G U I D E L I N E

LOGO (PRINCIPAL VERSION)

SECONDARY VERSIONS

Typographic version Isotype

Version without tagline

CHROMATIC GUIDELINE

PANTONE ®

550 C
C 49%
R 143
M 16%
G 193 #8FC1C1
Y 17%
B 193
K 1%

PANTONE ®

621 C
C 23%
R 200
M 5%
G 232 #C8E8E0
Y 18%
B 224
K 0%

TYPOGRAPHY

FORUM ABCDEFGHIJKLMNÑOPQRSTUVW
XYZ/abcdefghijklmnñopqrstuvwxy
/0123456789

COLOR USE

D A R K G R E E N B A C K G R O U N D
 L I G H T G R E E N B A C K G R O U N D

MONOCHROMATIC VERSIONS

PATTERN

SAFE SPACE

The blank space represents the vital margin of identity that needs to be always respected. This is
invisible and is considered taking as a reference the height and width of some of the elements
within the identity.
 INCORRECT USES

Do not reflect Do not stretch or compress.

Do not rotate unless Do not change

marked as an exception. corporate colors.

A P P L I C A T I O N S

cards

letterhead

envelope

folder

e-mail signature

uniform

bag
tag

box

exterior sign

social media

presentation template

01. SLIDE TITLE

PROJECT’S NAME Lorem ipsum dolor sit amet, consectetur adipiscing elit,
sed do eiusmod tempor incididunt ut labore et dolore
S U B T I T L E magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit
anim id est laborum.
02. SLIDE TITLE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
eiusmod tem por incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.