Pricing Strategy

The pricing strategy refers to the procedures and methods that companies employ to determine the prices for their
goods and services. If pricing refers to the price you charge for your goods, then product pricing strategy refers to the
process you use to decide what price should be.
In our study we did the cost-plus pricing and a value-based pricing. Cost plus pricing is a very simple pricing strategy
where we decide on how much extra we will charge for an item and a Value-based pricing, on this pricing strategy we
based on a consumer’s perceived value, meaning we see price according to what consumers believes a product or service
is worth.