PILGRIM CHRISTIAN COLLEGE

Capistrano-Akut Sts., Cagayan de Oro City 9000, Philippines

Tel. Nos. (08822) 724-498/ (088) 856-4232/ (08822) 721-752 email: pccuccp@yahoo.com

LoCALLE Food Park

Feasibility Study
In Partial Fulfillment of the Requirements for the Management Consultancy

Submitted by:
Bayabao, Halima D.
Paylangco, Frecyne Dimple M.
Pascual, Julius R.
Guiling, Sittie Nadzmah P.
Masorong, Ahmad Naseer P.
Mohamad, Diana

Submitted to:
Ruino Leones Renoblas, CPA, MBA
Professor, School of Business and Accountancy

March 2019
 TABLE OF CONTENTS

Approval Sheet

Acknowledgment

Survey Questionnaire

Vision

Mission

Core Values

Keys to Success

Chapter 1: MARKET STUDY 1

General Objective 1

Specific Objective 1

Business Description

Geographical Location 2

Survey Results

Distribution of Respondents According to Age 2

Distribution of Respondents According to Sex 3

Distribution of Respondents According to Income 4

Time of the Day Would Most Likely to Visit a Food Park 5

Sort of Foods Would Want Available on A Food Park 6

Important Factor to Consider When Buying a Meal 7

Preference When Visiting a Food Park 8

Convenience in Visiting a Food Park 9

 Spending Habits 10

Acceptability of a Food Park 11

Schematic Diagram 12

Marketing Mix 13

Products / Services

14

Promotions 14

Chapter 2: Organizational study 17

Vision 17

Mission 17

Core Values 18

Form of Ownership 18

Organizational Structure 19

SWOT Analysis 20

Standard Operating Procedure 20

Chapter 3: TECHNICAL STUDY 23

Required Licenses 25

Project Implementation Plan 25

Floor Plan 26

Park Rules 27

Chapter 4: PROJECTED FINANCIAL STATEMENTS 28

Statement of Financial Position 29

Statement of Financial Performance 27

 Cash flow 30

Financial Ratios 31

Schedules 32

Income Statement Details 35

Budget Schedule 36

Depreciation Details 37

Chapter 5: SOCIAL DESIRABILITY STUDY 39

References

Appendices

Researchers’ Curriculum Vitae

Acknowledgement

This Feasibility Study has been made possible by the guidance, supervision, cooperation and

participation of the following:

• To the Almighty God who always look up and secure the safety of the proponents in

doing this project.

• To our parents who always and guide and give words of wisdom to inspire us in doing

our best in preparing the Feasibility Study as well as giving their both financial and emotional

support.

• To our feasibility study adviser, Mr. Ruino I. Renoblas, who has greatly share his

knowledge to us with patience and diligence in helping us meet the necessary works of

completion of our Feasibility Study.

• To the proponents themselves who have given lot of efforts and consumed so much

time to make the completion of the feasibility study be possible and successful within the given

time.

Together, we sincerely acknowledge and give thanks the person/s mentioned above

brought the success of doing this Feasibility Study. We are very grateful for this wonderful

accomplishment
 PILGRIM CHRISTIAN COLLEGE
APPROVAL SHEET

This feasibility study attached hereto, entitled “A FEASIBILITY STUDY ABOUT

LoCALLE FOOD PARK”, prepared and submitted by Halima D. Bayabao, Frecyne Dimple M.
Paylangco, Julius R. Pascual, Sittie Nadzmah P. Guiling, Ahmad Naseer P. Masorong and Diana
Mohamad, in partial fulfillment for the degree of Bachelor of Science in Accountancy is hereby
accepted.

-----------------------------------------------------------

MR. RUINO L. RENOBLAS, CPA, MBA

Approved by the School of Business and Accountancy faculty panel for oral

examination/defense on March 9, 2019 with a grade of ____.

DR. WILSON C. BATION, DBM MR. NEILSON D. BATION, MBM

Panel Member Panel Member

MR. RUINO L. RENOBLAS, CPA, MBA

Panel Chairperson
 Accepted in partial fulfillment of the requirements for the Degree Bachelor of Science in

Accountancy.

Survey Questionnaire

Good Day!

This survey is being done by the student researchers of Pilgrim Christian College in

connection with their Feasibility Study entitled, “Feasibility Study About LoCALLE Food

Park”. The purpose of this survey is to collect opinions from the potential customers /

consumers regarding with the marketability of a possible Food Park implementation in Las

Ramblas, Pueblo de Oro, Cagayan de Oro City.

All of the answers that the respondents will provide will be kept confidential. The survey

data will be reported in a summary fashion only and will not identify any individual person.

This survey will take only about one (1) minute to complete.

Instructions: Put a check mark on the space provided before each choices.

1. Age

____ 16 – 20 ____ 26 – 30

____ 21 – 25 ____ 31 Above

2. Sex

____ Male ____ Female

3. Income

____ Under 10 000

____ More than 10 000

____ None

4. What time of the day are you most likely to purchase a meal from a Food Park?
____ Breakfast ____ Dinner

____ Lunch ____ Late Night

5. What sort of foods would you want available on a Food Park?

____ Street Foods _____ Meals

____ Cold Snacks _____ All of these

6. What is the most important factor to you when you buy a meal from a Food Park?

____ Price

____ Quality of the Food

_____ Speed of Service

7. Who do you prefer to go with when visiting a Food Park?

____ Friends

____ Family

_____ Special Someone

8. Do you find visiting a Food Park convenient to you?

____ Yes

____ No

9. How much are you willing to spend when buying a meal at a Food Park?

____ Below 100

____ 100 – 300

____ 300 – 500

____ 500 Above

10. Is it acceptable to you to have a Food Park in Uptown, Cagayan de Oro?

____ Yes
____ No

REFERENCES

Books

Ezeanaka, M. (2018, July 28). Passive Income Ideas: 50 Ways to Make Money Online Analyzed.

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Fromm, J., Garton, C. (2013). Marketing to Millenials: Reach the Largest and Most Influential

Generation of Consumers Ever: America Management Association.

Go, J. (1992). Contemporary Marketing Strategy in the Philippine Setting: Josiah Go

Foundation.

Imam, R. (2018, March 7). The Passive Income Playbook: The Simple, Proven, Step-By-Step

System You Can Use: Independently Published.

Kingsnorth, S. (2016). Digital Marketing Strategy: An Integrated Approach to Online Marketing:

Kogan Page.

Levy, J. (2010). Facebook Marketing: Designing Your Next Marketing Campaign: Que.

Quesenberry, K. (2015, October 26). Social Media Strategy: Marketing and Advertising in the

Consumer Revolution: Rowman and Littlefield.

Scott, D. (2009, December 31). The New Rules of Marketing and PR: How to Use News

Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly: John

Wile and Sons.

Stevenson, J. (2017, April 26). The Little Book on Digital Marketing Keyword Research: Joseph

Stevenson Publishing
Turner, B. (2015, December 2). The Book on Managing Rental Properties: A Proven System for

Finding, Screening and Managing Tenants with Fewer Headaches and Maximum Profit: Kindle

Edition.

Websites

Beltran, B.B. (2018, March 05). On the Streets, A Culinary Revolution. Retrieved from

http://www.bworldonline.com/streets-culinary-revolution/

College Business Feasibility Study. Retrieved from

https://www.rowan.edu/home/sites/default/files/Rohrer%20College%20of

%20Business/feasibility-study.pdf

Garcia, K. (2018, January 18). Food Parks Craze. Retrieved from

https://www.sunstar.com.ph/article/414595

Iglesias, I. (2017, December 31). The Food Park Feat. Retrieved from

https://www.manilatimes.net/food-park-feat/371309/

Responsibility Sales Marketing Division. Retrieved from

https://www.smallbusiness.chron.com/responsibility-sales-marketing-division-70451.html

50 Creative Food Truck Marketing Ideas and Strategies. Retrieved from

https://www.profitableventure.com/food-truck-marketing-ideas-strategies/