TYPES OF STRATEGIES IN BUSINESS MANAGEMENT BY SELECTED

FOOD ESTABLISHMENT OWNERS TOWARD PROFITABILITY IN NAGA

CITY

A Research Output

Presented to the Faculty

of Accountancy, Business and Management (ABM)

Camarines Sur National High School

City of Naga

________________________________________________________________

In Partial

Fulfilment of the Requirements

In Inquiries, Investigation and Immersion

(Quantitative Research)

________________________________________________________________

Balquin, Judy

Dela Peña, Junah Myka

Dugay, Marlyne

Loquinario, Ma. Irish Clyde

________________________________________________________________

12 – ABM 1

Group 6

SECOND SEMESTER: SCHOOL YEAR 2019-2020

 APPROVAL SHEET

This Research Paper entitled: TYPES OF STRATEGIES IN BUSINESS

MANAGEMENT BY SELECTED FOOD ESTABLISHMENT OWNERS
TOWARD PROFITABILITY IN NAGA CITY prepared and submitted by Group 6
of 12 – ABM 1, in partial fulfillment of the requirements for Inquiries,
Investigation and Immersion has been examined and was recommended for
acceptance and approval for ORAL DEFENSE.

MRS. VIVIAN C. BELTRAN, Ph. D., LPT, MAN, RN

Subject Teacher

PANEL EXAMINERS

Approved by the Committee on Oral Examination with the grade of _____

PASSED on _____________.

ELDA F. CLORES, LPT, MBA

Chairman

MIECAH L. RODRIGUEZ
Member

Accepted in partial fulfilment of the requirements for the subject Inquiries,

Investigation and Immersion.

ELDA F. CLORES, LPT, MBA

ABM Strand Head

Grammar Checker:
LYRA P. GODOY
English Teacher

ii
 Camarines Sur National High School
City of Naga

Senior High School Department

C E R T I F I C A T I O N

This was to certify that thus thesis entitled TYPES OF STRATEGIES IN

BUSINESS MANAGEMENT BY SELECETED FOOD ESTABLISHMENT
OWNERS TOWARD PROFITABILITY IN NAGA CITY, written by Judy Balquin,
Junah Myka Dela Peña, Ma. Orish Clyde Loquinario, and Marlyne Dugay has
been edited and found to be in accordance with the
suggestions/recommendations by the panel of examiners.

Issued this February , 2020 at Camarines Sur National High School, Naga
City.

VIVIAN C. BELTRAN, Ph. D., LPT, MAN, RN

Research Adviser

Elda F. Clores, LPT, MBA

ABM Strand Head

iii
 Acknowledgment

This research would not have been fulfilled without the help and the

guidance of several individuals who contributed and extended their valuable

insights and assistance in the preparation and completion of this study.

The researchers would like to thank sincerely Camarines Sur National

High School for the inspiration showed, leading towards the fulfilment of this

study.

The researchers wish to extend their sincere gratitude and appreciation for

precious contributions towards the completion of this research to the following

person:

Mrs. Vivian Beltran, Ph. D., LPT, MAN, RN research adviser of 12 ABM-1

for her knowledge and understanding throughout the research process.

Faculty of Accountancy Business and Management strand, for leading the

success of research conducted.

Mrs. Elda Clores, LPT, MBA, member of the panel, for her wisdom in

reading and giving suggestions and comments for the improvement of the

research paper.

Ms.Miecah Rodriguez, member of the panel, for her clever knowledge in

the development of this research.

Ms. Minerva Posugac and Mr. Paul Abad, for helping the researchers to

come up with the right statistical treatment to be used.

iv
 Mr. Cristito Pacunza, for his diligence in reading, examining and analyzing

the research draft to make the study more pertinent.

To the owners and managers of selected food establishments in Naga

City, for their understanding, cooperation, for their time shared and their fortitude

to answer the survey questions.

To all 12-ABM 1 students and to Mrs. Gemma A. Villegas, class adviser

for the moral and financial support they have given to the researchers.

Also to the researchers' parents, for the unconditional love, moral,

financial support and understanding towards the completion of the study despite

the hardships the researchers faced.

Most of all, the Almighty God, for giving the researchers' strength,

knowledge, wisdom, courage, power and everything that matters to finish this

study.

The Researchers

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 Abstract

12 – ABM 1, Judy Balquin, Junah Myka Dela Peña, Marlyne Dugay, Ma. Irish

Clyde Loquinario

Title: Types of Strategies in Business Management by Selected Food

Establishment Owners toward Profitability in Naga City

This study was conceptualized to determine the significant relationship

between the types of strategies in business management as well as the selected

food establishment owners’ profitability.

The researchers utilized correlational method, random sampling and

structured survey questionnaire to gather data needed for the study. The study

was conducted with 30 owners/managers as the respondent.

Findings revealed that there was a connection between respondents’

demographic profile and strategic performance in business management towards

profitability. It was evident that there were more female respondents than male,

the owners or managers were young and competitive in food industry and ages

from 31-36 where it implies that women were more flexible than men in doing

tasks and activities in workplace. Whereas, most of the respondents have least

number of years (0-3 years) in operating the business as well as most of the food

establishments perceived their businesses as moderately profitable thus, and

they cannot execute or implement their strategies in business management

quickly, rapidly, and immediately since most of the respondents were college

graduates. The statistical treatment and computation strongly support that there

vi
was no significant linear relationship between performing strategies in business

management and business profitability since experience counts.

Research limitation were the presence of the absence of owners or

managers, interruptions of classes, the location of food establishment, operating

hours of establishment and school accessibility.

Key words: Business Establishment, Business Management, Profitability and

Strategies

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 TABLE OF CONTENTS

Page

TITLE PAGE i

APPROVAL SHEET ii

CERTIFICATION iii

ACKNOWLEDGEMENT iv

ABSTRACT vi

INTRODUCTION / THE PROBLEM

Background of the Study 1

Statement of the Problem 3

Scope and Delimitation 3

Significance of the Study 4

REVIEW OF RELATED LITERATURE AND STUDIES

Review of Related Literature 6

Review of Related Studies 12

Conceptual Framework 17

Theoretical Framework 19

Synthesis of state-of-the-art 22

Hypothesis of the Study 23

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 Assumptions of the Study 23

Gap-Bridge of the Study 23

Definition of Terms 24

Notes 26

RESEARCH METHODOLOGY

Research Design 31

Respondents of the Study 31

Instrument of the Study 32

Validity and Reliability 32

Statistical Treatment 33

Ethical Considerations 33

ANALYSIS AND INTERPRETATION OF DATA

Analysis and Interpretation of Data 34

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Findings, Conclusions and Recommendations 48

Bibliography 55

Questionnaire 60

Statistical Computation 62

ix
Letters 65

Project Proposal 67

Curriculum Vitae 70

Documentation 74

x
 LIST OF TABLES

Table Page

1 Respondents of the Study 32

2 Demographic Profile 34

3 Types of Strategies in Business 38

Management by Food Establishment

Owners toward Profitability

4 Extent of Profit of Business 44

Establishments per Year

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 LIST OF FIGURES

Figure Page

1 Conceptual Framework 17

2 Theoretical Framework 19

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