TANAUAN CITY COLLEGE

Trapiche 1, Tanauan City, Batangas

OFFERING A CLASSIC BICYCLE RENTAL IN BAÑADERO BAYWALK,

TANAUAN CITY, BATANGAS

A Business Plan Presented to the

Panel of Oral Examiners of the College of Business
TANAUAN CITY COLLEGE

In Partial Fulfillment of the Requirements for the Degree of

Bachelor of Science in Entrepreneurship

By:

Nilo, Patricia Jhane G.

Badajos, Derek A.

Cogasa, Carl Mathew B.

Lacataria, Roland M.

Lumacang, Ud P.

Pataray, Derick L.

Sandoval, Joemari A.

Serrano, Mia Jeannete V.

May 2022

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 RECOMMENDATION

In partial fulfillment for the Degree of Bachelor of Science in

Entrepreneurship, this Business Plan entitled Offering a Classic Bicycle Rental in
Bañadero Baywalk, Tanauan City, Batangas: A Business Plan prepared and submitted
by Patricia Jhane G. Nilo, Carl Mathew B. Cogasa, Roland M. Lacataria, Ud P. Lumacang,
Derick L. Pataray, Joemari A. Sandoval, Mia Jeannete V. Serrano is hereby
recommended for Oral Examination.

Engr. Rionel B. Caldo, MPA, MScECE

Adviser

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 APPROVAL SHEET

This business proposal entitled Offering a Classic Bicycle Rental in

Bañadero Baywalk, Tanauan City, Batangas: A Business Plan prepared and submitted
by Patricia Jhane G. Nilo, Carl Mathew B. Cogasa, Roland M. Lacataria, Ud P. Lumacang,
Derick L. Pataray, Joemari A. Sandoval, Mia Jeannete V. Serrano in partial fulfillment of
the requirements for the Degree of Bachelor of Science in Entrepreneurship has been
approved and recommended for an oral examination.

Dr. Wilma Weng P. Casalme

Professor-in-Charge

PANEL OF EXAMINERS

Approved by the Committee of Oral Defense with a grade of ____.

Dr. Joevell P. Jovellano Sr.

Panelist 1

Mr. Dante A. Sebastian Jr. MBA Dr. Joevell P. Jovellano Sr.

Panelist 2 Panelist 3

Accepted and approved in partial fulfillment of the requirements for the Degree of
Bachelor of Science in Entrepreneurship.

Mr. Dante A. Sebastian Jr. MBA Dr. Joevell P. Jovellano Sr.

Program Head VP, Academic Affairs

Mr. Michael E. Lirio, CPA, MMPA

President

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 EXECUTIVE SUMMARY

THE PURPOSE OF THE PLAN

MARKET ANALYSIS

THE STUDENT PARTNERSHIP

MARKETING AND SALES ACTIVITIES

FINANCIAL DATA

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 ACKNOWLEDGEMENT

First and foremost, the authors would like to express their sincere to their instructor
Dr. Wilma Weng P. Casalme for the continuous support, for her patience, motivation and
immense knowledge. Her guidance helped the proponents to present and organize the
study.

The proponents sincerely thank to their adviser, Eng. Rionel B. Caldo for his
encouragement, guidance and support from the beginning up to the end of the study.

Lastly, the proponents would like to thank their parents, relatives and friends,
including their family for understanding and support throughout the entire study.

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 DEDICATION

We lovingly dedicate this study to:

Nilo Family

Badajos Family

Cogasa Family

Lacataria Family

Lumacang Family

Pataray Family

Sandoval Family

Serrano Family; and

The Lord God Almighty, the giver of strength and wisdom.

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 TABLE OF CONTENTS

Chapter 1: Marketing Study

LIST OF TABLES

LIST OF FIGURES

LIST OF GRAPHS

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 CHAPTER 1

MARKETING STUDY
To run a successful business, it is essential to know who the target markets of the
business are, what they need, and how to reach them. In this part of the business plan,
shows the overall result of the marketing study. It can help the proponents to get accurate
and specific information about their customers and competitors, which is a critical part of
starting or expanding their business.

A. MARKETING OBJECTIVES
 Grab Bication Bike Rental Services intend to provide a customers’ satisfaction as
well as it will provide the needs and wants of the customer that is necessary around
the area since the said area is a tourist spot in Tanauan City, Batangas.
 The business will provide a customers’ awareness about its goal and offered
services through the use of online page in social media such as Instagram, face
book and twitter. The said social media platform will serve as the advertising
material to provide an awareness itself since this is the easiest way to attract
customers.
 Patronage of the service allows the customer to avail special promos of the
business and to enjoy the benefits of both scenery and promo services for market
satisfaction. This will also provide an affordable service to the customer.
 The business also intends to provide an alternative way to enjoy the scenery and
ambiance of the place, instead of walking they can rent a bicycle to feel the
moment as well as to enjoy and make their experience worth it.

B. NAME OF THE BUSINESS

D’Pedals represents the company name and the name of the business is Grab
Bication Bike Rental. Grab Bication comes in the word Grab, Bike and Vacation which
implies to grab or avail the bike rental services while on vacation in Barangay Bañadero.
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To fully enjoy the scenery and the experience of adventure, Grab Bication Bike Rental
Services offered classic bike rental for enjoyment and provide easy access bikes to
explore the place and have fun as long as the customer wants. Bike riding is the best way
to get closer to the environment and enjoy the freedom and excitement that comes with
it.

C. ANALYSIS OF THE MARKET

1. Needs of market that will be satisfied (classify these needs)

The proponents gathered information from the respondents through survey via
Google form to satisfy the needs of the market. The proposed venture will add an
additional value of the target location. Based on the survey, (171/260) = 65.8% of the
respondents will go to Bañadero Bay walk to enjoy the view or the place itself. From that
result, the proponents have a great opportunity on the service offered to add an enjoyment
and leisure activity for the customers.

Grab Bication Bike Rental will be the most suitable leisure activity service in
Bañadero Bay walk. Experience of touring classical bicycles to the beautiful scenery of
the target location enables valued customers to unwind and relax themselves which
contributes to the mental and physical health of the market at very reasonable price.
Contribution to tourism industry of the location, physical and mental health of customers
and rendering service for enjoyment and relaxation of customers are the aim of proposed
venture to render to provide such service for customers satisfaction will be the mission of
Grab Bication.

2. Target Market

D’Pedals Company conducted a survey in 5-10 respondents in every barangay in

Tanauan City with a total of 260 respondents to satisfy the needs of their target market.
They use purposive non-probability sampling wherein the proponents' select samples
based on the subjective judgment rather than random selection.

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 The following are the set of criteria in selecting the respondents:

 Familiarization on Bañadero Bay walk

 Adventurous and active in outdoor activities
 Interested on exercises with leisure.
 Interested on biking
 Knowledgeable on biking

3. Target Market Segments

The proponents gathered information in order to recognize their market

segmentation. The proponents used a demographic segmentation to classify their
potential customers. The gathered information of the respondents will be presented
below:

Table 1.1- Sex of the Respondents

SEX FREQUENCY PERCENTAGE

Male 158 60.8%

Female 102 39.2%

Total 260 100%

The table shows that majority of the respondents is male (60.8% or 158 out of 260
respondents). Differences found in men and women cycling patterns, motivators and
constraints should be considered in efforts to promote cycling, particularly in efforts to
increase cycling for leisure activities and for the business to be more competitive. Men
were more likely than women to cycle for recreation and for transport, and they cycled for
longer. Most transport cycling was for commuting and leisure activity, with men more likely
than women uses bicycle. Men are more active when comes to cycling and the
proponents would have a greater opportunity to gain more potential market since

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respondents in the survey implies larger number of men which are more active and
probability to avail the service offered.

Table 1.2- Age of the Respondents

AGE FREQUENCY PERCENTAGE

18-24 years old 142 54.6%

25-34 years old 91 35%

35-44 years old 27 10.4%

45-59 years old 0 0%

Total 260 100%

Based on the result of the survey, 18-24 years old has the highest percentage
which is 54.6% or 142 frequencies out of 260 respondents followed by 25-34 years old,
which have the second large amount of percentage which is 35% or 91 respondents. The
next one is 35-44 years old which is 10.4% or 27 persons and the smallest. As the study
shows, the most of the age range of the respondents are the ones who are the most
active on outdoor activities, adventures and millennial that loves to explore every active
trend on going or existing.

Table 1.3- Employment Status of the Respondents

EMPLOYMENT STATUS FREQUENCY PERCENTAGE

Student 96 36.9%

Unemployed 0 0%

Employed 164 63.1%

Total 260 100%

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 The table shows the result of the employment status of the respondents out of 260
responses. The total percentage of the employed respondents are 63.1% while in the
student respondents there are 36.9% in the total of 100% in all, which means that there
are no unemployed respondents at all. The table simply shows that more on the employed
people are able to afford the service offered by the business as well as the students near
the area. Thus, the business is applicable for the customers who can afford the cost and
expenses in renting a bicycle though it does not cost that much.

Table 1.4- Individual Monthly Income of the Employed Respondents

MONTHLY INCOME FREQUENCY PERCENTAGE

₱10,000 and below 40 24.4%

₱10,001-₱15,000 77 47%

₱15,001- ₱20,000 31 18.9%

₱20,001 and above 16 9.8%

Total 164 100%

The table above shows the result of the monthly income of the employed
respondents. Majority of the respondents’ monthly income is around 10,001-15,000 which
has 47% of respondents out of 100%. Second on the list are the people who has monthly
income of 10,000 and below which has 24.4% in total. On the other hand, the respondents
who has monthly income of 15,001- 20,000 has reach 18.9% in the survey. While the
least percentage of the respondents which has 20,001 and above total of monthly income
has reach at least 9.8% in the survey. This simply reveals that more on the average
people can afford the service offered by the business.

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Table 1.5- Allowance of the Student Respondents

ALLOWANCE FREQUENCY PERCENTAGE

100 pesos and below 28 28.9

101-150 pesos 35 36.1

151-200 pesos 20 20.6

201 pesos and above 14 14.4

Total 97 100%

The table above shows the student's daily allowance. Majority of the respondents
out of 97 responses are the student who has daily allowance of 101-150 pesos which
reach the total of 36.1%. On the other side the students who has daily allowance of 100
pesos and below has reach the percentage of 28.9% while the students who has daily
allowance of 151-200 pesos has reach the total of 20.6%. The least total of respondents
are the student who has daily allowance of 200 and above is 14.4% in total. The table
above shows that students can afford the service offered by the business, though some
of the students need to tighten up their budget.

4. Target Area of Business Operation

The proposed business will be located at Barangay Bañadero, Tanauan City,

Batangas. The venture will operate and offer service around the Bay walk along with the
area attraction of the target location.

5. The Demand and Supply Analysis in the Target Market

Demand Analysis

The proponents conducted a survey via Google form. Based on the result of the
survey, all of the 260 respondents (100%) are riding bicycle and willing to rent and try the

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service. In addition, 73.5% or 191 respondents preferred riding without sidecar and 13.8%
or 36 respondents wanted to ride both with and without sidecar while 12.7% or 33
respondents want to ride with sidecar.

All in all, the survey shows that majority of the respondents wants to ride a single
type bicycle. It has a great opportunity for the proponents since the bicycle they will offer
are the single type and with sidecar bicycle. The survey also shows the result of the
survey wherein, 219 respondents out of 260 respondents or 54% wants to add Photo
Memento in the service offered. There are also 112 respondents out of 260 respondents
or 28% wants to add souvenirs while 72 respondents or 18% want to add some drinks.

Supply Analysis

The proponents will provide an eight (8) single type of classic bikes and two (2)
bikes with side cars for the family that will be available when starting the business. D’
Pedals Bike Rental Services will be available throughout the day 6:00 am- 6:00 pm with
a total of 12 hours operation per day.

They conducted a survey to classify the wants of the customers in how many
minutes that they are willing to rent a bicycle. Out of 260 respondents 45% of them are
willing to spend forty-six to sixty (46-60) minutes in renting a bicycle, 26.2% are willing to
spend thirty-six to forty-five (36-45) minutes, and 22.3% wants to spend twenty-one to
thirty-five minutes in renting a bicycle while 6.5% respondents want to rent a bicycle five-
twenty minutes. In this result, the proponents decided to offer a per hour renting services
in their business. It has a great opportunity to them since they also conducted a survey
about their acceptance rate. The acceptance rate of the proposed service is 100%.

Competition in the Business Plan

Since it is the only established bike rental service in the location, the venture would
get the majority of the market. However, there are limited times of arrival of customers. In
order to fill the gap of slack hours, Grab Bication will offer 50% off of price when renting
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during slack hours. In this process, the business would still be interesting and may caught
attention due to price promos despite of weather condition where most of the customers
won’t tend to avail the service.

6. Business Site/Area of Operation

In the whole 10 months of operation, the proponents will operate in Bañadero Bay
walk. The business site is a private property where the proponents rent and establish the
business.

D. SWOT ANALYSIS

The SWOT (strengths, weaknesses, opportunities and threats) analysis conducted

by the proponents and trying to decide if they should introduce a new business to their
range. It doesn't cover the entire business, just the factors that may influence their ability
to introduce their business in the market.

Table 1.6- SWOT Analysis of the Business

Strength Weakness

 The business does not have a  Limited time operation because of

competitor in the target location. limited customers.
 First bike rental service that will  Limited start-up capital for the
establish in the proposed proponents.
location.
 The proponents will offer an
exciting and enjoyable service
since they will provide a different
kind of promos for the
customers of the Bike Rental.

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  Exploitation of the perfect
scenery of the Bañadero Bay
walk together with the service
that will provide a customers’
satisfaction.
 Applicable for everyone and
profitable

Opportunities Threats

 Future events that will happen in
the proposed location may help
to enhance the popularity of the
business.
 Cloudy weather condition.
 Lifting of quarantine protocols.
 More tourist who visits
Baywalk.
 The weather condition can affect
the business.
 The security of the bicycle may
compromise.
 Quarantine protocols enforced.
 Newly Established Bike Rental
the
Services in the area.
 Unpredictable weather condition.
 Unpredictable volcanic eruption.

Table 1.7- SWOT Analysis of the Service

Strength Weakness

 The service offered is good for  Limited workforce.

the body as an exercise.
 Bike parts high maintenance.
 Good quality of bikes.
 Safety issues.
 Eco friendly service.

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 Opportunities Threats

 The service offered can attract  Uncertainties such as unexpected

more tourist to the area. accidents.
 More experiences and highly  New competitors.
profitable once the business  New public policy and standards.
known.
 Easy to adopt.
 Compatible for the areas’ life
style.

Grab Bication Bike Rental Services would take advantage of factors where it
contributes to the success of the proposed business. These includes the exploitation of
scenery in the location, the first existing business in site, and the excitement and healthy
benefit it could offer for the customers. The proposed business can also take advantages
of future huge events taking place in the selected location. This can boost the popularity
and the helps marketing aspect of the business.

E. SERVICE DESCRIPTION

Grab Bication is a bike rental service that gives customers-who are often, but not
necessarily, tourists- bicycles for a short period. Bikes are generally rented for few hours
to recreational explore the Bay walk. D’Pedals Company will provide a standard operation
procedure to make an effective way of giving service to the customers.

F. NAME OF THE SERVICE

Grab Bication comes from the word Grab bicycle while you are in vacation. The
proponents decided to use this service name since it is catchy to the customers. The
service name was considered as unique because it has no identical name.

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 G. USES OF THE SERVICE

Grab Bication offers classic bicycle rental along Bañadero Bay walk. The
proponents will make a guideline and waiver for the customers and well-orient them about
the limitations and restrictions during the renting hour.

The proposed business provides an excellent and convenient way to navigate and
explore around the Bay walk as well as enjoying the scenery and ambience of the place.
Bike riding would be the best way to enjoy the freedom and excitement that comes with
the service. It is much fun compared to other modes of transportation especially for tourist
and adventure lovers.

H. USERS OF THE SERVICE

Customers and possible clients would be the tourist and adventure seekers in
nearby towns and cities. In the proposed business location, family outings and
sightseeing activities can be done relatively.

I. DEMAND AND SUPPLY PROJECTIONS

1. Projected Demand

The proponents initiated a survey for target respondents through Google form.
From the respondents, they determined the needs and wants of the customer. Also,
personal information like age, gender and incomes are solicited. As a result, the
proponents were able to determine the customer’s preference on type of bicycle,
additional product that they want and the benefits they may earn upon availing the service
offered.

Based on the result of the survey, all of the 260 respondents (100%) are riding
bicycle and willing to rent and try the service. In addition, 73.5% or 191 respondents
preferred riding without sidecar and 13.8% or 36 respondents wanted to ride both with
and without sidecar while 12.7% or 33 respondents want to ride with sidecar. All in all, the

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survey shows that majority of the respondents wants to ride a single type bicycle. It has
a great opportunity for the proponents since the bicycle they will offer are the single type
and with sidecar bicycle.

2. Projected Supply

Bañadero Bay walk is one of the attractions that caught the attention of the market.
Numerous counts of tourists are in this place every time and it is a compelling factor for
the proponents to came up with the idea of offering Bike rental services wherein the
market may catch its attention too. At a price that ranges from 50-59 pesos (Php),
customers may enjoy the beauty of the place and touring around the bay walk to do
certain activity. Classical bikes with 8 single type bike and two with side car for groups or
family will be available to them. To maximize the fulfillment of the market needs, both type
of bicycle will be available for either single or group of customers. Bike rental will be
available all throughout the day from 6 a.m. - 6 p.m. relative to barangay ordinances and
LGU Protocol for rendering services. For the business to operate, the proponents applied
for barangay permit to carry out the business start-up.

Below is the table presentation of the daily, monthly and yearly projected supply of
the business:

Table 1.8- Projected Supply for Single Type Bicycle (daily)

No. of Hours No. of Hours in Total No. of Hours No. of Total Projected
in Daily Preparation before Available in Single Type Supply of Single
Operation Rendering the Rendering the Bicycles Type Bicycles
Service Service
(less)
12 2 10 8 80

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Table 1.9- Projected Supply for Bicycle with Side Car (daily)

No. of Hours No. of Hours in Total No. of Hours No. of Total Projected
in Daily Preparation before Available in Bicycle Supply of the
Operation Rendering the Rendering the with Bicycle with
Service Service Sidecar Sidecar
(less)
12 2 10 2 20

Table 1.10- Total Projected Supply

Total Projected Supply of Total Projected Supply of the Overall Total Projected Supply
Single Type Bicycles Bicycle with Sidecar per Day

80 20 100

The table above shows that the business will supply an overall total amount of 100
rents per day. The business will offer an 8 single types of bicycles and 2 bicycles with
sidecar in order to satisfy the demand of the market.

J. MARKETING PROGRAM

The proponents will use the following in order to achieve the marketing objectives
as well as boosting sales of the business:

Service

The service that will provide by D’Pedals Company will give additional activity in
the proposed location. They intend to provide an eight single type and two bicycles with
sidecar in order to satisfy the customers’ wants. It will also give more excitement as well
as enjoyment to the customers.

In addition with the service offered, the proponents will also offer an additional
service like photo memento together with the bicycles and backdrops of the business. It

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has a great way to enhance the popularity of the service since the photos will be uploaded
in their Facebook page. Overall, it is initiated to give additional experience while enjoying
the view of Taal Volcano and the lake in the area.

Price

The proponents set price for the service as value based wherein they rely on the
customer’s perceived value of the service. They conduct surveys to know the customer’s
willingness to pay to determine the range of price they are going to pay.

Placement

Bañadero Baywalk has perfect scenery with a stunning view of Taal Volcano
wherein the customers will really enjoy the place. The location is safe because it is
secured by the barangay officials since it is one of the tourist spots in Tanauan City,
Batangas. It is a newly open tourist spot and the place has clean surroundings that the
customers really want. All of the services offered can be rendered right in front of the
physical store located at the proposed business site.

Promotion

The proponents will use a social media to gain more customers and also enhance
the popularity of the business. They will also use other promotional strategies such as
distributing flyers, offering different kind of promos as well as exclusive preview for the
loyal customers that help the business to boost interest for the business and attract
customers. The proponents will also provide tarpaulins along the highway near the area.

People

Employees are one of the important assets in the business. Their experiences is
a great foundation for every successful business. Since the owners will also be the
employees of the business, they will assure that they will provide a high quality of good
customer service in order to satisfy their customers.

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 K. PRODUCT OR SERVICE FEATURES: TRADEMARKS, SLOGAN, LABEL,
LOGOS

Grab Bication will be the name of the business and D’Pedals Co. will be the name
of the company. The slogan of the business was also stated above which is “ride what
you love, love what you ride”. In order to introduce the beautiful scenery of the bay walk,
it was also included in the logo together with the bicycle used in the business. The logo
presented how perfectly fit the proposed business to the proposed location

Figure 1.1: Business Logo- It shows the logo of the business.

L. PRICING STRATEGY

The proponents will use value-based pricing to help better convey the value of the
service they offer. The perceived value to the customer is primarily based on how well it
is suited to the needs and wants of every customer in value-based pricing. It allows the
business to be more profitable and the price is better fit with the customer’s perspective.

To sum up, one of the most important aspects in marketing strategy is pricing that
also includes placement or distribution, promotion and people. It is important in
considering the price not just for the business income but for the sake of the target
customers. The proponents always remember that they want the customer to rent their
service. As a result, they must use a strategy that is appropriate to their target market.

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Figure 1.2: Value Based Pricing- This figure explains the pricing strategy of the
business.

M. Channel of Distribution Format

The proponents use direct sales which enables to contact customers and
prospects without the help on middlemen or intermediaries. It involves personal visits and
online reserved customers which enables them to completely control over to present the
prices and services they offer for the market. Direct interaction to market gains direct
feedback which enables the proponents to adjust their marketing strategy accordingly as
presented below:

Grab Bication Staff-in-Charge

Customer

Figure 1.3: Direct Sales Method- The figure above shows the channel distribution of the
business.

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 N. PRODUCT LIFE CYCLE STRATEGIES

Development: Exercise is one of routine of every people to manage the fit or figure of
their body which could be done indoor or outdoor. One of the best things about this service
is that you’re exercising outdoor with the beautiful view of the place itself.

Introduction: By collecting of data for the plan completed, we would like to open service
business which is offering a bike rental at the Bay walk in Brgy. Bañadero. Adding more
experience at the place itself while enjoying the beautiful view of the Taal Volcano and
Lake.

Growth: After months when it launched, the business adds bike with side car for the other
tourist especially families, friend and couples.

Maturity: The business possibly reaches its maturity when the business reaches its
capital and starts to earn more profits. The new bike with side car will give more attraction
to the tourist.

Decline: Since the business is composed of bicycle as the main raw material after years
it depreciates its value and start to damage. Decreasing is expected for maturity stage
investments especially in marketing and buying a new bicycle in order for the service
business to continue its operation.

O. PROMOTION STRATEGY

D’Pedals Co. intends to use social media marketing in promoting their business.
Facebook page is one of the effective ways to promote and key to introduce the business
on the market. It is free and relatively easy to use. It is also the way to make people aware
and help the proponents to engage to their clients as well as to get their feedback. They
will communicate to their customers online. Aside from that, they will also put banners in
front of their store and other parts of the target location.

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 P. SALES STRATEGIES

Grab Bication Bike Rental Services will provide different kinds of various promos
for the customers. First will be Trentals Promo where in customers can avail regular hour
rate for only 30 pesos during slack hour of the business. Kwarentals Promo, on the other
hand, is 40 pesos at regular hour rate that are exclusively available for TCC students and
faculties only. Patronage earned points will also be available for purchasing and trade for
giveaways and bike rental rate promos. Rules and guidelines will be provided for
clarification of every promo.

Q. MARKETING COSTS AND EXPENSES

Advertisements makes the business continue its operation as it provides more
customers because this strategy makes the people aware for what is the business
offering. The proponents will use an advertising campaign for boosting the popularity of
the business. It is one of the important parts in managing a business. Grab Bication Bike
Rental Services will become more familiar in the market once they will raise their
familiarization through their advertising campaigns. It is a large help for them to gain more
customers.

Table 1.7- Marketing Cost and Expenses

MARKETING COST AMOUNT

Advertising Campaigns

Tarpaulins ₱ 1,000 per semester

Print Ads (Flyers) ₱ 100 per month

Online Promotions (Facebook Page) ₱ 300 per month

Total ₱ 6,000 (for 10 months)

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 The table above shows the marketing cost of the business. The advertising
campaigns are the poster of the business. This campaign poster helps the business to
boost its popularity in the public.

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 CHAPTER 2

MANAGEMENT STUDY

It is necessary to have a business management study in order to predict

uncertainties to be able to provide a solution to a certain problem. In this chapter it will
show the result of the management study for the researchers to provide exact and proper
information for the business to continue operation.

A. Business Operational Objectives

The business intends to provide a more effective and efficient for the customers to
gain unforgettable moments as they enjoy their ride on the bay walk. Some of these points
of views will intend to meet the business satisfaction when it terms to its process or the
operation itself as it achieves its objective. Strategy was needed in order to attain the said
objectives.

Strategic Objectives: Avoiding or lessen customer complains

Every business doesn’t want to have any complain in their products or service
offer. In having this kind of strategy, the proponents must set their operational objectives
as follows:

 Employees must maintain their excellent customer service.

 They are also must be approachable to the customers.
 Ensure the safety of the customers.
 Always check the ratings and review.
 Seeking feedback.
 Enhance customer experience.
 Strengthen the management.
 Enhance customer relationship.

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 B. Pre-Operating Period

This part of the business plan is to fulfill some of the necessary needs in starting
the business. It is so important in every start-up business since the vital key in every
successful business or entity is to have a preparation. These include the carefully
planning from the smallest part of the details in the business plan up to the very important
matter. The proponents were conducted some of the pre-operation activities as follows:

 Market Research- To determine the customers’ needs and wants.

 Site Visits- To ensure the perfect location for the business.
 Title Proposal- To propose their desired business to the professors in Tanauan
City College
 Meeting with the Barangay Captain and Officials in Bañadero- To propose
their business in the identified business location.
 Acquiring Barangay Business Permit- To secure the business and it is the major
requirements in starting the business.
 Finding Supplier- To look for the quality and affordable bicycles.
 Process Demo- To present the process in rendering the service to the panels.

C. Barangay Business Clearance

This is one of the important documents that need to acquire before starting a
business. This permit is also needed when you get a Mayor’s Permit as well as renewing
the permit itself once it expired. It is also required in getting some of the documents that
you need in your business.

The proponents secured this permit in order to operate the business in the
proposed location legally. According to the City Government of Tanauan, the permit is
worth 1,000 pesos and it must be renewed after 1 year of getting this document. The
proponents obtained this permit from the barangay wherein the business is located; in
Barangay Bañadero, Tanauan City, Batangas.

D. Persons Involve in Management

28
Table 2.1- Key Personnel

Positions Job Descriptions

General Manager The general manager intends to oversee the

overall operation of the business. He is in charge
in improving the department profits and strategy.

Asst. General Manager Is responsible to assist the general manager, in

charge in viewing several elements of the
business.

Marketing Manager Is in charge in advertisements and promotions as

well as sale and purchase strategies.

Operation Manager Is responsible in managing the operation of the

business cycle including the maintenance of the
materials used in the business.

Financial Manager The financial department who is involve in

managing the capitals and profits. Everything
about the finance is being held by the financial
manager.

Asst. Marketing Manager Helping identifying market trend, strategies as well

as collaborating with the marketing manager for
the successful marketing operations.

Asst. Operation Manager Assists the operation manager to operate the

business as it attains its objectives.

Asst. Financial Manager Helps the financial manager when in terms of

finance and accounting in the business.

E. Project Schedule
29
 The proponents prepare a Gantt Chart in order to help them check their certain task if
they are already late or on time in submission. It will also guide them to manage their time
properly and monitor the project for a successful business.

Figure 2.1: Gantt Chart- It shows the schedule of the business.

F. Form of Business Organization with Advantages

Partnership

A partnership type of business organization is a small group of people who own

the business at the same time. The owners decided to have a partnership business due
to various advantages. Some of the advantages in partnership are there are two or more
heads to function for the business which was considered as an asset, aside from that
since there are partners it is easy to build up and establish as the start up or the capital
is low, there are more capacities in borrowing. This type of business form is a tax saving
opportunity because there is a splitting in income. However, there is a huge impact of this
form of business organization behind its advantages which is the disadvantage of it.
Partners are not all reliable some might join, some might leave. There is a high risk of
friction as not everything is settled in one statement, there are disagreements among the
members. Though, partnership is good if all the members are all broad minded and willing
to take suggestions and listen to their co-members.

30
 G. Organizational Chart

The proponents use a functional top-down hierarchy in order to present their

organizational chart. This chart represents a traditional business structure.

Figure 2.2: Organizational Chart- This figure shows what are the positions are or who
are persons involve in the organization.

H. Job Analysis

The proponents will be the employees of the business. As a result, there are 8
personnel in the organization. The following will be the job requirements of every
employee:

Table 2.2- Job Requirements

31
 JOB DESCRIPTION JOB SPECIFICATION
JOB
Duties and Job
POSITIO Shif Qualificatio Experien
Responsibiliti Typ Skills
N t ns ce
es e
Interpersonal
and
communicati
Male on Skills
Any work
Visionary
experienc
Leadership
e
General 6:0 Skills
In-charge in
Manager 0 Ability to deal
overall daily Full-
(overseei am- with changes
business time
ng the 6p College effectively
operations
business) m level Time
3 years of Management
work Skills
The course experienc Decision-
must be e is making Skills
business required Accounting
related. Skills
Computer
Proficiency
Cooperating Skills (MS
with the general Word, MS
manager. Excel and
MS Power
point)
Assist all the
lower
Any work Leadership
managers in
6:0 related to Skills
their
Assistant 0 Female the
responsibilities. Full-
General am- identified
Understand all time
Manager 6p position.
the business
m
policies,
reports, guideli
nes as well as Time
procedures Management
before the
final report to
the general
manager.
Assist all the College 1 year of Teamwork
responsibilities level work Skills
32
 of the general experienc
manager. e is
Assist all required
Strong
the activities in
Communicati
the business or
on Skills
organization.
Make a
presentation of
the reports in Attention to
order to Details Skills
analyze it
easily.
Check all the Interpersonal
Accounting, Skills
The course
Financial Data,
must be
reports or any
business Accounting
paper works
related Skills
before checking
of the Manager
Responsible for
the
development
and
implementation Adaptability
of the Skills
marketing Male
Any work
strategies and
experienc
plans of the
e
business.
Creating a Strong
6:0
promotional Attention
0
Marketing event as well Full- Detail
am-
Manager as strategies time
6p Creative
for the
m College thinking skills
business.
level
Recognizing Communicati
who will be the on Skills
new potential 3 years
markets of the above of
business and The course work Leadership
also making a must be experienc Skills
plan to enter business e is
the market. related required
Brainstorming Computer
of new Skills

33
 advertising with
the general and
Analytical
assistant
Skills
general
manager
In-charge in Proficiency in
overseeing the MS Office
accounts
payable and
Computer
accounts Male
Skills
receivable of
the business.
Developing, Communicati
implementing on Skills
and also
maintaining
Leadership
quality
Skills
assurance
protocols. College
6:0
Actively level Interpersonal
0 No work
Operation achieving Full- Skills
am- experienc
Manager strategic and time
6p e required Budget
also operational
m Planning
activities
Assuring all the Decision-
operational making skills
activities if still
on time and
Teamwork
within a
The course Skills
planned
must be
budget.
business
Ensuring if all Problem
related
the materials Solving Skills
and inventory
that needs on Technical
the business Skills
are complete
Oversee all the
Ability to
financial reports
6:0 Forecast
of the business. 8 years of
0 Female
Financial Provides Full- work
am- Analytical
Manager financial time experienc
6p Skills
reports. e required
m
Producing College Attention to
accurate level Details Skills

34
 financial
reports.
Preparing
Leadership
business
Skills
activity reports.
The course Problem
Budgeting
must be Solving Skills
Business business Computer
Forecasting related Literacy
Interpersonal
Skills
Male Customer
Participating in Any work Service Skills
marketing experienc
planning. e Negotiation
6:0 Skills
Assistant 0
Full-
Marketing am- College
time Communicati
Manager 6p level
m 2 years on Skills
Coordinating above of
with the The course work Marketing
marketing must be experienc Skills
manager. business e is Leadership
related required Skills
Good
Manage daily
Communicati
activities
Male on Skills
Monitoring, Computer
reporting an Skills
evaluating on
budgets, costs
Organization
and also 6:0
al Skills
Assistant income of the 0 No work
Full-
Operation business. am- College experienc
time
Manager Audit and 6p level e required
placing orders m
Leadership
of the materials
Skills
needs for the
business.
Assist all the The course Analytical
responsibilities must be Skills
of the operation business Interpersonal
manager related Skills

35
 Computer
Skills
Communicati
Helps the Male
on Skills
finance
Leadership
manager in all 1 year
skills
the above of
responsibilities. Interpersonal
work
Skills
experienc
e is MS Office
6:0 required Proficiency
College
Assistant 0 Ability to
Full- level
Financial am- work
time
Manager 6p pressure and
m meet tight
deadlines
Assisting all the Problem
financial Solving
activities for the
The course Analytical
business Any work
must be Skills
experienc
business Organization
e
related Skills
Attention to
Detail

36
Table 2.3- Responsibility Assignment Matrix

Responsibility
Person or Role/ Department
Assignment Matrix

KEY: G A M A O A F A
R- Responsible
E S A S P S I S
A- Accountable
C- Consulted N S R S E S N S
I- Informed
E T. K T. R T. A T.
R General E Marketing A Operation N Financial
Manager Manager Manger Manager
A T T C
L I I I
Manager N O A
G N L
Manager Manage Manager
r

Daily Business
R C A I A I A I
Operation

Budget Planning R I A A C C R R

Market Research I C R A A I I I

Promotional
I C R A I I I I
Management

Financial Planning R/C C I I I C R A

Quality Management R C I I R A I I

Risk Management R R A C I I I/C I/C

Paper Works or
A R C I I I C C
Reports

Business Evaluation R R C I C A I I

37
 I. Business Policies
The owner of the business creates a policies as specified below:

 Code of Conduct
Purpose
In the business, all employees are expected their highest level of their personal
conduct, regardless of what position they have. Grab Bication Bike Rental business is a
friendly as well as open workplace and they attain this with a combination of sense of
humor and also good workplace culture.
Principles
The indicated principles below are the core of the business’ vision, core values as
well as business plan. Whoever employees fail to adhere all of these principles may result
a disciplinary action that being taken (as owners agreement).
Core Values
The business’ reputation and interest should maintain the whole time. The following will
be the specific core values:
- Honesty
- Integrity
- Trust
- Responsibility
- Commitment to Customers
- Accountable
The employees are expected to:
- Wear a proper uniform or any appropriate attire in order them to look neat as well
as organize.
- Not to use any property of the business unless business use.
- Not to intentionally damage all the business property.
- Treat whoever it is even inside or outside the workplace with the same respect.
- Always be on time.
- Carry out all the duties and responsibilities of the certain position.

38
Working Relationship:
One of the most important things in the workplace is how the employees treat the
customers, colleagues or everyone they come in to talk or contact during the work. The
company is expecting them to work with respect, treat the customers in a courteous, equal
manner and always be fair. These policies are not only during the work but it can also
apply to any transaction that they engage with.
 Sick Leave Policy
If the employees can’t work due to sickness, they are qualified in to file a sick leave
on the day that they return to work. They can also apply a SL when some of their family
is sick and they need to taking care of.
 Drug and Alcohol Policy
If employee is under any of prohibited drink as well as illegal drugs, they are not able
to enter the business area. Disciplinary action is also being taken once they are found
guilty on the situation.
 Weapons or Workplace Violence Policy
Any kind of weapon or violence are strictly not allowed inside the business area.
 Disaster or Unexpected Severe Weather Policy
One of the threats of the business is the unexpected volcanic eruption and different
weather condition. As a result, the owners included this in their policies to know what the
employees will do once it will happen. If those unexpected weather condition or any
disaster happen happens, all employees are not allowed to go to the business area.

 Anti-Harassment, Anti-Discrimination and Anti Bullying Policy

It is important to include this kind of policy in order to protect all the people inside the
business area.

39
 J. Compensation Scheme

As the business is considered a start-up business, owners are also the employees
of the business. As a result, they are only paid by allowance instead of salary. In 10
months operation of the business, the allowance of the general manager is 150 pesos
per duty, while the other managers/employees have 100 pesos each per duty only.

Table 2.4- Problems and solution

Possible Risks
Preventive Measures and Mechanisms to Monitor
or External
Strategies Risk
Factors

Business Property Insurance- Whether a Property and Equipment

business owns its space, property Maintenance
insurance is a must. This insurance
Clean and organized
covers equipment, machines,
Workplace
inventory and furniture in the event of
a fire, storm or theft. However, mass-
destruction events like floods and
earthquakes are generally not covered
under standard property insurance
policies. If the business area is prone
to these issues, check with owner
insurer to price a separate policy.
Property insurance also protects
against theft, covering the structure
and its contents. Property insurance
also provides liability coverage in case
someone other than the property

40
 owner or renter is injured while on the
property and decides to sue.

Professional Liability Insurance- to Safe Workplace/ work

help cover lawsuits that claim the Location
owner made errors or omissions in the
services in company business
provides. Professional liability
insurance, also known as errors and
omissions (E&O) insurance, covers a
business against negligence claims
due to harm that results from mistakes
or failure to perform.

Employee Health Insurance- an agreement you Apply Occupational Health

make with an insurer to have them pay and safety
for some or all of your medical
expenses in exchange for a premium.
Having health insurance can keep you
from incurring medical bills you can't
afford to pay out of pocket.

Employees Liability Insurance- The workers should wear

According to the Employers’ Liability PPE
(Compulsory Insurance) Act 1969
employers are responsible for the
health and safety of their employees
whilst at work. If an accident were to
occur where an employee was injured,
made ill or suffered damage to their
personal property and it is believed
that you or your business operations

41
 were the cause, the employee could
try to claim compensation from the
owner.

Workers compensation Insurance - Apply or Mandate weavers

Once the first employee has been
hired, workers’ compensation
insurance should be added to a
business’s insurance policy. This will
cover medical treatment, disability and
death benefits in the event an
employee is injured or dies as a result
of work with that business. Even if the
employees are performing seemingly
low-risk work, slip-and-fall injuries or
medical conditions.

Customer- General Liability Insurance- If an Apply safety measures

Related accident happens at the business, a
Meet customers
customer could hold on responsible for
satisfaction
an injury or damaged property. If the
customer decides to sue, this policy
can help pay for the legal defense and
other related costs. Regardless of
policy limits, the median annual cost of
general liability insurance is 25,000
(about 2,000 per month)

42
 CHAPTER 3

TECHNICAL STUDY

Technical study aims to provide a framework in order to identify the required field
in the technical effort in terms of the preparation for the start-up business. This section
contains the process in terms of delivery of the product. The proponents should organized
everything in terms of the business operation.

A. OPERATIONAL OBJECTIVES

In operating a start-up business, it is important to specify all the objectives in every

part of the plan. It such a large help for them in a fast-growing industry. Hence, the
proponents intends to deliver a good quality service by improving the quality of their
service. It helps the business to improve sales as well as strengthen their brand
awareness. From that objectives, the management will also consider the regularly
checking their current tools equipment if any of that are still working nor out-of-date and
need to upgrade and change.

43
 B. TECHNICAL REQUIREMENTS

1. Production or Commercial

Figure 3.1- Commercial Lay-out- The figure shows the lay out of the physical store of
the business operation.

Figure 3.2- Location Map- The figure above shows the location map of the business site.

44
2. Service Process Used

A. Grab Bication Staff-in-

F. Rendering of Service G. Returning of Bikes and
Charge
(1 hour) (END)
(START)

E. Filling of Documents/
B. Approaching Customer Getting Ids for
(1-2 minute/s) Validation/ Preparation
(2-3 minutes)

C. Orientation D. Approval/ Dissaproval

(2-3 minutes) (1-2 minutes)

Figure 3.3- Service Process- It shows the process of rendering the service.

The proponents was conducted the process of their service in order to determine
the particular requirements of the business as presented above. It was done through real-
time demonstration to provide the exact time of the process. The following steps are
clearly stated as:

A. Grab Bication Staff-in-Charge (Start)

In every product or service business, it always starts from the employees as

presented above. The time will be started once the customer will talk to the employees
who are on duty.

B. Approaching Customer

45
 Approaching customers will take 1-2 minutes. This process is one of the important
things in rendering the service. Employees-on-duty must do this process to gain more
sales once the customer wants the offers.

C. Orientation

Once the customer wants the offers of the employee, the next step will be the
orientation of the service. The employee will discuss all the terms and conditions in
rendering the service and it will takes 2-3 minutes.

D. Approval/ Disapproval

The customer must decide if he will continue renting the bicycle and it will take in 1-2
minutes. If the customer didn’t want the service offered, the process will start from the
beginning again.

E. Filling of Documents, Getting Ids for Validation or Preparation

This process also takes 2-3 minutes. Filling of documents is the signing of waiver
for the customers’ safety. The terms and condition will be stated in the said waiver. The
other thing to do in this section is the validation of the customers. The customers will
provide any IDs or picture taking to ensure the security of the bicycles and once validation
is done, the employees will finally give the safety gears to start rendering the service.

F. Rendering the Service

After many minutes of waiting, the customer will really enjoy the service for an hour
or more.

G. Returning or Bikes

This is the last step of the process. The employees will inform the customers 3-5
minutes before their time.

46
3. Service Schedule

The business will open daily from 6am-6pm. There are only two employees on duty
every day. Below will be the presentation of the daily, weekly and monthly service that
the business will provide in the whole semester as well as the particular staff in the daily
operation:

Table 3.1- Daily, Weekly and Monthly Rents of the Bicycle

Type of Bicycle Daily Weekly Monthly

Single Type of Bicycle 80 rents 560 rents 2,400 rents

Bicycle with Sidecar 20 rents 140 rents 600 rents

Figure 3.4- Employees On-Duty Daily- It shows daily man hour and positioning of
employees during the operations. To provide and satisfies the needs of the market, it is
important to fill out the provided schedule and positions leading to the success of
proposed business.

47
Table 3.2- Tools and Equipment

UNIT TOTAL
SIZE, SPECS AND
PARTICULARS QTY. COST COST
DESCRIPTION
(peso) (peso)
Size: 1.5 – 2 – 2.5 – 3
– 4 – 5 – 6 – 8 – 10MM
Specs:

 LONG KEYS
(10MM)
 SHORTEST
KEY 8CM
 Arm Ball Point
(1.5MM)
 Durable
 Wrench drop
forged and heat
9pcs/
treated 150.00 150.00
set
 Rust Resistance
Coating
 Hi-visibility
Allen Wrench
(FLYMAN) handles

Description:

48
 Size: 6, 8, 10, 12, 14,
17mm
Specs:

 Heavy Duty
 Durable
 Drop Forged
Steel 6pcs/
330.00 330.00
 Mirror Polished set

Description:

Open Wrench
(FLYMAN)

Size: 12” inches

Specs:

 Drop Forged
Steel

Description:
1 pc 220.00 220.00

Adjustable Wrench
(FLYMAN)

49
 Size: 10”

Specs:

 Made from high

quality materials
1 pc 60.00 60.00
Description:

Philip Screw Driver

(FLYMAN) :

Size: 10”

Specs:

 Made from high

1 pc 60.00 60.00
quality materials

Description:

Flat Screw Driver

(FLYMAN)

Size: 10”

Specs:

 Heavy Duty
1pc 130.00 130.00
 High Tensile
Steel

Description:
Hand Pliers
(FLYMAN)

50
 Size: 65cm (Pump
Height)/ 21cm (Handle
diameter)/ 3.2cm
(Barrel Diameter)

Specs: 1 pc 139.00 139.00

 Aluminum Alloy
 150 PSI

Tire Inflator Description:

(WEST BIKING)
- 20 pcs 1,089.00 1,089.00
Total
Source: TZ.PH in Binondo, Manila (Shopee Philippines)

The table presented above is the tools and equipment that the proponents needs
in their business operation. The proponents also included the description, quantity, price,
model as well as the name and address of the suppliers for the better presentation of the
data.

Table 3.3- Furniture and Fixtures

PARTICULARS DESCRIPTION QTY UNIT COST TOTAL COST

Table 2 700.00 1,400.00

Chair 10 100 1,000.00

Total 800.00 2,400.00

Source: CENTURY in Tanauan City, Batangas

The table above represents the furniture and fixtures that the proponents will use
during the business operation. The proponents also present the description, quantity as
well as the unit cost of the particular items.

51
Table 3.4- Utilities

PATRICULARS TOTAL COST

Water 300.00

Electricity 600.00

Total 900.00

The table above shows the monthly cost of the utilities of the business.

C. WASTE MANAGEMENT AND SANITATION PROCESS

The proponents’ nature of business has minimal amount of waste produced to

environment. However, even if volume is not an issue, they are still reducing waste to
make the business more sustainable and environmentally friendly. Segregation of waste
and proper disposal will be implemented by all employees. The management also team
up with the LGU for their Drive on Cleanliness in the lake of Bañadero wherein a group
of Business Owners around the area have cleaning project and raising funds for the
development of the place. Clean environment contributes for the sustainability of the
business wherein almost all of the established businesses in the area relies in the tourism
and in the scenery of the place.to attract more tourist and customers.

52
 1. Waste Management Flowchart

Figure 3.5- The figure shows the process on how the proponents’ waste management
process.

D. SAFETY CONSIDERATIONS

Customer health and safety is a top priority when running a bike rental business.
This includes the safety of the customers while rendering the service wherein the
proponents firstly keep all the bicycles well maintained. It is important to ensure the quality
of bikes to minimize hazards and accident can be brought by defective and unmaintained
bicycles. While rendering the service, unexpected accidents may occur so the proponents
firstly provide safety gears for the customers. They also post to the area of cycling wherein
they take watch to customers in case some accidents may happen.

53
 Safety protocols and other important guidelines from the government that will affect
the business is one of the priority of business wherein they will stay alert on every
announcement of the higher sector in order to maintain the safety of all the employees as
well as their customers.

54
 CHAPTER 4

FINANCIAL STUDY

In this section, it must include the financing data of the business for the present. It also
includes the projection of the financial.

A. FINANCIAL OBJECTIVES (for 2 semesters)

B. SOURCE OF FINANCING

C. STATEMENT OF ASSUMPTIONS

D. FINANCIAL STATEMENTS – August of year 1 to May of year 2

1. Projected income statement for 10 months (first and second semester)

2. Projected balance sheet for 10 months (first and second semester)

3. Projected cash flows for 10 months (first and second semester)

5. Projected sales schedule for 10 months (first and second semester)

6. Projected expenses for 10 months (first and second semester)

55
E. TOTAL PROJECT COSTS REQUIREMENTS

56
 CHAPTER 5

POST-BACCALAUREATE PLAN

This chapter reveals the agreements and plans of the student towards the
continuation of the business even after they graduate.

A. POST-BACCALAUREATE OBJECTIVES

In the end of business implementation, it is hard to let go the business that the
proponents have. Hence, they decided to continue rendering the service after attaining
their Bachelor’s Degree. The business have a great opportunity since it is the only one
bike rental service business in the proposed location. They will continue giving an exciting
moments to their customers. Their particular objective will be continue rendering the
service after business implementation to continue pursuing their mission and providing
more exciting and unforgettable moments for their customers.

B. POST-BACCALAUREATE PLAN

Continuity Plan

Every business can experience many difficulties as well as crisis. In preparing this
kind of business plan, the proponents really hard to decide if the business will continue
after 10 months of their business implementation. They do some strict decision that all of
them must think if what are the possible effect of these situations. As a result, all the
proponents agreed that the business will continue the business after 10 months.

C. POST-BACCALAUREATE AGREEMENT

57
 CONTINUITY PLAN AGREEMENT
Grab Bication Bicycle Rental Services
D’ Pedals Company

This agreement certify that D’ Pedals Company will continue rendering their
service after 10 months of business implementation on August 2022 up to May 2023 to
ensure that the organization is capable of conducting its essential missions and functions
under all threats and conditions. Their mission is to contribute in the tourism industry of
Barangay Bañadero, Tanauan City, Batangas as well as to the city itself. They will also
intends to contribute to the physical and mental health by rendering service for the
enjoyment and relaxation of the customers. To accomplish this mission, D’ Pedals
Company must ensure that their operations are performed efficiently.

This agreement may not be modified unless all the members of the company will
write and signed their signature below. This documents and any of all the attachment
hereto constitute the whole agreement.

Owners:

CARL MATHEW BULAN COGASA PATRICIA JHANE GAMBOA NILO

General Manager Assistant General Manager
Date: Date:

DEREK ALDAY BADAJOS ROLAND MARTINEZ LACATARIA

Marketing Manager Assistant Marketing Manager
Date: Date:

58
 DERICK LUGO PATARAY UD PASCUAL LUMACANG
Operation Manager Assistant Operation Manager
Date: Date:

MIA JEANETTE VILLANUEVA SERRANO JOEMARIE AXALAN SANDOVAL

Financial Manager Assistant Financial Manager
Date: Date:

59
60
61