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Instagram has become the favorite social network of many -- and not just for
teens and Millennials. In fact, according to the Pew Research Center, 35% of
online adults use Instagram -- up 3% from 2016. Compare that, for example, to
24% on Twitter.
Plus, folks don't just use Instagram casually, as 38% of them use it several times
each day.
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But for those who have never used the platform before, or those who just want
to take their usage to the next level, Instagram has some lesser-known tricks,
settings, hacks, search options, and comment features you should know about.
That's why we set out to find them and list them all in one place.
And for a quick overview of these hacks, check out this rundown from HubSpot
Content Marketing Strategist Megan Conley.
Note: Before getting started, make sure you're operating on the latest version
of Instagram. At the time of publishing this guide, the latest version is 84.0 on
iOS and 83.0 on Android. Please also note that although this article might
demonstrate each tip below using an iPhone or Android device, all items on
this list are available for both operating systems and can be enjoyed using the
same step-by-step instructions.
*BONUS CONTENT*
First Name
John
Last Name
Smith
To turn on these notifications, visit a user's profile, click the three dots in the
upper right-hand corner of the post, and choose "Turn on Post Notifications"
from the menu that appears.
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Want to turn post notifications off? Just follow the same steps. It's important to
note that you must enable notifications from the Instagram app in your phone's
settings -- here's how.
Using a couple of basic third-party websites, you can copy over some more
special fonts not often found in the Instagram community. Here's how.
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Add a new font to your Instagram bio via your mobile device using a website
like LingoJam. Open the site on your phone, type your desired bio text in the
lefthand text box, and you'll see the same bio text in different typefaces appear
on the right.
Carry your chosen font over to your Instagram bio by tapping it and selecting
"Copy." Then, open your Instagram app, navigate to your profile, select "Edit
Profile," tap the "Bio" section and paste your chosen font into the empty field.
If you're editing your Instagram profile on your laptop or desktop, Font Space
has a library of fonts you can download and copy into your bio in seconds. To
do so, Find a font you like and select "Download" beneath the font's sample
image, as shown below.
Downloading this font will open a folder on your desktop where you can pull a
".ttf" file that carries the various versions of this font. The file will look something
like the screenshot below.
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Once you have this font copied to your computer's clipboard, open your
internet browser and log onto Instagram.com. Select "Edit Profile" and paste
your downloaded font into your bio field. You can then edit the sample text that
came with your font to write your new bio as you see fit.
Using your mobile device, install a free mobile app like Character Pad, which
catalogs nearly every character and symbol you might need but won't find in
the 26-letter English alphabet.
Open the app and find the character you want to add to your Instagram bio. In
Character Pad, you'll simply double-tap the picture of your chosen symbol to
paste it into a text box, as shown below. Then, copy this character to your
phone's clipboard.
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Once you have your symbol copied to your clipboard, open Instagram,
navigate to your bio, and tap "Edit Profile."
Hold down your finger on the field of your bio you want to insert your special
character until "Paste" appears as an option, as shown below. Tap "Paste" and
you'll be all set.
You can also insert special characters and symbols through Instagram's web
client on a desktop or laptop computer. The easiest way is to use Microsoft
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You might be tempted to simply Google search the special character you want,
and at times it might work just as well as the steps above. But keep in mind not
all special characters you copy from the internet are "clean" when you paste
them into Instagram -- some of them might become corrupted or not show up
correctly.
There are two ways to search for people on Instagram without logging in:
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For example, if you were to start with our Instagram username -- which is simply
"HubSpot" -- you can enter the following into your browser's address bar:
www.instagram.com/hubspot. This will bring you to our Instagram profile as
well as the elusive search bar at the top of the page:
Once you've reached this page, you can use the search bar to the left of the
"Sign Up" button to browse users who are already active on the platform.
To site search a user, open a Google search and type the following:
"site:instagram.com [name of user]."
By keeping all the text prior to the brackets in your search bar, you can shuffle
through names of people and businesses and Google will produce results that
live only on Instagram. Here's what a site search looks like for HubSpot, below.
As you can see, Google produces our main profile, our culture-focused
HubSpot Life profile, Instagram posts that include the #hubspot hashtag, and
our HubSpot Academy Page.
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To un-Like any of the posts you've Liked, simply go to the post and deselect the
"heart" icon below it. Don't worry -- the user won't be notified that you've un-
Liked the post.
1. From your profile, tap the gear icon. To find this icon on an Android device,
you'll first need to tap the three horizontal lines to the top right of your
screen.
3. Add your other account by username and password, and you're all set.
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To toggle between both profiles, hold down your profile picture in the
navigation bar to view all connected accounts. You can also switch to a different
account through the Settings page mentioned earlier. See what this screen
looks like in the next Instagram feature, below.
This feature is available with a social media scheduling tool, as well as HubSpot
if you have an Instagram business account. If you have this business profile,
switch to it via the Instagram mobile app and follow the prompts to connect it
to Facebook.
Depending on the social scheduling tool you use, you might not include this
step. Once you've toggled to the right account, however, you'll launch your
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scheduling tool, navigate to your current connected profiles, and see Instagram
as an available integration.
The Explore page, accessible using the magnifying glass icon shown above, is a
browsing page that sorts the entire Instagram community by topic and
keyword. These include "Fitness," "Style," "Science," and more.
Hashtagging your posts with these words can expose your content to the
people browsing these topics, but you can also use them in your Instagram
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name and bio to promote your profile. If Jane Doe is a marketing consultant,
for example, she might want to make her Instagram name "Jane Doe
Marketing," rather than simply "Jane Doe." Then, in her bio, she can include all
of her specialties, such as "SEO," "blogging," "email marketing," etc.
Start by going to your profile, and tapping the bookmark icon on the top-right
menu above your photos.
Select the "Collections" tab, and tap "Create Collection." Below, I've created
one for food-related posts I particularly like.
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Hit "done," and you can start adding photos to your collection. To do so, tap
the bookmark icon below the post you want to add.
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Then, go back to your saved photos by following the previous steps. You'll see
the photos you've saved -- to add them to your collection, select the collection
you want to add to, and tap "Add to Collection." From there, you can add any
of your saved photos.
But since its beginning, Stories have become quite creative, and it takes more
than a pretty filter to stand out to your audience. Enter "Type Mode," an option
similar to Snapchat that gives you the power to caption Stories that need extra
context to resonate with someone. Here's how to use it:
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Open Instagram Stories by swiping right from your Instagram feed. This will
launch your smartphone camera. Then, take a photo or video and press the "A"
icon to the top-right of your screen, as shown below:
This "A" icon will open Type Mode, where you have five fonts to choose from:
Modern, Neon, Typewriter, Strong, and Classic. Here's what a sample Story
looks like with Modern font:
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That's where Stories Highlights comes in, a feature by Instagram that allows you
to save stories together in the same space on your profile page. If you ever
wondered what that "New" button with the "+" icon was below your profile
image, this explains it.
To make a Stories Highlight, tap this New option and select any number of past
stories in your album:
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Then, give it a cover photo and a name to display as its own Instagram Story on
your profile page. You can remove Stories Highlights at any time by tapping
and holding down this story.
Find a post you want to share in your Instagram Stories and tap the paper
airplane icon, as shown below.
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This icon will open a screen allowing you to send this post to specific followers,
or add to your Story. Tap the latter option, as shown below.
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Tapping this option will automatically turn the post into an Instagram Story,
which you can edit and design to your liking the same way you would any other
Instagram Story.
Navigate to IGTV by tapping the icon shown above. A page will appear
featuring topics and videos by some of the most prolific IGTV video creators on
the platform today. As you view more videos, the topics you see on the IGTV
homepage will begin to adapt to your interests and serve you more content
around those interests. And, naturally, the same goes for your target audience.
Create an IGTV channel by tapping the circular icon to the right of your screen,
as shown below.
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With an IGTV channel created, you can then upload videos directly from your
smartphone's camera roll to your channel.
To do that, click the heart icon at the bottom of the home screen -- the first
thing that should appear is a list of likes and comments on your photos. Choose
the tab near the top that says "Following," and you can see the activity of users
you follow.
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The thing is, it's so easy to do quickly by mistake. So, here's a quick Instagram
cheat for you: To look through someone's photos without "double-tap
paranoia," scroll through Instagram feeds with your phone set to airplane
mode. Without internet access, you won't be able to Like a photo, even if you
accidentally double-tap it.
The pictures won't load in the first place if you start on airplane mode, though.
You'll have to go to the feed first to load the posts, then turn on airplane mode,
then start scrolling. When you reach the end of the first rows of posts and want
to load more, simply turn airplane mode off, let more load, and then turn it on
again. Cumbersome? Maybe a little, but it could be worth the paranoia
mitigation.
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To turn on airplane mode on an Android device: Swipe down from the top
of the screen. Then, swipe from right to left until you see "Settings," and
then touch it. Touch "Airplane Mode" to turn it on.
To Delete Comments:
Tap the speech bubble icon below the comment you'd like to delete, and
swipe lightly to the left over this text. Select the garbage can icon that appears
to delete this post. You can also do this to your own comments.
To clarify, you can't turn off comments across your entire profile; you can only
disable them for individual posts.
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To clear your Instagram search history, go to your own profile and click the
"Options" button (a gear icon on iPhone/iPad and three dots on Android).
Scroll down and click "Clear Search History." When prompted, click "Yes, I'm
sure."
18. Reorder filters and hide the ones you don't use.
If you use Instagram a lot, chances are, you have a few favorite go-to filters, and
others you never touch. To make editing photos easier, you can reorder the
filters in your editing window, and hide the ones you never use.
To reorder or hide filters, add a new post and begin editing it. When you get to
the filters page, scroll to the very far right of your filters options and click
"Manage."
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To reorder filters, hold your finger down on the three grey lines on the far right
of the filter you'd like to move, and drag it to reorder. To hide them, deselect
the checkmark to the right.
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First, be sure you have "Save Original Photo" turned on in your Instagram
settings.
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Next, follow the normal steps to post a photo to Instagram: Upload the photo,
edit it, and press "Share." An error message will appear saying the upload
failed, but you'll be able to find the edited image in your phone's photo gallery.
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It turns out that all you have to do is press the "123" key in the bottom lefthand
corner of the keyboard, and the "Return" key will appear on the bottom right.
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I know this tip sounds simple, but a lot of people miss it -- myself included, until
a colleague clued me in. We've seen some elaborate solutions out there for
hacking through this problem, like writing the caption copy in another app,
then copying and pasting it into Instagram. Thankfully, it's much simpler than
that.
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To see the posts you've been tagged in, go to your own profile and click the
person icon below your bio.
Then, to hide the posts you've been tagged in from other users, click the three
dots in the top right of your screen and choose "Hide Photos." Select the posts
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you'd like to remove from your profile, and when you're done, tap "Hide
Photos" at the bottom of your screen. When prompted, tap "Hide From Profile."
This won't remove the posts themselves from Instagram, but it will remove
them from your profile, so you and others can't access them.
To add tags manually, follow the same steps above to get to the photos in
which you've been tagged, and click the three dots in the top right of your
screen. Tap "Tagging Options," and select "Add Manually."
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You'll still be notified when someone tags you in a photo. Once that happens,
to manually add a tagged photo to your profile, tap the photo you were tagged
in, then tap your username and select "Show on My Profile." And if you'd rather
it not be visible, choose "Hide from My Profile" instead.
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You can either search for a specific place, or you can click into a geotag on an
existing photo.
To search for a specific place: Tap the magnifying glass icon at the bottom of
your home screen, which will bring you to the general search page. When you
click into the search bar at the top, four tabs will appear. Choose "Places," and
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type in the name of a place. When you press "Search," it'll show you all the top
and recent posts that were geotagged with that location.
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To look at posts with a certain geotag: Go to the photo that's geotagged with
that location, and click the geotag. It'll show you all the top and recent posts
that were geotagged with that location.
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Follow the same instructions above to get to "Places." Tap the search bar, and
select "Near Current Location."
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Choose which geotag you'd like to browse from the options that appear. Let's
say I chose to browse posts with the Museum of Science geotag. When I click
"Museum of Science, Boston" on the menu, I'll see the top and recent posts that
were geotagged at that location.
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One sneaky way to get people to visit your Instagram profile, which is where
that one clickable URL is allowed, is to use your photo captions to encourage
people to visit your profile for a link. Then, update that URL frequently to point
to your latest blog content, YouTube video, product, or offer.
Check out the example from food magazine Bon Appétit below. This photo's
caption provides a text call-to-action to visit the user's profile so you can click
the link related to the post.
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bonappetitmag
Visualizza il profilo
Follower: 2.7 mln
Mi piace: 12,268
bonappetitmag
Comfort food gone green 🌱. Brandon Jew, chef at @misterjius, put a spring spin on his mom's
congee for @healthy_ish. Head to the link in our profile for the recipe. 📷: @laurashoots
mostra tutti e 49 i commenti
Aggiungi un commento...
Then, in Bon Appétit's profile, you'll see the link itself. Update this link
frequently to point to your latest content or offer.
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Plus, if you have a verified Instagram account, you can also add links to your
Story. Read more about this feature here.
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With product tags enabled on your Instagram Business account, you can now
upload new posts and tag your photo with products you find from your product
catalog. Here's what a shoppable post can look like:
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On the Instagram mobile app, tap a post to view it in full, then tap the three
dots to the top-right of the image. Select "Copy Share URL" to attach the
picture's link to your clipboard.
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Open the Pinterest mobile app -- or download it; you'll need it for this step --
and navigate to your profile page. If you have the latest version of Pinterest
downloaded, it might ask you as soon as you open the app if you'd like to
produce the image from your clipboard.
If not, select the "+" icon to the top right to add a new pin, and you'll see a
menu of options where you can add your "Copied Link" to a new Pin or board
on your profile.
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If you see sponsored posts you don't find relevant, though, you can let
Instagram know and slowly teach its algorithm what you like and don't like to
see.
To hide ads on Instagram, tap on the three dots to the right of a post labeled
"Sponsored," and choose "Hide This."
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From there, it'll ask you to share why you don't want to see the ad anymore.
You can also opt out of seeing ads based on sites and apps off of Instagram
and Facebook from your device's settings. Note that even if you choose to opt
out of seeing these types of ads, you'll still see ads based on your Instagram
and Facebook activity.
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You can either send a new photo to friends, or send a photo that you or
someone else has already posted.
To send a new photo privately, upload a photo and begin editing it, as you
would when editing a new post. When you get to the "Share" page, tap the top
where it automatically says "New Post," but when prompted, select "Direct
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Message." From there, you can pick and choose whom you'd like to send the
photo to.
You can access your direct messages at any time by clicking the mailbox icon at
the top right of your homepage.
To send an existing photo privately, start by opening the post you want to share
-- it can be your own or someone else's, as long as the latter has a public
account. Next, click the paper-airplane-like icon below the post, then select
who you want to receive it when the "Send to" box appears.
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Insta-Hacks
I might be biased, but Instagram is one of the most fun (and visually appealing)
social apps around. And now, with these tricks, you can use it to an even fuller
extent.
Plus, many of these features can help to enhance your brand's presence on
Instagram. Now, you know how to use the app more efficiently, to make sure
you're only tagged in photos you want to appear on your profile, and have
even more ways to engage with the people by whom you'd like to be
discovered.
Originally published Mar 12, 2019 11:46:00 PM, updated March 21 2019
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