PRINCIPLES OF MARKETING

Name: ___________________________ Yr. & Section: ______________ Date:___________

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Activity No. 5
DISTRIBUTION CHANNELS

1. Three different kinds of stores are presented below. Identify what you believe makes
each one different from the other.

Store In Terms of In terms of In Terms of

Size Items Prices

2. What is your favorite shopping destination? Explain why it is your destination of

choice. What does the place provide?

3. Have you ever been disappointed by a store? Discuss what happened and what made
you feel this way.

4. What advantages can a convenience store chain such as 7-Eleven, have over
traditional sari-sari store.