Visual Identity Guidelines

Welcome!
Logo & Rules

Our logo is a creation

of a homey and friendly
neighborhood house in
the shape of the letter
“M”. The top of the M
represents a roof, and
this roof sits a top a
welcoming door one can
enter. The roof also has
smoke emerging from a
chimney. The entire logo
should give the viewer
a sense of coziness
and a welcoming
atmosphere.
 Logo Colors

Hex Codes -

Pantones CMYK
C: 49

514A9E 489F4F 7670 C

M: 53
Y: 0
K: 38

C: 6
M: 7
7443 C Y: 0
K: 8
R: 81 R: 72
G: 74 G: 159
B: 158 B: 79 C: 55

DCDAEB M: 0
Our color palette should
7730 C Y: 50 give the viewer a sense
K: 38
R: 220 entering a friendly
G: 218 and fun miniature
B: 235
neighborhood, with a

RGB Codes - soft light purplish-blue

and dark blue and a
pleasant green.
Other Brand Colors

A41F22 7621 C FEE559 100 C 227039 555 C

C: 0 C: 0 R: 254 C: 70
R: 164 R: 34
M: 81 M: 10 G: 229 M: 0
G: 31 G: 112
Y: 79 Y: 65 B: 89 Y: 49
B: 34 B: 57
K: 36 K: 0 K: 56

DE4A47 7625 C FFF5CA 7499 C D9EBDA 7541 C

The rest of the colors

C: 0 C: 0 C: 8
R: 222 R: 255 R: 217 should continue to give
M: 67 M: 4 M: 0
G: 74 G: 245 G: 235
Y: 68 Y: 21 Y: 7 off that neighborhood
B: 71 B: 202 B: 218
K: 13 K: 0 K: 8
sense of feeling. Blue,
Green, Red, and Yellow,
Hex
F6D9D9 7422 C 2E2D73 5265 C Pantone
Code each coming with a
dark and a light color.

C: 0 C: 60 This palette also makes

R: 246 R: 46
M: 12 M: 61
Y: 12
G: 217
Y: 0
G: 45 CMYK RGB anything they are in seen
B: 217 B: 115
K: 4 K: 55 fun and welcoming.
Type Guide

Margot - Logo Header

ABCDEFGHIJKLMNOPQRSTUVWXYZ?
!123456789

Filson Pro - Logo Subheader The type used in our

brand should always

AB C D E FG H IJ KLM N O PQ R STUVWXYZ ? ! 1 2 have a rounded and

3456789 slightly bouncy feeling

to it: fun and soft at the
same time, to enthuse

Urbane Rounded - Text

people reading it. All
headings should be of a
heavier weight to them
ABCDEFGHIJKLMNOPQRSTUVWXYZ?!1 while the text is always
23456789 slightly thinner.
Graphics

Graphics should always

be simple shapes
arranged in fun images
to give off a sense of fun
and friendly imagery to
the viewer. Small houses
and people, a background
wallpaper-esque shape,
rounded boxes, bouncy
roof tiles that create a
boarder, etc.
Photo

A wide range of various

photos of our miniatures
are used all over. Rarely
are photos taken from
outside the case, but
instead inside the case,
with close up shots
of the furniture and
scenery, as if someone
is actively inside the
houses themselves,
giving the pictures a
familiar and homely
feeling to them.
Photo Rules

Pictures are also rarely

used in their originally
taken form. Rarely will
a picture be used in
full color when used as
icons or buttons, but as
treated, mono-colored
forms of either blue,
green, or red to fit the
theme of the page the
photo is placed.
Broster Mock-Up
Our broster (brochure +
poster) is meant to give off
the fun, friendly, and homely
feeling. A combination of
soft and bright colors and
round, bouncy visuals help
to give off the sense that
you will ne walking inside a
small local neighborhood,
or an old, vintage timeline.
This brochure should
always make the viewer
feel like they will always be
welcomed in our museum!
Signage Mock-Up

While still giving off the

friendly and homely feeling,
our signage is created to fit
our image is a simply and
easy-to-read style that tells
a viewer all they need to
know quickly and easily.
Website

Our website is the

epitome of the word
fun. Inviting, bouncy,
interactive, vibrant and
friendly. The website
should have everything
a future visitor should
know being arriving
and have fun finding
out. The website should
also be a place of
learning, with places
to find knowledge of
miniatures sprinkled
here and there.
Instagram

Our social media posts

should also still give
off a fun vibe, with our
announcements being
paired with fun visuals.
The social media posts
should also be a place
to find and tell museum
information quickly
and clearly.