Group A2 Palaisdaan-Co

PALAISDAAN CO.
A Project Feasibility Study
Presented to the College of Business Administration
St. Nicolas College of Business and Technology Inc.
In partial fulfillment of the requirements for the
Degree of Bachelor of Science in Business Administration
Major in Financial Management
Major in Marketing Management
Ciervo, Jonna C.
Deguit, Jayza E.
Gerona, Rochelle Mae
Pangan, Alvin M.
Pecson, Glenn M.
January 2022
i
ST. NICOLAS COLLEGE OF BUSINESS AND TECHNOLOGY INC.
APPROVAL SHEET
This project feasibility study entitled “PALAISDAAN CO.” prepared by

CIERVO, JONNA C., DEGUIT, JAYZA E., GERONA, ROCHELLE MAE,
PANGAN, ALVIN M. and PECSON, GLENN M., in partial fulfillment of the
requirements for the Project Feasibility (FEASIB) had been recommended for
acceptance and approval for Oral Examination.
MS. ALICIA MARUELLE V. CATACUTAN

` Adviser
COMMITTEE ON ORAL EXAMINATION

Approved by the PANEL OF EXAMINERS ON ORAL
EXAMINATION with a grade of ________
MR. RAYMOND JOHN P. SINIO

Chairman
ISAAC S. RONQUILLO, MBA MS. GINA S. GENAVIA

Panelist Panelist
Accepted and approved in partial fulfillment of the requirements for the

Degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION.
MARIA CHARISE S. TONGOL, MBA JESUSA T. GAVIOLA, RN, MBA

Dean, Bachelor of Science in Business Administration Vice-President for Academic Affairs
January 2022
ii
Acknowledgements
This study would not have been possible without the help of some valued people.
The proponents would like to extend utmost gratitude to the following:
To our dean, Ms. Maria Charise Tongol, for her never-ending support and sharing her
wisdom that inspires us to push beyond our limits.
To our adviser/statistician, Ms. Alicia Maruelle Catacutan, for her recommendations,

imaginative ideas and meaningful advice that led us to the organized making of the
study.
To our grammarian, Ms. Karen Serna Dela Cruz, for giving us her time to help us in
making the research to be easily understood by the readers.
To our accountant, Mr. Dick S. Ducut, for giving us all information about the financial
statement and accounting matters of the study.
To our Panelist, Ms. Gina Simbillo Genavia, Mr. Raymond John Sinio and Mr. Isaac
Ronquillo, for their effort in giving us clear insights, suggestions, and recommendations
to improve the study.
To our family, for their active participation and non-stop assistance morally and
financially.
To our respondents, for their time and effort in answering our survey questionnaires
to gather and to provide needed data.
And most of all, to Almighty God, for securing our safety, the strength, knowledge,
and perseverance that he had given upon us while conducting the study.
JCC
JED
RMG
AMP
GMP
iii
Executive Summary
PalaIsdaan Company is the proponents‘ feasibility study of Tilapia Farming which
involves rearing and selling healthy and fresh tilapia. The company produces and sells a
Nile tilapia (Oreochromis niloticus), which is well-known around the world for its ease of
breeding and growth. It is clear from the firm name that it is a Tilapia fish producer, with
the goal of becoming a well-known Tilapia supplier in the Municipality of Guagua.
Nonetheless, the proponents advocated a partnership business model, in which two
partners own a company.
The proponents used a flat organizational structure and decentralized leadership that
empowered them to make decisions. Moreover, the hiring process for caretaker about
job specification and description is considered to focus on the crucial part of the farming
process. Two partners come up with a General Partnership that will share equal capital
for Partner A & B but profits and losses at the ratio of 60%-40% in which a Partner A will
take the management of the company while partner B is merely capitalist. All benefits
and incentives will surely be given to employees. Contracts are also a necessary
document for each employer and employee to secure that all rules and regulations
including benefits will be implemented.
PalaIsdaan Co. proponents conducted a survey to know the demand and supply of
this particular product. Proponents used the Raosoft application in calculating the
number of respondents needed for the survey. The target market of the study is the
registered and unregistered fish dealers in the Municipality of Guagua and a total of six
respondents participated in the study. The annual demand of Tilapia for the current year
2021 is 4,866,667 kilograms, 108,600 kilograms of supply from the direct competitors, a
gap of 4,758,067 and percentage gap of 98%.
PalaIsdaan Co. has its 7Ps for the marketing strategies and the mechanism used by
PalaIsdaan Co. is a conventional market in which wholesale trade between producer
and fish dealer. Ordering fish over the phone or scheduling a personal visit to the
location to get a sample and see whether or not it is available for trading.
Nile Tilapia is ideal for fish farming with an improvement of hatchery that they do sex
reverses to stop or prevent them from breeding. This approach will ensure that the fish is
fattened and ready for sale within a particular time frame and with proper procedures on
iv
how to grow the fish includes the water level and the feeds to be taken of the fishes. The
place and floor plan for PalaIsdaan Co. is also a one factor to success that is intended if
it‘s suitable for purpose. Then all equipment, utilities materials, and auxiliary must be in
an adequate and perfect condition status.
Regarding the financial aspect, the capital contribution is worth 500,000.00 pesos
with an initial projected cost of 157,836.99 pesos. The pre-operating cash flow has a
cash ending of 342,163.01. For PalaIsdaan Co. income statement for 1st year a net
income after tax worth of 797,638.83 in pesos with a ROI of 1.60 in the 1st year and so
on that will be presented in the study.
The PalaIsdaan Company is aware of its corporate social responsibility and therefore
is committed to not just making a profit but also developing a positive impact on society
as a whole. PalaIsdaan Co. will contribute to the government by paying the proper taxes;
it will also have a responsibility to its employees to ensure that they receive the proper
benefits; and it will also contribute to the GDP of our country; and it will be a safe
company for the environment ecosystem and all fish vendors who reach the products
that generate income for them.
Note: PalaIsdaan Co. is a profitable company, and assumptions of the studies have
been thoroughly researched and are based on reliable sources.
v
Table of Contents
Preliminaries .................................................................................................. Page
Title Page .............................................................................................................. i
Approval Sheet .....................................................................................................ii
Acknowledgements .............................................................................................. iii
Executive Summary..............................................................................................iv
Table of Contents .................................................................................................vi
List of Tables ........................................................................................................ x
List of Figures ..................................................................................................... xiii
Chapter 1: PROJECT BACKGROUND
Introduction .................................................................................................. 1
Historical Background .................................................................................. 2
Related Literature and Studies ..................................................................... 3
Project Proponents....................................................................................... 4
Company Background.................................................................................. 4
Vision ........................................................................................................... 5
Mission ......................................................................................................... 5
Objectives .................................................................................................... 5
Type of Business Organization .................................................................... 6
Chapter 2: ORGANIZATION & MANAGEMENT STUDY
Introduction .................................................................................................. 8
Organizational Structure .............................................................................. 9
Total Number of Employees ......................................................................... 9
Job Specifications and Job Descriptions ...................................................... 9
Hiring Process ............................................................................................ 10
vi
Capitalization.............................................................................................. 11
Compensation Package ............................................................................. 11
Conditions of Employment ......................................................................... 12
Wages ........................................................................................................ 14
Payment of Wages ..................................................................................... 14
Health, Safety and Welfare Benefits .......................................................... 15
EMPLOYMENT AGREEMENT .................................................................. 17
Management Proposal ............................................................................... 18
Management Policies, System and Procedures ......................................... 18
Schedule for Penalties ............................................................................... 19
ARTICLES OF PARTNERSHIP ................................................................. 20
Chapter 3: MARKETING STUDY
Introduction ................................................................................................ 24
Target Market Description .......................................................................... 25
Summary of the Survey for Tilapia Farming ............................................... 26
Demand Analysis ....................................................................................... 35
Supply Analysis .......................................................................................... 38
Competitors ................................................................................................ 40
Marketing Program and System ................................................................. 41
Systems and Forms Design ....................................................................... 44
Projected Sales .......................................................................................... 46
Chapter 4: PRODUCTION OR TECHNICAL STUDY
Introduction ................................................................................................ 47
Product....................................................................................................... 48
Packaging .................................................................................................. 49
vii
Production Process .................................................................................... 49
Flow Diagram for Tilapia Farming .............................................................. 55
Project Site ................................................................................................. 56
Tilapia Farming Production Schedule ........................................................ 57
Yearly Production Schedule ....................................................................... 58
Farm Layout ............................................................................................... 59
Equipment for Tilapia Farming ................................................................... 60
Intensive Tilapia Farming Direct Materials ................................................. 63
Semi Intensive Tilapia Farming Direct Materials ........................................ 63
Manpower Requirements ........................................................................... 65
Waste Disposal .......................................................................................... 66
Total Production Cost................................................................................. 66
Chapter 5: FINANCIAL STUDY
Introduction ................................................................................................ 67
Company Major Financial Assumptions ..................................................... 68
Initial Projected Cost .................................................................................. 70
Statement of Pre-Operating Financial Position .......................................... 71
Statement of Pre-Operating Cash flow....................................................... 72
Projected Comparative Statement of Financial Performance ..................... 73
Projected Changes in Partner‘s Equity....................................................... 74
Projected Statement of Financial Position .................................................. 76
Projected Statement of Cash flows ............................................................ 77
Financial Analysis ...................................................................................... 78
Chapter 6: SOCIO-ECONOMIC STUDY
Introduction ................................................................................................ 79
viii
Government ............................................................................................... 80
Firm - Workers ........................................................................................... 80
Economy .................................................................................................... 80
Environment ............................................................................................... 80
Other Beneficiary – Vendor ........................................................................ 81
GANTT – CHART ............................................................................................... 82
REFERENCES ................................................................................................... 83
APPENDICES .................................................................................................... 85
CURRICULUM VITAE ...................................................................................... 121
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List of Tables
Tables Page
Table 1: Project Proponents ................................................................................. 4
Table 2: Total number of employees .................................................................... 9
Table 3: Capitalization ........................................................................................ 11
Table 4: Compensation Package........................................................................ 11
Table 5: Holidays ................................................................................................ 12
Table 6: Central Luzon Minimum Wage Rate ..................................................... 14
Table 7: SSS Contribution Table ........................................................................ 15
Table 8: PhilHealth Contribution Table ............................................................... 16
Table 9: Pag-IBIG fund Contribution Table ......................................................... 16
Table 10: Sanctions ............................................................................................ 19
Table 11: Question number 1 ............................................................................. 26
Table 20: Total number of business organization ............................................... 35
Table 21: Historical number of business organization from 2017-2021 .............. 35
Table 22: Computation of consumption (Fish dealers) ....................................... 35
Table 23: Projected number of business organization from 2022-2026.............. 36
Table 24: Target market percentage (fish farming)............................................. 36
Table 25: Computation of historical demand (fish dealer) .................................. 37
Table 26: Historical demand (fish dealers) for 2017-2021 .................................. 37
Table 27: Projected demand (fish dealers) by the year 2022-2026 .................... 38
Table 28: Competitors of Tilapia farming estimated sold per cycle ..................... 38
Table 29: Competitors of Tilapia farming projected supply ................................. 38
x
Table 30: Projected supply of fish dealers by the year 2022-2026 ..................... 39
Table 31: Demand and supply gap (fish dealers) 2021 ...................................... 39
Table 32: Projected demand and supply gap by the year 2022-2026................. 39
Table 33: Statement of Projected Sales ............................................................. 46
Table 34: Commercial tilapia species ................................................................. 48
Table 35: Sizes of fingerlings with their respective water depth ......................... 51
Table 36: Culture system .................................................................................... 52
Table 37: Tilapia Intensive farming ..................................................................... 52
Table 38: Tilapia Semi-intensive farming ............................................................ 52
Table 39: Feeding Program for Tilapia Intensive Farming .................................. 53
Table 40: Feeding Program for Tilapia Semi Intensive Farming ......................... 53
Table 41: Feeds for Intensive Farming ............................................................... 54
Table 42: Feeds for Semi Intensive Farming ...................................................... 54
Table 43: Yearly production schedule ................................................................ 58
Table 44: Rent expense ..................................................................................... 60
Table 45: Leasehold Improvement ..................................................................... 60
Table 46: Equipment for tilapia farming .............................................................. 60
Table 47: Materials for Construction of Large Catch Basin ................................ 60
Table 48: Materials for Construction of Storage and Comport Room ................. 61
Table 49: Utility supplies ..................................................................................... 61
Table 50: Nipa hut .............................................................................................. 62
Table 51: office supplies ..................................................................................... 62
Table 52: Auxiliary equipment ............................................................................ 62
Table 53: safety protection ................................................................................. 62
Table 54: Supplies for Covid19 prevention ........................................................ 62
Table 55: Legal permits and registration ........................................................... 62
Table 56: Intensive Tilapia Farming Direct Materials .......................................... 63
Table 57: Semi Intensive Tilapia Farming Direct Materials ................................. 63
Table 58: Water level before stocking fingerlings ............................................... 64
Table 59: Tilapia Water Consumption ................................................................ 64
Table 60: Electricity consumption before stocking fingerlings ............................ 64
xi
Table 61: Tilapia electricity consumption ............................................................ 65
Table 62: Utilities ................................................................................................ 65
Table 63: Manpower Requirement ..................................................................... 65
Table 64: Production Costs ................................................................................ 66
Table 65: Initial projected cost ............................................................................ 70
Table 66: Statement of Pre-Operating Financial Position ................................... 71
Table 67: Statement of Pre-Operating Cash flow ............................................... 72
Table 68: Projected Comparative Statement of Financial Performance ............. 73
Table 69: Projected Changes in Partner‘s Equity - Year 1 and 2 ....................... 74
Table 70: Projected Changes in Partner‘s Equity Year 3-5 ................................ 75
Table 71: Projected Statement of Financial Position .......................................... 76
Table 72: Projected Statement of Cash flows ..................................................... 77
Table 73: Financial Analysis ............................................................................... 78
Table 74: Gantt-Chart ........................................................................................ 82
xii
List of Figures
Figures Page
Figure 1: Company Logo ...................................................................................... 5
Figure 2: Organizational chart .............................................................................. 9
Figure 3: Hiring Process ..................................................................................... 10
Figure 4: Competitors ......................................................................................... 40
Figure 5: Tilapia fish ........................................................................................... 41
Figure 6: Farm/Project Location ......................................................................... 41
Figure 7: PalaIsdaan Co. Facebook page .......................................................... 42
Figure 8: Actual image of fish pond .................................................................... 44
Figure 9: Traditional Trade System .................................................................... 44
Figure 10: Sample product ................................................................................. 48
Figure 11: Sloping pond bottom.......................................................................... 50
Figure 12: Algae/Planktons/Moss ....................................................................... 51
Figure 13: Flow Diagram for Tilapia Farming ..................................................... 55
Figure 14: Project site ......................................................................................... 56
Figure 15: Project site with Irrigation system ...................................................... 56
Figure 16: Guagua climate weather average ...................................................... 57
Figure 17: Farm Layout ...................................................................................... 59
xiii
CHAPTER 1
PROJECT BACKGROUND
Introduction
Tilapia Culture is widely practiced around the world. The fast-growing and prolific
Tilapia is among the most important aquaculture commodities in the world. It grows fast,
easily breeds in captivity, and is tolerant of various environments and culture systems.
Propagating and farming this fish requires little input and the technology can be simple
and easily adaptable by small-scale fish farmers. Fish may provide supplemental income
and/or protein that are mainly freshwater fish inhabiting shallow streams, ponds, rivers,
and lakes, and less commonly found living in brackish water.
Tilapia farming products will depend on what management suffices to do so. It

requires knowledge and skills to succeed in this field. Thus, interest, capital, ability to
manage the business, and the demand for the product in the locality is taken into
consideration.
Research says that Tilapia is the second most important farmed fish in the
Philippines next to milkfish. You cannot deny it because Tilapia is an easy to grow or fast
growing kind of fish. It can also easily adapt to its changing environment because each
farmer has its different kinds of farming system.
The feasibility project is primarily focused on the production of tilapia. This business
Tilapia Farming will engage in raising and selling healthy and fresh tilapia. Lastly, this
business will contribute to the demand for Tilapia in Guagua, Pampanga and probably
the neighboring Municipality in the future.
PalaIsdaan Co. 1
Historical Background
The Nile tilapia (Oreochromis niloticus) was one of the first fish species cultured.
Illustrations from Egyptian tombs suggest that Nile tilapia were cultured more than 3,000
years ago. Tilapia has been called Saint Peter's fish in reference to biblical passages
about the fish fed to the multitudes. The Nile tilapia is still the most widely cultured
species of tilapia in Africa. Positive aqua cultural characteristics of tilapia are their
tolerance to poor water quality and the fact that they eat a wide range of natural food
organisms. Biological constraints to the development of commercial tilapia farming are
their inability to withstand sustained water temperatures below 50 to 52F and early
sexual maturity that results in spawning before fish reach market size.
During the last half century fish farmers throughout the tropical and semi-tropical
world have begun farming tilapia. Today, all commercially important tilapia outside of
Africa belong to the genus Oreochromis, and more than 90 percent of all commercially
farmed tilapia outside of Africa are Nile tilapia. Less commonly farmed species are Blue
tilapia (O. aureus), Mozambique tilapia (O. Mossambicus) and the Zanzibar tilapia (O.
urolepis hornorum).
The scientific name of the Nile tilapia has been given as Tilapia
nilotica, Sarotherodon niloticus, and currently as Oreochromis niloticus. Tilapia are
shaped much like sunfish or crappie but can be easily identified by an interrupted lateral
line characteristic of the Cichlid family of fishes. They are laterally compressed and
deep-bodied with long dorsal fins. The forward portion of the dorsal fin is heavily spined.
Spines are also found in the pelvis and anal fins. There are usually wide vertical bars
down the sides of fry, fingerlings, and sometimes adults.
Environmental Requirements
 All tilapia are tolerant to brackish water. The Nile tilapia is the least saline tolerant
of the commercially important species, but grows well at salinities up to 15 ppt.
Nile tilapias can reproduce in salinities up to 10 to 15 ppt, but perform better at
salinities below 5 ppt. Fry numbers decline substantially at 10 ppt salinity.
 Tilapia generally stop feeding when water temperature falls below 63F. Disease-
induced mortality after handling seriously constrains sampling, harvest and
transport below 65F. Optimal water temperature for tilapia growth is about 85 to
PalaIsdaan Co. 2
88F. Growth at this optimal temperature is typically three times greater than at
72F.
 Tilapias use natural food so efficiently that crops of more than 2,700 pounds of
fish per acre (3,000 kg/ha) can be sustained in well-fertilized ponds without
supplemental feed.
In general, tilapia can survive in pH ranging from 5 to 10 but do best in a pH range of

6 to 9. Tilapia are more tolerant than most commonly farmed freshwater fish to high
salinity, high water temperature, low dissolved oxygen, and high ammonia
concentrations. (Towers, 2005)
Related Literature and Studies

According to the case study of B. Katon (2004), Nile tilapia (Oreochromis niloticus)
was first introduced in the early 1970s and hailed by farmers and consumers as a much
better fish for farming. Supported by national and international research and technology
development, tilapia farming in the Philippines expanded rapidly, with Central Luzon
ponds (especially those in Pampanga, Bulacan, and Nueva Ecija) the main source of
production since the 1980s. National tilapia production from freshwater ponds increased
from 13,874 metric tons (t) in 1985 to 65,968 t in 2002, with Central Luzon expanding its
share from 75% to 87% over this period.
The main reasons given for eating tilapia were taste, freshness, availability, and low
price. Other reasons included the presence of few fish bones, familiarity with the fish,
and perception of a healthy alternative to meat. Given the proportion of poor, small-scale
farm households, the survey shows that tilapia farming provided nutritional benefits to
poor households. Food accounts for roughly 52% of the total household expenditures of
the poor; thus, these poor people have gained from the availability of tilapia as an
affordable food fish.
Most tilapia production came from freshwater fishponds (53.88 percent) and the
remainder from freshwater fish cages (37.85 percent), brackish water fishponds (6.75
percent), fresh water fish pens (1.40 percent), brackish water fish cages (0.06 percent),
brackish water fish pens (0.04 percent) and marine fish cages (0.01 percent). (Fao,
2021)
PalaIsdaan Co. 3
Some existing fish ponds appeared to have been developed as a result of land
consolidation and farmland amelioration for agricultural crop production. Many are
traditional ponds in which fish have been cultivated for many years. In low-lying deltaic
areas, ponds came into existence as a result of projects for development of ―raised
fields‖, constructed by excavating soil from adjacent areas of land or by digging drainage
ditches around rectangular plots to elevate the fields and lower the water table. This, in
effect, corrects water logging problems in farmlands and creates ponds. In Nan Huei
County, Shanghai, ponds were created out of the diggings made for the manufacture of
bricks. (Tapiador, Henderson, Delmendo, & Tsutsui, 1976)
As stated by József Popp (2018), it is a great challenge for the sector to supply the
population with healthy and fresh domestic fish products which fully comply with food
safety requirements in the face of growing fish product imports.
Project Proponents
The following are the partners with their respective share of ownership.
Proponent Nationality Address % of Ownership

General Manager Lambac, Guagua,
Filipino 50%
(Partner A) Pampanga
Sta. Cruz, Lubao,
Partner B Filipino 50%
Pampanga
100%
Table 1: Project Proponents
Company Background
Company Name, Description and Logo
The proposed name of the business is ―PalaIsdaan Co.‖ which means ―TILAPIA
FARMING COMPANY‖, known as fishery from the business name itself. The business
name is an eye-catching name when they heard PalaIsdaan. It is about raising fresh
tilapia on a farm which is a staple production in the country. With the name of the
company, the proponents make it recognizable and understandable and that this will
provide quality product and profitable business to potential investors.
PalaIsdaan Co. 4
PalaIsdaan Co. is represented by the letters P and C in the proponents‘ logo. P and
C are linked together, with a fish above them, symbolizing "the firm engaged in tilapia
fish production." The water logo is used to signify the fact that fresh products will be
produced in this farming operation.
Figure 1: Company Logo
Vision
To be widely known as Tilapia supplier in the Municipality of Guagua by the year 2024.
Mission
To produce fresh Tilapia that could satisfy the clients and increase fish production to
sustain the needs of the community. Build a long-term profitable relationship with the
wholesalers; help the community by giving livelihood and employment, and to have a
safe working place for the employees.
Objectives
 To have a return on investment of 100% annually.
 To obtain at least 30% market share in the first year of the production.
 To increase the company‘s production at least 7% per year that extends towards
micro businesses and generates income to them.
 To have at least ₱2 increase per year in selling price.
 To be able to increase employee‘s salaries and wages in order to motivate them.
PalaIsdaan Co. 5
 To retain the PalaIsdaan Co. throughout the years.
Type of Business Organization

The proponents decided to form a partnership as a form of business organization.
The Philippine Civil Code provides for a definition of a partnership as follows: Art. 1767
(ndvlaw.com) by the contract of partnership two or more people bind themselves to
contribute money, property, or industry to a common fund, with the intention of dividing
the profits among themselves.
PalaIsdaan Co. is a general partnership type of organization and it will be owned by

two (2) partners. General partnerships are businesses where each partner has total
liability for the debts and actions of the partnership as a whole. Each partner can take
part in the daily management of the partnership and they share 60% (General Manager)
– 40% (partner B) in the profits/losses of the business. Each partner has unlimited
liability for the actions of the partnership, which includes the actions of the other
partners.
Advantages of General Partnership
▪ With more than one owner, the ability to raise funds may be increased both
because two or more partners may be able to contribute more funds and
because their borrowing capacity may be greater.
▪ A partnership may benefit from the combination of complementary skills of two or

more people. There is a wider pool of knowledge, skills, and contacts.
▪ Partnerships are not subject to income taxes. The profits or losses of the
partnerships are passed to the owners who report them on their personal income
tax return.
▪ Partnerships can be cost-effective as the startup costs and expenses are shared
among the partners.
▪ Partnerships provide moral support and will allow for more creative
brainstorming.
PalaIsdaan Co. 6
Disadvantages of General Partnership
▪ Profits must be shared with others.
▪ Since decisions are shared, disagreements can occur.
▪ The partnership may have a limited life; it may end upon the withdrawal or death
of a partner.
▪ A partnership usually has limitations that keep it from becoming a large business.
▪ A major disadvantage of a partnership is unlimited liability. General partners are

personally responsible for any acts of negligence and the debts and obligations
of the business. (Advantages and Disadvantages of Partnership, 2021)
PalaIsdaan Co. 7
CHAPTER 2
ORGANIZATION & MANAGEMENT STUDY
Introduction
The management in a firm implies a clear and precise identification of duties and
responsibilities, flow of authority and manpower level requirement. It must be set up for
optimum effectiveness. Management is frequently guided by a set of goals that must be
achieved in order to fulfill the company‘s long term vision. By managing all the available
resources properly, the administrators can guide the company towards these goals.
These resources include financial resources, staff, facilities, business relationships,

knowledge, processes and techniques that are part of the company‘s assets, either
tangible or intangible. Most academics agree that management deals with four main
stages: planning, organizing, leading and controlling. Planning and organizing refers to
all activities carried as preparation for what will be done. Leading is executing the plans
through the previously organized resources and controlling means to evaluate results
obtained and adjust accordingly.
This chapter covers the different policies including the code of ethics and sanctions to
be followed by the company. The compensation plan and the employees‘ benefits will
also be presented as well as the government mandated policies and benefits. The
company will also adhere with the existing policies of employment by the relationship.
Furthermore, forms and design which the company would use for business transactions
are also presented.
PalaIsdaan Co. 8
Organizational Structure
General
Manager
Accountant
(Outsourced)
Caretaker
Figure 2: Organizational chart
A flat -- or horizontal -- organization is an organizational structure with decentralized

leadership, few or no levels of management, transparency of information, and
employees empowered to make decisions.
Total Number of Employees
Job Title Number of Worker

Caretaker 1
TOTAL 1
Table 2: Total number of employees
Job Specifications and Job Descriptions

Caretaker
Job Specification
 At least 21 years old

 At least elementary graduate
 Has a good background in taking care of fishponds.
 Efficient and always on time
 Reliable, honest, and hard working
 Physically and mentally fit
PalaIsdaan Co. 9
 Can lift at least 50kg.
Job Description
 Feed the fish on time.

 Maintain and clean the fishpond and its surroundings
 Guarding the fish from poachers.
 Daily checking the water status/level/depth.
 Oversee the farm operation if the manager is absent.
Hiring Process
Job Posting • Job specification and description are

being posted via online.
• Screening the most fitted for the
Screening of position available. After which
applicant management will call the applicant for
final interview.
Interview and • Interview for shortlisted and

passing of decide who get the job or
requirements rejection. Afterwards, other
requirements will be pass on and
will be given enough time to
accomplished it all.
• Introducing company
Orientation policies, benefits, working
hours and working
place/accomodation.
Figure 3: Hiring Process
*Note: Hiring process will be used in searching for caretaker and manager, or in case, the potential investor
doesn’t want the setup of partnership, or want to hire a farm manager to manage the business.
PalaIsdaan Co. 10
Capitalization
The Capitalization of PalaIsdaan Co. is as follows:
NAME AMOUNT PERCENTAGE

General Manager
250,000 50%
(Partner A)
Partner B 250,000 50%
TOTAL 500,000 100%
Table 3: Capitalization
Compensation Package
th
Monthly 13
No. of Yearly
Position Daily rate Gross month
employee Compensation
Income pay
1 Caretaker 269 6,994 83,928 6,994
Table 4: Compensation Package
Other Benefits for Caretaker:
 Free Accommodation
PalaIsdaan Co. 11
Conditions of Employment
Hours of Work
The normal hours of work of an employee shall not exceed 8 hours a day. While the
overtime works, it is rendered beyond 8 hours. Every hour worked in excess of 8 hours
earns an additional pay of 25%. The rate is 30% if done on a rest day or holiday.
PalaIsdaan Co. Manager will work only for 8 hours and by shift. However the
caretaker/helper will stay in an accommodation and spend 4-8 hours on duty.
Weekly Rest Period
Every employer shall give his employees a rest period of not less than twenty-four
(24) consecutive hours after every six consecutive normal workdays.
For the Manager he is allowed to take rest for two days a week in an interval. While
the Caretaker, he is only allowed to take rest once a week.
Holiday with Pay
Pursuant to the provisions of the Labor Code, as amended in the reaction to the
observation of the declared holidays and in response to the queries received every time
a President Proclamation or law enacted by Congress declares a day either regular
holiday, special holiday or special working day.
Holiday name Date Holiday type

New Year Jan-01 Regular Holiday
Special Non-Working Day Jan-02 Special Non-working
Chinese New Year Jan-28 Special Non-working
EDSA People Power Revolution
Feb-25 Special Non-working
Anniversary
Day of Valor (Araw ng Kagitingan) Apr-09 Regular Holiday
Maundy Thursday Apr-13 Regular Holiday

Good Friday Apr-14 Regular Holiday
Black Saturday Apr-15 Special Non-working
Labor Day May-01 Regular Holiday
Independent Day Jun-12 Regular Holiday
Ninoy Aquino Day Aug-21 Special Non-working
National Heroes Day Aug-28 Special Non-working
Special Non-Working Day Oct-31 Special Non-working
All Saints Day Nov-01 Special Non-working
Bonifacio Day Nov-30 Regular Holiday
Rizal Day Dec-30 Regular Holiday
Last Day of the Year Dec-31 Special Non-working
Table 5: Holidays
PalaIsdaan Co. 12
The following guidance shall be observed:
For regular holidays as provided for under EO 203 (incorporated in EO 292) as

amended by RA 9177:
a. If it is an employee‘s regular workday

 If unworked-100%
 If worked-
1st 8 hours 200%
-Excess of 8 hours- plus 30% of hourly rate on said day.
Service Incentives
Art. 95 Right to service incentives leaves - (a) every employee who has rendered at
least one year of service shall be entitled to a yearly service incentives leave of five
day‘s pay. (b) This provision shall not apply to those who are already enjoying the
benefit herein provided, those enjoying vacation leave with pay at least five days and
those employed in establishments exempted from granting this benefit by the secretary
of labor after considering the viability or financial condition of such establishment. (c)
The grant of benefit in excess of that provided herein shall not be made a subject of
arbitration or any court of administration action.
Terms and Condition of Employee
 When there is an emergency call, employees could use their phones or

company‗s telephone to respond to the emergency call.
 A notice from an employee of three (3) days prior to the absent or leave request.
 There should be 30-day notice in the managerial positions if they will resign.
Exceptions: vacations and holidays, job related injuries, and lock of work will not
count as incidents. Pre- approved leaves of absence will not count as incidence.
PalaIsdaan Co. 13
Wages
Employees are given adequate compensation based on the nature of work they
perform.
Payment of Wages
The payment for a regular employee shall be paid every 15th and 30th of the month.
For the On-call worker, will be paid every after their work. However, manager will be paid
after harvest or after computation of net gross income each cycle.
The payment of wages shall be based on the minimum rate below:
Table 6: Central Luzon Minimum Wage Rate
PalaIsdaan Co. 14
Health, Safety and Welfare Benefits
The PalaIsdaan Co. will give benefits to the regular employee such as the following:
Social Security System (SSS) Contributions
In accordance with the Republic Act No. 8282, otherwise known as the Social
Security Act 1997, refers to the Social Security System in the Philippines that is initiated,
developed and promoted by its Government. The SSS is a social insurance program that
aims to provide protection to its members and beneficiaries.
Table 7: SSS Contribution Table
PalaIsdaan Co. 15
Philippine Health Insurance Corporation (PhilHealth)
In accordance with Republic Act No. 7875 otherwise known as the "National health
Insurance Act of 1995‖, refers to PhilHealth. It implements the National Health Insurance
Program that aims to provide Filipinos with financial assistance and access to affordable
health services. It covers hospital costs, subsidy for room and boarding, medicine, and
professional services.
Table 8: PhilHealth Contribution Table
Pag-IBIG Fund
Employers are mandated by law to pay their employees‘ Pag-IBIG contributions. The
Housing Development Mutual Fund (HDMF) or Pag-IBIG Fund gives average Filipinos
housing loans and funding so that they can afford decent housing.
Table 9: Pag-IBIG fund Contribution Table
PalaIsdaan Co. 16
EMPLOYMENT AGREEMENT
*PalaIsdaanCo.* PalaIsdaanCo.* PalaIsdaanCo.* PalaIsdaanCo.* PalaIsdaanCo.* PalaIsdaanCo.*
This Employment Agreement is made as of this ___ day of ___________, 20___ by and
between __________ (―Employee‖) and __________ (―Employer) hereinafter known as
PalaIsdaan Co., Lambac, Guagua, Pampanga. The Parties agree and covenant to be
bound by the terms set forth in this Agreement.
The regulation and condition of employment as set out herein will be deemed to
constitute a ―Contract Employment―, in fulfillment of current employment legislation. All
employees will be required to sign at the space provided at the end of these conditions,
agreeing to adhere to the Partnership‘s Condition of Employment:
 Date of commencement ____ of ____20____.

 Job functions: the employee should be employed as ______ and he/she shall also
be required to carry out association functions as the partnership may from time to
time require. Employees shall perform such other duties as are customarily
performed by other persons in similar positions, including other duties as may arise
from time to time and as may be assigned.
 Probationary: a probationary period of ________ week/months will apply a letter,
notifying the employee of his/her appointment to permanent staff. Will be issued at
the end of a successful completed probationary period.
 Hours of work: the hours per week as shall be ____ am to ____ pm or total number
of____ hours per week as shall be set out by the partnership from time to time.
 Special Holiday will have an additional 30% of their regular pay.
 Any change to this agreement will only be valid if they are in writing and have been
agreed and signed by both parties.
IN WITNESS WHEREOF, this Agreement has been executed and delivered as of

the date first written above and the employer must have available at all times and
all amendments in order for both parties to this contract to refer to in the event of
clarity and guidance.
Employee’s Full Name & Signature Employer’s Full Name & Signature
PalaIsdaan Co. 17
Management Proposal
Management style
Theory Y
The proponents chose to implement this management style. In this theory,

management has an optimistic, positive opinion of their people, and they use
decentralized, participative management style. It encourages a more collaborative, trust
based, relationship between managers and their team members. They possess the
ability for creative problem solving, but their talents are underused in most organizations.
The theory Y people have greater responsibility, and managers encourage them to
develop their skill and suggest improvements.
The style of management assumes that workers are happy to work on their own
initiative, more involved in decision making, self-motivated, complete their task, solve
problems creatively and imaginatively. Theory Y has become more popular among
organizations. This reflects workers‘ increasing desire for more meaningful careers that
provide them with more than just money. They believe that the satisfaction of doing a
good job is a strong motivation. Many people interpret Theory Y as a positive set of
beliefs about workers.
Management Policies, System and Procedures

Management Policies
1. Provide guidance, consistency, accountability, efficiency, and clarity on how an

organization operates.
2. Caretaker must act in accordance with the company‘s policies, rules, and
regulations. Guidelines applicable from time to time.
3. Caretaker who will be absent from work must inform their manager at least 1 hours
prior to standard starting time.
4. Manager should oversee the work of the caretaker and on-call workers and report it
directly to Partner B.
5. Manager should listen to caretaker queries and report it to Partner B.
6. Employees are required to be at their appointed work place and ready to begin
work at the appointed starting time.
PalaIsdaan Co. 18
7. Maintain record keeping for easy tracking of files
Operational Policy
1. Employees will start 8:00am to 4:00pm from Monday to Sunday.

2. Cleanliness and proper disposal of waste should be observed.
3. The rest day of the employee (Caretaker) and Manager should not be the same.
So that, when one employee is on-leave, the other one can replace him in his duty.
Employee Policy
1. Employee disciplinary action policy

2. Employee code of conduct policy
3. Caretaker should immediately report any problem to the Manager.
4. Employee no Absences Policy
Schedule for Penalties

First Second Third
Penalty Schedule
Offence Offence offence
a. Non-compliance of job
Verbal Written
without reasonable cause of leaving Dismissal
Warning Reprimand
work without permission
b. Attending Personal concerns Verbal Written
Dismissal
during work Warning Reprimand
c. Tardiness: the (3) late in a Written Final
Dismissal
month Warning Warning
d. Absences: more than (3) in a Written Final
Dismissal
month Warning Warning
e. Disobedience to comply to Written Final
company rules Warning Warning
f. Possession of firearms or
any weapons within the company Dismissal
premises
g. Possession of alcoholic
beverage or under influence of Dismissal
drugs within the premises
h. Theft Dismissal
Table 10: Sanctions
PalaIsdaan Co. 19
General Partnership
ARTICLES OF PARTNERSHIP
OF
PALAISDAAN CO.
(Partnership Name)
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned partners, all of legal age, residents and citizens of
the Philippines, have on this day voluntarily associated ourselves together for the
purpose of forming a general partnership under the following terms and conditions and
subject to existing and applicable laws of the Republic of the Philippines:
AND WE HEREBY CERTIFY:
ARTICLE I. Partnership Name: That the name of this partnership shall be

Palaisdaan Co. and shall transact business under the said company name.
ARTICLE II. Business Purpose: That the purpose/s for which this partnership is
formed is/are: to produce fresh Tilapia that sustain the needs of the community, provide
livelihood and employment, expand the business and to generate income for the
partners and stakeholders.
ARTICLE III. Principal Place of Business: That the principal place of business of
this partnership shall be located at: Lambac, Guagua, Pampanga.
ARTICLE IV. Term of Existence: That this partnership shall have a term of 10 years
from and after the original recording of its Articles of Partnership by the Securities and
Exchange Commission.
ARTICLE V. Partners’ Circumstances: That the names, nationalities and complete

residence addresses of the partners are as follows:
PalaIsdaan Co. 20
Name Nationality Complete Residence Address
General Manager (Partner A) Filipino Lambac, Guagua, Pampanga
Partner B Filipino Sta. Cruz, Lubao, Pampanga
ARTICLE VI. Capital Contributions: That the capital of this Partnership shall be the
amount of five hundred thousand (500,000), Philippine Currency, contributed in cash by
the partners, as follows:
Name Amount Contributed
General Manager (Partner A) 250,000
Partner B 250,000
That no transfer of interest which will reduce the ownership of Filipino citizens to less
than the required percentage of capital as provided by existing laws shall be allowed or
permitted to be recorded in the proper books of the partnership.
ARTICLE VII. Sharing Ratios: That the partnership's profits and losses will be
shared and distributed proportionately in the ratio of 60% (General Manager) to 40%
(Partner 2), and that the capital distribution would be divided equally. The General
Manager, on the other hand, is in charge of managing and overseeing the company,
whereas Partner B is a capitalist.
ARTICLE VIII. Management: That this partnership shall be under Partner A, as

General Manager, who shall be in charge of the management of the affairs of the
company. He shall have the power to use the partnership name and in otherwise
performing such acts as are necessary and expedient in the management of the firm and
to carry out its lawful purposes.
ARTICLE IX. Undertaking to Change Name: That the partners undertake to

change the name of this partnership, as herein provided or as amended thereafter,
immediately upon receipt of notice or directive from the Securities and Exchange
Commission that another corporation, partnership or person has acquired a prior right to
the use of that name or that the name has been declared as misleading, deceptive,
PalaIsdaan Co. 21
confusingly similar to a registered name, or contrary to public morals, good customs or
public policy.
IN WITNESS WHEREOF, we have hereunto affixed our signatures this ____ day of
______, 20___, at ________.
______________________ _______________________
(name of partner) (name of partner)

TIN TIN
(Names and Signatures of the partners and TIN)
PalaIsdaan Co. 22
ACKNOWLEDGEMENT
REPUBLIC OF THE PHILIPPINES)
____________________________) S.S.
BEFORE ME, a Notary Public, for and in _________________, this ____day of

_________, 20___, personally appeared the following persons:
Name TIN/ID/Passport No. Date & Place Issued
known to me and to me known to be the same persons who executed the foregoing
Articles of Partnership constituting of _____ pages, including this page where the
acknowledgement is written, and they acknowledged to me that the same is their free
and voluntary act and deed.
WITNESS MY HAND AND SEAL on the date and place above written.
NOTARY PUBLIC
Doc. No. ______;
Page No. ______;
Book No. ______;
series of 20 ______.
PalaIsdaan Co. 23
CHAPTER 3
MARKETING STUDY
Introduction
Every successful business has a story of its marketing strategies. Marketing is very
important because it is the key to success in every business. It helps every business to
sell the products or services by creating marketing strategies that could attract and retain
customers, set better goals for business, help boost sales, and analyze its target market.
Marketing analysis is a bit challenging for a start-up business because it needs to
conduct a research first to identify the customers‘ needs so that it will be able to
determine if there is a certain problem that keeps on popping and eventually could lead
to innovation or propose a new product or services.
This chapter is about different marketing processes such as; target market
description, sample survey form, consumer survey summary, demand and supply
analysis, competitive review of competitors, marketing programs, systems and forms
design and projected sales.
PalaIsdaan Co. 24
Target Market Description
The proponents‘ target market is in the Municipality of Guagua. The business is
located at Lambac, Guagua, Pampanga. The proponents chose this location because
there is nearby irrigation that could sustain the water needed for the farming activity and
the land is elevated in which it is not prone to flash flood.
The fish dealers in Guagua, Pampanga will be the target of PalaIsdaan Co. Tilapia is
frequently sold to Bataan Fish Port, which serves as a hub for intermediates, merchants,
and traders. Customers that are interested in buying from the proponent will sell their
fish to other middlemen. The intermediaries will sell their goods to merchants, who will
subsequently sell them to end users.
Proponents used the Raosoft application in calculating the number of respondents

needed for the survey.
Geographic
The proposed project‘s concentrated target market is the registered and unregistered
fish dealers around Guagua, Pampanga.
Municipality : Guagua, Pampanga
Type of business : Registered and unregistered Fish Dealers
Density : Rural and Urban
Climate : Tropical
PalaIsdaan Co. 25
Summary of the Survey for Tilapia Farming
1. Do you sell Tilapia?

Yes No
0%
100%
Table 11: Question number 1
This question is necessary for the study to find out if the respondents are selling Tilapia.
Result shows that 6 (100%) respondents answered YES.
PalaIsdaan Co. 26
2. Where do you purchase tilapia?
Fish Pen Fish Pond Other
0% 0%
100%
This question helps to identify where the respondents purchase Tilapia. The result
shows that 6 (100%) respondents answered ―Other‖ and stated ―both‖ which means,
they purchased Tilapia from Fish pen and Fish pond.
PalaIsdaan Co. 27
3. How often do you buy Tilapia from your
supplier?
Daily Weekly Monthly Other
0%
0% 0%
100%
This question is necessary for the study to find out how often the respondents buy
Tilapia from their supplier. The result shows that 6 (100%) of the respondents purchase
Tilapia daily.
PalaIsdaan Co. 28
4. What measurement do you look for when you
purchase Tilapia?
5 fingers
4 fingers 0% 6 fingers
0% 0%
3 fingers
0%
all of the above

100%
This question is necessary to find out what is the measurement of the Tilapia the
respondents are looking for upon purchasing it. The result shows that 6 (100%) of the
respondents answered all of the above which means, they preferred to buy all sizes that
are available.
PalaIsdaan Co. 29
5. How many kilograms do you often buy?
500-1000 kilograms 1001-2000 kilograms 2001-3000 kilograms
3001-4000 kilograms Other
0% 0%
33%
50%
17%
This question helps to find out how many kilograms do respondents often buy. The result
shows that among 6 respondents, 3 (50%) of them answered 3001-4000 kilograms,
while the 2 (33%) of them answered 1001-2000 kilograms, and 1 (17%) answered 2001-
3000 kilograms.
PalaIsdaan Co. 30
6. How much do you buy Tilapia from your
seller? (per kilo)
Php 80/ kilo Php 81/ kilo Php 82/ kilo Php 83/ kilo
Php 84/ kilo Php 85/ kilo Other
0%
0%
17%
0% 33%
0%
50%
This question is necessary for the study to find out how much the total cost of Tilapia
from their seller. It shows that among 6 respondents, 3 (50%) of them answered Php
81/kilo, while the 2 of them (33%) answered Php 80/kilo, and 1 (17%) answered ―Other‖
which is Php 78/kilo.
PalaIsdaan Co. 31
7. Are you willing to buy Tilapia from a new
supplier?
Yes No
0%
100%
This question helps to find out if the respondents are willing to buy from a new supplier.
The result shows that 6 (100%) respondents answered YES.
PalaIsdaan Co. 32
8. How much are you willing to spend on Tilapia?
Php 80/ kilo Php 81/ kilo Php 82/ kilo Php 83/ kilo
Php 84/ kilo Php 85/ kilo Other
0% 0%
17% 0%
0%
0%
83%
This question is necessary for the study to find out how much they are willing to spend
on Tilapia. The result shows that among 6 respondents, 1 (17%) answered Php 80/kilo
and 5 (83%) answered ―Other‖. Wherein, 2 out of 5 respondents answered Php 79/kilo,
while the other 2 answered Php 78/kilo, and 1 answered Php 77/kilo.
PalaIsdaan Co. 33
9. What characteristic do you look for, in a
new supplier? You may select more than
one.
Quality of Product Production Capacity Ease of Comunication Other
14%
28%
29%
29%
This question is necessary for the study to find out what characteristic they are looking
for in a new supplier. The result shows that among 6 respondents (which some of them
answers more than 1), 4 counts (28%) for quality of product, 4 counts (29%) for
production capacity, 4 counts (29%) for ease of communication, and 2 counts (15%) for
―Other‖ which is the price.
PalaIsdaan Co. 34
Demand Analysis
Demand analysis is a marketing strategy used to determine and understand the
willingness of a customer to buy a particular product, how often they are likely to buy and
in what price range. This information is then used to determine the selling cost, product
improvement and to plan strategies.
The information below is given by the Guagua Business Permit and Licensing Office
(registered businesses) and from anonymous fishpond owner (unregistered business).
Types of No. of Business No. of

Business Organization Respondents
Fish Dealer 6 6
Table 20: Total number of business organization
Based on the information above, table below are the historical numbers of the
Business Organization of fish dealers from 2017-2021.
YEAR GUAGUA(FISH DEALER)

2017 5
2018 6
2019 6
2020 6
2021 6
Table 21: Historical number of business organization from 2017-2021
Computation of Consumption per Kilo

Fish Dealers
CONSUMPTION DATA FREQUENCY Qty in kilos fxy

GATHERED (f) (x) (y)
DAILY 6 365 16000 5840000
WEEKLY 0 0 0 0
MONTHLY 0 0 0 0
TOTAL ( Σ (fx) ) 6 16000 5840000
Table 22: Computation of consumption (Fish dealers)
PalaIsdaan Co. 35
Assumption of 365 days per year
Let: f = total number of frequency of obtained in the conducted survey
x = number of times (expected) the product is consumed in a year
y = quantity in kilograms
*Note: This table is used to compute the average consumption rate.
Consumption Rate per Business (Average Consumption per Kilo)
Fish dealers
DEMAND COMPUTATION ON SAMPLE

x = Σ (fxy) / n
x = 5,840,000/6
973,333.33
Projected Number of Business Organization from 2022-2026
GUAGUA (FISH
YEAR
DEALER)
2022 6
2023 7
2024 7
2025 7
2026 8
Table 23: Projected number of business organization from 2022-2026
Target Market Percentage
(Fish farming)
1. Do you sell Tilapia? 100%
7. Are you willing to buy
Tilapia from a new supplier? 100%
8. How much are you willing
to spend on Tilapia? 83%
Target Market Percentage 83%
Table 24: Target market percentage (fish farming)
PalaIsdaan Co. 36
Computation of the Historical Demand
Fish Dealer
Year 2017 2018 2019 2020 2021

GUAGUA(FISH DEALER) 5 6 6 6 6
Target Market Percentage 83% 83% 83% 83% 83%
Target Market 4 5 5 5 5
Frequency 973333.33 973333.33 973333.33 973333.33 973333.33
Annual Demand 4,055,556 4,866,667 4,866,667 4,866,667 4,866,667
Table 25: Computation of historical demand (fish dealer)
Historical Demand
Fish Dealers
YEAR DEMAND
2017 4,055,556
2018 4,866,667
2019 4,866,667
2020 4,866,667
2021 4,866,667
Table 26: Historical demand (fish dealers) for 2017-2021
Methods of Projection
Arithmetical Straight Line Method
Fish Dealers
Formula (Actual Demand for Last Year (2021) - Actual Demand for First Year (2017)
Total Number of Years -1
Solution = 4,866,667 - 4,055,556

(5 years - 1)
= 811,111
4
= 202,778
PalaIsdaan Co. 37
Projected Demand (Arithmetical Straight Line Method)
Fish Dealers
YEAR DEMAND
2022 5,069,444
2023 5,272,222
2024 5,475,000
2025 5,677,778
2026 5,880,556
Table 27: Projected demand (fish dealers) by the year 2022-2026
Supply Analysis
Tilapia Farming
TOTAL ESTIMATED
Name of Competitor Estimated Sold per Cycle Number of Cycle
SOLD PER CYCLE
Lacson Fishpond 8,300 kilograms 2 16600 Kilograms
Jose P Fish Pond 12,000 kilograms 2 24000 Kilograms
Donato Fishpond 10,000 kilograms 2 20000 Kilograms
Amio Fishpond 4,000 kilograms 2 8000 Kilograms
King Ryan Fishpond 20,000 kilograms 2 40000 Kilograms
TOTAL SUPPLY 108600 Kilograms
Table 28: Competitors of Tilapia farming estimated sold per cycle
*Note: All tilapia are harvested according on the culture system and/or the number of fingerlings
per square meter they used. The number of fish harvested is determined by the ability of the area
to accommodate the tilapia.
Projected Supply
FISH DEALERS
Lacson Jose P Fish Donato Amio King Ryan TOTAL
YEAR Fishpond Pond Fishpond Fishpond Fishpond SUPPLY
2021 16,600 24,000 20,000 8,000 40,000 108,600
2022 17,779 25,704 21,420 8,568 42,840 116,311
2023 19,041 27,529 22,941 9,176 45,882 124,569
2024 20,393 29,484 24,570 9,828 49,139 133,413
2025 21,841 31,577 26,314 10,526 52,628 142,885
2026 23,391 33,819 28,182 11,273 56,365 153,030
Table 29: Competitors of Tilapia farming projected supply
PalaIsdaan Co. 38
Fish Dealers
YEAR SUPPLY
2022 116,311
2023 124,569
2024 133,413
2025 142,885
2026 153,030
Table 30: Projected supply of fish dealers by the year 2022-2026
Demand and Supply Gap
Current Demand and Supply Gap of Fish Dealers (2021)
YEAR DEMAND SUPPLY GAP %

2021 4,866,667 108,600 4,758,067 98%
Table 31: Demand and supply gap (fish dealers) 2021
*Source from historical demand and total supply in 2021
Projected Demand and Supply Gap
Fish Farming
SUPPLY
YEAR DEMAND GAP
PalaIsdaan Co. COMPETITORS %
2022 5,069,444 72,137 116,311 4,880,997 96%
2023 5,272,222 77,259 124,569 5,070,395 96%
2024 5,475,000 82,744 133,413 5,258,843 96%
2025 5,677,778 88,619 142,885 5,446,273 96%
2026 5,880,556 94,911 153,030 5,632,614 96%
Table 32: Projected demand and supply gap by the year 2022-2026
*Note: Below is the computation to get the projected supply of PalaIsdaan Co. in 2022
st
1 cycle =235,230 fingerlings
nd
2 cycle = 125,456 fingerlings
= 360,686 fingerlings annually (Please see Chapter 4, tables 37 and 38)
PalaIsdaan Co. 39
Projected supply of Tilapia in 2022 = total number of fingerlings / ideal pieces of Tilapia per kilo
= 360,686 / 5
= 72,137 kg annually
To get the next year projection:
Prev. year x GDP growth rate (psa.gov.ph)
Competitors
Lacson Fishpond Jose P Fishpond

• Purok 5, Lambac, Guagua, • Purok 5, Lambac, Guagua,
Pampanga Pampanga
• Sold every 2 cycle: 16, 600 • Sold every 2 cycle: 24, 000
kilograms Kilograms
Donato Fishpond Amio Fishpond

• Purok 5, Lambac, Guagua, • Purok 5, Lambac, Guagua,
Pampanga Pampanga
• Sold every 2 cycle: 20,000 • Sold every 2 cycle: 8,000
kilograms kilograms
King Ryan Fishpond

• Purok 6, Lambac, Guagua,
Pampanga
• Sold every 2 cycle: 40,000
kilograms
Figure 4: Competitors
PalaIsdaan Co. 40
Marketing Program and System
Figure 5: Tilapia fish

Product Strategy
Tilapia farming is a business that offers suitable products in the market which is
staple food production. The business also offers quality products of tilapia fish to satisfy
the target market. PalaIsdaan Co. will make sure that these products will possess good
quality and to make sure that farming must be in a good care of management. However,
tilapia will be raised according to the procedure that the management also provided.
Hence, following these guidelines will make a future benefit in the yield period.
Place Strategy
Palaisdaan Co. will be located at Barangay Lambac, Guagua Pampanga. Lambac.

Guagua is considered to be a good location for a business because it is an elevated
farm land and it is not a flood prone area - dikes and irrigation are built for flood control.
A built-in irrigation system will be used for water supply and disposal, making it an ideal
location for product farming.
Figure 6: Farm/Project Location
PalaIsdaan Co. 41
Pricing Strategy
PalaIsdaan Co. will use the Penetration Pricing strategy. To tempt clients to try a new
product or service by offering a discounted price when it is first available. A reduced
price assists a new product or service in breaking into the market and attracting
customers away from competitors. According to the survey, the proponents' prevailing
price is ₱78.50. As a newcomer in the market, one of the goals is to penetrate the
market. The proponents assumed a price of ₱72 in year one, which is represented in the
financial results, implying that the lower price is still profitable. Proponents propose a
price of ₱72 pesos in order to acquire the target market at a cheaper cost.
Promotional Strategy
Figure 7: PalaIsdaan Co. Facebook page
Promotional strategy plays a vital role to stimulate the product or service demand
through communication to the target market. PalaIsdaan Co. will use social media and
direct contact to the wholesalers. This is an effective way to converse and talk about
business.
One of the best ways to attract customers is to use internet advertising. It is the
practice of leveraging web-based channels to spread a message about a
company‘s brand, products, or services to its potential customers. The
PalaIsdaan Co. 42
PalaIsdaan Co. will use social media to promote how it develops, benefits
consumers, and contributes to society. Being active online will attract potential
customers, giving them a good fair price considering the market and competition
is a way to persuade them.
Even if the ponds are completely depleted. A few kilograms of fish remain in the
ponds, which will be handed to business partners (dealers), neighbors, workers,
or individuals in the neighborhood to taste the freshness of the newly collected
fish and spread the news to others. This method will assist the business in
establishing a reputation that firm produces healthy and fresh fishes.
A free public tour allowing stakeholders to observe how the company produces
fresh tilapia. Transparency about the farm process of what they ate, as well as
whether the fish was safe to eat or truly fresh from the farm. This will be a
promotional way to persuade dealers and consumers that Palaisdaan Co's tilapia
is of high quality, safe, and healthy, which will benefit all parties involved.
Process
The proponents process of PalaIsdaan Co. involved in delivering products and

services to the customer. A good process in place ensures that it is repeatedly delivering
the same standard of service to the customers. For the benefit of both parties, tilapia is
fresh from the farm, turning over or hauling the products to the truck container will satisfy
the wholesaler to secure the freshness of the goods because fish must be alive upon
delivery.
People
People refer to the staff and salespeople who work for the business. When the
business provides excellent customer service, it creates a positive experience for the
customers, and marketing the brand to them. PalaIsdaan Co. treats their staff and
business partners like a family. Harmonious relationships of the people who are involved
in a business will give a positive vibes that create a smooth transaction. This way
customers and staff will spread word that can get referrals.
PalaIsdaan Co. 43
Physical evidence
PalaIsdaan Co. farm is well organized from right of way to farm, the location where
the ponds are built is elevated, the disposal of water towards stream to irrigation, and the
harmonious interaction of the people. This evidence is distinctive and fabricates
reputation and signifies reliable sources to the business partners.
Figure 8: Actual image of fish pond
Systems and Forms Design

The mechanism used by PalaIsdaan Co. is a conventional market in which wholesale
trade between producer and fish dealer. Ordering fish over the phone or scheduling a
personal visit to the location to get a sample and see whether or not it is available for
trading.
PRODUCER WHOLESALER
Figure 9: Traditional Trade System
Harvest and tilapia will be hauled by fish dealers for wholesaling.
PalaIsdaan Co. 44
Raw materials
- A personal inspection of the fingerlings in the hatchery.
- For feeds, call the provider directly, who will then deliver it to the given location.
Pricing
- To entice customers to purchase tilapia, price penetration is used.
- For raw materials, the price is depending on the market offer.
Distribution
- PalaIsdaan Co. sells the tilapia directly to the wholesaler. Distribution of product
is direct to the intermediaries who assist in the flow of goods and services from
producers to end-users.
Payment
- Cash basis for raw materials.
- The initial down payment for feeds is paid, after harvest full payment will be
collected.
- For harvested tilapia, the fish dealer will pay immediately or 1-2 days later.
PalaIsdaan Co. 45
Projected Sales
Company Name PALAISDAAN COMPANY

Address: GUAGUA, PAMPANGA
STATEMENT OF PROJECTED SALES

YEAR 1
Poduct Selling Price # of Product Sold Yearly Sales
Tilapia 72 72,137 5,193,864.00
TOTAL 5,193,864.00
YEAR 2
Tilapia 74 77,259 5,717,145.80
TOTAL 5,717,145.80
YEAR 3
Tilapia 76 82,744 6,288,551.34
TOTAL 6,288,551.34
YEAR 4
Tilapia 78 88,619 6,912,276.34
TOTAL 6,912,276.34
YEAR 5
Tilapia 80 94,911 7,592,869.71
TOTAL 7,592,869.71
Table 33: Statement of Projected Sales
PalaIsdaan Co. 46
CHAPTER 4
PRODUCTION OR TECHNICAL STUDY
Introduction
When the business is operationally and technically prepared and has an overhead
view of how the process will evolve over the course of its business, it can track the
progress of the proposed business from concept to reality.
This chapter will present the details on how the process works in every cycle of the
proponents‘ product which is Tilapia. It also includes packaging, raw materials, utilities
and supplies needed as well as the proposed project site and floor plan. Proper waste
disposal should be given attention by the proponents to help reduce pollution and help
improve air and water quality. Technical study is one of the most important aspects of
the study; it helps to determine how to operate efficiently and effectively to maximize the
available resources as well as the profit.
PalaIsdaan Co. 47
Product
Product is one of the determinants of success of a firm. The proposed Tilapia product
will contribute and sustain the demand of the target market and also consumer‘s
expectations and requirements and can provide satisfaction to them.
Figure 10: Sample product
The proponents‘ product Nile Tilapia is contained with vitamins and minerals like
choline, niacin, vitamin B12, vitamin D, selenium, and phosphorus. It is also a good
source of omega-3 fatty acids, which are healthy fats that your body needs to function.
Tilapia is a mild-flavored, lean fish, which is easy to prepare and relatively inexpensive.
Tilapia fish are very adaptable and can survive even in poor-quality water or
overcrowded conditions. Most farmers choose to keep only male tilapia in the grow-out
stage. Male tilapia has proved more profitable as they grow bigger and are more time
and energy-efficient. Female tilapia tends to waste energy and time due to breeding
Modification/ Improvement: Tilapia fingerlings is raised from captive brood stock in

hatcheries and nurseries, which female tilapia cultivated for sex reverse to stop or
postponed them from breeding. Nile Tilapia (Female) used to fish farming due the meat
is softer and fatter than male tilapia and male tilapia can grow long but not fat.
Commercial Tilapia Species

Common Scientific Max Max
Name Name length weight
Oreochromis
Nile tilapia 60 cm 4.325 kg
niloticus
Oreochromis
Blue tilapia 45.7 cm 2.010 kg
aureus
Mozambique Oreochromis
39 cm 1.13 kg
tilapia mossambicus
Table 34: Commercial tilapia species
PalaIsdaan Co. 48
Packaging
Packaging is not necessary to pack Tilapia. The fish dealers will haul and put all
harvested fish inside the container truck.
Production Process
Tilapia Farming Process
1.1 Draining and Drying - Pond soil should be dried every time the pond is harvested.
Periodic drying stabilizes soil colloids and oxidizes organic matters and thus,
prepares a suitable environment for the growing of the natural fish food.
Purpose:
 To eradicate fishpond pests, predators and competitors;
 To hasten the chemical decomposition of organic matters deposited so that
nutrients will become available for the growth of fish food in the fishpond;
 To totally harvest the fish stock; and
 To kill fish disease organisms.
1.2 Tilling/Cultivation of Pond Bottom - As soon as the pond system has been drained
during low tide, the pond bottom is immediately tilled and cultivated. This is done by
stirring or cultivating with a shovel or a rake for a small pond and by the use of a
rotavator for large ponds.
Purpose:
 Subsurface nutrients are made available at the surface for the growth of fish food
in the pond;
 Burrowing fish enemies are eradicated; and
 Undesirable pond weeds are eliminated and destroyed.
1.3 Leveling – After the pond draining and drying, all holes, mounds and depressions on
the pond bottom are leveled. The purpose is to make the topography of the pond
bottom slope very gradually from its farthest end down towards the gate, the
deepest portion of the pond. After the pond bottom has been leveled, a narrow canal
within each pond or compartment that runs from the gate traversing towards the
opposite corner will be made and maintained. The canal will gradually deepen
towards the gate. The canal will serve as a refuge for the fish during the hot season
and also for confining fish before their transfer to another pond, or before they are
PalaIsdaan Co. 49
harvested. Since the canal serves as a refuge, predators and pests could also be
confined in it for easy eradication.
Figure 11: Sloping pond bottom

1.4 Pond Maintenance - During the drying period of pond bottom systems, all dikes
should be checked for leakages. All gates whether concrete, semi-concrete and
wooden are checked every now and then for their efficiency in letting in and out of
the water.
1.5 Fertilization – Fertilize the pond one week before stocking. Fertilize the pond once a
month to ensure good production of algae. Apply every month one-half kilo of
fertilizer 100 square meters of water surface. Fishpond fertilizers are organic and
inorganic substances applied to pond waters and soils to stimulate and maintain
growth of plants. In ponds, the desired plants are the various forms of algae that,
along with small animals, compose lumut, lab-lab or plankton -- the foods of fishes.
 Organic - fertilizers most commonly used in fishponds are animal manures,
especially chicken manure, animal manures are popular organic fertilizers used
in fishponds in various parts of the country.
 Inorganic - fertilizers complete fertilizers are almost never recommended for
fishpond use because sufficient amounts of K are almost always present
naturally in fishponds and adding more K as fertilizer is not beneficial.
(Brackishwater Fishpond Management, n.d)
PalaIsdaan Co. 50
Algae/Planktons/Moss
- Tilapia will eat many of the common types

of filamentous algae, blue green algae,
rooted plants and even twigs and other
organic debris. They are very efficient
consumers. When stocked at the
appropriate rates into your pond, the Tilapia
can be very effective at dramatically
reducing seasonal plant material.
Figure 12: Algae/Planktons/Moss
Other Consideration: Determining water pH. Algae thrive in water with high pH levels
between seven (7) and nine (9). For most algae growth, an optimum pH is between 8.2
and 8.7. A pH level that is neutral or lower can help decrease the growth of algae. The
temperature also plays an important role in algae growth. You may notice that pond
algae tend to increase dramatically with warmer summer weather. There is a pH Meter
Pen to check the acidity of the water. (Cerulli, n.d)
1.6 Pest Control - Pests include fish, snails, insects, and vegetation. Pond preparation,
drying, leveling, and gate repair all contribute to pest control. Despite pond
preparation, some pests will still enter the ponds.
1.7 Water Management and Water Level. Maintain a water depth level of 1 meter for fry
or fingerlings before stocking them, typically for 1-2 months. Continue irrigating the
pond in 1-2 months, maintaining 1m depth to see if fingerlings are in and alive and
to feed them easily, water level depends on Tilapia growth.
 (OPTIONAL) Planting water spinach (kangkong) at a one portion of the pond
to provide shade for the fish during hot weather and to serve as natural fish
food. However, do not totally cover the pond with plants as these will interfere
with the natural food production process. (Aquabusiness, 2019)
Size Water Depth

Fingerlings 1m
1-2 fingers 1.5m
3-4 fingers 2m
5-6 fingers 3m
Table 35: Sizes of fingerlings with their respective water depth
PalaIsdaan Co. 51
1.8 Stocking Fingerlings. After irrigating and fertilizing the ponds next is stocking
fingerlings. Fry brought by the hatchery business, upon delivery of fingerlings from
hatchery you release them in the pond. The best time for stocking the fry in
nurseries is during the colder parts of the day, in the evenings and early mornings.
The number of fry or fingerlings to be stocked in a pond is dependent on the type
and amount of food raised and the carrying capacity of the pond. (bfarcar, 2018)
Culture Stocking
Source of Food
System Density
Depend on Natural
Extensive 3pcs/ m2
productivity of the pond
In addition to natural food,

Semi – supplemental feeding is
4-8 pcs/ m2
Intensive given like rice bran and
commercial feeds
Largely depend on
Intensive 9-15 pcs/m2 complete or commercial
feeds
Table 36: Culture system
Tilapia’s Partition
Tilapia Intensive Farming

A total of 15,682 m2 platforms will be used in farming.
Fingerlings/
Pond Dimension m2 m2 Total Fingerlings
(46m x98m)
Pond 1 + (50m x 43m) 6658 15 99,870 pcs
Pond 2 96m x 47m 4512 15 67,680 pcs
Pond 3 96m x 47m 4512 15 67,680 pcs
Total 15,682 m2 235,230 pcs
Table 37: Tilapia Intensive farming
Tilapia Semi-intensive Farming

A total of 15,682 m2 platforms will be used in farming.
Pond Dimension m2 Fingerlings/m2 Total Fingerlings
(46m x98m)
Pond 1 6658 8 53,264 pcs
+ (50m x 43m)
Pond 2 96m x 47m 4512 8 36,096 pcs
Pond 3 96m x 47m 4512 8 36,096 pcs
Total 15,682 m2 125,456 pcs
Table 38: Tilapia Semi-intensive farming
PalaIsdaan Co. 52
1.9 Feeding. Feed the tilapias twice a day morning (8-9 AM) and afternoon (3-4 PM).
Commercial feeds have become available which claim to fatten and hasten growth
of tilapia while at the same time fertilizing the fishpond to stimulate the growth of
planktons or moss (lumot).
Feeding Program for Tilapia
Feeding Program for Tilapia Intensive Farming

235,230 fingerlings + 23,523 mortality rate = 258,753 pieces
15, 682 m2 multiply by 15 fingerlings/ sq – Intensive Farming BFAR recommended
Days Average Weight Feeding Rate Type of Feed Kg/day

1 to 10 Blind Feeding
10-55 22.5 6.96% Fry Mash 368.37
55-70 55 4% Starter 517.51
70-105 111 3% Grower 783.32
105-120 117.5 2.50% Finisher 1,043.83
Formula Feed per Day = Average weight x no. of stockings x feeding rate
No. of stockings used = 235,230
Table 39: Feeding Program for Tilapia Intensive Farming
*Basis: (idoc.pub/documents/tilapia-feeding-guide)
Feeding Program for Tilapia Semi Intensive Farming

125, 456 fingerlings + 12546 mortality rate = 138,002 pieces
15, 682 m2 multiply by 8fingerlings/ sq – Semi Intensive Farming BFAR recommended
Days Average Weight Feeding Rate Type of Feed Kg/day

1 to 10 Blind Feeding
10-55 22.5 6.96% Fry Mash 196.46
55-70 55 4% Starter 276
70-105 111 3% Grower 417.77
105-120 117.5 2.50% Finisher 368.53
Formula Feed per Day = Average weight x no. of stockings x feeding rate
No. of stockings used = 125,456
Table 40: Feeding Program for Tilapia Semi Intensive Farming
*Note: Feeds should be stored in a cool dry place. They should be properly packed to prevent
moisture uptake and maintain aroma, flavor and color.
*Basis: (idoc.pub/documents/tilapia-feeding-guide)
PalaIsdaan Co. 53
Tilapia’s Feeds
Feeds for Intensive Farming in Partition

Total Fry Mash Starter Grower Finisher
Pond
Tilapia kg/day kg/day kg/day kg/day
Pond 1 99,870 156.4 219.71 332.57 443.17
Pond 2 67,680 105.99 148.9 225.37 300.33
Pond3 67,680 105.99 148.9 225.37 300.33
Total 235,230 368.37 517.51 783.31 1,043.83
Table 41: Feeds for Intensive Farming
Feeds for Semi Intensive Farming in Partition

Total Fry Mash Starter Grower Finisher
Pond
Tilapia kg/day kg/day kg/day kg/day
Pond 1 53, 264 83.41 117.18 177.37 156.46
Pond 2 36, 096 56.53 79.41 120.20 106.03
Pond3 36, 096 56.53 79.41 120.20 106.03
Total 125,456 196.46 276 417.77 368.52
Table 42: Feeds for Semi Intensive Farming
Consideration:
1. Feed fish according to wind direction.
2. Feed based on the recommended feeding rates.
3. Conduct random fish sampling at least once a month for feeding adjustments.
4. Do not under or overfeed stocks because this will result in poor feed efficiency.
5. Always feed the fish at the same time and same part of the pond. Fishes can be
easily trained where to get their food.
6. Do not feed stocks 24 hours before harvesting or transporting.
7. Adjust feeding depending on fish appetite and weather conditions.
8. Keep a daily record on all feeding activities.
1.10 Harvesting - Fishing and putting them together into an improvised fish pen inside
the pond for smooth weighing and hauling in the truck container.
PalaIsdaan Co. 54
Flow Diagram for Tilapia Farming
Land Preparation/ Fry or Fingerlings Feed them to

Conditioning stocked in ponds Grow-up
Partial Harvest - Sampling to know

live fish hauled to Fishing to harvest if they are ready
truck container to harvest
Figure 13: Flow Diagram for Tilapia Farming
PalaIsdaan Co. 55
Project Site
The Proponents project site is located at Lambac, Guagua,
Pampanga.
Figure 15: Project site with Irrigation system
Irrigation system
*The figure is the exact measurement of the target location that

occupies the proponents’ products. It has a dimension of 17,250 sq.
The irrigation system is built in for flood management and water
Figure 14: Project site
disposal.
PalaIsdaan Co. 56
Tilapia Farming Production Schedule
The link of production scheduling in the study is to make the manufacturing process
flow with maximum efficiency, by balancing the production needs with the available
resources in the most cost-effective manner. It is to make a schedule of production
activities for products, assemblies, and manufactured goods for a certain period that
would be profitable. This is performed in each planning phase such as production
planning, material planning, and manufacturing planning.
Aquaculture must consider the climate change due to the burst of extreme hot
weather in Central Luzon that fishes can‘t survive. It was concluded that water
temperature ranging from 27-32°C seemed to be the most effective for rearing of Nile
tilapia juveniles and fries, and higher temperature (>32°C) results in slow growth,
reduced feeding efficiency and increased mortality.
Figure 16: Guagua climate weather average
*Basis: (worldweatheronline, n.d)
PalaIsdaan Co. 57
Yearly Production Schedule
Date To do Days
Tilled/ Cultivation/ Leveling/
June 22-24 Pond Maintenance 3 days
June 25-30 Irrigation/Fertilization 6 days
Tilapia Farming -
July 1-Oct 31 Stocking/Feeding 4 months
Nov. 1-3 Harvesting 3 days
Nov4-10 Drain/Rest 7 days
Tilled/ Cultivation/ Levelling/
Nov 11-13 Pond Maintenance 3 days
Nov 14 - 19 Irrigation/Fertilization 6 days
Tilapia Farming -
Nov 20- March 20 Stocking/Feeding 4 months
March 21-23 Harvesting 3 days
Drain/Rest
Table 43: Yearly production schedule
PalaIsdaan Co. 58
Farm Layout
Pond 1
Pond 2
Basin
Pond 3
Dike
Figure 17: Farm Layout
 Dike measures 1m equally that covers all ponds.

 Depth of all ponds will be 3.5 meters.
 Two (2) Deep wells are previously built in.
 Gate 1, 2 and 3 are drainage structures or monk.
 Total 17,250 sq. rented and a total 15,682 sq. to be used in farming.
PalaIsdaan Co. 59
Rental Fee for
Size Total
the whole year Table 44: Rent expense
17,250 *Note: 15,682 sq. platforms will be used in farming.
P70,000 P70,000
sqm.
Leasehold Improvement
Cost Total Table 45: Leasehold Improvement
Excavation and Direct
Labor for Construction of 30,000 30,000
Basin and Storage/CR
Equipment for Tilapia Farming
Quantity Unit Cost Total Cost

Industrial Water Pump 2 6500 13000
Pipe Metal 2 1650 3300
Electrical Breaker 2 189 378
Electric Wire #14 30m 750 750
TOTAL COST 17,428
Table 46: Equipment for tilapia farming

*Note: Source of prices is from Mario Hardware and Supply
Materials for Construction of Large Catch Basin
Unit
Quantity Total Cost
Cost
Hollow Blocks 50 10 500
Cement 10 bags 197 1970
Sand 2 cu. M 1700 1700
PVC Plastic Pipe 2 198 396
TOTAL COST 4,566
Table 47: Materials for Construction of Large Catch Basin

PalaIsdaan Co. 60
Materials for Construction of Storage and Comport Room
Hollow Blocks 250 10 2500

Cement 10 bags 197 1970
Sand 2 cu. M 1700 3400
Roof Long Span 10ft 6 fly 1290 7740
Toilet Bowl 1 500 500
Door and hamba 1 2500 2500
Toilet door with plastic
hamba 1 1200 1200
Doorknob 2 250 500
Nails 2kg 45 90
Tubular Metal
1x1x1.2mm x6m 4 450 1800
Text Crew Metal 1box 520 520
TOTAL COST 22,720
Table 48: Materials for Construction of Storage and Comport Room
Utility Supplies
Total
Quantity Unit Cost Cost
Broomstick 4 25.00 100.00
Dust pan 2 120.00 240.00
Big scissor 1 82.00 82.00
Soap 5 20.00 100.00
Brush toilet 1 79.00 79.00
Zonrox 2 43.00 86.00
TOTAL 687.00
Table 49: Utility supplies
PalaIsdaan Co. 61
Accommodation Office Supplies
Unit Total
Unit Total Quantity
Cost Cost
Quantity
Cost Cost Office Table 1 1500 1500
Ballpen 3 21 63
Nipa 1 35,000 35,000
Record Book 1 170 170
Table 50: Nipa hut NoteBook 1 20 20
Wall clock 1 100 100
Auxiliary Equipment Calculator 1 130 130
General Journal
Cost Qty Subtotal 1 36 36
Book
168 6 1,008.00 Cash Disbursement

Solar lights 1 36 36
Book
Police flash light 223 2 446
General Ledger 1 36 36
Grass cutter 6,500.00 1 6,500.00
TOTAL COST 2,091
Water ph test pen 222 2 444
Soil ph and
115 2 230
moisture meter Table 51: office supplies
Shovel 480 1 480
Wheel barrow 500 1 500
Safety Protection
Pail and dipper 210 2 420
Unit Total
Plastic drum 340 2 680 Qty
cost cost
Tray 480 10 4,800.00
1,950.00 1 1,950.00
Overall Jacket 1 620 620
Weighing Scale
Fishing Net 838 1 838 Boots 2 169 338
TOTAL 18,296.00 Total 958
Table 52: Auxiliary equipment
Table 53: safety protection
Legal permits and registration
Total Cost
Mayors Permit 1,000
TOTAL
ITEM QUANTITY PRICE CTC(Person applying the
COST 50
1box business)
Face masks 67 67 BIR registration 530
(50 pcs.)
Alcohol 1 Gallon 400 400 DTI Business Permit 500
Barangay Business Permit 500
Trigger Spray 3pcs.
28 84 SEC registration 1,520
bottle (500ml)
Sanitary fee 100
Thermometer 1 140 140 Environmental fee 500
TOTAL 691 Fire inspection permit 500
TOTAL COST 5,200
Table 54: Supplies for Covid19 prevention Table 55: Legal permits and registration
*Note: Due to the limited information, proponents

based some data from this site (mybusinessacademy.ph)
PalaIsdaan Co. 62
Intensive Tilapia Farming Direct Materials
Supplier Qty Unit Cost Total Cost
Fingerlings *RRJ Tilapia
Hatchery 235,230 .35 82,330.50
*Riso Farm
Fry Mash 663 790 523,770.00
Starter Feeds *Guinto 311 700 217,700.00
Grower Feeds Farm line 1097 665 729,505.00
Finishers *Biding 626 665 416,290.00
Complete Fertilizer Garcia
Distributor 2 bags 1,000 2,000
Total 1,971,595.50
Table 56: Intensive Tilapia Farming Direct Materials
*Note: Total reliance on commercial feeds for Intensive Farming 15 fingerlings/m2.
Semi Intensive Tilapia Farming Direct Materials

Supplier Qty Unit cost Total Cost
Fingerlings *RRJ Tilapia
Hatchery 125,456 0.35 43,909.6
*Riso Farm
Fry Mash 354 790 279,660
Starter Feeds *Guinto Farm 166 700 116,200
Grower Feeds line 585 665 389,025
Finisher Feeds 221 665 146,965
Complete *Biding
Fertilizer Garcia 2 bags 1000 2000
Distributor
Total 977,759.6
Table 57: Semi Intensive Tilapia Farming Direct Materials
*Note: Semi Intensive Farming 8 fingerlings/m2.
PalaIsdaan Co. 63
Water Level before Stocking Fingerlings
Platform Depth Liters

Minimum Water
15,682sq 1m 15,682,000
Level
Hr use
Liter/min Days Total Liters
per day
10.800275
Industrial Water 48 days
1100 22 15,682,000
Pump 3HP (237.60606
06hrs)
Liters a day/ Liter per Min/ 60min = Hrs/Day
Platform x Level x 1000 = Liters a day
Table 58: Water level before stocking fingerlings

*Basis: (Aquabusiness, 2019)
Tilapia Water Consumption

Platform 15,682sq Hrs. Days Liters
Minimum Water Level before stocking fry 5.4 15,682,000
2 months beyond 8hrs 10 (3days interval) 10,560,000
3 months beyond 8hrs 10( 3days interval) 10,560,000
4 months beyond 8hrs 10 (3days interval) 10,560,000
Total Water Consumption 47,362,000
Approximately 3 meters of debt water level must sustain.
Table 59: Tilapia Water Consumption
Electricity Energy Consumption
Electricity Consumption before Stocking Fingerlings

Usage over Kilo
Watt Kilowatts
Industrial Fee qty Watts Hrs (5.4001 watts/ Cost
hrs/day per day
days) Peso
Industrial Water
x2 10,000 11 220,000 220 1,188.02 6.51 7,734.02
Pump 3HP
Table 60: Electricity consumption before stocking fingerlings
*Basis: (pelco2.com)
PalaIsdaan Co. 64
Tilapia Electricity Consumption
Usage 10 Kilo
Watt KiloWatts Monthly
qty Wattage Hrs/day days a watts/
hrs/day
Per day month Peso Cost
Industrial Water
x2 10,000 8 160,000 160 1600 6.51 10, 416.00
Pump 3HP
Table 61: Tilapia electricity consumption
Usage Cost per

Hours Watt Kilo
over a Kilo Cost per
Equipment Quantity Watts use per hours Watts
month watts/Pe month
day per day per day
period so
Ceiling fan 1 50 6 300 0.3 9 6.51 58.59
Fluorescent Light
2 25 2 100 0.1 3 6.51 19.53
LED
TOTAL 78.12
Table 62: Utilities
Manpower Requirements
The relationship between manpower and the company must be mutual. The company
will not work if the manpower is not available and vice versa. The simplest way that
manpower needs to be accomplished is to make sure that the company runs smoothly.
And the company must take good care of its manpower for them to work in their very
best. A company with the best manpower will surely deliver its production to the highest
level.
PalaIsdaan Co. will need:
No. of
Position
employee
Caretaker 1
Table 63: Manpower Requirement
PalaIsdaan Co. 65
Waste Disposal
PalaIsdaan Co. in relation to waste management it involves in reduction and
substitution; waste collection, handling, separation, and storage; recycling and reuse;
waste treatment; waste transfer and transport; and waste disposal.
Water disposal will be released in the stream towards irrigation. Water released is
harmless to the stream ecosystem due it came from ponds that are suitable for fish to
live.
Proper segregation of waste is observed to maintain the environment and the vicinity
of the field is neat and clean. Other waste will be sorted to biodegradable, non-
biodegradable and recyclable and hauled by the garbage truck every Tuesday in
Barangay, Lambac, Guagua, Pampanga.
Total Production Cost
Production Costs Amount

Rent Expense 70,000
Leasehold Improvement 30,000
Equipment for Tilapia Farming 17,428
Materials for Large Catch Basin Construction 4,566
Materials for Storage and CR Construction 22,720
Nipa hut 35,000
Utility Supplies 687
Safety Protection 958
Supplies for Covid19 prevention 691
Electricity Energy 78,776.50
Office Supplies 2,091
Auxiliary Equipment 18,296
Legal permits and registration 5,200
Direct Materials Intensive and Semi Intensive 2,949,355.10
TOTAL 3,235,768.6
Table 64: Production Costs
PalaIsdaan Co. 66
CHAPTER 5
FINANCIAL STUDY
Introduction
The financial aspect of the study is the most crucial part of any business proposal
because it determines whether or not the project will be lucrative. Financial aspect also
determines how much start-up capital is needed, sources of capital, returns on
investment, and other financial considerations. Before investing, some potential
investors always look at the financial statement of a company because it shows the
company‘s status and performance over a certain period of time. This study is the
culmination of the managerial, marketing, and technical aspects of the research, and it
expresses the potential outcome of the operational firm in pesos. This chapter will
outline the planned business's financial implications during the first five years of
operations.
Financial assumptions, projected financial statements (estimated or predefined cost

of executing an activity or producing products or services under normal conditions),
project sales, financial position, income statement, and statement of partner's equity are
all included in this section. To establish the capital balance at the conclusion of the
reporting period, the statement begins with the beginning capital balance, followed by
the amounts of investment made, share of net gains or losses, and withdrawals made
throughout the reporting period. The financial situation of a company, as well as its cash
flow and financial ratios, are examples of supporting papers.
PalaIsdaan Co. 67
Company Major Financial Assumptions
Company Address: GUAGUA, PAMPANGA
Nature of Business: BUSINESS TO BUSINESS
COMPANY MAJOR FINANCIAL ASSUMPTIONS- assumptions which are most important to show company result of operations.
1. Company Gross Sales provided on the Income Statement or Comprehensive

Income are on a cash basis and these are generated primarily from selling the
company's product.
2. Presented in the projected sales for the period is the selling price, quantity sold
and the days of operations. It was anticipated that there will be a P2 increase in
the selling price per year to cover the increase in the cost and inflation rate.
3. Due to production capacity, it is expected that the number of pieces produced

will increase at 7.1% per year. Increase of production per product is indicated
in the statement of projected sales.
4. For taxation purposes, the tax rate to be used is 30% as provided in the Bureau
of Internal Revenue Code of the Philippines. No tax increase for the next 5
years was assumed.
5. Direct materials (inputs) to be used are expected to increase by 5% per year

due to anticipated inflation in the country.
6. To motivate employees salaries and wages are expected to increase by 5% per

year.
7. Permits and Licenses are assumed to increase every two years.
8. Professional Fees to External Accountant will increase 5% per year
9. Budget for Repair and Maintenance is 10,000 per year and allocated equally on
the production and admin department respectively. It is also expected to
increase at 5% per year.
10. Utilities Expense particularly for Electricity and Water will increase at 5% per
year.
PalaIsdaan Co. 68
11. Supplies expenses are expected to increase by 2% per year.
12. For the purpose of computing depreciation the common method which is the
Straight Line Method will be used. Recoverable value or salvage value at the
end of its useful life would be 10% of the amount. Useful life of depreciable
assets would be 5 & 10 years respectively.
13. It is assumed that the compensation of employees is distributed in the

production for FS purposes only.
Rent expense will be divided between the selling and production area. For the
14.
purpose of financial statements, it was assumed that the amount was equally
divided. It is anticipated that there will be no increase on the rent expense for
the next 5 years.
15. Mortality rate is 10% based on the current market situation.
PalaIsdaan Co. 69
Initial Projected Cost

A. LONG LIVED ASSETS OR FIXED ASSETS

Equipment for Tilapia Farming 17,428.00
Materilas for Construction of Large Catch Basin 4,566.00
Office Furniture 1,500.00
Auxillary Equipment 18,296.00
Materials for Construction of Storage Room 22,720.00
Nipa hut 35,000.00
Leasehold Improvement 30,000.00
129,510.00
B. OTHER PRE-OPERATING EXPENSES

Prepaid Rent 17,499.99
SEC Registration 1,520.00
BIR Registration 530.00
Safety and Protection Supplies 1,649.00
Office Supplies 591.00
Professional Fee 2,700.00
Permits and Licenses 3,150.00
Utility Supplies 687.00
28,326.99
TOTAL INITIAL PROJECTED COST 157,836.99
Table 65: Initial projected cost
PalaIsdaan Co. 70
Projected Financial Statements
Statement of Pre-Operating Financial Position

Address: 0 GUAGUA, PAMPANGA
Statement of Pre-Operating Financial Position
ASSETS
CURRENT ASSETS
Cash 342,163.01
Utility Supplies 687.00
Office Supplies 591.00
TOTAL CURRENT ASSETS 360,941.00
PROPERTY, PLANT AND EQUIPMENT

Equipment for Tilapia Farming 17,428.00
Materilas for Construction of Large Catch Basin 4,566.00
Office Furniture 1,500.00
Auxillary Equipment 18,296.00
Materials for Construction of Storage Room 22,720.00
Nipa hut 35,000.00
Leasehold Improvement 30,000.00
Other Assets (Pre Operating) 9,549.00
TOTAL NON CURRENT ASSETS 139,059.00
TOTAL ASSETS 500,000.00
LIABILITIES AND PARTNER'S EQUITY

CURRENT LIABILITIES
Accounts Payables 0
Notes Payables 0
TOTAL LIABILITY 0.00
PARTNER'S EQUITY
Partner A, Capital 250,000.00

Partner B, Capital 250,000.00
TOTAL PARTNER'S EQUITY 500,000.00
TOTAL LIABILITIES AND OWNER'S EQUITY 500,000.00
Table 66: Statement of Pre-Operating Financial Position
PalaIsdaan Co. 71
Statement of Pre-Operating Cash flow

STATEMENT OF PRE-OPERATING CASHFLOW
CASHFLOWS FROM OPERATING ACTIVITIES

Net Income 0.00
Depreciation 0.00
Operating Income before working capital changes 0.00
Increase/(Decrease) in:
Accounts Receivables 0.00
Merchandise Inventory 0.00
Net Cash Generated from Operations 0.00
Pre-Operating Expense -28,326.99
Net Cash Provided by Pre - Operating Activities -28,326.99
CASH FLOWS FROM INVESTING ACTIVITIES

Equipment for Tilapia Farming -17,428.00
Materilas for Construction of Large Catch Basin -4,566.00
Office Furniture -1,500.00
Auxillary Equipment -18,296.00
Materials for Construction of Storage Room -22,720.00
Nipa hut -35,000.00
Leasehold Improvement -30,000.00
Net Cash provided by Investing Activities -129,510.00
CASH FLOWS FROM FINANCING ACTIVITIES

Increase in Capital 500,000.00
Net cash used in Financing activities 500,000.00
Net increase/(decrease) in cash and cash equivalents 342,163.01

Cash, Beginning Balance 0.00
Cash, Ending Balance 342,163.01
Table 67: Statement of Pre-Operating Cash flow
PalaIsdaan Co. 72
Projected Comparative Statement of Financial Performance

Address: GUAGUA, PAM PANGA
PROJECTED COMPARATIVE STATEMENT OF FINANCIAL PERFORMANCE

Year 01 Year 02 Year 03 Year 04 Year 05
GROSS SALES 5,193,864.00 5,717,145.80 6,288,551.34 6,912,276.34 7,592,869.71
Less: OUTPUT TAX 254,008.82 294,950.90 340,292.90 390,446.55 445,859.55
Mortality Rate 519,386.40 571,714.58 628,855.13 691,227.63 759,286.97
NET SALES 4,420,468.78 4,850,480.32 5,319,403.31 5,830,602.15 6,387,723.19
Less: COST OF GOODS SOLD 3,180,580.29 3,557,284.13 3,979,673.03 4,454,487.58 4,987,649.22
GROSS PROFIT 1,239,888.49 1,293,196.19 1,339,730.28 1,376,114.58 1,400,073.96

Less: Operating Expenses
Administrative Expenses
Rent Expense 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00
Utilities Expense 812.45 853.07 895.72 940.51 987.54
Office Supplies 1,773.00 1,808.46 1,844.63 1,881.52 1,919.15
Permits and Licenses 0.00 3,150.00 3,307.50 3,307.50 3,472.88
Repair and Maintenance Expense 5,000.00 5,250.00 5,512.50 5,788.13 6,077.53
Professional Fees (accountant) 48,000.00 50,400.00 52,920.00 55,566.00 58,344.30
Depreciation Expense 270.00 270.00 270.00 270.00 270.00
Pre-Operating Expenses 9,549.00 0.00 0.00 0.00 0.00
100,404.45 96,731.53 99,750.35 102,753.66 106,071.39
TOTAL OPERATING EXPENSES 100,404.45 96,731.53 99,750.35 102,753.66 106,071.39
NET INCOME BEFORE TAX 1,139,484.04 1,196,464.66 1,239,979.93 1,273,360.92 1,294,002.57

Less: INCOME TAX (30%) 341,845.21 358,939.40 371,993.98 382,008.28 388,200.77
NET INCOME AFTER TAX 797,638.83 837,525.26 867,985.95 891,352.65 905,801.80
ROI (Return on Investment) 1.60 1.68 1.74 1.78 1.81
Table 68: Projected Comparative Statement of Financial Performance
PalaIsdaan Co. 73
Projected Changes in Partner’s Equity

PROJECTED CHANGES IN PARTNER'S EQUITY

YEAR 01
Total (Cap. Beginning Tax Due (Partner's Tax Witheld Tax Still Due
Capital, Beginning Add: Net Income Balance + (% of Net Income) Share) (Partner's Share) (Partner's Share) Partner's Drawing Capital Ending
797,638.83
Partner 1 Capital 250,000.00 478,583.30 728,583.30 47,858.33 35,893.75 11,964.58 300,000.00 380,724.97
Partner 2 Capital 250,000.00 319,055.53 569,055.53 31,905.55 23,929.16 7,976.39 200,000.00 337,149.98
TOTAL 500,000.00 797,638.83 1,297,638.83 79,763.88 59,822.91 19,940.97 500,000.00 717,874.95
YEAR 02
837,525.26
Partner 1 Capital 380,724.97 502,515.16 883,240.13 50,251.52 37,688.64 12,562.88 350,000.00 482,988.61
Partner 2 Capital 337,149.98 335,010.10 672,160.08 33,501.01 25,125.76 8,375.25 350,000.00 288,659.07
TOTAL 717,874.95 837,525.26 1,555,400.21 83,752.53 62,814.39 20,938.13 700,000.00 771,647.68
Table 69: Projected Changes in Partner’s Equity - Year 1 and 2
PalaIsdaan Co. 74
PROJECTED CHANGES IN PARTNER'S EQUITY

YEAR 03
867,985.95
Partner 1 Capital 482,988.61 520,791.57 1,003,780.18 52,079.16 39,059.37 13,019.79 400,000.00 551,701.02
Partner 2 Capital 288,659.07 347,194.38 635,853.45 34,719.44 26,039.58 8,679.86 400,000.00 201,134.02
TOTAL 771,647.68 867,985.95 1,639,633.63 86,798.60 65,098.95 21,699.65 800,000.00 752,835.04
YEAR 04
891,352.65
Partner 1 Capital 551,701.02 534,811.59 1,086,512.61 53,481.16 40,110.87 13,370.29 450,000.00 583,031.45
Partner 2 Capital 201,134.02 356,541.06 557,675.07 35,654.11 26,740.58 8,913.53 450,000.00 72,020.97
TOTAL 752,835.04 891,352.65 1,644,187.68 89,135.26 66,851.45 22,283.82 900,000.00 655,052.42
YEAR 05
Capital, Beginning Add: Net Income Capital Ending
905,801.80
Partner 1 Capital 583,031.45 543,481.08 1,126,512.53 54,348.11 40,761.08 13,587.03 500,000.00 572,164.42
Partner 2 Capital 72,020.97 362,320.72 434,341.69 36,232.07 27,174.05 9,058.02 500,000.00 -101,890.38
TOTAL 655,052.42 905,801.80 1,560,854.22 90,580.18 67,935.13 22,645.04 1,000,000.00 470,274.04
Table 70: Projected Changes in Partner’s Equity Year 3-5
PalaIsdaan Co. 75
Projected Statement of Financial Position

PROJECTED STATEMENT OF FINANCIAL POSITION

AS OF THE YEAR Year 01 Year 02 Year 03 Year 04 Year 05
ASSETS
CURRENT ASSETS
Cash 750,693.28 832,174.08 840,923.94 770,969.31 614,155.37

Utility Supplies 687.00 687.00 687.00 687.00 687.00
Office Supplies 591.00 591.00 591.00 591.00 591.00
Prepaid Rent/Lease 17,499.99 17,499.99 17,499.99 17,499.99 17,499.99
TOTAL CURRENT ASSETS 769,471.27 850,952.07 859,701.93 789,747.30 632,933.36
NON-CURRENT ASSETS
Net Book Value of Depreciated Assets 117,308.16 105,106.32 92,904.48 80,702.64 68,500.80
TOTAL NON CURRENT ASSETS 117,308.16 105,106.32 92,904.48 80,702.64 68,500.80
TOTAL ASSETS 886,779.43 956,058.39 952,606.41 870,449.94 701,434.16
LIABILITIES
CURRENT LIABILITIES
Tax Payable 85,461.30 89,734.85 92,998.49 95,502.07 97,050.19
Output Tax 63,502.21 73,737.72 85,073.22 97,611.64 111,464.89
Withholding Tax Payable 19,940.97 20,938.13 21,699.65 22,283.82 22,645.04
TOTAL LIABILITIES 168,904.48 184,410.71 199,771.37 215,397.52 231,160.12
PARTNER'S EQUITY
Partner 1 Capital 380,724.97 482,988.61 551,701.02 583,031.45 572,164.42
Partner 2 Capital 337,149.98 288,659.07 201,134.02 72,020.97 -101,890.38
TOTAL CAPITAL 717,874.95 771,647.68 752,835.04 655,052.42 470,274.04
TOTAL LIABILITIES AND OWNER'S EQUITY 886,779.43 956,058.39 952,606.41 870,449.94 701,434.16
0.00 0.00 0.00 0.00 0.00
Table 71: Projected Statement of Financial Position
PalaIsdaan Co. 76
Projected Statement of Cash flows

PROJECTED STATEMENT OF CASHFLOWS

PROJECTED STATEMENT OF CASHFLOWS
For the Year Ended Year 01 Year 02 Year 03 Year 04 Year 05
CASHFLOWS FROM OPERATING ACTIVITIES
Net Income After Tax 797,638.83 837,525.26 867,985.95 891,352.65 905,801.80
Depreciation 12,201.84 12,201.84 12,201.84 12,201.84 12,201.84
Operating Income before w orking capital changes 809,840.67 849,727.10 880,187.79 903,554.49 918,003.64
Increase/(Decrease) in:
Accounts Receivables 0.00 0.00 0.00 0.00 0.00
Allow ance for Bad Debts 0.00 0.00 0.00 0.00 0.00
Income Tax Payable 341,845.21 358,939.40 371,993.98 382,008.28 388,200.77
Value Added Tax 254,008.82 294,950.90 340,292.90 390,446.55 445,859.55
Accounts Payable 0.00 0.00 0.00 0.00 0.00
Net Cash Generated from Operations 1,405,694.71 1,503,617.40 1,592,474.67 1,676,009.32 1,752,063.96
CASH FLOWS FROM INVESTING ACTIVITIES

Increase/(Decrease) Other Pre-Operating Activities 9,549.00 0.00 0.00 0.00 0.00
Withdraw als -500,000.00 -700,000.00 -800,000.00 -900,000.00 -1,000,000.00
Net cash used in investing activities -490,451.00 -700,000.00 -800,000.00 -900,000.00 -1,000,000.00
CASH FLOWS FROM FINANCING ACTIVITIES

Increase/Decrease in
Payment of Value Added Tax -190,506.62 -284,715.38 -328,957.40 -377,908.14 -432,006.30
Payment of Income Taxes -256,383.91 -354,665.85 -368,730.33 -379,504.70 -386,652.65
Payment of Income Taxes on Partner's Shares -59,822.91 -82,755.37 -86,037.08 -88,551.10 -90,218.95
Net Cash provided by Financing Activities -506,713.44 -722,136.60 -783,724.81 -845,963.94 -908,877.90
Net increase/(decrease) in cash and cash equivalents 408,530.27 81,480.80 8,749.86 -69,954.62 -156,813.94
Cash, Beginning Balance 342,163.01 750,693.28 832,174.08 840,923.94 770,969.31

Cash, Ending Balance 750,693.28 832,174.08 840,923.94 770,969.31 614,155.37
Table 72: Projected Statement of Cash flows
PalaIsdaan Co. 77
Financial Analysis

FINANCIAL HIGHLIGHTS
Financial Ratios are the significant relationships between items in the financial statements. They serve as guide for the users in determining the possible areas of strengths and
weakness in a company. It measures Profitability, Liquidity and Insolvency
YEAR 01 YEAR 02 YEAR 03 YEAR 04 YEAR 05
Liquidity (Short Term)
Relevance Formula
Current Ratio 4.56 4.61 4.30 3.67 2.74 Indicates the ability to pay current obligations from Current Assets/ Current
current assets Liabilites
Acid Test Ratio 4.44 4.51 4.21 3.58 2.66 Inidcates the ability to pay current obligations from more Quick Assets / Current
liquid assets Liabilities

Solvency Analysis (Long-term )
Debt Equity Ratio 23.53% 23.90% 26.54% 32.88% 49.15% Measures Proportion of borrowed capital to invested Total Liabilities / Equity
capital
Equity Debt Ratio 425.02% 418.44% 376.85% 304.11% 203.44% Indicates the margin of the safety to creditors Equity / Total Liabilities
Proprietary Ratio 80.95% 80.71% 79.03% 75.25% 67.04% Indicates what portion of total assets is provided by the Owner's Equity / Total Assets
partners
Debt Ratio to Total Assets 21.95% 21.67% 23.24% 27.27% 36.52% Indicates what portion of total assets is provided by the Total Liabilities / Total
creditors Assets

Profitability Analysis
Indicates the gross margin per peso sales. Used in Gross Profit / Net Sales
Gross Profit Ratio 1.17 1.18 1.18 1.19 1.19
determining the adequecy of gross margin to recover
operating expenses and provide desired profit.
Rate on Return on Sales 25.78% 24.67% 23.31% 21.84% 20.26% Indicates the amount of net income per peso sales or Net Income / Net Sales
the profitability based on sales
Operating Ratio 74.22% 75.33% 76.69% 78.16% 79.74% Indicates what portion of sales is absorbed by operating COGS+OPEX / Net Sales
cost and expenses
Rate of Return on Total Assets 89.95% 87.60% 91.12% 102.40% 129.14% Indicates the profitability in the use of total assets. Net Income/ Total Assets

Indicats the return on money invested in the
Net Income / Capital
ROI Return on Investment 1.60 1.68 1.74 1.78 1.81 business
Table 73: Financial Analysis
PalaIsdaan Co. 78
CHAPTER 6
SOCIO-ECONOMIC STUDY
Introduction
Socio-economic demonstrates the benefits of the business that may contribute not
only to its prospective customer, but also to its stakeholders, socio-economic is an
interaction of social and economic habits of a set of individuals. It is not about making a
profit instead, know first the corporate social duty.
PalaIsdaan Co. will concentrate not only on intensifying profits and sales, but also on
contributing to various aspects of the communities in which it operates, such as
continually achieving customer satisfaction, providing jobs for people, adhering to
various regulatory requirements, and helping in the preservation of the environment,
which all considers to be important factors in its success.
This chapter is an integral part of running a business. The goal of this research is to
see how the business affects the people and entities surrounding it, as well as the
benefits they can obtain from that and the impact it would have on the community.
PalaIsdaan Co. 79
Government
PalaIsdaan Co. contributes payment of taxes in the government that is required. The
taxes paid, can be able to help our society and taxes will proceed to the different
projects of the government for the development of the country.
Firm - Workers
The firm with its harmonious relationship, wage and other benefits that would be able
to sustain their basic needs will serve as a big help with their families. Workers can also
plant their own crops like vegetable, herbal, trees etc. that can consume them after yield
and can bring their families to the site, and for the business it is an advantage to oversee
illegal poachers then to lessen the homesickness of a worker.
Economy
Tilapia Culture is a staple production in our country, these products will contribute to
Gross Domestic Products and demand. Nevertheless, fostering locally produced fish
instead of imported one will benefit fish farmers. In addition, the boost production of
tilapia or not to import in other countries will benefit both farmers and the nation.
Environment
PalaIsdaan Co. is environmentally friendly. The firms‘ mission is to assist in the
creation of a healthier and cleaner environment. Water will be discharged into streams
towards irrigation, which does not harm the ecosystem, and waste will be disposed
properly by segregating it accordingly. The majority of irrigation water from PalaIsdaan
Co. will be used in rice growing. Due to the rich nutrient profile of pond water, it is
beneficial to rice growers and can be used as an organic fertilizer for plants. Nitrogen
and phosphorus, which are essential for plant growth, are typically included in plant
fertilizers. Pond water is commonly referred to as "fertile water" since it has
comparatively high amounts of these components.
PalaIsdaan Co. 80
Other Beneficiary – Vendor
The PalaIsdaan Co. does not sell fish to market customers directly. The fish dealer
will sell it to other business intermediates, who will then sell it to vendors, and who will
finally sell it to customers. This practice assists micro-businesses. The supply of
PalaIsdaan Co. tilapia is an essential source of income for these small businesses. The
routine will help to sustain the basic needs of the families of these businesses.
PalaIsdaan Co. 81
GANTT – CHART
Pre-Operating
2021 2022
Activities
Sept Oct Nov Dec Jan Feb Mar Apr May June
Feasibility Study
Investment by partner
Renting land
Construction of the
Basin, Storage, CR and
Pond Excavation
Purchase of materials
and other equipments
and Nipa Hut
Hiring of staffs
Training and Orientation
Pond Maintenance
Purchase of raw
materials for production
Production
Formal business start-
up
Table 74: Gantt-Chart
PalaIsdaan Co. 82
REFERENCES
Advantages and Disadvantages of Partnership (2021, April 19). Retrieved from

startingyourbusiness.com: https://startingyourbusiness.com/advantages-
and-disadvantages-of-a-partnership/
Aquabusiness(2019, March 6). businessdiaryPH. Retrieved from

https://businessdiary.com.ph/1142/how-to-raise-tilapia-in-the-
backyard/?amp&fbclid=IwAR2FkKa73Z7xQ_CGkLWAjIcnOIuf2tmTEkmi1c
4y6iEu1z_J5-WWd_dlVHY
bfarcar (2018). Retrieved from bfarcar.da.gov.ph:

https://www.bfarcar.da.gov.ph/media/pdf/publications/pub_iec/Feeding-of-
Tilapia_series-2018.pdf
Brackishwater Fishpond Management. (n.d). Retrieved from Food and

Agriculture Organization:
https://www.fao.org/3/ac061e/AC061E13.htm#bch2.
B. Katon, N. B. (2004, July 1). Retrieved from

https://www.adb.org/sites/default/files/evaluation-
document/35937/files/farming-tilapia-phi.pdf
Cerulli, P. (n.d). www.cuteness.com/article. Retrieved from

https://www.cuteness.com/article/conditions-water-algae-grow
Fao. (2021). fao.org. Retrieved from

https://www.fao.org/fishery/countrysector/naso_philippines/en
idoc.pub/documents/tilapia-feeding-guide. (n.d.). Retrieved from

https://idoc.pub/documents/tilapia-feeding-guide-vylyydw0pvlm
József Popp, E. B. (2018, June 22). Retrieved from

https://onlinelibrary.wiley.com/doi/full/10.1111/raq.12260
PalaIsdaan Co. 83
mybusinessacademy.ph. (n.d.). Retrieved from
https://mybusinessacademy.ph/resources/business-permit-renewal-
deadline/#gref
ndvlaw.com. (n.d.). Retrieved from https://ndvlaw.com/how-to-form-a-

partnership-in-the-philippines/
pelco2.com. (n.d.). Retrieved from

https://pelco2.com/content/kX7rbq7G/Rates?fbclid=IwAR3oSY81GKpK3D
68g0I0GhGL-F5siGnhAvlTK7Nc3dUtdFTKyjoXZ4Pt1v4
psa.gov.ph. (n.d.). Retrieved from https://psa.gov.ph/content/gdp-posted-growth-

71-percent-third-quarter-2021
Tapiador, D. D., Henderson, H. F., Delmendo, M. N., & Tsutsui, H. (1976, May
12). fao.org. Retrieved from http://www.fao.org/3/ac862e/AC862E07.htm
Towers, L. (2005, November 1). thefishsite.com. Retrieved from

https://thefishsite.com/articles/tilapia-life-history-and-biology
worldweatheronline. (n.d). Retrieved from www.worldweatheronline.com
PalaIsdaan Co. 84
APPENDICES
Accommodation
Nipa hut
Machineries
Industrial water pump 3HP Deep well
PalaIsdaan Co. 85
Utilities
Ceiling fan Fluorescent light LED
Auxiliary Equipment
Solar lights Police flashlight
Grass Cutter Shovel
PalaIsdaan Co. 86
Water pH test pen Soil pH and moisture meter
Pail and dipper Wheelbarrow
Plastic drums Tray
PalaIsdaan Co. 87
Weighing Scale
Fishing Net
Safety Protection
Overall Jacket Boots
PalaIsdaan Co. 88
Preventive Measure for Covid19
Face mask Alcohol
Thermometer Trigger spray bottle
Direct Materials
Nile Tilapia Fingerlings Fry mash
PalaIsdaan Co. 89
Starter feeds Grower feeds
Finisher feeds Complete fertilizer
PalaIsdaan Co. 90
SUPPORTING DOCUMENTS
List of Fish dealers from Guagua Business Permit and Licensing Office
Number of Respondents in Raosoft application
rd
Percentage of Gross Domestic Product (GDP) in the 3 quarter of 2021
PalaIsdaan Co. 91
Survey Questionnaire in Google form
PalaIsdaan Co. 92
Survey Questionnaire in Google form
PalaIsdaan Co. 93
Basis for Tilapia Feeding
PalaIsdaan Co. 94
Other Parts of Financial Statements
CAPITAL CONTRIBUTION OF PARTNERS

PARTNERS AMOUNT CONTRIBUTED % SHARE
Partner A, Capital 250,000.00 50.00%
Partner B, Capital 250,000.00 50.00%
TOTAL 500,000.00 100.00%
Capital contribution may vary defending on the agreement of partners.

Likewise, partners can also perform other responsibilities and entitled for
compensation apart from thier shares.
Capital Contribution of Partners

NOTES TO CAPITAL EXPENDITURES

Cost Qty Subtotal

Industrial Water Pump 6,500.00 2 13,000.00
Pipe MeL 1,650.00 2 3,300.00
Electrical Breaker 189.00 2 378.00
Electic Wire #14 750.00 1 750.00
0.00
TOTAL 17,428.00
Materilas for Construction of Large Catch Basin

Cost Qty Subtotal
Hollow Blocks 10.00 50 500.00
Cement 197.00 10 1,970.00
Sand 1700.00 1 1,700.00
PVC Plastic Pipe 198.00 2 396.00
TOTAL 4,566.00
Office Furniture
Table 1,500.00 1 1,500.00
TOTAL 1,500.00
Auxillary Equipment
Cost Qty Subtotal
Solar lights 168.00 6 1,008.00
Police flash light 223.00 2 446.00
Grass cutter 6,500.00 1 6,500.00
Water ph test pen 222.00 2 444.00
Soil ph and moisture meter 115.00 2 230.00
Shovel 480.00 1 480.00
Wheel barrow 500.00 1 500.00
Pail and diipper 210.00 2 420.00
Plastic drum 340.00 2 680.00
Tray 480.00 10 4,800.00
Weighing Scale 1,950.00 1 1,950.00
Fishing Net 838.00 1 838.00
TOTAL 18,296.00
Notes to Fixed Assets
PalaIsdaan Co. 95
Soil ph and moisture meter 115.00 2 230.00
Shovel 480.00 1 480.00
Wheel barrow 500.00 1 500.00
Pail and diipper 210.00 2 420.00
Plastic drum 340.00 2 680.00
Tray 480.00 10 4,800.00
Weighing Scale 1,950.00 1 1,950.00
Fishing Net 838.00 1 838.00
TOTAL 18,296.00
5 Materials for Construction of Storage Room

Cost Qty Subtotal
Hollow blocks 10.00 250 2,500.00
Cement 197.00 10 1,970.00
Sand 1,700.00 2 3,400.00
Roof long span 1,290.00 6 7,740.00
Toilet bowl 500.00 1 500.00
Door and hamba 2,500.00 1 2,500.00
Toilet door 1,200.00 1 1,200.00
Doorknob 250.00 2 500.00
Nails 45.00 2 90.00
Tubular metal 450.00 4 1,800.00
Text crew metal 520.00 1 520.00
TOTAL 22,720.00
6 Nipa hut
Cost Qty Subtotal
Nipa 35,000.00 1 35,000.00
TOTAL 35,000.00
7 Leasehold Improvement
Excavation and Direct Labor for Construction of Basin and Storage/CR 30,000.00
TOTAL 30,000.00
Notes to Fixed Asset

NOTES TO PRE- OPERATING EXPENSES

NOTES TO PRE- OPERATING EXPENSES
1 Prepaid Rent
Total 17,499.99
2 months deposit, 1 month advance
2 SEC Registration
Filing Fee 1,000.00
Legal Research Fee 20.00
Articles and By-Laws 500.00
Total 1,520.00
3 BIR Registration
Annual Registration Fee 500.00
Certification Fee 15.00
Documentary Stamp Tax 15.00
Total 530.00
Safety and Protection Supplies
Overall jacket 1 620.00 620
Boots 2 169.00 338
Face masks 1 67.00 67
Alcohol 1 400.00 400
Trigger spray bottle 3 28.00 84
Thermometer 1 140.00 140
Total 1,649.00
Office Supplies
Ballpen 3 21.00 63.00
Record book 1 170.00 170.00
Note book 1 20.00 20.00
Wall clock 1 100.00 100.00
Calculator 1 130.00 130.00
General journal 1 36.00 36.00
Cash disbursement book 1 36.00 36.00
General ledger 1 36.00 36.00
Total 591.00
Notes to Pre-Operating Expenses
PalaIsdaan Co. 96
Professional Fee
Initial Fee for the External Auditor 2,500.00
Fee for Notary Public 200.00
Total 2,700.00
Permits and Licenses

Barangay Certification/ Barangay Permit 500.00
CTC (Person Applying the Business) 50.00
DTI 500.00
Sanitary Permit 100.00
Environmental Certificate (DENR) 500.00
Fire Inspection Permit 500.00
Business License Plate 500.00
Mayor's Permit 500.00
Total 3,150.00
Utility Supplies
Broom stick 4 25.00 100.00
Dust pan 2 120.00 240.00
Big scissor 1 82.00 82.00
Soap 5 20.00 100.00
Brush toilet 1 79.00 79.00
Zonrox 2 43.00 86.00
TOTAL 687.00
Notes to Pre-Operating Expenses
COMPENSATION PLAN FOR YEAR 01

GROSS SSS PHIC HDMF TOTAL EE TOTAL Monthly Monthly
MONTHLY ER EE ER EE ER EE (DEDUCTI ER Income Tax Due Income
A. Prodcution
Caretaker 6,994.00 605.00 315.00 122.40 122.40 139.88 139.88 577.28 867.28 6,416.73 0.00 6,416.73
Company Name
GROSS SSS PHIC HDMF TOTAL EE TOTAL Monthly Monthly
A. Prodcution
Caretaker 7,343.70 647.50 337.50 128.51 128.51 146.87 146.87 612.89 922.89 6,730.81 0.00 6,730.81
Company Name
GROSS SSS PHIC HDMF TOTAL EE Monthly Monthly
MONTHLY ER EE ER EE ER EE (DEDUCTION TOTAL ER Income before Tax Due Income (NET)
A. Prodcution
Caretaker 7,710.89 647.50 337.50 134.94 134.94 154.22 154.22 626.66 936.66 7,084.23 0.00 7,084.23
Company Name Compensation Package

A. Prodcution
Caretaker 8,096.43 690.00 360.00 141.69 141.69 161.93 161.93 663.62 993.62 7,432.81 0.00 7,432.81
Company Name
A. Prodcution
Caretaker 8,501.25 732.50 382.50 148.77 148.77 170.03 170.03 701.30 1,051.30 7,799.95 0.00 7,799.95
PalaIsdaan Co. 97
GROSS TOTAL EE TOTAL Monthly Monthly
A. Prodcution
Caretaker 7,343.70 647.50 337.50 128.51 128.51 146.87 146.87 612.89 922.89 6,730.81 0.00 6,730.81
Company Name
A. Prodcution
Caretaker 7,710.89 647.50 337.50 134.94 134.94 154.22 154.22 626.66 936.66 7,084.23 0.00 7,084.23
Company Name
A. Prodcution
Caretaker 8,096.43 690.00 360.00 141.69 141.69 161.93 161.93 663.62 993.62 7,432.81 0.00 7,432.81
Company Name
A. Prodcution
Caretaker 8,501.25 732.50 382.50 148.77 148.77 170.03 170.03 701.30 1,051.30 7,799.95 0.00 7,799.95
Compensation Package

PROJECTED STATEMENT OF COST OF GOODS SOLD

Year 01 Year 02 Year 03 Year 04 Year 05
Direct Materials Used 2,949,355.10 3,316,697.28 3,729,791.92 4,194,337.51 4,716,742.24

Direct Labor 101,329.30 106,542.77 111,481.40 117,176.97 123,131.82
Manufacturing Expenses:
Repair and Maintenance 5,000.00 5,250.00 5,512.50 5,788.13 6,077.53
Utilities Expense 77,964.05 81,862.25 85,955.36 90,253.13 94,765.79
Rent Expense 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00
Depreciation 11,931.84 11,931.84 11,931.84 11,931.84 11,931.84
Manufacturing Overhead 129,895.89 134,044.09 138,399.70 142,973.09 147,775.16
Total Manufacturing Cost 3,180,580.29 3,557,284.13 3,979,673.03 4,454,487.58 4,987,649.22
COST OF GOODS SOLD 3,180,580.29 3,557,284.13 3,979,673.03 4,454,487.58 4,987,649.22
Projected Statement of COGS
PalaIsdaan Co. 98
Direct Materials
DIRECT MATERIALS
YEAR 01
Materials Quantity Unit Cost Total Cost Cost
Intensive Tilapia Farming
Fingerlings 235,230 0.35 82,330.50 82,330.50
Fry Mask 663 790 523,770.00 523,770.00
Starter Feeds 311 700 217,700.00 217,700.00
Grower Feeds 1,097 665 729,505.00 729,505.00
Finisher 626 665 416,290.00 416,290.00
Complete Fertilizer 2 1,000 2,000.00 2,000.00
0.00
Semi-intensive Tilapia Farming 0.00
Fingerlings 125,456 0.35 43,909.60 43,909.60
Fry Mask 354 790 279,660.00 279,660.00
Starter Feeds 166 700 116,200.00 116,200.00
Grower Feeds 585 665 389,025.00 389,025.00
Finisher 221 665 146,965.00 146,965.00
Complete Fertilizer 2 1,000 2,000.00 2,000.00
TOTAL 2,949,355.10
YEAR 02
Fingerlings 251,931 0.37 92,584.76 92,584.76
Fry Mask 710 829.50 589,005.55 589,005.55
Starter Feeds 333 735.00 244,814.54 244,814.54
Grower Feeds 1,175 698.25 820,364.85 820,364.85
Finisher 670 698.25 468,138.92 468,138.92
Complete Fertilizer 2 1,050.00 2,249.10 2,249.10
Semi-intensive Tilapia Farming

Fingerlings 134,363 0.37 49,378.54 49,378.54
Fry Mask 379 829.50 314,491.65 314,491.65
Starter Feeds 178 735.00 130,672.71 130,672.71
Grower Feeds 627 698.25 437,478.06 437,478.06
Finisher 237 698.25 165,269.49 165,269.49
TOTAL 3,316,697.28
YEAR 03
Fingerlings 269,818 0.39 104,116.20 104,116.20
Fry Mask 760 870.98 662,366.20 662,366.20
Starter Feeds 357 771.75 275,306.19 275,306.19
Grower Feeds 1,258 733.16 922,541.29 922,541.29
Finisher 718 733.16 526,445.62 526,445.62

Fingerlings 143,903 0.39 55,528.64 55,528.64
Fry Mask 406 870.98 353,661.59 353,661.59
Starter Feeds 190 771.75 146,948.00 146,948.00
Grower Feeds 671 733.16 491,965.96 491,965.96
Finisher 253 733.16 185,853.81 185,853.81
TOTAL 3,729,791.92
Notes to COGS
PalaIsdaan Co. 99
Direct Materials
YEAR 04
Fingerlings 288,976 0.41 117,083.87 117,083.87
Fry Mask 814 914.52 744,863.90 744,863.90
Starter Feeds 382 810.34 309,595.57 309,595.57
Grower Feeds 1,348 769.82 1,037,443.81 1,037,443.81
Finisher 769 769.82 592,014.42 592,014.42

Fingerlings 154,120 0.41 62,444.73 62,444.73
Fry Mask 435 914.52 397,710.14 397,710.14
Starter Feeds 204 810.34 165,250.37 165,250.37
Grower Feeds 719 769.82 553,240.32 553,240.32
Finisher 271 769.82 209,001.90 209,001.90
TOTAL 4,194,337.51
YEAR 05
Fingerlings 309,492.83 0.43 131,666.66 131,666.66
Fry Mask 872.31 960.25 837,636.70 837,636.70
Starter Feeds 409.18 850.85 348,155.70 348,155.70
Grower Feeds 1,443.33 808.31 1,166,657.43 1,166,657.43
Finisher 823.63 808.31 665,749.82 665,749.82
Complete Fertilizer 2.63 1,215.51 3,198.49 3,198.49

Fingerlings 165,062.84 0.43 70,222.22 70,222.22
Fry Mask 465.76 960.25 447,244.94 447,244.94
Starter Feeds 218.41 850.85 185,832.30 185,832.30
Grower Feeds 769.69 808.31 622,146.40 622,146.40
Finisher 290.77 808.31 235,033.08 235,033.08
Complete Fertilizer 2.63 1,215.51 3,198.49 3,198.49
TOTAL 4,716,742.24
Notes to COGS
PalaIsdaan Co. 100

Direct Labor
DIRECT LABOR
YEAR 01
Monthly Monhtly
Compensation Employee Yearly Yearly Tax Due Yearly 13th Month
(Net After Tax) Premiums W Tax Share on Compensation Premiums (Year) Benefits Due Pay
Caretaker 6,416.73 867.28 0.00 577.28 77,000.70 10,407.30 0.00 6,927.30 6,994.00
TOTAL 6,416.73 867.28 77,000.70 10,407.30 0.00 6,927.30 6,994.00
TOTAL DIRECT LABOR 101,329.30
YEAR 02
Monhtly
Monthly Employee
Compensation Share on Yearly Yearly Tax Due Yearly 13th Month
(Net After Tax) Premiums W Tax Benefits Compensation Premiums (Year) Benefits Due Pay
Caretaker 6,730.81 922.89 0.00 612.89 80,769.74 11,074.67 0.00 7,354.67 7,343.70
TOTAL 6,730.81 922.89 80,769.74 11,074.67 0.00 7,354.67 7,343.70
YEAR 03
Monhtly
Monthly Employee
Caretaker 7,084.23 936.66 0.00 626.66 85,010.72 11,239.90 0.00 7,519.90 7,710.89
TOTAL 7,084.23 936.66 85,010.72 11,239.90 0.00 7,519.90 7,710.89
Notes to COGS
PalaIsdaan Co. 101

Direct Labor
YEAR 04
Monhtly
Monthly Employee
Caretaker 7,432.81 993.62 0.00 663.62 89,193.76 11,923.39 0.00 7,963.39 8,096.43
TOTAL 7,432.81 993.62 89,193.76 11,923.39 0.00 7,963.39 8,096.43
YEAR 05
Monhtly
Monthly Employee
Caretaker 7,799.95 1,051.30 0.00 701.30 93,599.45 12,615.56 0.00 8,415.56 8,501.25
TOTAL 7,799.95 1,051.30 93,599.45 12,615.56 0.00 8,415.56 8,501.25
Notes to COGS
PalaIsdaan Co. 102

Utilities
UTILITIES
YEAR 01
Cost Cost Monthly Yearly
Equipments and Machineries for Production wattage Units Hours watts used kw conv. per kw. (Daily) Expense Expense
Industrial Water Pump (before stocking) 10000 2 11 220,000.00 220.000 6.51 1,432.20 7,734.02 15,468.05
Industrial Water Pump (tilapia electricity consumption) 10000 2 8 160,000.00 160.000 6.51 1,041.60 10,416.00 62,496.00
TOTAL 77,964.05
YEAR 02
Cost per Cost Monthly Yearly

Equipments and Machineries for Production wattage Units Hours watts used kw conv. kw. (Daily) Expense Expense
TOTAL 81,862.25
YEAR 03

TOTAL 85,955.36
YEAR 04
Notes to COGS
TOTAL 90,253.13
YEAR 05 PalaIsdaan Co. 103

Utilities
YEAR 04

TOTAL 90,253.13
YEAR 05

TOTAL 94,765.79
Notes to COGS
PalaIsdaan Co. 104

Utilities Expense (Admin)
UTILITIES EXPENSE (ADMIN)

YEAR 01
Cost per Monthly

Equipments and Machineries for Production w attage Units Hours w atts used kw conv. kw . Cost (Daily) Expense Yearly Expense
Admin
Ceiling fan 50 1 6 300 0.300 6.51 1.95 50.78 609.34
Flourescent Light Led 25 2 2 100 0.100 6.51 0.65 16.93 203.11
TOTAL 812.45
YEAR 02
Cost per Monthly

Admin
Ceiling fan 50 1 6 300 0.300 6.84 2.05 53.32 639.80
TOTAL 853.07
YEAR 03
Cost per Monthly

Admin
Ceiling fan 50 1 6 300 0.300 7.18 2.15 55.98 671.79
TOTAL 895.72
YEAR 04
Cost per Monthly

Admin
Ceiling fan 50 1 6 300 0.300 7.54 2.26 58.78 705.38
TOTAL 940.51
YEAR 05
Cost per Monthly

Admin
Ceiling fan 50 1 6 300 0.300 7.91 2.37 61.72 740.65
TOTAL 987.54
Operating Expenses
PalaIsdaan Co. 105

Permits and Licenses
PERMITS AND LICENSES

YEAR 01
Cost
NO RENEWAL DURING THE FIRST YEAR OF OPERATION
YEAR 02
Cost
Barangay Certification/ Barangay Permit (Renewal) 500.00

CTC (Person Applying the Business) (Renewal) 50.00
DTI (Renewal) 500.00
Sanitary Permit (Renewal) 100.00
Environmental Certificate (DENR) (Renewal) 500.00
Fire Inspection Permit (Renewal) 500.00
Business License Plate (Renewal) 500.00
Mayor's Permit (Renewal) 500.00
TOTAL 3,150.00
YEAR 03
Cost
TOTAL 3,307.50
YEAR 04
Cost
TOTAL 3,307.50
YEAR 05
Cost

TOTAL 3,472.88
Operating Expenses
PalaIsdaan Co. 106

Value Added Tax
COMPUTATION OF VALUE ADDED TAX
YEAR 01
Yearly Cost VAT Inclusion
Vatable Items
Fry Mask 523,770.00 56,118.21
Starter Feeds 217,700.00 23,325.00
Grower Feeds 729,505.00 78,161.25
Finisher 416,290.00 44,602.50
Complete Fertilizer 2,000.00 214.29
Fry Mask 279,660.00 29,963.57
Starter Feeds 116,200.00 12,450.00
Grower Feeds 389,025.00 41,681.25
Finisher 146,965.00 15,746.25
302,476.61
Total 302,476.61
Vatable Sales
Sales 5,193,864.00 556,485.43
OUTPUT TAX 254,008.82
VAT Already Paid -190,506.62
VAT PAYABLE 63,502.21
YEAR 02
Vatable Items
Fry Mask 549,958.50 58,924.13
Starter Feeds 228,585.00 24,491.25
Grower Feeds 765,980.25 82,069.31
Finisher 437,104.50 46,832.63

Fry Mask 293,643.00 31,461.75
Starter Feeds 122,010.00 13,072.50
Grower Feeds 408,476.25 43,765.31
Finisher 154,313.25 16,533.56
317,600.44
Vatable Sales
Sales 5,717,145.80 612,551.34
YEAR 03
Vatable Items
Fry Mask 577,456.43 61,870.33
Starter Feeds 240,014.25 25,715.81
Grower Feeds 804,279.26 86,172.78
Finisher 458,959.73 49,174.26

Fry Mask 308,325.15 33,034.84
Starter Feeds 128,110.50 13,726.13
Grower Feeds 428,900.06 45,953.58
Finisher 162,028.91 17,360.24
333,480.46
Vatable Sales
Sales 6,288,551.34 673,773.36
Computation of VAT
PalaIsdaan Co. 107

Value Added Tax
YEAR 04
Vatable Items
Fry Mask 606,329.25 64,963.85
Starter Feeds 252,014.96 27,001.60
Grower Feeds 844,493.23 90,481.42
Finisher 481,907.71 51,632.97

Fry Mask 323,741.41 34,686.58
Starter Feeds 134,516.03 14,412.43
Grower Feeds 450,345.07 48,251.26
Finisher 170,130.36 18,228.25
350,154.48
Vatable Sales
Sales 6,912,276.34 740,601.04
YEAR 05
Vatable Items on Raw Materials
Fry Mask 636,645.71 68,212.04
Starter Feeds 264,615.71 28,351.68
Grower Feeds 886,717.89 95,005.49
Finisher 506,003.10 54,214.62

Fry Mask 339,928.48 36,420.91
Starter Feeds 141,241.83 15,133.05
Grower Feeds 472,862.32 50,663.82
Finisher 178,636.88 19,139.67
367,662.21
Vatable Sales
Sales 7,592,869.71 813,521.75
Computation of VAT
PalaIsdaan Co. 108

SCHEDULE OF DEPRECIATION
Year Depreciation Charge Accumulated Dereciation Book Value
0 17,428.00
1 1,568.52 1,568.52 15,859.48
2 1,568.52 3,137.04 14,290.96
3 1,568.52 4,705.56 12,722.44
4 1,568.52 6,274.08 11,153.92
5 1,568.52 7,842.60 9,585.40
Office Furniture
0 1,500.00
1 270.00 270.00 1,230.00
2 270.00 540.00 960.00
3 270.00 810.00 690.00
4 270.00 1,080.00 420.00
5 270.00 1,350.00 150.00
Materials for Construction of Storage Room
0 22,720.00
1 2,044.80 2,044.80 20,675.20
2 2,044.80 4,089.60 18,630.40
3 2,044.80 6,134.40 16,585.60
4 2,044.80 8,179.20 14,540.80
5 2,044.80 10,224.00 12,496.00
Leasehold Improvement
0 30,000.00
1 2,700.00 2,700.00 27,300.00
2 2,700.00 5,400.00 24,600.00
3 2,700.00 8,100.00 21,900.00
4 2,700.00 10,800.00 19,200.00
5 2,700.00 13,500.00 16,500.00
Materials for Construction of Large Catch Basin
0 4,566.00
1 821.88 821.88 3,744.12
2 821.88 1,643.76 2,922.24
3 821.88 2,465.64 2,100.36
4 821.88 3,287.52 1,278.48
5 821.88 4,109.40 456.60
Auxillary Equipment
0 18,296.00
1 1,646.64 1,646.64 16,649.36
2 1,646.64 3,293.28 15,002.72
3 1,646.64 4,939.92 13,356.08
4 1,646.64 6,586.56 11,709.44
5 1,646.64 8,233.20 10,062.80
Nipa hut
0 35,000.00
1 3,150.00 3,150.00 31,850.00
2 3,150.00 6,300.00 28,700.00
3 3,150.00 9,450.00 25,550.00
4 3,150.00 12,600.00 22,400.00
5 3,150.00 15,750.00 19,250.00
Schedule of Depreciation
PalaIsdaan Co. 109

St. Nicolas College of Business and Technology, INC.
nd
2 Flr. Mel-Vi Bldg., Olongapo-Gapan Road
City of San Fernando, Pampanga
Office of the Research
ACKNOWLEDGEMENT FORM
(Research Team Adviser)
l, ALICIA MARUELLE V. CATACUTAN, a faculty of BSBA

DEPARTMENT, accept my role and responsibilities with the accompanying tasks
of a Research Team Adviser for Group No. A2 whose Project Feasibility is
entitled: PALAISDAAN CO.
I fully understand the herein below tasks which I promise to carry out to
the best of my ability to ensure that the Project Feasibility output of Group No. A2
is a part with the research standards currently in place and research ethics are
followed throughout the conduct of their Project Feasibility.
Adviser's Tasks:
a. Provides meaningful advice to the Research Team on all aspects of the

research paper to enable all members to accomplish their tasks on
schedule;
b. Meets and orients the team on their old and new tasks, as per agreed
schedule;
c. Checks title and offers suggestions to improve the title;
d. Gives weekly tasks to the team;
e. Checks data gathered, content, format, and mathematical formula(s) used;
f. Suggests possible enhancements, revisions, and further improvements;
g. Ensures a thorough consultation prior to OD;
h. Attends the oral defense, if possible;
i. Guides students with regards to revisions suggested by the panel during
the OD;
j. Checks final revisions before final printing of the research paper.
Further, I agree to meet with my team every WEDNESDAY, 1:00 - 2:00 PM.
CONFORME: ALICIA MARUELLE V. CATACUTAN / October 13, 2021
PalaIsdaan Co. 110

nd
(Research Team Statistician)
l, ALICIA MARUELLE V. CATACUTAN, a faculty of BSBA

DEPARTMENT, accept my role and responsibilities with the accompanying tasks
of a Research Team Statistician for Group No. A2 whose Project Feasibility is
entitled: PALAISDAAN CO.
the best of my ability to ensure that the research output of Group No. A2 is part
with the research standards currently in place and research ethics are followed in
determining the appropriate sampling techniques and the
computation/presentation of research data.
Statistician's Tasks:
a. Provides meaningful advice to the Research Team on the right sampling

technique to be used in order to get the most appropriate number of
participants to the study;
b. Meets the team on their old and new tasks, as per agreed schedule;
c. Checks questionnaires made by the Research teams;
d. Checks and recomputed surveys and evaluation results;
e. Explains the interpretation of data.
Further, I agree to meet with my team every WEDNESDAY, 1:00 - 2:00 PM.
CONFORME: ALICIA MARUELLE V. CATACUTAN / October 13, 2021
PalaIsdaan Co. 111

nd
(Research Team Grammarian)
l, Karen S. Dela Cruz, a faculty of General Education Department, accept

my role and responsibilities with the accompanying tasks of a Research Team
Grammarian for Group No. (2) whose Project Feasibility is entitled:
PALAISDAAN CO.
the best of my ability to ensure that the Project Feasibility output of Group No. (2)
is a part with the research standards currently in place and research ethics are
followed throughout the conduct of their Project Feasibility.
Grammarian‘s Tasks:
a. Provides meaningful advice to the Research Team on the grammar,

choice of words and other English language aspects of the research
paper;
b. Meets the team on their old and new tasks, as per agreed schedule;
c. Checks the syntax and other matters regarding the usage of the English
language;
d. Ensures proper citation and referencing.
Further, I agree to meet with my team every Tuesdays at 5:00 pm - 6:00 pm
CONFORME: KAREN S. DELA CRUZ (October 13, 2021)
PalaIsdaan Co. 112

ST. NICOLAS COLLEGE OF BUSINESS AND TECHNOLOGY
Mel-Vi Bldg., Jose Abad Santos Avenue, Dolores,
Tel. Nos: (045) 455-0958/861-3181 loc. 109
CERTIFICATION LETTER
This feasibility study paper entitled “PALAISDAAN CO.” prepared by CIERVO,

JONNA C., DEGUIT, JAYZA E., GERONA, ROCHELLE MAE, PANGAN, ALVIN M.
and PECSON, GLENN M., in partial fulfillment of requirement for (FEASIB) Project
Feasibility Study has been examined and recommended for acceptance and approved
for final printing.
Signed:

Adviser
BSBA DEPARTMENT
PalaIsdaan Co. 113
Tel. Nos: (045) 455-0958/861-3181 loc. 109
ENDORSEMENT LETTER
This is to formally endorse the study entitled “PALAISDAAN CO.” prepared by

CIERVO, JONNA C., DEGUIT, JAYZA E., GERONA, ROCHELLE MAE, PANGAN,
ALVIN M. and PECSON, GLENN M.
This manuscript has been thoroughly examined for inaccuracies and

computations of raw data used for statistical analysis. Therefore, it is recommended for
final printing.
Signed:

Statistician
BSBA DEPARTMENT
PalaIsdaan Co. 114
Tel. Nos: (045) 455-0958/861-3181 loc. 109
ENDORSEMENT LETTER
This is to formally endorse the study entitled “PALAISDAAN CO.” prepared by

CIERVO, JONNA C., DEGUIT, JAYZA E., GERONA, ROCHELLE MAE, PANGAN,
ALVIN M. and PECSON, GLENN M.
This manuscript has been thoroughly examined for sentence structure and its
grammatical accuracy. Therefore, it is recommended for final printing.
Signed:
MS. KAREN S. DELA CRUZ

Grammarian
BSBA DEPARTMENT
PalaIsdaan Co. 115
ST. NICOLAS COLLEGE of Business and Technology
2nd Flr. Mel-Vi Bldg., Olongapo-Gapan Road
RESEARCH DEPARTMENT
Transaction Form
Group Members:
CIERVO, JONNA C., DEGUIT, JAYZA E., GERONA, ROCHELLE MAE, PANGAN, ALVIN M. and PECSON, GLENN M.
Feasibility Study Title: PALAISDAAN CO.
Adviser/Statistician’s Name: MS. ALICIA MARUELLE V. CATACUTAN
Consultation No. of Adviser/Statistician’s

Adviser’s Comments Group Task Time Frame
Date Hours Signature
Survey questions must be clear

and concise; wordings / terms Enhance survey questions
10/06/2021 1 Until 11 pm
used in the questionnaire need to for clarity
be improved
Group is working together to Add 1 question about

move the study forward. Good pricing; finalize
Until
10/19/2021 1 job. questionnaire; prepare
10/22/21
data on population and
sample size
10/292021 CHECKED CHECKED CHECKED MCST
Goals and objectives should be Separate goals from

separated as goals are broader / objectives and make sure
11/3/2021 1 11/3/21
more general and objectives are they are aligned with each
more specific other
PalaIsdaan Co. 116

RESEARCH DEPARTMENT
Make sure qty in kilos is
Group is working diligently on the
11/5/2021 1 reflected in the ds. Gather 11/6/21
DS
data for the supply analysis
Compute projected supply

using GDP as multiplier,
11/13/2021 1 Submitted DS for consultation 11/15/2021
Transfer DS to Chap 3
Word doc / file
Rearrange parts of the

chapter as instructed, add
Submitted Chapter 2 for management policies
11/17/2021 1 11/18/2021
consultation before articles of co-
partnership, present
chapter 3 (Word format)
Submitted Chapter 3 and 4 for

11/25/2021 1 consultation. Good work, minimal Add competitor analysis 11/25/2021
revisions only
12/1/2021 CHECKED CHECKED CHECKED MCST
Study your paper

thoroughly to prepare for
Submitted Chapters 1-6 for
12/02/2021 1 the oral defense. Best of 12/02/2021
checking / consultation; good job!
luck to the group and thank
you for your cooperation!
PalaIsdaan Co. 117

RESEARCH DEPARTMENT
APPROVED FOR ORAL

12/08/2021 1 Final consultation
DEFENSE
CHECKED AND
Final consultation. Minor revisions
1/10/2022 1 APPROVED FOR FINAL
settled. Congratulations.
BOOKBINDING
PalaIsdaan Co. 118

RESEARCH DEPARTMENT
Transaction Form
Group Members:
CIERVO, JONNA C., DEGUIT, JAYZA E., GERONA, ROCHELLE MAE, PANGAN, ALVIN M. and PECSON, GLENN M.
Feasibility Study Title: PALAISDAAN CO.
Grammarian’s Name: MS. KAREN S. DELA CRUZ
No. of Grammarian’s
Consultation Date Grammarian’s Comments Group Task Time Frame
Hours Signature
Enhance clarity when it

Oct. 07, 2021 1 hour Avoid using high -falutin words comes to test 07:00-08:00 PM
questionnaire
10/292021 CHECKED CHECKED CHECKED MCST
Avoid using unreliable

sources. Enhance the
Nov. 4, 2021 1 hour documentation in terms of 07:00-08:00 PM
Proper citation of the sources the grammar aspect.
using the APA format.
Avoid the usage of

pronouns and be mindful
Nov. 24, 2021 1 hour Chapter 2 has minimal revision 07:00-08:00 PM
with the proper
punctuation marks.
PalaIsdaan Co. 119

RESEARCH DEPARTMENT
Proper capitalization of
Chapter 3 and 4 had minimal 07:00 - 08:00
Nov. 28, 2021 1 hour the word and as well the
revisions. PM
punctuation marks.
12/1/2021 CHECKED CHECKED CHECKED MCST
Chapter 5 and 6 had minimal Proper usage of

12/6/2021 1 hour 07:00-08:00 PM
revisions punctuation marks
Make sure everyone will

study your paper! Good
Submitted Chapters 1-6 job and thank you for your
together with the cooperation and
12/7/2021 1 hour 07:00-08:00 PM
acknowledgement and understanding. Best of
bibliography luck!
Ready and approved for
Oral Defense
01/09/2022 1 hour Minor revisions settled. Checked and approved 04:00-05:00 PM

for final bookbinding.
PalaIsdaan Co. 120

Career History
PH GLOBAL JET EXPRESS INC.

JNT EXPRESS
Ferrozo Building Mayombo District
Dagupan City
Position: Processing Staff
December 03, 2020 - present
Academic Qualifications
JONNA C. CIERVO St. Nicolas College of Business and

Technology Inc.
BLK205 LOT8 Northville 14 Calulut City of City of San Fernando Pampanga
San Fernando Pampanga, Philippines Bachelor of Science in Business
(+63) 906-168-5623 Administration
jonnnaciervo@gmail.com Major in Marketing Management
June 2019 - present
“To work for a progressive organization in a
highly motivating and challenging environment Personal Information
that provides the best opportunities to grow
and utilize my potential to the fullest to achieve Sex : Female
the organization’s goal while achieving my Birth of Date : March 17, 2000
personal goals.” Birth Place : City of San Fernando
Pampanga
Expertise Field Civil status : Single
Citizenship : Filipino
 Office Management Religion : Roman Catholic
 Good communication Height : 5‘1 ½
Weight : 60kg
Skills Language/Dialect Spoken: English,
 Computer literate Filipino and Kapampangan
 Good in Verbal Communication
 Creative and willing to explore and
learn new things.
I attest that all information written is true

and correct.
PalaIsdaan Co. 121

SM, Down Town
San Fernando, Pampanga
Lady Guard, Red Eye Security Agency
November 2015 – February 2018
Hall of Justice
DMGC, Maimpis City of San Fernando,
Pampanga
Lady Guard, Royal Security Agency
June 2018 - present
JAYZA E. DEGUIT Academic Qualifications
#Unit 3, Zamora Street Maimpis St. Nicolas College of Business and

City of San Fernando Pampanga Technology Inc.
(+63) 910-625-2095
jayzadeguit27@gmail.com City of San Fernando Pampanga
Bachelor of Science in Business
“To work professionally in a growth-oriented Administration
company where I can apply my abilities, Major in Marketing
further enhance my skills and be a part in
June 2018 - present
achieving its organizational objective.”
Achievements
Expertise Field
Best Marketing Research
 Good communication skills St. Nicolas College of Business and
 Basic Medicine Aid Technology Inc.
 National Telecom Communication
Academic Year 2020 - 2021
Skills
Personal Information
 Computer literate Knowledge in MS
Office (MS Word, MS Excel, MS Sex : Female
PowerPoint) Birth Date : January 30, 1994
Birth Place : Ayungon City of
Dumaguete, Negros Occidental
Career History Civil status : Single
National Economic Development Religion : Roman Catholic
Height : 5‘2‖
Authority
Weight : 50 kg
DMGC, Maimpis City of San Fernando Language/Dialect Spoken: English,
Pampanga Filipino and Cebuano
Lady Guard, St. Moritz Security Agency
June 2010 – November 2015
and correct.
PalaIsdaan Co. 122

St. Nicolas College Business and

Technology Inc.
City of San Fernando Pampanga
Administration
Major in Financial Management
June 2018 - present
Achievements
Rochelle Mae Gerona Auditor

Society of Marketing Students
#0891, Control, San Jose, San Simon, St. Nicolas College of Business and
Pampanga, Philippines
Technology Inc.
(+63) 956 -830 -6497
geronarochellemae123@gmail.com (2021-2022)
“Seeking a challenging position where I can PIO Internal

make the most of my financial and business Society of Marketing Students
knowledge, as well as my communication St. Nicolas College of Business and
skills, interpersonal skills, and desire to
succeed in this industry. I'd also like to
Technology Inc.
improve my talents, broaden my knowledge, (2020-2021)
and gain professional experience.”
With Honor (Junior and Senior High
Expertise Field School)
Tapaz National High School
 Financial Management
(2012-2018)
 Bookkeeping
 Treasury & Budget
Personal Information
Skills
Sex : Female
Birth of Date : November 11, 1999
 Computer Savvy (Proficient in
Birth Place : Roxas City
Microsoft Products)
Civil status : Single
 Encoder/ Data Entry Citizenship : Filipino
 Good in Verbal and Written Religion : Roman Catholic
Communication Height : 5‘1‖
Weight : 50kg
Experience Language/Dialect Spoken: English,
Budget Office Filipino and Hiligaynon
Municipality of Tapaz
On the Job Training
(Senior High School)
and correct.
PalaIsdaan Co. 123

Ormoc City, Philippines
On-Call Sepaktakraw Trainer
July 2016 – October 2018

Philippine Sports Commission
P.Ocampo St. Malate, Manila
National Athlete
St. Nicolas College of Business and
Technology Inc.
Alvin Manalili Pangan Administration
Major in Marketing Management
#153 C.P.Garcia St., Sta.Cruz, Lubao, June 2019 - present
Pampanga, Philippines
(+63) 916 -185 -0614 Mary the Queen College of Pampanga
Panganalvin305923@gmail.com Inc.
JASA Road, Guagua, Pampanga
"Creative and motivated marketing student Bachelor of Science Major in
with a demonstrated experience in Accountancy
implementing new marketing plans and 2013-2016
campaigns, developing original digital content, Remarks: Under-Graduate
platforms, and conducting market research."
Achievements
Expertise Field Diosdado Macapagal Award 2017
 Office Management Kings Cup Silver and Bronze medalist
 Product promotion 2016-2018 (Thailand)
 Marketing Strategy SEAGames 2017 Silver medalist
 Sepaktakraw Training (Malaysia)
 Coaching Philippine National Games 2011-2016
 Officiating Gold and Silver medalist
 Driving SEAGames 2019 Officiating Official
Skills (Philippines)
 Computer Savvy (Proficient in
Microsoft Products) Personal Information
 Encoder/ Data Entry Sex : Male
 Good in Verbal and Written Birth of Date : December 30, 1990
Communication Birth Place : Lubao, Pampanga
Civil Status : Married
 PC Troubleshooting
Religion : Roman Catholic
Career History
Height : 5‘9‖
September - November 2021
Weight : 62kg
Teletech Pampanga
Language/Dialect Spoken: English,
SM Pampanga
Filipino and Kapampangan
Customer Service Representative
January 2019 - March 2020 and correct.
PalaIsdaan Co. 124
Sales/ Stock Clerk
November 22, 2007 – March 27, 2008

Rural Bank of Lubao (RBL)
Sta. Cruz, Lubao, Pampanga, Philippines
On The JOB Training
Apprentice/ Secretary
St. Nicolas College of Business and
Technology Inc.
Glenn Manalili Pecson Bachelor of Science in Business
Administration
#426, Purok 5, Lambac, Guagua, Major in Financial Management
Pampanga, Philippines December 2018 - present
(+63) 977 -331 -7577
glennmanalilipecson@gmail.com Advance Digital Science Institute
Sta. Cruz, Lubao, Pampanga
"Seeking a competitive and challenging 2 Years Computer Based -
position where I can use my talents and skills Accountancy
focusing on business aspect, customer care Major in Accounting
and office management furthermore to excel in Special Order (D) (III)
this field with hard work, perseverance and No. 03-05 (4)01—0272 s.2008
dedication while I experience an advancement Remarks: Graduated
opportunities."
Achievements
Expertise Field
Outstanding Achievement Award
 Office Management St. Nicolas College Business and
 Book Keeper Technology Inc.
 Financial/ Data Analyst Bachelor of Science in Business
 Treasury & Budget Administration
Skills Major in Financial Management
 Computer Savvy (Proficient in 1st Semester SY 2020-2021 GWA 92.80
Microsoft Products)
 Encoder/ Data Entry Personal Information
 Good in Verbal and Written Sex : Male
Communication Birth of Date : November 8, 1989
 PC Troubleshooting Birth Place : Guagua, Pampanga
Career History Civil Status : Single
April 27, 2014 - November 16, 2017 Citizenship : Filipino
PATCHI Saudi Allied Company Religion : Roman Catholic
Mohammad Bin Abdulaziz (Al Thalia), Height : 5‘7 ½
Jeddah, Kingdom of Saudi Arabia Weight : 72kg
Branch Cashier Language/Dialect Spoken: English,
July 13, 2008 – December 9, 2008 Arabic, Filipino and Kapampangan
SM Supermalls Supermarket (SVI
Group)
City of San Fernando Pampanga, I attest that all information written is true
Philippines and correct.
PalaIsdaan Co. 125

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PALAISDAAN CO.

A Project Feasibility Study

Presented to the College of Business Administration

St. Nicolas College of Business and Technology Inc.

In partial fulfillment of the requirements for the

Degree of Bachelor of Science in Business Administration

Major in Financial Management

Major in Marketing Management

Gerona, Rochelle Mae

This project feasibility study entitled “PALAISDAAN CO.” prepared by

MS. ALICIA MARUELLE V. CATACUTAN

COMMITTEE ON ORAL EXAMINATION

MR. RAYMOND JOHN P. SINIO

ISAAC S. RONQUILLO, MBA MS. GINA S. GENAVIA

Accepted and approved in partial fulfillment of the requirements for the

MARIA CHARISE S. TONGOL, MBA JESUSA T. GAVIOLA, RN, MBA

To our adviser/statistician, Ms. Alicia Maruelle Catacutan, for her recommendations,

Title Page .............................................................................................................. i

Approval Sheet .....................................................................................................ii

Acknowledgements .............................................................................................. iii

Table of Contents .................................................................................................vi

List of Tables ........................................................................................................ x

List of Figures ..................................................................................................... xiii

Chapter 1: PROJECT BACKGROUND

Historical Background .................................................................................. 2

Related Literature and Studies ..................................................................... 3

Type of Business Organization .................................................................... 6

Chapter 2: ORGANIZATION & MANAGEMENT STUDY

Organizational Structure .............................................................................. 9

Total Number of Employees ......................................................................... 9

Job Specifications and Job Descriptions ...................................................... 9

Hiring Process ............................................................................................ 10

Compensation Package ............................................................................. 11

Conditions of Employment ......................................................................... 12

Payment of Wages ..................................................................................... 14

Health, Safety and Welfare Benefits .......................................................... 15

EMPLOYMENT AGREEMENT .................................................................. 17

Management Proposal ............................................................................... 18

Management Policies, System and Procedures ......................................... 18

Schedule for Penalties ............................................................................... 19

ARTICLES OF PARTNERSHIP ................................................................. 20

Chapter 3: MARKETING STUDY

Target Market Description .......................................................................... 25

Summary of the Survey for Tilapia Farming ............................................... 26

Demand Analysis ....................................................................................... 35

Supply Analysis .......................................................................................... 38

Marketing Program and System ................................................................. 41

Systems and Forms Design ....................................................................... 44

Projected Sales .......................................................................................... 46

Chapter 4: PRODUCTION OR TECHNICAL STUDY

Flow Diagram for Tilapia Farming .............................................................. 55

Project Site ................................................................................................. 56

Tilapia Farming Production Schedule ........................................................ 57

Yearly Production Schedule ....................................................................... 58

Farm Layout ............................................................................................... 59

Equipment for Tilapia Farming ................................................................... 60

Intensive Tilapia Farming Direct Materials ................................................. 63

Semi Intensive Tilapia Farming Direct Materials ........................................ 63

Manpower Requirements ........................................................................... 65

Waste Disposal .......................................................................................... 66

Total Production Cost................................................................................. 66

Chapter 5: FINANCIAL STUDY

Company Major Financial Assumptions ..................................................... 68

 Date of commencement of 20.