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537517

research-article2014
JMHXXX10.1177/1557988314537517American Journal of Men’s HealthCastonguay et al.

Article
American Journal of Men’s Health

Body-Related Self-Conscious Emotions


2015, Vol. 9(3) 209­–221
© The Author(s) 2014
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DOI: 10.1177/1557988314537517

and Behavior in Men ajmh.sagepub.com

Andree L. Castonguay, PhD1,2, Eva Pila, MSc3, Carsten Wrosch, PhD2,


and Catherine M. Sabiston, PhD3

Abstract
The aim of this study was to examine the associations between the body-related self-conscious emotions of shame,
guilt, and pride and physical activity motivation and behavior among adult males. Specifically, motivation regulations
(external, introjected, indentified, intrinsic) were examined as possible mediators between each of the body-related
self-conscious emotions and physical activity behavior. A cross-sectional study was conducted with adult men (N = 152;
Mage = 23.72, SD = 10.92 years). Participants completed a questionnaire assessing body-related shame, guilt, authentic
pride, hubristic pride, motivational regulations, and leisure-time physical activity. In separate multiple mediation models,
body-related shame was positively associated with external and introjected regulations and negatively correlated with
intrinsic regulation. Guilt was positively linked to external, introjected, and identified regulations. Authentic pride was
negatively related to external regulation and positively correlated with both identified and intrinsic regulations and
directly associated with physical activity behavior. Hubristic pride was positively associated with intrinsic regulation.
Overall, there were both direct and indirect effects via motivation regulations between body-related self-conscious
emotions and physical activity (R2 shame = .15, guilt = .16, authentic pride = .18, hubristic pride = .16). These findings
highlight the importance of targeting and understanding self-conscious emotions contextualized to the body and links
to motivation and positive health behavior among men.

Keywords
shame, guilt, pride, body image, self-determination theory, men’s health

Body image disturbance has been traditionally viewed as beliefs, and behaviors. The current study focuses on self-
a concern for women, fueled by consistent findings in conscious emotions.
the literature that women experience greater negative
emotions and dissatisfaction with their body than men
Self-Conscious Emotions
across age and culture (Feingold & Mazzella, 1998;
Frederick, Jafary, Gruys, & Daniels, 2012). However, Self-conscious emotions are elicited by self-reflection
this belief was based largely on empirical findings mea- and self-evaluation (Fischer & Tangney, 1995; Tracy &
suring body image disturbance specific to weight loss Robins, 2004). It has been argued that self-conscious
and body shape at the expense of muscularity—a preva- emotions are fundamental in motivating and regulating
lent concern of men (Cafri et al., 2005; McCreary & most of people’s cognitions, feelings, and actions (Fischer
Sasse, 2000). Furthermore, most studies tend to focus on & Tangney, 1995). Specifically, this set of emotions
women only, which perpetuates the pathological prob- serves to motivate people to behave in moral and socially
lem for women more so than men. Indeed, some research- responsible ways (Leith & Baumeister, 1998) as well as
ers using multidimensional measures tapping muscularity
have reported that over 90% of men experience some 1
McGill University, Montreal, Quebec, Canada
degree of body dissatisfaction and negative emotions 2
Concordia University, Montreal, Quebec, Canada
(Frederick et al., 2007; Frederick et al., 2012). This 3
University of Toronto, Toronto, Ontario, Canada
research is in its infancy and is limited in scope to gen-
Corresponding Author:
eral negative emotions tied to the body. A comprehensive Catherine M. Sabiston, 55 Harbord Street, Toronto, Ontario, Canada
look at a range of body-related emotions in men may be M5S 2W6.
valuable to understanding health-related attitudes, Email: catherine.sabiston@utoronto.ca
210 American Journal of Men’s Health 9(3)

foster perseverance in task and achievement domains activity. Sabiston et al. (2010) explored the relationship
(Stipek, 1995). Shame, guilt, and pride are the primary of body-related self-conscious emotions (shame, guilt,
emotions studied within the context of self-conscious and authentic pride) with motivation regulations and
emotions and body image theories (Fredrickson & behavior for physical activity in a large sample of adult
Roberts, 1997; Tracy & Robins, 2004), and are likely to females (18-68 years of age). The authors reported that
be associated with health relevant processes such as body-related shame was positively related to maladaptive
physical activity behavior (Castonguay, Gilchrist, Mack, forms of motivation, negatively related to adaptive forms
& Sabiston, 2013; Sabiston et al., 2010). of motivation, and unrelated to physical activity behavior.
In another recent study (Jankauskiene & Pajaujiene,
Body-Related Shame and Guilt.  Body-related shame is an 2012), female university students high in body-related
acutely painful emotion that individuals experience when shame reported higher levels of maladaptive appearance-
they fail to meet internalized social standards in relation related exercise motives. Although these inquiries pro-
to the body with a focus on deeply rooted global causes of vide insight into the relationships between body-related
the self (e.g., “I am a fat person”; Sabiston et al., 2010; shame experiences and physical activity motivation and
Tracy & Robins, 2004). Body-related guilt is elicited in behavior in women, no studies have been conducted in
response to a specific behavioral transgression and men. Targeted studies on male populations are important
involves a sense of tension and regret over the failure given that they may also feel pressure to conform to nor-
(e.g., “I didn’t exercise for three months and that’s why I mative body ideals (Stevens-Aubrey, 2006) and are far
gained weight”; Sabiston & Castonguay, 2014; Tracy & from achieving sufficient levels of physical activity for
Robins, 2004). As shame is elicited in response to global optimal health and well-being (Colley et al., 2011).
failures of the self and results in motivations to escape or In addition to extending self-objectification theory
hide (e.g., avoiding the fitness center), it is a difficult (Fredrickson & Roberts, 1997) to men and the relevant
emotion to alter (Tangney & Tracy, 2012). Therefore, health behavior of physical activity, a limited set of
shame in relation to the body has the potential to be a researchers have applied the theoretical framework to the
devastating painful experience. In fact, the pathological negative emotion of guilt (Burney & Irwin, 2000;
consequences of shame have been captured by self-objec- Calogero & Pina, 2011; Sabiston et al., 2010). Given that
tification theory (Fredrickson & Roberts, 1997), which guilt arises in response to a specific behavior, and not the
was developed as a framework to position self-conscious person as a whole, as is the case for shame, guilt is typi-
emotions, such as body-related shame, within the broader cally less painful than shame and may motivate repara-
context of body image and behavioral health outcomes in tive action in attempt to fix the transgression (Conradt et
women. Essentially, body-related shame is recognized as al., 2007; Sabiston et al., 2010). Consistent with this
a key emotional consequence within objectification the- notion and generalized self-conscious emotion research,
ory and is thought to mediate the relationship between body-related guilt has been shown to be weakly or unre-
self-objectification (i.e., scrutinizing the body from an lated with psychopathological indicators (e.g., depres-
external perspective) as well as body-monitoring (i.e., sion; Castonguay, Sabiston, Crocker, & Mack, 2014;
preoccupation with one’s appearance) and maladaptive Conradt et al., 2007; Kim, Thibodeau, & Jorgensen,
behaviors (i.e., disordered eating, sexual dysfunction). 2011), and guilt has demonstrated positive associations
Researchers have since challenged the assertion that self- with the prosocial behavior of physical activity (e.g.,
objectification is limited to women, based on findings Sabiston et al., 2010; Teixeira, Carraca, Markland, Silva,
that men are equally vulnerable to experiences of self- & Ryan, 2012). Hence, guilt may predict positive health
objectification and its associated consequences, such as behaviors. Nonetheless, relatively little is known about
body-related shame (Hebl, King, & Lin, 2004; Schenk & guilt contextualized to the body or its implications for
Everingham, 1995, 2005; Stevens-Aubrey, 2006). In sup- physical activity participation in adult males.
port of this contention, emerging research has applied this
theory to men (e.g., Wiseman & Moradi, 2010). Body-Related Pride.  In addition to shame and guilt, exam-
Researchers have confirmed the positive links between ining the positive emotion of pride may offer another and
body-related shame and disordered eating symptomatol- unique understanding of physical activity behavior. Pride
ogy (e.g., Jankauskiene & Pajaujiene, 2012; Martins, is conceptualized as an emotion that results from an indi-
Tiggemann, & Kirkbride, 2007; Tiggemann & Kuring, vidual engaging in socially valued behaviors (e.g., exer-
2004; Tiggemann & Williams, 2012) and sexual dysfunc- cising) or presenting with positive characteristics (e.g.,
tion (e.g., sexual pleasure, arousability; Calogero & being physically fit and attractive; Tracy & Robins,
Thompson, 2009; Sanchez & Kiefer, 2007) mostly in 2007). Pride can be experienced as two facets authentic
samples of women. Recent investigations have extended and hubristic. These facets are differentiated by their cog-
this theory to the important health behavior of physical nitive attributions (Castonguay et al., 2013; Tracy &
Castonguay et al. 211

Robins, 2007). Authentic pride is elicited in response to protect one’s self-worth), identified (i.e., participate due
specific behaviors (e.g., “I finished the marathon I trained to the personal importance affixed to the outcome of the
for”), whereas hubristic pride arises from global aspects activity), and integrated (i.e., participate to achieve ben-
of the self (e.g., “I am a fit person”) typically involving efits that are considered important and are in line with
feelings of personal grandiosity and superiority to others core values and beliefs), to intrinsic (i.e., participate for
(Castonguay et al., 2013; Tracy & Robins, 2007). inherent enjoyment or interest in the activity) regulations
Although rarely studied in the context of the body, (Deci & Ryan, 1985, 2002). Higher levels of self-deter-
authentic pride has been linked to motivation to engage in mined motivation (e.g., identified, integrated, and intrin-
specific goal-directed behaviors including physical activ- sic regulations) emerge when an individual’s perceived
ity (Carver, Sinclair, & Johnson, 2010; Castonguay et al., locus of causality is internal and engagement in behavior
2013; Sabiston et al., 2010; Tracy & Robins, 2007; L. A. is a result of a sense of willingness and choice. In con-
Williams & DeSteno, 2008). In contrast, hubristic pride trast, lower levels of self-determined motivation are
has been associated with narcissistic self-aggrandizement observed when an individual’s perceived locus of causal-
(e.g., arrogance, conceit) and both adaptive and maladap- ity is external and the behavior is undertaken because
tive behaviors (e.g., motivating physical activity but to they feel a sense of pressure originating from either the
show off motor skills; Carver et al., 2010; Castonguay et self or others. Consequently, higher levels of self-deter-
al., 2013; Tracy & Robins, 2007). Considering the dif- mined forms of regulation are positively linked to more
ferential role of each facet of pride in behavior engage- positive behavioral outcomes such as physical activity,
ment, there is merit in understanding this emotion in the compared with lower levels of self-determination
context of the body and how it may relate to physical (Teixeira et al., 2012).
activity motivation and behavior (Tangney & Tracy, Proponents of organismic integration theory further
2012). No research has sought to assess hubristic pride as suggest that individuals interpret social cues differently
a potential factor contributing to physical activity motiva- and that this interpretation influences the initiation and
tion and behavior, which thus warrants empirical atten- regulation of behavior. The pressures placed on men to
tion. Body-related pride has received scant empirical portray an ideal physique are prominent social cues in
attention, in part due to traditional research paradigms today’s society (Cafri & Thompson, 2004; Grogan, 2008;
focused on pathology and lack of published measures that Pope, Olivardia, Borowiecki, & Cohane, 2001). A failure
assess theoretically (Tracy & Robins, 2004, 2007) and to meet these unrealistic standards may induce negative
empirically (Castonguay et al., 2013) based authentic and emotions (e.g., guilt, shame), which in turn may provoke
hubristic facets of pride (Castonguay et al., 2014). Inves- external and introjected regulations (Castonguay, Brunet,
tigating the associations between the two facets of pride Ferguson, & Sabiston, 2012; Deci & Ryan, 2002;
and physical activity motivations and behavior also holds Georgiadis, Biddle, & Chatzisarantis, 2001). On the other
the potential to broaden theoretical frameworks. Specifi- hand, meeting such standards may lead to positive emo-
cally, this research may extend self-objectification theory tions (e.g., authentic pride, hubristic pride), which may
by including positive body-related emotions and linking then promote more self-determined identified and intrin-
theories of emotion, motivation and behavior. sic regulations (Castonguay et al., 2012; Sabiston et al.,
2010). In fact, positive links have been documented
between authentic pride and intrinsic and identified regu-
Theoretical Premises Linking Self-Conscious
lations in both mixed and female samples (Castonguay et
Emotions to Motivation and Behavior al., 2013; Sabiston et al., 2010). Studies using constructs
Self-determination theory (Deci & Ryan, 1985) provides that exhibit moderate to high correlations with pride, such
scientists with a greater understanding of individual’s as physical self-worth (Georgiadis et al., 2001; Thøgersen-
motivation toward volitional behaviors and has been used Ntoumani & Ntoumanis, 2006) and physical self-esteem
frequently to link body-related emotions, motivation, and (Wilson, Rodgers, & Fraser, 2002), have also demon-
health behavior (Brunet & Sabiston, 2009; Cox, Ullrich- strated similar positive relations to more self-determined
French, & Sabiston, 2013). Based on the subtheory of regulations in mixed-sex samples. In addition to associa-
organismic integration theory, motivation is a multidi- tions between shame, guilt, and less self-determined reg-
mensional construct that comprises several qualitatively ulations reported among women (Sabiston et al., 2010),
distinct motivational regulations that lie on a continuum the negative body-related emotion of social physique
of self-determination. This continuum ranges from amo- anxiety has been associated with lower levels of motiva-
tivation (i.e., lack of intention to engage in behavior), tion on the continuum of self-determined regulations in
external (i.e., participate to fulfill external demands), mixed samples primarily composed of women (Brunet &
introjected (i.e., participate to avoid feeling guilty or to Sabiston, 2009; Cox et al., 2013). Despite the preliminary
212 American Journal of Men’s Health 9(3)

examination of body-related emotions in this literature, the self-determination continuum and positively related
little is known about these associations in men. to physical activity behavior. Body-related authentic
A significant contribution to this literature would be to pride was expected to exert positive associations with the
examine the associations among a full range of body- most self-determined regulations and behavior and nega-
related self-conscious emotions including shame, guilt, tive or no relationships with the least self-determined
and both facets of pride, physical activity regulations, and regulations. Based on limited empirical results from past
behavior in men. Such research could examine the con- studies, no a priori hypotheses were established for
tention that motivation serves as a mechanism linking hubristic pride. According to Lazarus’s (1999) conten-
emotion and behavior (Lazarus, 1999). It is important to tions, organismic integration theory (Deci & Ryan, 1985),
target the proposed associations in men given that men and self-objectification theory (Fredrickson & Roberts,
are pressured to conform to societal body ideals (Stevens- 1997), it was finally hypothesized that motivational regu-
Aubrey, 2006), report experiences of body-related self- lations would mediate the relationship between body-
conscious emotions (Castonguay et al., 2013; Martins et related self-conscious emotions and physical activity
al., 2007), and less than 50% engage in sufficient physi- behavior.
cal activity levels to achieve optimal health and well-
being (Centers for Disease Control and Prevention, 2007;
Colley et al., 2011). Furthermore, combining constructs Method
from different theories in an integrated approach may Participants
provide complementary explanations of the processes
that underlie motivation and health-related behavior and Adult males (N = 152) completed an online question-
may account for greater variation in physical activity naire. Participants ranged in age from 17 to 66 years (M =
(Hagger, 2009; Hagger & Chatzisarantis, 2009). In addi- 23.72 ± 10.92). Body mass index (BMI) was calculated
tion, drawing from recent work linking positive body from self-reported weight and height and ranged from
image cognitions and emotions to more self-determined 16.28 to 33.27 (M = 23.98 ± 3.81) kg/m2. Participants
motivation (e.g., exercising for health reasons) and physi- self-identified as Caucasian (73.03%), Asian (18.42%),
cal activity (Frisén & Holmqvist, 2010; Wood-Barcalow, Black (7.89%), and First Nations/Aboriginal (1.32%) and
Tylka, & Augustus-Horvath, 2010), a focus on positive reported English (59%) and French (23%) as their first
and negative emotions may be informative in the context language. Of the total sample, 51.7% reported household
of physical activity. income of less than $50,000, with 88.8% of the sample
holding at least an undergraduate university degree, and
86.2% reported never being married.
The Current Study
The primary aim of this study was to examine the asso- Procedures
ciations between the body-related self-conscious emo-
tional experiences of shame, guilt, authentic pride, and After obtaining university research ethics board approval,
hubristic pride and physical activity motivation regula- adult males were recruited via university alumni and
tions and behavior. A secondary objective was to test workplace e-mail list servers. Poster advertisements were
separate multiple mediation models in which motiva- also placed around various community centers and
tional regulations were thought to mediate the associa- around the university campus. Interested participants
tions between each body-related self-conscious emotion contacted the researchers for more information via tele-
and physical activity. Based on previous conceptual and phone or e-mail and were provided with a link to the con-
theoretical research (Deci & Ryan, 1985, 2002; sent form and a secured online questionnaire.
Fredrickson & Roberts, 1997; Tracy & Robins, 2004), it
was expected that reports of body-related shame and guilt
would be differentially related to the motivation regula- Instrumentation
tions. Specifically, experiences of shame (focused on Demographics.  Information was collected on participants’
deeply rooted global causes of the self) could be posi- self-reported age, height and weight (used to calculate
tively associated with the least self-determined (i.e., BMI), household income, ethnicity, primary language of
external and introjected) regulations and negatively communication, highest level of education, and marital
linked to the most self-determined (i.e., identified regula- status.
tion and intrinsic) regulations and behavior. Given the
reparative function of guilt (focused on behavioral trans- Body-Related Shame and Guilt. The Weight-and Body-
gressions), it was further examined whether body-related Related Shame and Guilt scale (WEB-SG; Conradt et al.,
guilt would be positively associated to regulations along 2007) is a 12-item measure assessing shame concerned
Castonguay et al. 213

about the body, figure, and weight (6 items; e.g., “I am 2012). Moreover, amotivation is a construct that is
ashamed of myself when others get to know how much I assessed in sedentary samples and/or physically active
really weigh”) and guilt concerned about eating habits, initiates and is not of interest for the present study sample
exercising, and weight control (6 items; e.g., “When I (Wilson, Rodgers, Loitz, & Scime, 2006). Integrated reg-
can’t manage to work out physically, I feel guilty”). Item ulation is difficult to discriminate from identified regula-
responses ranged from 0 (never) to 4 (always). An aver- tion and thus not often assessed (Markland & Tobin,
age score was calculated for each subscale. Previous evi- 2004; Mullen et al., 1997). Although there is an instru-
dence of internal consistency for the WEB-SG subscale ment available that taps integrated regulation in the con-
scores include Cronbach alpha coefficients ranging from text of organismic integration theory (Wilson et al.,
.86 to .92, and convergent and discriminant validity evi- 2006), further evidence of reliability and validity is nec-
dence have been documented with men (Conradt et al., essary (Sabiston et al., 2010).
2007). Cronbach alpha coefficients for the current sample
scores for the shame and guilt subscales were .75 and .81, Physical Activity Behavior.  The Leisure Time Exercise Ques-
respectively. tionnaire (LTEQ; Godin & Shephard, 1985) was utilized to
assess self-reported physical activity behavior. The LTEQ
Body-Related Authentic and Hubristic Pride. Body-related consists of three open-ended questions assessing the aver-
authentic and hubristic facets of pride were assessed age frequency of mild, moderate, and strenuous physical
using the Body-Related Pride Scale (Sabiston et al., activities engaged in during free time in a typical week for
2010) that was developed based on Tracy and Robin’s at least 15 minutes. Each participant was assigned a total
(2007) Pride Scale. Participants rated their level of agree- physical activity score, which was calculated by multiply-
ment with descriptive adjectives of authentic pride ing the weekly frequencies of mild, moderate, and strenu-
(nitems = 7; accomplished, successful, fulfilled, confident, ous activity by three, five, and nine, respectively, and
productive, achieving, self-worth) and hubristic pride summing the scores. The second item on the LTEQ asks
(nitems = 7; egotistical, arrogant, snobbish, stuck-up, about the frequency of regular physical activity during a
pompous, conceited, smug). Responses were rated using typical 7-day period that results in a fast heartbeat and
a 5-point Likert-type scale anchored at the extremes of 1 sweating and was used for descriptive purposes only.
(not at all) to 5 (extremely). Evidence of internal consis-
tency of scale scores has been demonstrated (Sabiston
Data Analysis
et al., 2010). The Cronbach alpha coefficient for the cur-
rent study items was .93 for authentic pride and .71 for Descriptive statistics were examined and Pearson correla-
hubristic pride. tion coefficients were calculated in SPSS (Version 20.0).
Reliability estimates using Cronbach’s alpha were esti-
Motivation.  The Behavioral Regulation in Exercise Ques- mated. Age and BMI were examined as potential covari-
tionnaire (BREQ; Mullen, Markland, & Ingledew, 1997) ates among main study variables. Age was significantly
was used to assess physical activity motivation. The (ps < .05) associated with shame (r = .21), guilt (r = .27),
BREQ is a 15-item scale, with 4 items assessing extrinsic authentic pride (r = −.29), hubristic pride (r = −.23), and
regulation (e.g., “I exercise because other people say I physical activity (r = −.19). BMI was related (ps < .05) to
should”), 3 items assessing introjected (e.g., “I feel like a body-related shame (r = .26), guilt (r = .29), authentic (r =
failure when I haven’t exercised in a while”), 4 items −.22) and hubristic pride (r = −.22), and intrinsic regula-
assessing identified (e.g., “I value the benefits of exer- tion (r = −.19). As a result of the significant associations
cise”), and 4 items assessing intrinsic (e.g., “I exercise between independent variables and select mediator/or
because it’s fun”) regulations. Participants rated their dependent variables, age and BMI were included as
responses to each item on a 5-point scale ranging from 0 covariates (Rothman, Greenlans, & Lash, 2008).1 Multiple
(not true for me) to 4 (very true for me). Previous research mediation models with bootstrapping (i.e., nonparametric
in physical activity has reported evidence for the reliabil- resampling; k = 5,000) procedures were used to examine
ity and validity of the BREQ scale scores (e.g., Thøgersen- the effect of the motivation regulations as mediators of the
Ntoumani & Ntoumanis, 2007). In the present study, associations between body-related self-conscious emo-
alpha coefficient values were .73 for extrinsic, .75 for tions and physical activity behavior while controlling for
introjected, .74 for identified, and .92 for intrinsic regula- age and BMI (Preacher & Hayes, 2008). Arrangement of
tions. While an instrument tool has been developed to variables in the mediation models were based on theoreti-
assess amotivation (Markland & Tobin, 2004), the sub- cal contentions that outline directionality of effects
scale scores are typically skewed and demonstrate weak between emotion, motivation, and behavior (Deci & Ryan,
predictive validity evidence for behavior (Markland & 2002; Fredrickson & Roberts, 1997; Lazarus, 1999).
Tobin, 2004; Wilson, Sabiston, Mack, & Blanchard, Bootstrapping procedures were used to obtain estimates
214 American Journal of Men’s Health 9(3)

Table 1.  Descriptive Statistics for Measured Study Variables.

Variable α Score range Mean (SD) Skewness Kurtosis


Body-related shame .75 1-5 1.59 (0.56) 1.06 0.98
Body-related guilt .81 1-5 2.06 (0.81) 0.72 0.06
Body-related authentic pride .93 1-5 3.02 (0.97) −0.16 −0.60
Body-related hubristic pride .71 1-5 1.69 (0.88) 1.44 1.90
External regulation .74 0-4 1.43 (0.49) 1.48 2.38
Introjected regulation .75 0-4 2.26 (0.80) 0.19 −0.67
Identified regulation .74 0-4 3.21 (0.64) −0.96 0.87
Intrinsic Regulation .92 0-4 3.28 (0.77) −1.21 0.93
LTEQ — 0-193 44.46 (30.22) 1.76 4.99

Note. LTEQ = Leisure Time Exercise Questionnaire. LTEQ is the physical activity measure in METS.

Table 2.  Correlations Among Body-Related Self-Conscious Emotions, Physical Activity Regulations and Behaviors.

1 2 3 4 5 6 7 8 9
 1. Body-related shame —  
 2. Body-related guilt .61** —  
  3.  Body-related authentic pride −.52** −.35** —  
  4.  Body-related hubristic pride −20* −.18* .39** —  
 5. External regulation .45** .27** −.20* −.06 —  
 6. Introjected regulation .18* .45** −.06 −.06 .13 —  
 7. Identified regulation −.12 .17* .19* .05 −.06 .51** —  
 8. Intrinsic Regulation −.38** −.23** .26** .15 −.23** .13 .64** —  
 9. LTEQ −.18* −.10 .31** .14 −.24** .22** .32** .26** —
10. MVPA −.25** −.15 .35** .18* −.29** .16* .33** .33** .94**

Note. LTEQ = Leisure Time Exercise Questionnaire; MVPA = moderate-to-vigorous physical activity.
*p < .05. **p < .01.

and confidence intervals around the indirect effects to Participants on average reported low-to-moderate levels
overcome potential problems caused by unmet assump- of shame and moderate feelings of guilt and authentic and
tions in meditational analysis (see Hayes, 2009; hubristic pride. Table 2 displays the correlations among
MacKinnon, Lockwood, & Williams, 2004; Preacher & the study variables. Body-related shame and guilt were
Hayes, 2008; J. Williams & MacKinnon, 2008, for a dis- positively related to the least self-determined motivation
cussion on approaches to testing mediation). An SPSS regulations and negatively associated with more self-
macro that accompanies the article by Preacher and Hayes determined regulations and physical activity behavior.
(2008) on testing multiple mediation models was utilized Reverse correlation patterns were observed for authentic
to conduct the main analyses. pride. Hubristic pride was unrelated to motivation regula-
The total indirect effects were calculated in accor- tions, yet positively related to physical activity. Shame
dance with widely accepted methods (Preacher & Hayes, and guilt were positively and highly correlated. Authentic
2008). If a zero was not included in the 95% bias cor- and hubristic pride were positively and moderately
rected and accelerated confidence interval of the esti- related.
mate, it was concluded that the indirect effect was The mediation models tested the indirect effect of
statistically significant (Preacher & Hayes, 2008). Based body-related self-conscious emotions (shame, guilt,
on the SPSS macro, separate models were estimated for authentic pride, hubristic pride) on physical activity
each of the self-conscious emotions (i.e., shame, guilt, behavior via motivation regulations (external, introjected,
authentic pride, hubristic pride). identified, intrinsic), beyond the impact of age and BMI.
Table 3 displays the bootstrapped estimates, confidence
intervals, and amount of variance explained for the indi-
Results rect effects with age and BMI as covariates.
Means, standard deviations, alpha coefficients, and skew- External motivation regulation was a significant medi-
ness and kurtosis values are presented in Table 1. ator in all body-related self-conscious emotion models
Castonguay et al. 215

Table 3.  Bootstrap Estimates, Confidence Intervals, and Explained Variances for Tests of the Indirect Effects of Body-Related
Self-Conscious Emotions on Physical Activity Behavior via Physical Activity.

Effect of IV on Effect of M on Direct effects Indirect effect


IV DV M M (a) DV (b) (c′) (a × b), 95% BCa CI
Body-related PA: R2 = .15 External 1.59 (0.28)** −3.20 (1.38)* −1.92 (5.24) −9.37, −1.60*
shame Introjected 0.87 (0.38)* 1.66 (1.26) −0.13, 4.45
Identified −0.61 (0.40) 2.60 (1.49)* −6.03, 0.08
Intrinsic −1.80 (0.45)** 0.35 (1.13) −4.40, 4.10
Body-related guilt PA: R2 = .16 External 0.56 (0.21)* −3.15 (1.28)* −5.65 (3.73) –3.94, −0.59*
Introjected 1.58 (0.23)** 2.35 (1.33)a 0.25, 7.41*
Identified 0.68 (0.28)* 2.89 (1.48)* 0.41, 5.12*
Intrinsic −0.55 (0.33) 0.05 (1.13) −1.42, 1.60
Body-related PA: R2 = .18 External −0.36 (0.18)* −3.03 (1.26)* 6.21 (2.71)* 0.89, 2.81*
authentic pride Introjected −0.08 (0.23) 1.93 (1.22) −1.50, 0.69
Identified 0.62 (0.23)* 2.03 (1.48) −0.09, 4.08
Intrinsic 0.70 (0.28)* 0.38 (1.09) −1.59, 2.02
Body-related PA: R2 = .16 External −0.13 (0.20) −3.43 (1.29)* 2.98 (2.97) −0.83, 1.83
hubristic pride Introjected −0.13 (0.25) 1.81 (1.26) −1.56, 0.71
Identified −0.17 (0.27) 2.58 (1.50) −0.79, 2.97
Intrinsic 0.59 (0.31)* 0.31 (1.12) −1.30, 1.94

Note. Values within parentheses indicate standard error. IV = independent variable; M = mediator; DV = dependent variable; R2 = adjusted R2.
BCa CI = bias corrected and accelerated confidence intervals.
*p < .05. **p < .001. ap = .07.

except for the link between hubristic pride and physical regulations and behavior. Moreover, external and identi-
activity. As predicted, shame and guilt were positively, fied regulations were significantly related to physical
while authentic pride was negatively, related to external activity. The present findings highlight the importance of
regulation. Moreover, external regulation was negatively broadening the scope of body image research from gen-
related to physical activity. Introjected and identified reg- eral negative affect to specific negative and positive self-
ulations also mediated the associations between guilt and conscious emotions. This study also illustrates the value
physical activity. That is, guilt was positively associated of body-related self-conscious emotions in contributing
with introjected and identified regulations, which were in to health-related motives and behaviors in men.
turn, positively related to physical activity. Furthermore, Consistent with study hypotheses, body-related shame
body-related shame was positively associated with intro- was a significant positive correlate of less self-determined
jected regulation and negatively correlated with intrinsic motivation regulations (i.e., external and introjected) and
regulation. Authentic pride was positively related to both a negative correlate of intrinsic motivation. Furthermore,
identified and intrinsic regulations and directly positively body-related shame was negatively related to physical
associated with physical activity behavior. In this model, activity via external regulation. These associations are
hubristic pride was unrelated to motivation regulations not surprising given that shame contextualized to the
and physical activity.2 body has been consistently linked to social comparison
focused on weight and body shape (Castonguay et al.,
2012; Fredrickson & Roberts, 1997; Tiggemann &
Discussion Williams, 2012). Based on the current findings, interven-
Guided by scientists’ conceptual and theoretical conjec- tion strategies that reduce body-related shame experi-
tures of emotion, body image, and organismic integration ences among men are needed. Strategies may include
theory (Deci & Ryan, 1985, 2002; Fredrickson & Roberts, decreasing the value that men place on their physical
1997; Tracy & Robins, 2004), this study examined the appearance and helping them to abandon an observer’s
direct and indirect associations between men’s body- perspective of their bodies (Fredrickson & Roberts, 1997;
related self-conscious emotional experiences of shame, Martins et al., 2007). This may be facilitated through psy-
guilt, authentic pride, and hubristic pride, and physical choeducational programs that help individuals recognize
activity motivation and behavior. The main hypotheses and challenge cultural messages focused on appearance
were supported in that each body-related self-conscious and enhancing skills for rejecting media (Levin &
emotion was uniquely associated with physical activity Murnen, 2009; Posavac, Posavac, & Weigel, 2001). Such
216 American Journal of Men’s Health 9(3)

strategies may be helpful in transforming shame about foster maladaptive forms of physical activity. Previous
the body into a sense of acceptance and even pride research investigating the motivating forces behind mal-
(Sanftner & Tantillo, 2011). Based on the process model adaptive forms of exercise such as dependence, has
of self-conscious emotions (Tracy & Robins, 2004) and reported introjection as the strongest predictor of mal-
empirical work (Bessenoff & Snow, 2006; Castonguay et adaptive activity (Edmunds, Ntoumanis, & Duda, 2006).
al., 2012), interventions may also focus on manipulating This is the first study to extend self-objectification frame-
cognitive appraisals that elicit shame. That is, men could work to examine the relations among body-related guilt,
be encouraged to hold realistic expectations of their bod- physical activity motivation, and behavior. As such,
ies to lessen the difference between their actual and ideal researchers need to examine changes in guilt, regulations
body. Furthermore, rather than blaming the self for a neg- and physical activity over time to determine if the emo-
ative situation (e.g., narrow shoulders from low muscu- tion’s motivational power leads to destructive or positive
larity), men who are prone to shame feelings may be health behavior change.
directed to attribute the cause of the event to an external As hypothesized, body-related authentic pride was a
factor (e.g., genetic disposition for body type). significant negative correlate of external regulation and a
Alternatively, men can be encouraged to target appraisals positive correlate of identified and intrinsic regulations.
directed toward a specific modifiable behavior and not This facet of pride was also directly and positively associ-
the overall person (i.e., reframe “I am a fat person” to “I ated with physical activity behavior. The positive rela-
gained weight because I did not exercise”) in attempt to tions between body-related authentic pride and the more
decrease external and introjected regulations, and thus self-determined motives suggest that this emotional
indirectly increase physical activity behavior (e.g., experience may be an incentive for men to pursue action
Levine, Piran, & Stoddard, 1999; Posavac et al., 2001). and behavior in a valued domain (Williams & DeSteno,
In further support of study hypotheses, body-related 2008). Interestingly, previous research did not find this
guilt was positively associated with external regulation, association in women (Sabiston et al., 2010), suggesting
which in turn, was negatively related to physical activity. that authentic pride may be particularly useful for increas-
This indirect association corroborates the findings of ing physical activity in men. A promising approach
research targeting more general body-related affect toward enhancing authentic pride would be to focus on
(Brunet & Sabiston, 2009; Cox et al., 2013; Thøgersen- men’s unstable and global cognitive attributions
Ntoumani & Ntoumanis, 2006). This more maladaptive (Castonguay et al., 2013; Tracy & Robins, 2004).
nature of body-related guilt is consistent with frequent Specifically, allied health professions may facilitate a
descriptions of noncontextualized guilt in the literature realization that effort, building competence, and setting
(e.g., Stuewig & McCloskey, 2005). Furthermore, this manageable goals (e.g., in exercise participation) are
evidence supports Calogero and Pina’s (2011) research related to goal achievement and accomplishments (e.g.,
extending self-objectification framework to guilt and dis- shaping body). Alternatively, the discrepant findings
ordered eating behavior. Yet, body-related guilt was also between the current study and those previously reported
positively correlated with both introjected and identified may be attributed to the hypothesis testing procedure.
regulations, which in turn, were positively related to Although the Preacher and Hayes (2008) approach to
physical activity behavior. These associations imply that mediation is superior with moderate sample sizes and
feelings of body-related guilt may also have reparative controls for Type I error rate within each analysis, several
qualities via regulations positioned in the center of the models were tested without controlling for overall Type I
self-determination continuum. As such, intervention error (MacKinnon, Lockwood, Hoffman, West, & Sheets,
strategies specifically designed to target introjected and 2002; Preacher & Hayes, 2008).
identified regulations should be provided to men who Interestingly, body-related hubristic pride was posi-
experience guilt about their body. Interventions targeting tively linked to intrinsic regulation in the present study.
introjected regulation may include promoting the need to It could be argued that hubristic pride is an external con-
relieve the sense of guilt, while interventions for identi- tingency for individuals to engage in physical activity
fied regulation may involve teaching men the health ben- because there are tangible benefits that are separable
efits and value of engaging in physical activity. from the behavior itself (e.g., being the target for upwards
Nonetheless, while these strategies may be effective for comparisons, impressing others; Castonguay et al.,
initiating physical activity among men, their effective- 2013). Therefore, it is not clear how effective promotion
ness in maintaining long-term participation is question- of hubristic pride over time would be for the mainte-
able because they are externally focused (Deci & Ryan, nance of physical activity. This emotion may be a key
1985, 2002). An alternative perspective relating to the strategy to get individuals to initiate physical activity,
positive associations between body-related guilt and but these incentives may not be sufficient by themselves
introjected and identified regulations is that guilt may to motivate long-term behavior change (Carver et al.,
Castonguay et al. 217

2010; Castonguay et al., 2013). As Ingledew and to occur simultaneously and share several features in
Markland (2008) call attention to, it is possible that hold- common as do the pride emotions (i.e., valence, self-eval-
ing controlled motivations such as body-related hubristic uative processes, direction of discrepancy between self-
pride (an extrinsic regulation) may not necessarily be representations, and types of eliciting events; Castonguay
troublesome for affecting behavioral outcomes, provided et al., 2012; Castonguay et al., 2013; Tracy & Robins,
that the person also holds self-determined regulations. It 2004, 2006). Despite the moderate to high correlation
has been proposed (Vansteenkiste, Niemiec, & Soenens, coefficients reported in this study, these values did not
2010), for instance, that a man may aim to achieve a indicate multicolliniarity based on bivariate correlations
physically appealing body because his partner compli- (Tabachnick & Fidell, 2007). Collectively, the slightly
ments his good looks (controlled motivation) and at the divergent relationships between the main study variables
same time he may personally value a fit appearance in the present study, and extant research that has linked
(autonomous motivation). Therefore, although intrinsic these emotions to distinct correlates (e.g., Castonguay et
motives are typically pursued for autonomous reasons al., 2013; Castonguay et al., 2014; Kim et al., 2011;
and extrinsic motives are typically pursued for controlled Tangney, Miller, Flicker, & Barlow, 1996), points to the
reasons, the grounds for pursuing goals may overlap. presence of meaningful unique variance among the emo-
Thus, physical activity promotion programs should tions, and thus, should be examined as distinct constructs
adopt a needs-supportive approach and not necessarily (Castonguay et al., 2014). It is likely that a more discrete
disparage body-related hubristic tendencies, which may pattern of findings would emerge between the constructs
lead men to perceive that their autonomy is threatened examined in studies employing longitudinal designs.3
and possibly lead to dropout (Ingledew & Markland,
2008; Teixeira et al., 2012).
Consistent with the univariate findings of Sabiston et
Limitations and Future Directions
al. (2010) and a recent meta-analysis (Teixeira et al., As with any research, the current study has limitations.
2012), external regulation was significantly negatively First, the data are cross section-sectional and interpreta-
linked to men’s physical activity behavior. It should be tions are not based on change across time or directionality
noted however, that just over half of the studies examined of effects. Therefore, it is possible that relations between
in the meta-analysis reported no associations between self-conscious emotions and physical activity may be
external regulation and behavior in the context of physi- bidirectional and should be examined using longitudinal
cal activity and health. Negative associations were also designs. Nonetheless, the sequence of tested relations was
reported more frequently among males than females, par- guided by the theoretical conceptualization of motivation
ticularly in the latter stages of change (i.e., maintenance). as a mechanism in the association between emotion and
Based on reported gender differences presented in the health behavior (Lazarus, 1999) and has been instrumen-
meta-analysis and lack of an association between external tal in past research testing these relationships in women
regulation and physical activity behavior in Sabiston et (Sabiston et al., 2010). Second, the findings of this study
al.’s (2010) multivariate analysis using a female sample, are limited to the current sample primarily consisting of
future work in this area is encouraged to consider poten- young, single, middle-class males, and it is therefore rec-
tial gender differences in the relations between physical ommended to investigate these relationships in other more
activity motivation and behavior. In line with previous diverse male samples. Since age was statistically con-
investigations, identified regulation was positively linked trolled for in the current study analyses, it is unknown
to participation. Identified regulation has been reported whether constructs in the current study have a linear rela-
as a stronger predictor of physical activity behavior com- tionship with age across the entire lifespan. In addition to
pared with intrinsic regulation in research with men and longitudinal research, inquiries that compare young, mid-
women (Teixeira et al., 2012). This mounting empirical dle-aged, and older adults would be fruitful. Similarly, this
evidence suggests that individuals need to value physical sample had low ethnic variability. Although supplemental
activity to participate and that enjoyment may be more analyses indicated that there were no mean differences in
difficult to achieve (Ekkekakis & Petruzzello, 1999; main study variables by ethnicity, it is unknown how cul-
Sabiston et al., 2010). tural diversity may influence the tested relations. Third,
Not surprisingly, moderate to high bivariate correla- several of the hubristic pride subscale items had low
tions and a similar pattern of findings between shame and endorsement rates, which makes it possible that evidence
guilt as well as between authentic and hubristic pride of reliability and validity could have contributed to the
were observed in the current study. Correlation coeffi- fact that scores on this subscale did not contribute signifi-
cients of such magnitude have been consistently reported cantly in the multiple mediation models. Fourth, the
in previous work (e.g., Conradt et al., 2007). This covari- WEB-SG scale was developed to assess weight-related
ation likely reflects the fact that both shame and guilt tend shame and guilt. The use of an instrument tapping more
218 American Journal of Men’s Health 9(3)

general appearance and fitness-related body-related self- Asian, Black) on shame, F(2, 129) = 0.42, guilt F(2, 129) =
conscious emotions is likely to relate more strongly to 0.06, authentic pride, F(2, 129) = 0.44, hubristic pride, F(2,
physical activity motivation regulations and predict a 129) = 2.28, external regulation, F(2, 129) = 1.52, intro-
greater percentage of the variance in physical activity jected regulation, F(2, 129) = 0.14, identified regulation,
F(2, 129) = 0.52, intrinsic regulation, F(2, 129) = 1.30, or
behavior. Finally, physical activity was assessed using
physical activity, F(2, 129) = 1.51. Native American was
self-report. It may be worth examining the links between
not included as an ethnic group in the MANOVA given that
body-related self-conscious emotions, motivation regula- only two participants comprised of this category.
tions, and physical activity using objectives measure 2. The covariate of age was negatively associated with PA in
(accelerometer or pedometers) given that self-report mea- the multiple mediation model for shame (p = .05). There
sures may be biased and may not tap dimensions of physi- were no other significant associations for age or BMI in
cal activity known to relate to health outcomes (Schmidt, the models. A separate regression model was run excluding
Cleland, Thomson, Dwyer, & Venn, 2008). age and BMI, and was compared with the original model.
There were no differences in results between the two
regression models with the exception of a change in the
Conclusion direction of the relationship between hubristic pride and
identified regulation so adjusted results are presented.
This investigation significantly contributes to the litera-
3. Based on empirical self-conscious emotions research (e.g.,
ture in several ways. First, it demonstrated support for
Castonguay et al., 2014; Conradt et al., 2007; Kim et al.,
integrating self-objectification and self-determination 2011; Sabiston et al., 2010), and the high magnitude of
theories to explain variance in physical activity in men—a relations between shame and guilt in the current study,
population that is typically understudied, yet insuffi- guilt-free shame and shame-free guilt scores were created
ciently active to attain optimal health and well-being using regression analysis to partial out the shared vari-
(Centers for Disease Control and Prevention, 2007; ance between shame and guilt. Separate regression mod-
Colley et al., 2011). Second, this study highlighted the els indicated that there were few differences between the
importance of investigating both positive and negative original model and the model using residualized scores.
emotional experiences that extend beyond general nega- Specifically, there was a change in the direction of the
tive affect and social physique anxiety. Third, it identified relationship between shame-free guilt and external and
intrinsic regulations. Also, the association between shame-
body-related self-conscious emotions as unique corre-
free guilt and external regulation was not significant nor
lates of physical activity motivation and behavior. Future
was the indirect relationship between shame-free guilt
research should expand on these relations by including and physical activity via external regulation in the latter
additional body-related self-conscious emotions such as model. Given theoretical and empirical justification for
envy and embarrassment. Furthermore, longitudinal the distinction between authentic pride and hubristic pride
research is needed to explore the short and long-term (Castonguay et al., 2013; Tracy & Robins, 2004, 2007),
effects of body-related self-conscious emotions on physi- the moderate bivariate correlation coefficient (r = .39),
cal activity. Such collective efforts may contribute to an and different pattern of findings that emerged between the
integrated theoretical approach linking body-related authentic and hubristic pride in the current study, a residual
affect to motivation and health relevant behavior. score was not calculated for the two facets of pride.

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