Data Gathering By: Data Gathering By: Data Gathering By: Data Gathering By:

Document Review Interview Samples Surveys

What is it? Data gathering is a Is the act of using A sample is a Surveys are used to
technique to quickly the interviewing representation from measure
collect information process to collect a population that characteristics of a
that currently data allows the observer population relative
Exists within an to predict the actual to such things as
organization. distribution of the behavior, awareness
population. of programs,
attitudes or opinions,
and needs.
When it is used? Collecting data with Collecting data from Used to reduce the Used to project how
minimal interruption people who are time and effort and people will feel
and Use of actually doing the cost related to about a particular
resources. work. This also collecting product, situation, or
captures attitudes. information. individual candidate.
How is it used? In conjunction with This technique can There are two types Surveys gather
other data gathering be used with any of sampling: information from a
techniques, to collect other technique that probability sampling sample of the
Information for requires information and nonprobability population and,
further analysis. This from company sampling. therefore, the sample
is similar to the audit representatives. size is dependent on
of an ISO the purpose of the
Standard. survey.
Give your own The researchers The researchers You could interview The survey that was
example: collected data about asked their a representative conducted gives a
the psychological respondent a sample of 150 result of 90% of the
behavior of the questions “have you students if you were students are not
students on their ever tried to harm looking into the aware of the danger
campus. yourself?” psychological untreated depression
behavior of students and 10% are aware
on your campus. of it.