JAYSON S.

BANTOL

Primary Function of Instagram

Instagram allows users to edit and upload photos and short

videos through a mobile app. Users can add a caption to each of
their posts and use hashtags and location-based geotags to index
these posts and make them searchable by other users within the
app. Each post by a user appears on their followers Instagram
feeds and can also be viewed by the public when tagged using
hashtags or geotags. Users also have the option of making their
profile private so that only their followers can view their posts.

As with other social networking platforms, Instagram users can

like, comment on and bookmark others' posts, as well as send
private messages to their friends via the Instagram Direct
feature. Photos can be shared on one or several other social
media sites -- including Twitter, Facebook and Tumblr with a single click.

Instagram is not only a tool for individuals, but also for businesses. The photo-sharing app offers
companies the opportunity to start a free business account to promote their brand and products.
Companies with business accounts have access to free engagement and impression metrics.
According to Instagram's website, more than 1 million advertisers worldwide use Instagram to share
their stories and drive business results.

Here are the special features that would help you express yourself and connect with other people you
love.

1. INSTAGRAM REELS

Built as a rival to TikTok, Instagram Reels lets you record and upload short videos up to 15 seconds
long. Once you record a video, you can edit it and add music, text, and special effects.

2. INSTAGRAM STORIES

Instagram stories are customizable posts that only last 24 hours. These posts, which could be a mix of
photos and short-form videos, are presented in a slideshow format and accessible via the top of the
home feed.

Instagram Stories boasts all kinds of creative elements, including:

1. Animated stickers and cartoons

2. Polls and quizzes

3. Dynamic song lyrics

4. Links to donation funds and charities

4. IGTV

IGTV is Instagram's dedicated long-form video platform, letting users upload videos up to 15 minutes
in length (or 60 minutes if you use the desktop version). It is personalized to you, making easy to
discover and watch videos from Creators you follow or may want to follow.

5. Instagram Live

Instagram Live is a feature that lets you "livestream" — in other words, broadcast live video from your
device to anyone who wants to watch. Viewers can send you messages and hearts while you stream,
making this a great way to talk to all your followers at once, or broadcast an event.