BRAND GUIDLINES

BRAND GUIDLINES
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Content
Content

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About us Vision & Logo Logo Coloring
Mission sizing usage

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Responsive Do's & Color Typography Print
Sizes Don'ts Palette

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“I feel that beauty and femininity
are ageless and can’t be
contrived,
and glamour … it cannot be
manufactured. Not real glamour,
it’s based on femininity.”
MarilynMonroe ⁣
About us
About us

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A fashion brand which is called after the famous American actress
Marilyn Monroe.
One of Monroe's greatest contributions to fashion and beauty was how
she embraced her curvy, seductive figure.
Our brand "Marilyn Monroe" is a leading global brand with a playfully
daring spirit.
we focus on self confidence and individuality, together celebrating and
supporting the power of community.
Our products are made to feel good both inside and out and include
loungewear, knit tops, bras, panties, activewear, accessories, beauty and
more.

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Vision
Vision & Mission
& Mission

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Vision
One of the world most desirable fashion houses
that imbrace the women's body as it is.
Marilyn Monroe products represent the power and
beauty that a woman can hold at once.

Mission
We stand for individual beauty and celebrating the
confidence of women.
We're a partnership for positive change
empowering women, improving lives and building a
more sustainable future.

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 Logo
Logo

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Logo Sizing
Logo Sizing

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 Minimum logo size

min 2 cm

min 0.7 cm
MARILYN MONROE

min 3 cm min 0.7 cm

min 2 cm

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Exclusion zone
0.5 of the logo size is taken as a guide to
define the exclusion zone.

a/2
a

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Coloring usage
Coloring usage

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The Logo should be used with these colors

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Responsive sizes
Responsive sizes

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 Standard logo presentation

This includes both logo and tagline.

what will be displayed on most consumer focused products.
considered more formal logo presentation.

Text only

MARILYN MONROE This format works well where the logo-mark or symbol connot
be easier used.

Icon only

Used in tandem where the viewer is already made aware of our

name. Mostly used further as watermarks, background graphics
or patterns.

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Icon only

Used in tandem where the viewer is already made aware of our

name. Mostly used further as watermarks, background graphics
or patterns.

Responsive logo

The responsive logo needs to be used where there is not enough

room to properly read the company name. For example mobile
website menus and social media profile images.

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Do's & Dont's
Do's & Dont's

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 - Use colors from the palete.
DO'S - Stick to logo sizing rules.

- Don't apply unapproved colors with the logog.

DON'T - Don't stretch the logo.
- Don't use the logo against a patterned background.

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“Give a girl the right shoes, and she can
conquer the world.”

Marilyn Monroe
Color Palette
Color Palette

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 CMYK 4/93/0/0 CMYK 8/100/100/1
R=227, G=48, B= 146 R=218, G=31, B= 38

CMYK 0/0/0/0
R=225, G=225, B=225
CMYK 7/3/100/0
R= 243, G= 226, B= 6
CMYK 0/0/0/100
R= 0, G= 0, B= 0

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Typography
Typography

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Logo type ABCDEFGHIJKLMNOPQRSTUVWXYZ
Plakato Inline pro abcdefghijklpnopqrstuvwxyz

Logo tag line

ABCDEFGHIJKLMNOPQRSTUVWXYZ
Aviano flare abcdefghijklmnopqrstuvwxyz
Thin

Headlines
1. Plakato 3D pro
2.Plakato Inline ABCDEFGHIJKlMNOPQRSTUVWXYZ
ABCDEFGHIJKlMNOPQRSTUVWXYZ
back pro

BodyText ABCDEFGHIJKLMNOPQRSTUVWXYZ
Omnes ABCDEFGHIJKLMNOPQRSTUVWXYZ
Light, Semi bold,Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ

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THANK YOU!
THANK YOU!
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