BRANDSTORY

Jadae Akha Coffee Group started everything with 21 independent local farmers. They firm and work on their own lands
Inheriting their ancestors’ legacy, in the deliberate thought of communal development for local coffee market as well as
ethnic groups. Although the coffee is titled and referred to a specific wording and source, Jadae focuses on promoting not
only Akha but also other ethnic tribes residing and farming among the Keng Tung region. Their main purpose is to help
improving livelihoods and lives of local farmers and providing employment opportunities for local women and youths edu-
cation and development., contributing towards local education and development.
P R I M A R Y LO G O

The Wordmark
and Icon.

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S E C O N D A R Y LO G O S

On The Light Background On The Dark Background

C O LO U R PA L E T T E

Pine
Creamy Latte

Brown Coffee
#fee1c5 #7a4f1f #19401d

R 254 R 122 R 32
G 225 G 79 G 64
B 197 B 31 B 31

C 30% C 38% C 80%

M 54% M 64% M 47%
Y 94% Y 100% Y 95%
K 13% K 34% K 56%

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TYPOGRAPHYFONTS

JOSEFINLIGHT JOSEFINREGULAR JOSEFINBOLD

A BCD E FGH IJK LM AB CDEFGHIJ KLM A BCDEF G HIJ KL M

NOP QRST UV W X YZ NOPQRSTU VWXYZ NO P Q R STU VW X Y Z

GOCHI REGULAR

A BCDEFG H I J K L M a bc d e fgh ij klm

N OP QRST UV WX Y Z nopqrst uv w xyz
PHOTOBACKGROUND
LO G O U S A G E

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the Logo on the Logo

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of the Logo at the Logo
ELEMENTS
PAT T E R N S
PRINTEDELEMENTS
PRINTEDELEMENTS
C LOT H E S W E A R S

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CARDANDBAG

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C A F E D E C O R AT I O N S
THANK YOU