of e-learning are presented in Fig. 1.

H8: Technology readiness and perceived performance influence 3. Methodological procedures


each other (they are interrelated).
H9: Technology readiness is positively associated with user This topic presents details about the sampling method, the
satisfaction. instrument of data collection and the statistical techniques applied
H10: Perceived performance is positively associated with user in data analysis.
satisfaction.
H11: Satisfaction is positively associated with continuous use 3.1. Sample
intention.
The study focuses on employees of two public organizations in
Users who have high TRI require more technical support the state of Rio Grande do Norte, located in Northeastern Brazil.
(Parasuraman, 2000). The users that have greater understanding They are the Universidade Federal do Rio Grande do Norte (UFRN)
and appreciation of technology have a greater chance of obtaining and the Ministério Público do Rio Grande do Norte (MPRN). The
a satisfactory performance. In the same way, individuals with high services of e-learning focus of this study are based on a system

Fig. 1. Research model.


F.A.M. Pereira et al. / Computers in Human Behavior 46 (2015) 139–148 143

of synchronous and asynchronous learning via the web. Factors questions (Iraossi, 2006; Pereira, Ramos, & Chagas, 2011). After ini-
were observed for the units of analysis so that they could integrate tial release, a pilot study was applied with 30 employees of both
a homogeneous sample. Firstly, organizations operate in the same organizations. The objective of the pilot study was to obtain addi-
geographic boundary. Secondly, there are a significant number of tional feedback on the survey instrument and fix important aspects
employees of both organizations acting in distance courses as orga- in the composition of questionnaires, defined by Hair, Babin,
nizational training with use of VLEs to support. Furthermore, in Money, and Samouel (2010), such as: clear and simple language,
each unit of analysis, respondents in the sample attended at least brevity in questions, avoid ambiguities, avoid use of multiple ques-
one training course distance. tions and ultimately avoid bias position. It was included a support
Data collection was conducted in February 2013. Of the 3202 presentation text containing clear instructions on how to answer
employees of UFRN, 273 completed the questionnaire and were the questions as recommended by Hair et al. (2010) and indication
valid for the composition of the study, while in MPRN, of 816 serv- of gifts by lottery. With permission granted, the survey was sent to
ers, 70 valid responses were computed. An assessment of crossed the e-mails to the target population.
loads and sample calculation for each proportional stratum
allowed the analysis of the samples together (Fragoso, Recuero, &
Amaral, 2012; Yin, 2005). Thus, the research sample corresponds 3.3. Data analysis
to 343 cases.
For the sample composition the criteria of statistical power and This study uses a strategy two-step of structural equation mod-
size of explanatory effects of the independent variables on the eling (SEM), using the method of maximum likelihood (ML), oper-
dependent variables were considered. The statistical power is ationalized in software Analysis of Moment Structures (AMOS v.
indispensable for the evaluation of statistical power decisions 18). The first step is a confirmatory factor analysis (CFA) and sec-
and to design trials (Mayr, Erdfelder, Buchner, & Faul, 2007). The ond step is the analysis of structural equations. The sample with
power of a statistical test helps to avoid probability errors which the use of ML should be between 150 and 400 observations and
lead to falsely accept research hypotheses (Faul, Erdfelder, Lang, has more than 200 observations, meeting the specifications sug-
& Buchner, 2007; Prajapati, Dunne, & Armstrong, 2010). gested by Hair et al. (2009). Thus, it allows the estimates are closer
Hair, Anderson, Taham, and Black (2009) suggest a statistical to the value of the population parameter (Joreskog & Sorbom,
power of 0.95 as great, and the effect size at 0.15 as average, 2003).
being the most usual configuration. The software G⁄Power v. The assumptions that are determinant for analysis were veri-
3.1.5 was used to calculate the minimum sample size required fied. First, the multivariate normality of the variables was con-
and to generate outcomes after sample collection. The G⁄Power firmed by calculating the skewness (sk) and kurtosis (ku). The
has been designed as a general program of power analysis for sta- variables have normal distribution, possessing sk < 3 and ku < 10.
tistical tests commonly used in science social researches (Faul Moreover, as the values are close to zero, it can be concluded that
et al., 2007). Using an average effect of 0.15 a statistical power the normality assumption is reasonable (Teo, 2010b). Also the Var-
of 0.999 was obtained. On sensitivity exam an effect size of iance Inflation Factors (VIF) test was performed to verify that the
0.07 was detected. The sample size also considered suitability constructs were not highly correlated. The indices obtained in
for application of multivariate analysis by covariance. The sample the variables ranged between 1.00 and 2.14, thus, confirming the
is adequate to have 13 observations per manifest variable. It’s absence of multicollinearity (Teo, 2010b).
recommended between 10 and 15 observations by Maroco Estimates of calculation for use of SEM in AMOS Graphics were
(2010) and Hair et al. (2009). accepted, confirming linearity of the model. Similarly, the soft-
We also analyzed the influence of common method variance ware configuration confirmed the assumption of covariance non-
(CMV). It is widely accepted among theorists and researchers that zero in the endogenous variables (Maroco, 2010). The constructs
relationships among variables measured with the same method of first order and dependent variables were measured with three
can be distorted and inflated due to effect of CMV (Lai, Li, & manifest variables each one, confirming the existence of multiple
Leung, 2013). It’s used a procedure recommended by Podsakoff, indicators (Hair et al., 2009; Joreskog & Sorbom, 2003; Mulaik
MacKenzie, Lee, and Podsakoff (2003) for identification and evalu- et al., 1989).
ation the CMV, called single-method-factor approach, being the It was used exploratory factor analysis to refine the research
procedure with more advantages compared to others and that have model before the start of SEM in two steps. This process according
been frequently used in the literature. The results indicated low to Maroco (2010), called specification search, has a combination of
influence of CMV (below 0.4), showing that the parameter esti- simplicity (parsimony) and goodness of fit (Lee, 2010; Maroco,
mates suffer low influence of noise. 2010; Rhee et al., 2007; Siritongthaworn & Krairit, 2006). In the
The sample is stratified in two groups, with high statistical application of exploratory factor analysis, it was used the method
power and meets the recommendations in use of SEM. Further- of principal components with orthogonal rotation, as suggested
more, each stratum is proportional to the population size and, by Hair et al. (2009). The tests Bartlett Sphericity and Kayser–
the demographic profiles are similar to each other. Thus, there Meyer–Olkin (KMO) were performed to test the overall signifi-
are evidences that the sample is representative. cance of all correlations identified and adequacy of the sample
respectively. The KMO test obtained was 0.930, being considered
3.2. Questionnaire suitable for factor analysis. The significance test of Bartlett Spheric-
ity was 0.000, indicating significant correlations between the
The questionnaire was applied in the form of online survey and variables.
the answers have been recorded completely. The elimination of In inspection of the correlation matrix, the assumptions were
observations was adopted to avoid the presence of missing values assessed as suggested by Kline (2005), indicating variables that
and bias data. The survey instrument consists of 45 closed ques- best fit the data and contribute significantly in the explanatory
tions with 10 points metric scale, ranging from 1 – less agreement, power of the model. It was considered the correlations index,
of 10 – highest agreement assertive, plus five questions dedicated anti-image, communality, factor loadings and identification of
to the sample profile. cross load. In the evaluation of assumptions, from 39 variables,
A pretest was conducted with seven managers of both organiza- 13 were disallowed in one or more tests and were excluded from
tions in order to avoid biases, fix bugs and to add or modify the research model (Hair et al., 2009).
144 F.A.M. Pereira et al. / Computers in Human Behavior 46 (2015) 139–148

4. Findings distance course brings me a feeling of following a trend – showed


low factor loading (0.49) and was excluded from the model. Corre-
In this topic, the main results that contribute to fulfill the objec- lations and factor loadings of the 26 variables that are contained in
tives of research are highlighted. Firstly, sample profile is pre- the measurement model are listed in Table 3.
sented. After, the SEM is divided in two steps: measurement After performing the first adjustment, the goodness of fit of fac-
model and structural model. torial model was made according to the goodness of fit indices or
modification indices, as recommended by Maroco (2010), Hair
et al. (2009), Kline (2005) and Joreskog and Sorbom (2003). Thus,
4.1. Sample profile
the indices were calculated for the measurement model set,
featuring: X2/df = 1.160; TLI = 0.861; CFI = 0.883; NFI = 0.853;
The survey sample shows that the workforce required in both
PCFI = 0.747; PNFI = 0.722; RMSEA = 0.099; ECVI = 3.965 e MEC-
organizations is predominantly composed of operational positions,
VI = 4.006. The indices with their respective reference values dem-
but presents a significant portion (over 25%) of strategic levels. It
onstrate adequate goodness of fit.
was concluded that there is predominance of female respondents,
To validate the measurement model, three types of validity
aged between 18 and 25 years old, single, college-educated incom-
were examined: factorial validity, convergent validity and discrim-
plete and family income between R$ 670 and R$ 1.920, that corre-
inant validity. Factorial validity was confirmed with factor load-
sponding approximately to €240 and €720.
ings, being above 0.5 for variables accepted in measurement
To identify possible differences in opinions by internal groups in
model, as suggested by Hair et al. (2009). For convergent validity,
organizations comparisons of means were performed of the depen-
it was used the average variance extracted (AVE) and composite
dent variables of satisfaction and continuous use intention along
reliability (CR) as suggested by Maroco (2010) and Kline (2005).
demographic variables. The results of the tests showed no signifi-
The AVE results for each construct exceed 0.5 and CR exceeds the
cant differences in averages by demographic variables.
minimum of 0.7, confirming convergent validity. For discriminant
validity, the square of the correlations was compared with the
4.2. Measurement model results of AVE. For values of AVE not above the square of correla-
tions, the validity was confirmed, according to the method of
Firstly, the Square Distance of Malahanobis (D2) was performed Fornell and Larcker (1981).
to remove outliers, predicting exclusion of observations with the
higher rates, beyond addition of correlations between errors of 4.3. Structural model
the variables, which substantially improves the model estimates
(Kline, 2005; Maroco, 2010). Also an adjustment from the analysis This sub-topic is related to the second step of SEM, which pre-
of the factor loadings was made. The variable EDTV3 – Perform a sents the structural model as the product of this research. The

Table 3
Variables of measurement model.

Cód. Variable Corr. Factor loadings


Perceived optimism AVE = 0.574 CR = 0.801 Alpha = 0.808
TROT2 New technologies offered in the courses are convenient to use 0.591 0.65
TROT3 I like to study by computer 0.586 0.70
TROT4 Perform distance courses is mentally stimulating 0.667 0.65
Perceived innovativeness AVE = 0.569 CR = 0.867 Alpha = 0.889
TRIN1 In the workplace, I keep more updated than others in relation to technology 0.679 0.58
TRIN2 In general, I am one of the first at workplace to want to participate in the courses offered 0.554 0.60
TRIN3 Normally, I find new features in the technologies used during the courses 0.675 0.73
TRIN4 I appreciate the challenge of finding new ways of learning using technology 0.678 0.79
TRIN5 I have fewer problems than co-workers to learn using technology 0.679 0.66
Perceived quality AVE = 0.622 CR = 0.866 Alpha = 0.866
EDTQ1 The layout and interface of the VLE are friendly 0.693 0.61
EDTQ2 I find it easy to navigate by the VLE used in the course 0.777 0.69
EDTQ3 I feel comfortable using an e-learning service in virtual platform 0.740 0.84
EDTQ4 The VLE offers complete information to users 0.629 0.66
Perceived value AVE = 0.947 CR = 0.754 Alpha = 0.866
EDTV1 Perform a distance course brings me a sense of accomplishment 0.811 0.55
EDTV2 Perform a distance course brings me a feeling of supplying my needs 0.733 0.65
EDTV4 Perform a distance course brings me a sense of feeling smart 0.736 0.57
Quality disconfirmation AVE = 0.584 CR = 0.806 Alpha = 0.825
EDTQ1Dis The layout and interface of the VLE are friendly (was what I expected) 0.628 0.61
EDTQ3Dis I feel comfortable using an e-learning service in virtual platform (was what I expected) 0.740 0.79
EDTQ4Dis The VLE offers complete information to users (was what I expected) 0.749 0.62
Usability disconfirmation AVE = 0.533 CR = 0.819 Alpha = 0.892
EDTU1Dis Learning to work with a VLE is easy for me (was what I expected) 0.694 0.63
EDTU2Dis It’s easy for me become skillful in the use of VLE (was what I expected) 0.739 0.55
EDTU3Dis The resources and activities offered by course are compatible with the way I learn (was what I expected) 0.721 0.66
EDTU4Dis The tools used in the courses are satisfactory (was what I expected) 0.794 0.72
Value disconfirmation AVE = 0.519 CR = 0.810 Alpha = 0.825
EDTV1Dis Perform a distance course brings me a sense of accomplishment (was what I expected) 0.590 0.71
EDTV2Dis Perform a distance course brings me a feeling of supplying my needs (was what I expected) 0.761 0.69
EDTV3Dis Perform a distance course brings me a feeling of following a trend (was what I expected) 0.777 0.56
EDTV4Dis Perform a distance course brings me a sense of feeling smart (was what I expected) 0.581 0.55
F.A.M. Pereira et al. / Computers in Human Behavior 46 (2015) 139–148 145

Table 4 significant with mediation effect set to the path continuous use
Goodness of fit indices of the structural model. intention, as suggested by Kline (2005) and Hair et al. (2009).
Index Results Diagnosis The adjusted final model with standardized regression weights
2
Statistic X /df 1.314 ] 1; 2 [ – Good fit are shown in Fig. 2.
TLI 0.911 >0.90 – Very good fit Fig. 2 shows that only optimism and innovativeness influence
CFI 0.920 >0.90 – Very good fit technology readiness. Only usability has no positive relationship
NFI 0.885 ] 0.8; 0.9 [ – Acceptable fit with performance. In the structural model, both the performance
PCFI 0.822 >0.8 – Very good fit
PNFI 0.790 ] 0.6; 0.8 [ – Good fit
as the technology readiness had positive relationship with satisfac-
RMSEA 0.078 ] 0.05; 0.10 [ – Very good fit tion. The resulting continuity of use has a strong relationship with
ECVI 4.567 Smaller is better. . . satisfaction and explanatory power of 84%.
MECVI 4.627 Smaller is better. . .
RNFI 0.974 ] 0.8; 1.0 [ – Good fit
RPR 0.857 ] 0.8; 1.0 [ – Good fit 5. Discussions and implications

This topic presents the main discussions and implications


model of satisfaction and continuous use intention of e-learning followed by limitations and suggestions of future studies.
service was evaluated incorporating measurement model set and
adding causal relationships. At this stage, the goodness of fit indi- 5.1. Discussions
ces were calculated again (Table 4), adding two indexes that mea-
sure the quality of the final adjustment of the structural model In study of exploratory factor analysis, the results found by
according to Mulaik et al. (1989) and Maroco (2010). They are: Erdogmus and Esen (2011) and Darab and Montazer (2011)
the relative normed-fit index (RNFI), adapted from NFI, which aims showed that the dimensions of optimism and innovativeness influ-
to counter the disproportionate number of parameters between ence positively the determinant constructs. However, in this study
the measurement model and structural model. The second index insecurity and discomfort showed no significant effects. It can be
is the relative parsimony ratio (RPR), which measures the thrift inferred that the negative aspects linked to the use of technology
degree of the model and assesses the degree of completeness of are presenting discredit in the composition of models that assess
the model with fewer variables as possible. user satisfaction, as was pointed by Ismail et al. (2011) and Hu
According to Table 4, the ratios showed adequate adjustments, et al. (2010), being the discomfort invalidated by the reliability
with a slight improvement compared to the indices of the mea- test.
surement model, being ruled out the possibility of relationships The insecurity items contained in the model TRI of Parasuraman
that harm the fit of the model. With the refined model by modifi- (2000) showed the same behavior in the study of Richey and Autry
cation indices and correlations that lead to considerable improve- (2009), also being invalidated. In the studies of Ismail et al. (2011)
ment of the adjustment, the estimates presented in AMOS Graphics and Darab and Montazer (2011), the results of the TRI constructs of
were evaluated with a Z Test (Critical ratio and p value), consider- reverse scale also showed lower indices compared by innovative-
ing significant relationships between parameters with p < 0.05, and ness and optimism.
the significance of the trajectories, considering relevant ones above In the present study, the factor loadings and no violation of
0.05. Also standardized direct effects in causal relationships were assumptions for the constructs of quality, usability and value,
considered, and specifically to the constructs of second order, including disconfirmation level are similar to those found by

Fig. 2. Final model found by research.


146 F.A.M. Pereira et al. / Computers in Human Behavior 46 (2015) 139–148

Cheung and Lee (2011) on the use of EDT. Similarly, optimism and education, and this feeling is positively related to continuous use
innovativeness have high reliability and are significant in defining intention of e-learning service. These results are significant like-
determinant constructs of satisfaction in e-learning services. Simi- wise other results found in the literature (Cheung & Lee, 2011;
lar results were also found in other studies that approach attri- Chiu et al., 2005; Chou et al., 2010; Erdogmus & Esen, 2011;
butes of the TRI (Erdogmus & Esen, 2011; Summak et al., 2010). Hung & Cho, 2008; Kim et al., 2012; Liao et al., 2011; Lin, 2011;
In the application of CFA, the results summarized in Table 3 Lin & Chen, 2012; Teo, 2010a). In Table 5 the status of confirmatory
show that the constructs that form the performance of the stu- testing of hypotheses are summarized.
dents were shown to be important for the teaching potential in dis- Generally, the disconfirmatory constructs have high power to
tance learning, likewise the study developed by Biasutti (2011). explain satisfaction and continuous use intention, concerning in
The performance in studies of Hung and Cho (2008) and Chen other studies (Chiu et al., 2005; Chou, Lin, Chung, & Tsai, 2012;
(2011) also proved relevant to determine satisfaction and still Chou et al., 2010; Duque & Weeks, 2010; Teo, 2010a; Wu,
had indirect effects in determining continuous use intention, cor- Tennyson, & Hsia, 2010).
roborating the high factor loadings on manifest variables of EDT The model of EDT/TRI show significance by presenting similar
constructs. Specifically about quality of system, Roca et al. (2006) results to other studies that test the satisfaction and continuous
point out that managers of e-learning should improve the system use intention as dependent variables in e-learning services
attributes, because users are more inclined to use it when they (Cheung & Lee, 2011; Chiu et al., 2005; Godwin, Bagchi, & Kirs,
trust in technology. 2011; Hung & Cho, 2008; Lee, Hsieh, & Hsu, 2011; Liao et al.,
The final model adjusted for a sample of 332 respondents, 2007). The results indicate that indirectly the second order con-
shown in Fig. 2 provides an appropriate adjustment to the struc- structs (performance and readiness) have significant relationships
ture of variance and covariance of 26 determinant variables. The of influence with the continuous use intention, showing indirect
weights of the constructs that form the technology readiness were effects of 0.332 and 0.478 respectively.
high (Innovativeness – 0.84 and Optimism – 0.99). The standard-
ized regression weight from technology readiness to satisfaction 5.2. Implications
corresponds to b = 0.36. The regression between perceived perfor-
mance and satisfaction showed it a little higher (b = 0.52). The motivation of this study was to examine the effects of a the-
All constructs of performance had weights above 0.9, oretical model of satisfaction and continuous use intention in the
including all constructs in disconfirmation level, emphasizing the context of e-learning in public organizations. The training of
importance of measuring user expectation as pointed out by employees generates impacts on society, directly influencing the
Terzis et al. (2013). At the confirmation level, usability is the service provided to citizens. The final research model with the
unique to not compose the final model of the study, invalidated use of EDT/TRI in conjunction with the TRI demonstrates a high
in exploratory factor analysis, being only the disconfirmation degree of compatibility when applied to users of distance training
usability validated. In the study by Chen (2011), the perceived per- courses in public organizations.
formance also proved to be the most important factor to determine The study presents as the main contribution the delivery of an
satisfaction an e-learning service. assessment tool for performance oriented to training courses at
An evaluation of non-causal relationship between the distance and applied in public organizations. The study also con-
constructs of second order was made and it was found high and tributes to strengthen the importance of VLEs in performance
positive relationship (0.89) between performance that employees and predisposition of employees to take the courses, gives supports
present in distance courses and pre-disposition of the employees to decision making at the strategic level and provides subsidies
to use technologies commonly used in the course, especially the that enhance the high capacity of civil servants.
VLE. In terms of theory building, Cheung and Lee (2011) point out
The direct effect from satisfaction to continuous use intention that, such studies provide researchers new insights about what
showed high rate of coefficient (b = 0.92). The second order con- should be speculated regarding satisfaction in the context of
structs together account for 0.74 of the total variance explained web-based applications. For the managers of e-learning services,
on satisfaction. About continuous use intention, the variance found such perceptions can be applied to targeting investments and
was 0.84, which is the total variance explained in the final model better use of resources for implementing services.
set. This study sought to derive the EDT and the TRI applied to a
These results indicate that there is an individual sense of new context and to specify an adapted model. Importantly, the
satisfaction by employees with the training courses using distance adapted model comprises an initial effort to construct a theory

Table 5
Test research hypotheses.

Hypotheses Direct effects Trajectories of significance Status


H1: Optimism is positively associated with user’s technological readiness 0.990 1.463; S.E 0.096 H0 Rejected
H2: Innovativeness is positively associated with user’s technological readiness 0.841 1.446; S.E 0.102 H0 Rejected
H3: Discomfort is negatively associated with user’s technological readiness – – H0 Confirmed
H4: Insecurity is negatively associated with user’s technological readiness – – H0 Confirmed
H5A: Quality is positively associated with perceived performance 0.930 1.104; S.E 0.087 H0 Rejected
H5B: Quality disconfirmation is positively associated with perceived performance 0.976 1.387; S.E 0.092 H0 Rejected
H6A: Usability is positively associated with perceived performance – – H0 Confirmed
H6B: Usability disconfirmation is positively associated with perceived performance 0.966 1.835; S.E 0.098 H0 Rejected
H7A: The Value is positively associated with perceived performance 0.907 2.013; S.E 0.110 H0 Rejected
H7B: The value disconfirmation is positively associated with perceived performance 0.912 1.793; S.E 0.101 H0 Rejected
H8: The technological readiness and performance perceived influence each other 0.894 Double arrow H0 Rejected
H9: The technology readiness is positively associated with user satisfaction 0.362 0.869; S.E 0.254 H0 Rejected
H10: The perceived performance is positively associated with User Satisfaction 0.522 1.252; S.E 0.250 H0 Rejected
H11: The user satisfaction is positively associated with continuous use intention 0.917 0.958; S.E 0.034 H0 Rejected
F.A.M. Pereira et al. / Computers in Human Behavior 46 (2015) 139–148 147

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